Archives for January 2013

Why Small Business Loves Twitter.

Why Small Business Loves Twitter.

Tweet Tweet… The birds are chirping and everyone is listening. Do you own a small business of your own? If you do, have you been using Twitter to help build your business? No? Well… you should and here’s why.

Why Small Business Loves Twitter.Hundreds of years ago when there are no twitters and the internet, and you wish to learn from the best minds in this world, and you want to learn their thought processes, it would potentially take a life time to travel the world just to meet up with them and start a conversation with them. However, with twitter, things have changed and as a small-business owner, you need to take advantage of this super cool social network that has supercharge the way we communicate with each other online.

The world is now small.

With the help of the internet, your messages can now potentially reach the entire world and by using twitter things just got way easier. You can live in America and your one quick post on the internet can reach your customers across the globe within seconds. People who are following your tweets can learn what you are doing right now and how your product is helping other people around the world with just a few clicks of a button.

And the best thing is that using Twitter is free. If you would compare it to broadcasting a message online using an autoresponder (not free), then twitter is so much more convenient and easier to send out your quick messages.

You can even use Twitter on your phones right now and this means that on this mobile era, you will be able to reach people on the go. This literally means that the barrier of communications for you and your potential clients have become so small that there is no excuse for you not to build a great relationship without clients.
See the world in a new light.

The world is trying to tell you something and you as a product owner or service provider should be on the alert to listen to what he world wants. But how can you find out what the world thinks about the niche that you are in, and what people think about your product or even your competitor’s product?

Well… years ago, marketing companies have to spend thousands of dollars and countless hours just to do a simple research that you can do right now at the comfort of your own house for free by using Twitter. Yes. Twitter lets you listen to what is happening to the world, and you will learn how to react accordingly so that your business will be hampered and will continue to grow at a tremendous rate.
The statistics.

Did you know that there are approximately 100 million twitters worldwide? Knowing this, are you still be able to tell yourself that your customers are not inside this huge amount of traffic? That’s right, Twitter is a Traffic source that you can no longer ignore. You will need to try your best to reach these people and the main reason is that they are there readily available for you at no cost. Saving cost for a small business is essential and thus in order to get more clients for the least cost possible, Twitter can be your best friend.

Another wonderful statistics that is shown from studies that has been conducted is that over 25% of the people on twitter would consider making contact with a business and that surely means a lot to any small business owner Not only can you reach out to your clients, you make yourself available to potentially new clients when you make yourself available via twitter.

To make things even juicier, it is said that a quarter of the people on twitter is actively following their favorite brands. Twitter is magnificent when it comes to building brand awareness and getting people to follow your brand would be easy and this also makes communications and relationship building with your existing clients or ‘to be’ clients rather easy and cost effective.
Links back to your website.

For a small business owner, traffic is your life blood, and Twitter allows you to funnel traffic by placing links back to your site or the URL of your choice on your tweets. This is priceless and many Twitter experts are using this to drive hundreds and thousands of visitors per day. Needless to say, these Twitter experts are making a great living online as well.

Keeps everyone updates.

Twitter is a place to announce just about anything. And you being able to convey quick thank you messages or promotional messages on Twitter make it a great platform to post updates every now and then. Besides that you can use Twitter to keep yourself up to date with the latest trends and ideas that you might be able to use for your business promotions.
Answer questions the Twitter way.

Using Twitter, you can answer any questions that might arise for your business and company and the best part is, your answer can be easily seen by all your followers and if people choose to retweets you answers, your tweets can go viral and get you and your business even more exposure.

Learn to use Twitter for your business and you will suddenly see your business turn alive. It’s a rather special kind of feeling when you start to see more activity going on with your business and it will certainly give you more motivation to carry on producing the best product, the best service and the best support for your clients. Who knows, you might just make some powerful new friends along the way!

Why Small Business Loves Twitter.

Why Small Business Loves Twitter.

Related eBooks

PPC Myths You Should Know.

