5 Golden Key Benefits For Using Social Media To Grow Your Business.
Social media marketing is a very important tool to have in your arsenal as an internet marketer. Using for your business can help with traffic, branding and even interactions between you and your potential customers. Hence it is imperative that as a business owner, one should look into social media deeper and try their best to use such an important tool to their advantage.
Let us take a closer look at all the key benefits and why so many marketers these days are embracing countless social media platforms to help with their business growth.
Key Benefit 1 ? Improve Search Result Ranking.
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Using platforms correctly can easily get your rank high in the organic search results in the search engines. SEO (search Engine Optimization) experts would usually use these sites to create back links back to their own website. Since these social media sites are regarded highly by the search engines such as Google, the back links which you created using Social Media Sites are generally quite valuable.
Be careful not to be too spammy and choose wisely which sites that you will get backlinks from. If you are able to get backlinks from recognized and popular social media sites that are directly relevant to your website, then that would be the best. Hence whenever you are looking to get some back links using social media, be sure to do your research first.
If you are hiring SEO experts to do this, you need to instruct them to be careful not to appear too spammy to the search engines as well. This should help you and your site to maintain a good impression in the eyes of the search engines.
Key Benefit 2 ? Branding.
Using social media sites to advertise your business can be a great way to brand your site and product.
The first thing you would want to do whenever you have a business is to make sure that your customers are satisfied. However, like all businesses, you can never hope to please everyone. There will always be bad seeds that will try to sabotage your efforts.
However, if you played your cards right, when people leave a bad comment on your site for whatever reasons, your existing customers who are satisfied with your products and services will come in and defend you. That is perhaps one of the best things that could happen in your business. When you have a lot of customers who trusts and believes in you, they will defend your business and others who see this will start to trust you more as well.
You can also use social media to encourage positive comment about your product and services. These will be valuable testimonials from real people. Hence this will further enhance your product conversions and thus makes you more profit.
Key Benefit 3 ? Relationship with your customers.
Prior to social media, building a relationship with your customers online can be a big pain. Most people back then would try to use email marketing in hope to build some sort of relationship with the customers. However, with the existence of Social Media these days, building relationship can maintain it has become an easy task.
A quick Facebook fan page can easily help you introduce your brand, interact with your customers and even encourage communication between the customer and his friends. When your customers talk about you in their daily lives, your product will get a lot of free word-of-mouth advertising. Word of mouth advertising is no doubt the best form of advertising even today.
Key Benefit 4 – Improvement.
Since allows a lot of interactions from your fan base, you will usually get a lot of new suggestions and new request for better product features. This is one of the best ways to learn about what your customer really wants and this open up a lot of room for improvement to your current product. You get to learn about the behaviors of your customers, and you can adjust your marketing tactics and product creation according to their feedbacks.
As a product owner, it is your responsibility to see it to the very end that your customers are satisfied. A satisfied customer will buy from you again and again, and they would recommend new customers to you from time to time. So by improving your products and services by listening to your customers, this in fact tells your customers that you really do care and this will take your relationship with your customers to yet another higher level.
Key benefit 5 ? Learn about your competitors.
One thing is for certain, if you are not using to grow your business, your competitors will certainly will. And by researching about what people are saying about them you will gather very important and valuable Intel on what the market wants, and you can easily do the right thing and give the people what they are really after.
Learn from the best and then mimic them. Improve on what others are doing, and you will soon find yourself doing better than your competitors. Try to emphasize on your USP (Unique Selling Proposition) as much as you can so that people will realize that by choosing you over your competitors, they are doing themselves a favor.
These key benefits are very important to small business, especially because when small businesses are just starting out, they will start from scratch. platform can help these small businesses spread the news in the cheapest form available and is perfect because of this low cost.
Originally posted 2012-10-12 20:29:27.