Archives for February 2013

What exactly is Facebook’s Edgerank

Facebook Fan Page

Facebook is the place to be for both marketers and non-marketers these days. Even Facebook creators had no idea it would turn out to be such a huge success where they were able to overtake MySpace. Facebook had made a very wise decision when they decided to use Facebook fan page to monetize the traffic because traffic monetization is a key to their success.

What exactly is Facebook's Edgerank?Facebook Fan page is created for users to build a page to attract people with the same interest so that these people with a mutual understanding can have common ground to hang out with. Hence when you have a Facebook fan page, you can actually use it to grow your business. Facebook has employed strict rules (much like Google Search Engine Results) to ensure that your Facebook fan page posts get distributed to the public. The amount of people who sees your fan page are determined by what Facebook Calls the Edgerank (not to be confused with Google’s Page rank) and Graph rank.

What is important to know is that Facebook’s Edge rank is not just bound to the fan page but also to posting of your own profile pages as well Let us look into Edge rank and see how it effects your business.

What is Edgerank?

Most active Facebook fan page users will have tons of Facebook friends. People in Facebook are also allowed to become the fans of a lot of Facebook Pages. Now imagine this, if all your friends and all the Facebook pages that you have followed is posting on Facebook at any given day, your Facebook profile is going to be stuffed with so much activity it might explode. Now the thing is most Facebook users won’t even have the time to View all the posts so Facebook filters only the more popular posts and show it to you. This is done via the Edge Rank.

Most people think that all their posts and announcements on Facebook will be seen by everyone. This is not the case. There have been cases where Facebook users who post wedding announcements on Facebook but was never seen by any of their actual friends.

What actually happens here is that Edge rank has filtered out your posts and was not shown to all your friends and only those who visit your wall can see your post. The thing is Facebook Edgerank will decide what is worthy to be displayed on your newsfeed. What this means is that this is not good for those business owners who are not doing the right things to get on the good side of Facebook’s edge rank.

Facebook Edgerank algorithm is defined by the three basic factor which is your Affinity, your Weight, and the Time Decay Factor. Allow us to explain this in more details. What Facebook ultimately wants is interaction and activity. This is because with all the interaction and activity going on, people will keep coming back for more which ensures that Facebook will stay alive for a very long time.

Affinity simply refers to the relationship, interaction and the activity of any given Facebook user to the creator of the Facebook Post. This means if you and ‘Larry’ have been constantly connecting via Facebook and you have been interacting on each other’s post, your affinity level is very high and Edgerank will place priority to show your post to people who you interact with a lot. Vice versa to the situation mentioned, if you and ‘Harry’ have known each other for long, but rarely connects via Facebook or even visit each other’s profile for a long time, then the affinity ranking here would certainly be low.

Hence if you wish your business posts from your Facebook Fan page to be seen more often, you have to get people (your fans) to connect with you on Facebook regularly. The more activity you have the higher your affinity value would be.

Weight however, is how much people value your posts. Every time you post a video, image or links Edge rank is watching for activity. If your posts gets a lot of click through or if a lot of people are commenting or watching your videos, then the weight of your post is considered to be high. Facebook will think that your post must be interest if there are so many responses to your post each time, hence, never post boring posts. This is to ensure that you get a high weight value for your posts. When that happens, Facebook will show your post to all your friends and start showing them to others as well in a viral manner. This also means that if your post gets a lot of ‘likes’ you your post will be viewed highly as well.

One have to remember that some activity is just more important to Facebook than other acitvities. For example, a Like to Facebook’s Edgerank weighs less than a comment. This is because it is much easier to click on the like button than writing a comment which takes up more time and effort. So if you have a post with 10 comments, it is going to beat a post with 10 likes every single time.

The last factor ‘Time Decay’ would indicate how old the post is. The older your posts are, the more likely it will be dropped out of the news feed so that it will have more chances for newer feeds to appear. However, if your post has a very healthy amount of activity even after a long time since it has been posted, Facebook will still continue to show it virally to those who have never seen your post before. This can help you get a lot of new fans to your page.