Content Network

Making money online using PPC (Pay-Per-Click) ads is one of the easiest methods available to get targeted traffic. The only downside to PPC content network marketing is that you do need a starting capital and if do not know what you are doing or if you are promoting a non-converting offer, you will lose money. Therefore, it is always best to try out PPC with a budget in mind and seek out a good converting offer first. Some PPC marketer us PPC to actually test an offer for conversions first before deciding to promote fully because the traffic that comes from PPC is almost instant.
PPC Myths You Should Know.For those of you how are in the PPC game, you will find the below myths very interesting. If you are a total beginner in PPC you will definitely find it intriguing and helpful in avoiding a lot of mistakes that you might have to come to face should you try out PPC.

Position #1 is the best position that makes the most money.

This is not necessary true. There are times when you are at this position; you will make money (assuming that your offer converts). However, more often than not, you could be paying a lot more than other positions, and this might hamper your profits. Besides that, being in this position often means that you will attract a lot of less targeted clicks where some of these people who clicks are not in the buying mode yet, and they are just still trying to gather more data to help them with their buying decision.

Only let your best-performing ad run.

This happens to a lot of us where we will run a few ads and then turn off the rest and only let the best-performing ad run thinking that this will maximize your earnings. The proper ways of doing things is that you should always try to allow at least two ads to run at the same time.

You let your best performing ad run, and then duplicate the ad and tweak it a little to test if you could further improve the ad. By constantly improving your ads, you will undoubtedly optimize your ad for the best click through rate and also the best profits as well. Remember there is no such thing as the best ad or a proven ad. There will always be a better ad that you have not tried. All you have to do is to keep trying to find the best one for your offer.

Use as many keywords as possible for more traffic.

Spamming for more keywords because you are hungry for more traffic is what the PPC platform owners want you to do. They will earn a lot of money by sending you the clicks, but the problem is that you will also lose a lot of money in return. Many people lost faith in PPC early on in the game because they thought they had to try out every single keyword they can think of, but they will soon realize that their pockets run empty fast when they do that.

When you dump all the keywords into your campaign, you will get a lot of traffic. However, most of this traffic is not the quality traffic that you should be aiming for and a lot of this traffic will never buy anyway, which means, you are actually wasting a lot of your budget. Proper keyword research should be done to help you determine which keyword you should be using and delete the rest. Keywords that convert will always convert. Keywords that do not convert will make you lose money. And the thing about keywords is that the majority of the keywords will not work for you anyway.

PPC is a set and forget thing.

This is a very dangerous thing to do for your PPC business. Never leave a PPC campaign run wild without any close monitoring. Even if you do have a campaign that is profitable today does not mean it will be profitable tomorrow. You will need to track your ads properly, and you must be sure to monitor your campaigns constantly if you want to profit. Should you see any reduction in the conversions, which should set you on alert and be sure to turn the campaign off if things turn sour.

Content network is good.

This is not necessarily true. The content network can bring you a lot of traffic, but you should know that this is always a sure fire way to burn through your budget. When it comes to PPC, spending your budget wisely is as important as making the profits. You have to be constantly trying to seek out for a winning campaign and you do not want to be burnt out before you actually start to profit. If you have to use the content network, you should do your research properly first and make sure that your offer will be getting a lot of qualified and target traffic to it before you commit to a content network campaign.
Copying your competitor’s ad.

While this is a practice that some gurus teach, you should know that if you copied a good ad, you should always try to make it a better one, and that it actually stands out more than the originator of your ad. A better way to do this is to actually test out the ad to see how the initial statistics are on the ad which you copy, and then you try to improve it.

There are times when the ad which you copy is not performing well, therefore, the best thing you can do is to try it out first. If you are not into copying other people’s ad (which is a good thing), get creative and start your own ad that you think can beat your competitor’s ad. Make sure that it stands out more than your competitors and try to be different. You should be able to get more clicks that way as well.

PPC marketing can be very profitable if done right. However, the learning curve is huge, and you risk losing some money at first. However, if you can look past these small problems and push on, PPC will become your favorite source of traffic because it is so easy to work with once you know how.

Content Network

PPC Myths You Should Know..

Natural Laws To Aid Your Online Business.

