Article Syndication
Article Syndication is the new ‘best’ way to make your article marketing efforts work in recent year. The traditional ways of doing things in Article marketing no longer work as well as it did before after the brutal Google Updates that no longer puts priority on article directories. This move made by Google was due to the fact that there was too much junk content (not to mention duplicate content as well) that is circulating between the article directories. With that said, people are now moving into article syndications and the results have been rather positive.
Now article syndication is all about writing quality content that people will love to read and when you have such an article, you offer to post it on ‘other’ established sites that are looking for great content. When you have a great content that is highly sought out by publishers, you will be able to secure a spot on their website be it a blog, a news site or any form of website that publishes great information. What you will receive in return is highly targeted traffic which you can turn them into subscribers or sales depending on your traffic strategies. Below are some advanced strategies that you can use to improve on your current article syndication strategies.
Be organized.
The one thing that most expert article syndicators would have in common is that they are always very organized in their efforts in article syndication. A good way to organize your business is to keep a good record of all your articles in a neat and proper manner. Use an excel sheet to track and note down important notes and dates of your articles. It is a good tactic to always keep a record of where your articles are being syndicated and it would do you good if you can track the amount of traffic coming from each article or pinpoint where most of your traffic is coming from.
When you have a clear understanding of where most of your traffic is coming from and what kind of article gets the most results. You can then focus your effort on similar articles and try to get them syndicated into the site that gets you the highest amount of traffic. Another great trick you can get out of being organized and monitoring your articles is that you can actually try to track and see which traffic is giving you the most sales. There is no doubt that there will be times where some traffic source will convert better than the rest even if its volume is on the low side.
When this happens you need to analyze the situation and find out how you can get more of this same kind of traffic. With all the tracking and monitoring going on you will be able to cut down a lot of ‘wasted’ efforts where you are writing on the wrong topics that does not get noticed or even syndicating your articles on the wrong kind of site that brings you a low amount of traffic or poor in quality. The best in the industry will always keep a good record of all the sites that have been performing well for their articles so that they can contact the owners with just a few clicks thus saving much of the ample time. Article syndication is hard work and it takes up a lot of time in churning out the best content. This is what makes it important for you to actually save any time that you can so that you can focus on the things that actually matter to your business.
Are you in the right niche?
One great way to propel your article syndication efforts on the internet is to actually be in the right niche. Nothing produces better results than being able to churn consistent content for a niche that you love, that has a lot of demand and a niche that has very little competitors. If you must work in a niche that is having a huge amount of competition then you should consider sub niches that might be often overlooked but is still full of demands. If you can locate such a niche, you are definitely in for a nice treat.
Of course, the best way to win in a race with your competitors is the quality that you can provide to your favorite publishers. Another approach to this is to actually maintain a great relationship and constant communications with your publishers because people love to work with ‘nice’ people and your job is to get your content published in front of the crowd. With a quality work and a great relationship with all the website owners of your choice, you can be sure that you will always be able to secure a spot on their website and thus giving you a huge advantage over your competitors and at the same time you can sit back and enjoy the free flow of constant traffic that comes to your website.
Turn your work into a book.
Over time, your collection of quality articles will turn into a something rather big. Take some time and compile them into a book or two and you can then publish this book online or offline. You can choose to distribute your book out for free and earn from a back end offer or just sell your book online for quick front end money. Since you know the quality of your work, you will be sure that the people who read your book will be able to appreciate it.
This actually is a good strategy to work on because you can save a lot of time when working with your collection of articles and not having to do most of the research and writing work anymore. Of course you will need to spend some time on the editing of the book but that is just a minor problem. Article syndication does take time and there is work, but there’s no reason why you can outsource most of the tedious work and on the plus side… the power of the internet’s free traffic truly comes alive when your article syndication efforts is a successful venture.
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