With this knowledge, you should adjust your Facebook Marketing strategies accordingly so that you can be sure that every single time you post on your Fan page, your post gets notice by as much fans as possible. That’s where you will get the most traffic and that’s how you can get the most of your constant Facebook postings.

What exactly is Facebook's Edgerank?

Facebook Fan Page

Related eBooks

Marketing On A Budget.

Marketing On A Budget Small Business

Most small business start small. And usually when your business is still in the start-up phase, your budget is limited. One of the most important things a small business owner needs to worry about is the operating cost of the business and therefore as a business owner you need to plan ahead and set yourself a reasonable budget. Without proper planning one would definitely be having trouble with all the spending and things could go out of hands and before you know it, your initial capital or budget will be all gone.

Marketing On A Budget Small BusinessBe careful not to go over budget

One of the rules for small business owners with a small budget is to be as clear as possible what the consequences of going over that budget that you have set. Besides that, one should be very wary of what he is spending the small business budget on. Be very careful not to spend too much on anything that has no guarantee of return. Learning this the hard way can be very painful as we are talking about a lot of cash. One good example of over spending on the wrong area is to create a Facebook fan page and spending thousands of dollars on the Facebook Ads just to find out that there is no good way to monetize these fans.

Another example would be to spend a lot of money on a CPA campaign that is too old to work anymore but has a very good historical statistic to back it up. If a CPA offer has gone stale and saturated, conversions will definitely suffer and it will be hard to profit from such a campaign even when you are seeing huge EPCs numbers on the statistic boards.

Know your small business market.

Knowing your market is the first thing you need to be doing if you want to be saving on your cost and marketing within your budget. If you can drill it down to the demographics and the exact type of people that you want to target, you will be able to locate these people at the right place and time and try to monetize them without having to waste money on people who are not targeted at all.

There is absolutely no need for you to hire a marketing company to do a thorough research for you on your target market. You can easily find out your target market by looking into your existing customers or think logically who will most likely to buy your product. When you know who they are you need to confirm this by browsing into forums and the Internet and seek out where these people are lurking about. You can ask questions and see the response of the market regarding your niche, and you can even try to communicate with them to find out what they are really seeking for.

When you know exactly what they want, you’ll be able to naturally give them what they want and that’s when a sale could likely happen. Find out what are their troubles and see if your product has what it takes to help them solve it or not.

Plan ahead.

The best thing as you can do for your business is to plan ahead. This way… things get done in an organized manner and that you will know exactly how to respond to the situation that you will be facing ahead of you. Plan on your traffic strategies and make other plans in case your initial plan is not working very well. Find out what others are doing and adjust your plans accordingly.

Always include budget setting in your planning phase. This is to ensure that you are clear where and when you want to be spending money and how much can you afford to lose in order to gain. When you are just starting out, you should never try to lose money first and hope to earn money back on the back end. This is because you cannot guarantee the return. What you can do is to spend some money (without losing too much) and try to earn back your investment as soon as you can.

Only when you are sure that your funnels are working on the specific traffic source should you be making new plans on how you would spend to make more money based on your initial test.


Branding for small business may seem like useless task to some, but the best businesses out there brands themselves for a reason. Even for small business with a tight budget, branding awareness is totally achievable with very little cost especially if you place your efforts into churning out good contents and social networking.

Use a mascot or a good memorable logo (you can choose to use your own picture) to help the brand awareness going. Use videos, and audio instead of only text contents to show people that you are very established and this will help you get a lot more trust towards you and your brand. When people perceive you as the expert that’s when you will see people putting their money and trust in you in hope for a solution to their problems.

Cheap Traffic Strategies.

There are a lot of cheap traffic strategies out there which a small-business owner with a tight budget can go for. One of them is of course as mentioned above before is utilizing social networks to get your traffic. Another great source of traffic is to use Article Marketing to spread the words about your business out into the internet world far and wide across the globe.
Viral video strategies are great as well as long as you have an interesting content that will appeal to the masses. Lastly, look into search engine optimization strategies because it will surely provide you with a lot of targeted traffic for free if you are able to rank high. In fact, it remains until even today that people believe the best converting traffic will come from search engines and one of the ways to get search engine traffic is to use SEO and rank your sites high for the correct search terms.