Law Of Attraction

There are countless Natural Laws of the universe. If you have been paying attention to the self-help section in a book store, you might have probably heard of ‘The Secret’ which is mainly based on the law of Attraction. The Law of Attraction is just one of the many natural laws that govern the universe. So how then can a normal online Entrepreneur take advantage of these laws and use them to help your business grow.

Natural Laws To Aid Your Online Business.We shall explore deeper into some of these Natural Laws and we begin with…
The Law of Attraction.

The Natural Law of Attraction is a law that helps you attract the things which you want in live by focusing your thoughts on what you want. Many believes that the Law of Attraction is some kind of magical power but in fact, when you focus your thoughts on what you really wanted in life, you turn your attention into getting things done.

You become a lot more positive because you will shut down all the negative thoughts you have on getting what you’ve always wanted. Hence, when you apply the law of attraction into your business, you get a lot more focused, and you will start taking actions with a positive attitude towards your business. Things happen when you take actions, and the positive and constant thoughts attract what you want for your online business.

The Law of attraction is said to be a scientifically proven law where your thoughts vibrate and lets out a signal to the universe, and it operates based on quantum physics. Let’s put all the technical terms aside because many Internet marketers who succeed are those who believes in their success even when at times, the situation seems to be utterly hopeless. However, when they shift their thoughts to a ‘sure win’ mentality, they took away all the worries in their mind and focus on only the positive thoughts. This kind of focused mentality also means that you will be able to cut out all the unnecessary distractions that you get online every day.

The results are naturally in the good side because they were able to make things happen with their focused efforts… and maybe… just maybe, their focused thoughts and positive believes attracted the success that is engraved deep inside their hearts. Therefore, if all else fails, you should always try putting aside the negativity and give it a final push with the best of attitude and belief where you have already succeeded, and you might just find the path to success.

The Law Of Reciprocity.

As you progress through your journey as an online entrepreneur, you will soon come to realize that this very Law plays a huge part in your business. Take joint venture deals for example. Rarely will larger marketers take notice of a smaller marketer who is just starting out, unless the smaller marketer reaches out to help the larger marketer first.

In fact, one of the best ways that is taught by countless marketers is to try and help out bigger marketers and get noticed first for free and unconditionally. Only when they feel ‘in debted’ to you will they give in and hear your needs. Such is the way the law of reciprocity works in the online joint venture world. Hence, the next time you wish to be able to get a good joint-venture partner for your project, think of how you can help them first before you try to get them to help you.

Another good way to look at the laws of reciprocity is by helping out your potential customers first. If you see some of the marketing models today where you give out ‘Free’ content and value first before you ask for money, you will realize that there is the Law of Reciprocity at play. This is because when you are able to help out the people for free, they will be inclined to learn more from you. People would never mind to pay for results, and thus they will repay you when you are able to reach out and help them first.

Some of the bestselling products online such as ‘Double Your Dating’, ‘Mass Control’, ‘Product launch formula’ are based on this law of reciprocity where they will provide you with the best method that will help their customers instantly and then people will naturally buy their stuff for more. These products made millions of dollars by giving away their best content first.

If you check out the ‘Double Your Dating’ affiliate program you can see that they are giving out 200% of affiliate commissions. What they are doing here is that they are rewarding affiliates a lot more than any other affiliate programs out there. In return, they get a lot more affiliates who will work for them twice as hard. Such is the nature of a product that gets over 10 million dollars of revenue each year.
The Law of gratitude.

It is said in the ever popular book “The Science of Getting Rich” that a lot of people who are doing the right things are deprived of the things they want because they lack gratitude. This is indeed a valid saying because without gratitude of what you already have you will never be able to appreciate the things that you already have.

Always be grateful for each visitor who comes to your site. Be thankful that you have a working internet connection so that you can work with freedom at the comfort of your home. Be happy that you have the time to spend with your family members, and you do not have to face constant pressure from your boss. It really does not matter if you are earning the bare minimum of survival or a million dollars a month because deep inside you, you know you do not need more than the bare minimum of survival to meet ends meet.

