Among the best challenges to efficiently marketing a company is determining which marketing approach is best suited for your business.
The majority of people take a look at what their rivals are doing to market their companies and then simply mimic that, whether great or bad.
The best marketing strategy does not involve picking just one or more marketing approaches that we see others using.
The very best marketing method looks like an octopus.
An octopus is really effective at capturing food with eight limbs. But it continues and adapts on as a reliable hunter and predator if the octopus loses one limb it might for a moment lose some of its strength and agility.
It’s the very same with marketing your company. The more marketing methods you use all at once the more effective you can become and the simpler it is to continue growing your business.
You will continue to thrive regardless of the challenges that your competitors may face. No problem in any one marketing approach will ever ravage you or position significant problems.
In spite of the numerous choices readily available most business use no greater than two or 3 marketing techniques at best to grow their business.
Few recognize that there are over 100 approaches for bringing in new company, for increasing web traffic, for offering more to existing clients, and for increasing repeat sales that their competitors are not utilizing.
They generally imitate worms in their marketing efforts. Really unlike an octopus.
The fantastic aspect of this is that a lot of competitors are making this same mistake. They might be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking ‘fish stories’ of the one that got away.
That is a marketing approach to avoid.
Do not just settle for an advertisement in the yellow pages, your local paper, or on the radio.
Usage as numerous marketing approaches as make sense for your industry, your market, and your business. You will become a marketing octopus while your competitors stay marketing worms.
They generally mimic worms in their marketing attempts. A worm’s method to life is singular. It does not utilize numerous limbs since it has none. Really unlike an octopus.