Marketing On A Budget Small Business

Marketing On A Small Business Budget

Can I Really Make Money Online Without Money

Money Online

Making Money Online has become a very ‘huge’ topic all across the globe in recent years. This is because everywhere on the internet you can see people telling you how they made fortunes with very little work. Most people who see these ads will jump to the conclusion that making money online is indeed easy, cost very little to start up and will only require minimum effort to make it run.

Can I Really Make Money Online Without MoneyHowever, this is very far from the truth. Putting aside all the hyped sales message aside, Internet marketing is a real business and most people will initially fail in their first few attempts to make money online. So making money online is in fact not so easy for total beginners and there is a learning curve that one needs to go through before making their first buck online.

As for making money without any effort, this is untrue as well. You can automate a lot of work and you can outsource a lot of the work, but this by is by no mean indicating that life is going to be easy where you can party all day long and still make a lot of money. Of course, if your business is already successful, then it is possible to work only a few hours a week, but this is definitely not the case for beginner marketers.

So how about making money with little to no cost at all? Is it truly possible to make money online without any initial startup? For starters if you ignore the cost for a laptop or a desktop pc and ignoring the fact that there is a cost for using the internet, then the answer is yes, it is possible to make money online without any sort of capital at all.

Here is a good example of how you can make money without any cost at all. You can actually sell affiliate products where you can essentially start at no cost and have a product to sell within hours. Next you can use a free blog or a forum post or even a social network site such as Facebook page, Twitter or even a Squidoo lens to set up your landing page or sales message.

When you have everything set up properly and ready to go… you will only have to drive free traffic to your site and if people buys via your affiliate link you get paid. Free traffic strategies could be SEO strategies, Article Marketing Strategies, social network strategies or even as simple as posting an ad on craigslist or on

So then the answer to the big question is yes it is undeniable that it is possible to make money online without any sort of cost at all. This means you can actually start from nothing and earn some cash. However, this free strategy is usually deemed as a short-term money money-making strategy. It works as a short term or initial capital building method but if you want your business to grow and turn into a powerful cash machine, then you need to look into the long term strategies and this usually means that you will have to start investing some sort of money into your business whether it be in tools, Domains, Autoresponders or even paid traffic.

Why Can’t I Stay Free?

Most people who made their first buck online will want to stay in the ‘Free’ Zone and quite frankly speaking, most of them never made it big. If you want to stay free, then you cannot outsource all your work. You won’t be able to make use of paid traffic which will skyrocket your profits. And most importantly, you won’t be able to build a list.

What a business owner should be doing is to think in the long term and how to grow their business to a whole new level and to do so would usually mean that you have to move out of the safe zone and start investing in proper tools and domain names or hosting. All of these will help you build brand awareness for yourself and your business and you will soon be able to make a lot more money than you ever can from staying as a free marketer.

The advice to heed here is to start investing into your business on a budget and only spend on necessary items that will surely be able to help your business grow to new heights. Surely by now you will realize that making money online the ‘free’ way is a very good way to start but is not a good way to sustain your business for long.

Also, free methods usually involve a lot of work especially in the traffic generation part. So when you start to make some income using your free methods, be sure not to spend it all but instead you should put some of this cash that you made and reinvest it for even more profits. This is what is known as letting your money work for you instead of you working for money.

No cost is not the key to freedom.

Your business is ‘work’. However, you can always hire experts to help you get things done. Only when you can be ‘hands’ free from your business will you be able to call yourself successful and be financially free. Learn to outsource your business because it is the key towards freeing your time so you can enjoy life with your family and friends.
This is probably the hardest stage to overcome for most marketers because they are afraid that quality will be sacrificed once they start to outsource their work. Therefore when you are outsourcing your work, be sure to look for qualified personnel and do not look for the cheaper options or you will not get satisfactory work done for you.

Investing in the proper tools is also a great way to ease up all your work and help you get more things done for your business. Start free… and seek freedom when you can by spending the smart way.

