Selling other people’s product and making a commission out of every sale is a great way to make a living. Affiliate marketing is all about using leverage to make money, and it is done with minimal work. First of all, you will never need to create your own product, which is a big advantage because it saves you a lot of time. Secondly, you will not need to deal with product deliveries or even support questions from your buyers. All you need to do is drive target traffic to a converting sales page. There’s nothing easier than this when it comes to making money online.
This then makes affiliate marketing a wonderful way to start your own online business. The key here is how to choose the right affiliate programs. Below are a few pointers to help you avoid bad products whenever you are in the marketplace trying to choose a product to promote.
Low converting affiliate marketer offer.
One of the biggest keys to your success is the ability for a product to convert. If you choose a bad converting product, then you are going to have a hard time trying to get your campaign into the profit zone, especially if you are paying for traffic. It is not going to be worth your time no matter how ‘close’ you are to the product owner or no matter how ‘good looking’ a product looks to you. A product that does not convert well is bad news. Of course, this is to say that it does not convert well even for targeted affiliate marketer traffic.
Therefore, you should always be looking at the track record of a certain product. You will want to know the ‘EPC’ which is the Earnings Per Click statistics and you will want to know what is the conversion rate and refund rate every time you are choosing a product to promote. Go with the winners and you will be a winner yourself.
Bad Affiliate managers
Bad affiliate managers are everywhere. So always try to contact your affiliate managers first before promoting an affiliate offer. If the affiliate manager is ignorant or isn’t responsive or helpful, then you should just walk way. As an affiliate marketer, one of the most powerful things you can do for your campaign is to track your offers. To do this, most of the time you will need the merchant of the affiliate manager to help you place a code onto their thank you pages.
However, there are many merchants and affiliate managers who are not willing to help you with this (and many that are willing as well). Some are reluctant to help the new comers and the smaller guys and they will require you to perform first before helping you out. When this happens, you can either walk away, or you can decide if you want to stay with them for a while, especially if their product seems promising.
Low Ticket, High Ticket.
Whenever you are choosing an offer for your campaigns, you will need to understand your market and traffic source well. Promoting products at the right price can be the key to conversions. Some crowds respond better to a lower priced item, and vice versa. Of course, the best place to start as an affiliate marketer is to try to promote medium priced offers first. This is because if you are promoting low ticket items, it will be hard for anyone to make a profit unless you can bring a huge volume of traffic that result in a huge volume of sales. Even worse, if you are paying for traffic, low ticket items will quickly burn out your budget, and you will find it very hard to even get a break even from your campaigns.
Keep in mind that money that is lost in buying traffic is lost. So you need to be careful when paying for traffic. For high ticket items, conversions are usually low and there is a lot of branding and ‘marketing’ at play for a good conversion rate. As an affiliate marketer, you can attempt to promote high-ticket items, but you need to do it right. A mere direct linking to a high ticket offer will not cut it In many ways, you will need to build a relationship with your traffic and nurture them to trust you in order to pay you a huge amount of money for that high-ticket items. Therefore, it is almost essential for you to build up a list for this.
With that said, the easiest way to make money as an affiliate marketer is through medium priced offers, where there is a balance between conversion and profits. With the profits made you can then reinvest the money back into your business and that’s where your wealth will start to accumulate.
Shaving and Scrubbing.
Shaving and scrubbing usually happens in the CPA affiliate world. CPA stands for Cost Per Acquisition offers where you get paid a commission for a lead instead of just a sale. When you are promoting CPA offers, you need to be aware that merchants and networks do shave or scrub off the leads that you are referring to them. Some claim they don’t, but you have to be always stay sharp and monitor what is going on.
The excuse for shaving and scrubbing the leads that you referred to them is that they claim that your leads are not converting. While shaving and scrubbing is common, you have to be careful of some of those ‘shady’ scrubs or shaves because there are people who are ‘dishonest’ in this game, and they would do anything just to make some extra cash. Hence, before you choose to promote for any affiliate network, do your research and see what others before you have to say from their experience.
Unethical programs (spywares, adwares, gambling etc.).
Check your own ethics before you promote unethical programs. There is some genuinely bad blood that exists in the affiliate marketing world. If you are not comfortable in promoting some of these unethical products or scam products, then by all means don’t. You will leave with a better conscience, and you will not feel guilty for supporting the bad guys. As mentioned earlier, there will always be people who will do anything just to make money, but it is up to you to decide if you want to stoop so low to help these people achieve their goals. Of course, it’s a lot of money, but if you are destroying other people’s life, karma will catch up with you sooner or later and by then it could be too late for you any regrets that you might have.