When you are thankful for what you have, you will take extra care in your work, and you will treat your customers with respect. People can tell when you care, and that’s when the magic happens. When you care, people will respond and buy from you over and over again. The repeat customers whom you build carefully and with gratitude will ensure that your product is working and doing the best it could for what it was created for. You will live a happier life, and you will be satisfied with the money that you’ve earned.

Embrace these laws of the universe and you will fill your marketing life with not only good profits, but a life you can be proud of.

Law Of Attraction

Natural Laws To Aid Your Online Business.

Learn the psychology behind a good web design for online businesses.

Your Visitors

Does proper web design only makes your site look good? The big and obvious answer is no. A good looking site does not always mean a profitable site. Hence, a proper web design has both the good looking element and good conversions element within it. Therefore as an internet marketer you must always look to improve your web design to reap out the best for your visitors benefits.

Learn the psychology behind a good web design for online businesses.Web designers often never take the time and effort to learn more about the psychology behind their designs. They work with their inspiration and most of the time, the work that they come out with is purely coming from instinct and quite frankly, the designs only look good but are utterly useless in the sense of your visitors marketing.

There are many reasons why you should look into the psychology of web designs and the most important one would be to make your site get a getter attention rate and stick rate. With a better attention and stick rate you can hope to get people your visitors to do whatever you wish them to do be it a click or a subscription and sometimes a sale.
With proper psychological elements playing on your website, you can be sure that your site visitors arrive at your site with a good first impression and leave your site thinking that they should come back sometimes. Your site should make your visitors happy and satisfied.
Here are a few psychologies that play in common web designs.

Building better trust levels.

The first thing your web design should be able to do is to help you build a strong trust with your visitors. The thing is with web visitors if you wish them to act the way you want them to and that you wish to lead them towards a sale, you have to get them to listen to you first. And without trust, you can never get them to listen to whatever you are trying to tell them via your site message. Therefore, one of the most important things you should focus your site design on is to build a certain level of trust.

A good design that looks professional and one that resonates with your audience can easily build trust. You can include little testimonials or results of your expertise in your website to help with the trust level. Include sufficient contact information and be sure to put your face on your site so people can see who you are in real life. All these can help your visitors trust you more. Another thing to take note is that your profile picture should look professional. Please avoid pictures that you took using your camera phone and be sure to be neatly dresses to instill the effect of professionalism on your image.

This is all part of branding yourself and your own business as well so be sure to get this right so that people can tell right off the bat that they can trust you to help them solve their problems.

Psychological triggers.

Psychological triggers can be emotional triggers as well. These triggers are important to help you direct your site traffic and point them in the right directions every single time. Make sure that you have proper arrows and little images or graphics that shows the way to slowly navigate them around your site the way you want them to and ultimately achieve your goal with the visitors with small triggers. These triggers can be the work of emotions and psychological needs such as fear, want, relieve of pain and etc.

When you use these psychological triggers properly you will see tremendous results with the majority of your site visitors getting slipped into your marketing messages. When you push enough of their psychological buttons, you should end up with some sales and conversions that can pay your bills.
Image reinforcements.

You should always include images that back up whatever message that you are trying to convey to your audience. This is very important because when people are reading your text, it can be hard to visualize what your message is in their mind. However, if you have a strong image that backs up your text, your visitors will not have to work hard to visualize and comprehend the message that you are trying to share with them. They will be able to understand your argument instantly when they relate your message with the picture.

Now an image can work the other way round as well. A well placed image (of course the image should be an interesting one) can usually help people focus on your message better as well. Strong images bring curiosity to the reader and keep them reading. It will also take away a lot of the pressure of reading through a plethora of words on your website. Therefore, make sure you have lots of images that matter on your website and place them accordingly so that you can keep your visitors on your website a lot longer.

Font size and colors.

Use the proper font size and color for your website. The font should be easy to read and the size should not be too small or too big. The color of your font should stand out from your background color so that one will not have to strain their eyes trying to make out each word that they need to read. Try to avoid using fancy looking fonts unless you intent them to be used as a headline or on an image. All other written text should contain a readable font and size that is easy on the eyes.