Can I Really Make Money Online Without Money

Can I Really Make Money Online Without Money

Earn Money From Home

Loyaltepays Earn Money From Home

All of us, at one time or another, have wanted to find a way to Earn Money From Home through affiliate marketing or by developing our own products. But very few of us succeed. So what goes wrong? For most people it is the daunting task of learning a whole new way of doing business, acquiring new skills and getting used to an almost completely new language as they struggle with the jargon of the online business world. Faced with these difficulties, it’s not surprising that so many people throw in the towel.

Loyaltepays cuts through all those problems with a surprisingly simple business model you can replicate to build your own online business. This is the first time any online entrepreneur is sharing the secrets of making money online as an affiliate in a way that anyone can follow, presenting really easy ways to make money from home.

Start Building Your Business Today – and Earn Money From Home

On this site you’ll find everything you need to begin building your business right now. We won’t confuse you with complicated jargon or give you a list of software and tools to buy. When you enter this site, you’re entering a new world in which you can earn money from home the easy way.

This is a whole new business model to make money effectively and easily. It’s based on the principle of giving away interesting e-products to build an active subscriber base and retain their loyalty all at the same time. Do that, and you will have a tribe of raving fans making money for you over and over again. But we don’t just tell you that. We provide you with all the tools and resources you need to start building your subscriber base today. We give you all the lowdown on affiliate marketing and teach you how to rebrand an e-product by inserting your own affiliate links. We give you access to the rebrander tool for every e-product absolutely free. So with these tools and resources earning money from home, is just a breeze.

Free information and software

As soon as you sign up for your free account with Loyaltepays, we’ll give you, totally free, the most sought after eBook on the internet today “Get Paid to Build Your Business”. This eBook will be both a manual that reveals the new way to earn money from home and it will be your first rebrandable e-product. The eBook is organised very simply, with step-by-step instructions anyone can follow. By the time you’ve turned the first ten pages you’ll be ready to start building your own subscriber base.

Subscribers are at the heart of the Loyaltepays business model. They are the prime assets of any online business. Here at Loyaltepays we think differently about our subscribers. Most businesses see their subscribers as people to make a buck from, very sad but true.

Subscribers are the backbone of every successful business

Here at Loyaltepays we know that our subscribers are our most valuable asset. We never pressure anyone with hard selling techniques. And we never, ever sell our subscribers email addresses. Why not? Because we don’t want to alienate anyone. We want to build a solid relationship of trust with everyone that comes to us. We see every subscriber as our colleague. And that’s one of the most important lessons we’ll teach you.

If you treat your subscribers as your best friends, if you provide them with valuable information, you will win their loyalty. And loyal subscribers will make money for you, over and over, for years to come because they’ve learned to trust you.

That’s why we give you the “Get Paid to Build Your Business” eBook completely free as well as access to the exclusive rebrander tool that allows you to insert your own affiliate links (money making links) into our eBook, so you can experience first-hand the power of Loyalty Marketing at its best.

This is just the beginning. On Loyaltepays we have bundled together a complete range of tools, resources, training and traffic -all into one membership site-, so you’ll know they are compatible and this will save you time and money as you’ll be able to set up an entire online business and start making money in just a few hours, without any product of your own, without ever having to sell anything, without the need of any prior business experience and even without having your own online business ideas yet.

We want you to succeed, we want you to Earn Money From Home, because Loyaltepays is about empowering others, this is the first and only internet platform where newbies and experts are rewarded for sharing quality, interesting information. Where everybody equally benefits from each other.

With Loyaltepays, success is really that simple Click The Banner Below To Find Out How.

Earn Money From Home Loyalt ePays

Loyaltepays Earn Money From Home

A Newbies Path To Online Marketing

A Newbie’s Path To Making Money Online

Making Money online is a very interesting ongoing journey for many of us and it all starts off when you decide in your heart that you want to be free from the 9-5 daily trap. Most newbie marketers have no idea what they are getting into, and most of the people will start off in the wrong direction. It is perfectly normal for people to walk in the wrong path when they first started to try their hands in online marketing and this is mostly because most people have no experience and no idea what they are getting into.

