Modern technologies with new advanced features are bringing in a host of exciting apps and platforms to consumers and businesses. Besides social media networks, the latest sources of targeted traffic are expected to be Pinterest and Instagram. These new websites are excellent in generating massive traffic for any online business owner and marketer today on any business in any industry.
Before and Now Online Marketing
Online marketing used to be very simple with the traditional options, making way for the new wave of technologies in terms of search engine optimization and social media networks such as Facebook and Twitter. But even these modern marketing solutions on the Internet are becoming pale compared to Pinterest and Instagram as the ‘new kids on the block’.
Internet marketing used to create a lot of hype with a Facebook fan page and organic traffic rolling in. Today, more sophisticated surfers demand more than an attractive page with sparkles and shine. Modern consumers today are more tech savvy with a lot of experience surfing for a myriad of information that can be easily found on the Internet. Many web surfers are plying the more popular social media sites such as Facebook, LinkedIn and Twitter to connect, communicate and search for information and contacts of various kinds.
It is not surprising to note the increasing number of social media sites on the Internet to cater to different kinds of web users who exhibit different interests. It is true that ‘birds of the same feather flock together’ where web users with similar interests tend to join the same social media networking sites on the web. New social media sites will continue to emerge to meet specific needs of certain web users, which are not addressed or satisfied with currently available social media sites; and with different interests evolving, the web would be saturated with new social media sites to accommodate the growing demand.
With the millions of web users today, there would always be a market for a new social media network sprouting on the Internet as none can satisfy all consumer demands and expectations. So, it is essential to identify a niche market to focus on by any new social media site to enjoy a steady stream of web traffic.
Emergence of Pinterest and Instagram
Although Facebook can still attract massive crowds every day, the new generation is checking out Instagram which is a new social media platform that was bought over by Facebook. Facebook was farsighted to note the potentials of Instagram to make a buy over; and this investment pays off handsomely as Instagram took flight with more web users and advanced developments.
Instagram sports a different format with a focus on pictures. Great pictures are an excellent attraction for more traffic and following. Many web users are interested in viewing great pictures on different topics or categories. This is how Instagram gains a huge following quickly when it first entered the cyberspace market. With a great picture, online business marketers can include an appropriate marketing message that compels web viewers to take a proactive action towards the web business. It could be a click on the picture that leads the web viewers to the web business’s official site to view the full range of business offerings such as products and services.
Slightly older web consumers would be more interested with Pinterest than Instagram as the latter’s crowd may be rather young. Pinterest is a unique social media site which forms an excellent platform for any online marketer who wants to rake in some lucrative income. Pinterest users or visitors are usually more affluent in life with more money to spend than the youth on Instagram. However, these users can smell a sales pitch quickly to frown on its less than desirable tactic. The best way to succeed in Pinterest is to understand the exact needs and demands of the targeted audience.
Pinterest offers an efficient platform where many types of pins can be viewed. Popular pins can be followed with a tracking of ‘Likes’ and shares. The right tools allow the web user to pin a personal picture on a popular post to enjoy some success off the popular pin.
Ways to Benefit From These Social Media Sites
The market has a plethora of options to understand and manipulate Pinterest and Instagram effectively for a successful online business venture. Internet marketers or business owners can consider the right training videos available on the Internet to learn more about these social media sites and their features that include account creation and traffic generation.
Online marketing with Pinterest and Instagram today differs from yesteryears with Facebook and Craigslist. It is imperative to hire experienced and reliable website designers or developers who understand the changing needs of modern consumers in order to generate a social media site with a niche market and definite profitability.
These social media sites are also specially designed to cater to help solve certain consumers’ problems and issues. There is also a need to develop such social sites that are entertaining to keep web visitors occupied and enticing for repeated visits.
In order to enjoy the success of Pinterest and Instagram, the online marketer or business owner must identify the preferred niche market before considering a workable plan of marketing action to draw in the desired web traffic consistently. There may be a myriad of social media site options in the market to divert the consumers’ attention, but the different offerings would attract the targeted consumers. The unique and useful offering can be sufficient enough to keep web viewers interested to be loyal followers.
A little creativity and effort goes a long way in establishing a successful online social media site that caters to a targeted audience on the Internet to generate a lucrative income for the Internet marketer or business owner.
Pinterest and Instagram were designed and implemented on the Internet to meet the needs of specific target audiences such as the more affluent web users and the younger generation respectively. Their income generation potential is huge with a large drawing of followers based on the proper manipulation of features in online marketing.