People rarely read every word online; instead they will browse through your website. That is why you should never try to make it any harder to read your messages, and the use of images can help to stop avid browsers in their tracks, get them curious and finally read your message to find out more.

With a better attention and stick rate you can hope to get people to do whatever you wish them to do be it a click or a subscription and sometimes a sale.

Your Visitors

Learn the psychology behind a good web design for online businesses.

How to write juicy product descriptions.

Your Product Descriptions

Writing a sales letter or a marketing message is a job of a copywriter. However, as an internet marketer you can’t just outsource every single task to copywriters. They are very expensive, and they are very busy. That is why when it comes to your product descriptions or a small ad copy with just a few lines on it, you will not have to trouble your copywriters. Most of the times, if you do have copywriters the only tasks that you will have them help you out are the sales letters.

How to write juicy product descriptions.So you are on your own when it comes to writing compelling your product descriptions. No worries because your problem is solved. Just follow the below steps to write your own stellar product description that will grab the attention of any site visitors and entice a click to find out more.

Your Product Descriptions Who are your targets?

The very first thing that you will need to do is to find out who are your target markets. Knowing your target market is to say that you should go out and actively do your market research and learn the proper demographics of on your target markets towards your product descriptions.

Find out what are their age and gender. Find out what kind of working class and pay grades that they are in. Find out their hobbies and what the activities that they are engaged in are. Find out what kind of website do they hang out on and what conversations are getting them interested. These are all the useful information that you will need later on when you are writing your product descriptions.
List the benefits of your product.

Once you have done all the necessary homework, you will need to know what kind of information you are going to be using on your descriptions. The best information that you can include in your description is without the doubt the benefits that your target market is looking for. This is not to be confused with product features like how your product can do extra stuffs.

List your benefits out nicely. Are the users of your product going to solve their problems fast? Are they going to be able to ease some pain or fear? Use emotional benefits for the best advantage because humans are a very emotional being and people can relate to these kinds of benefits the most.

What is the probably result.

Think about what the users will be getting after using your products as in how their lives can be improved. Are they going to be smiling? Are they going to have more time to spend with their families? Include these special moments in the future to help instill an image of how your product will give them what they want and expect from your product. Make sure that if you have the sufficient space on your product description area that you include as many details as possible to help people visualize a good time and experience with your product.

Product Image.

Normally, most people will just include their product image or cover. However, if you have the sufficient space on your product image area, it is advisable to edit your image and place a few happy customers and pair them up with the image. It might do well to include a before and after image as well. Remember that really matters to potential customers is what is it in for them, which is why if your product image can project a successful use of your product, then it will aid them in deciding on paying you for the product.

Don’t be caught without putting up an image though, because on the internet, people can’t touch or feel your product so the next best thing that you can give them is a tangible looking image so that they know what they are actually buying.

The Headline and the Description
As with most marketing messages, it is a must to include a headline for your product description. This is where your list of benefits will come in. On your headline, if you are not going to write anything fancy, all you have to do is just state the problem and how your product can help them while including the benefits. If you are going to go a little more fancy or creative on your headline, be sure that the headline is catchy and able to attract the attention of your site visitors. The headline is your first line of offense so be sure to highlight it in bold or underline it.

Only when your headline is able to catch the attention will people go ahead and read your descriptions. Therefore, you must be sure that your headline is a good one so that your description or body copy and work the rest.

Now when it comes to writing your body copy, you will try to elaborate your benefits while explaining on what kind of results that they can expect. Remember to explain on how their live will change after using your product. If you have any useful testimonials that you would like to include this is the place you can include as well (testimonials can be used as headlines as well).

Test And Tweak

As with all marketing campaigns, there is no right or wrong. This is why an age-old way of doing this right is to actually monitor your campaigns closely where you test and track your Ads and product descriptions.

Split tests them if possible or you can also tweak your copy slightly every time just to see how you can improve your ads. Only by doing this kind of careful tweaking and passionate testing will your product be truly optimized and bring in the most out of your product descriptions.

Your Product Descriptions

How to write juicy product descriptions.