All they know is there are gurus out there selling ebooks for $47 while promising the world to them where you could earn millions of dollars overnight working for only 2 hours a week. Who would not be interested right? Most gurus and internet marketers would be guilty of believing into these hypes when they first started so there’s really no shame. The good thing is you can consider yourself lucky to learn about this early on.

Below are some of the common encounters that a newbie marketer will find themselves in and also how this mentality would change if they stick on the game long enough to get pass all the learning curve and hype.

Looking for shortcuts.
More often than not, expert marketers or gurus will get emails from newbie marketers asking for help. If you are genuine and have done your homework, then it will be much easier for other people to guide you. However, the problem is most people that are new are already brainwashed by all the ‘easy money’ hype and ‘overnight riches’ dreams that they will actually look for the easy way out.

One of the most common ‘help’ emails that gurus get from newbie internet marketers is asking for shortcuts. Not only that, some people will even contact the gurus for a ‘spoon-feed’ session or a ‘help me do everything’ session. What they do not understand that everyone is busy and time is precious for the gurus as well.

Nobody is going to sacrifice their time to help you build your business, unless they are compensated heavily. Another thing you need to keep in mind is that is no shortcut to success. All the hype that you hear surrounding the internet marketing universe that you can get rich easily and with inhumane speed is not true. Sure you could work only 2 hours a week and earn tens of thousands of dollars every single week, but that will only happen when you have gained enough experience and when you have a business that is running and 100% profitable.

Internet Marketing is not ‘methods’.

Too many newbie marketers are blinded by the word ‘methods’. A method is just is just how 1 marketer is making his money online. Internet marketing is about how you can make money online using the power of marketing tactics and strategies. What makes making money online so powerful is that you can start with very little capital, you can work from home and you can sell to the entire world. It’s never about a shortcut to riches.

Internet marketing is a real business. Much like all businesses, you need to stay sharp and make a lot of important business decisions. You will often find yourself battling against yourself trying to do the right things instead of getting distracted by all the marketing noise that is around you. If you are not careful, you can easily get consumed and overwhelmed by all the promotions that are coming your way. The best thing you can do is try to stay focused and get things done for your business so that it will run smoothly.

Pointing Fingers and Blaming Others.

This is another common mistake that is seen with newbies. Instead of finding out why they are not making any real money online, people often start to point fingers and blame others for their failure. They would blame a course that they paid and say that it is ridiculous to sell OTOs or they would decide to mark a product a scam because they could not make any money after reading or going through the course.

If you are doing this, then you should stop doing this immediately. Your business is your sole responsibility. No one cares if you make a lot of money and surely no one will care if you aren’t making any money at all. Think about it this way, you can cry and whine all you want, but it is not going to solve anything and the situation will not improve as well. What you do need to do is to find out what is wrong and stay positive. Instead of finding fault with the course that you bought, you should try to find out if you learnt anything helpful from the course.

Think about it this way, if you could learn just 1 good trick to improve your business form a $47 course, then it is more than worth your money because that trick alone could help you make back so much more in return. Just keep in mind to have a positive attitude. Did you actually think a $47 product can make you a million dollars the very next day without you lifting a finger?

Work is involved.
Again, much like any business, there’s work involved and there are worries and obstacles that you need to conquer. Don’t be fooled by those already successful people with their success stories and their constant bragging. What they never tell you is their embarrassing side of the story where they had to work extra hours every day just to get their project ready for launch.

The most important thing here is that you need to act fast and get things done using focused actions. However, you should never try to get everything done alone. There’s just too many thing you need to work on so consider outsourcing some of the tedious work and consider letting other people help you in the areas where you are weak in. This advice will surely get you far as an internet marketer.

A Newbie’s Path To Making Money Online

A Newbie's Path To Making Money Online

Search Engine Optimization Specialists Turn to Varied Sources of Information … – PR Newswire (press release), on Wed, 06 Feb 2013 – Internet marketing is handled in many distinct ways; discusses how users are learning search engine optimization on their site. Google Share with delicious Share with digg Share with Facebook Share with Google Share with LinkedIn

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