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Hosted EMail Vs InHouse EMail

Advanced technologies offer better and more choices in communication and connectivity today. There would also be a host of questions and decisions faced by business owners and marketers as they consider the best options to promote their brand, products and services. One of the business operation options would be to have their email hosted or in-house managed.

An In-house email uses available resources and talents within the company to manage the email system for greater control and marketing. A hosted email system requires the professional maintenance of third party expert in email systems for a fee.

There are pros and cons to each option, depending on the company’s objectives and budget. The ever evolving technology brings on more options and advanced features that may be tempting to incline the business towards one or the other option.

Factors of Consideration

Any business that manipulates lots of email with strategic email marketing campaigns would want to consider the best of email systems. When email becomes the backbone of a business, there is a need to source out the best of solutions with the latest technologies. Emails allow businesses to communicate internally and externally with all levels of individuals and groups besides marketing, scheduling and information update uses.

The emergence of mobile technology pushes email marketing further to a newer platform where business promotions and updates can be viewed by consumers immediately as mobile users with the latest sophisticated mobile devices. But there may be times when the email server malfunctions for some reason which disrupts the modus operandi of the business.

It is frustrating for the company when business updates and promotions cannot be sent out and the marketing objectives are diverted to cost losses for the company. This is one of the important factors of consideration for an in-house or hosted email system. With an in-house email server, any disruption requires an immediate rectification by the in-house technical team. If the system is too complex, professional IT experts would be required to be called in. This would probably delay the continuity of the business operations. On the other hand, with a hosted email system, IT experts in this arena assure businesses a 99.9999% uptime when hired to manage their email system. This is the latest industry standard and quality demanded and expected of businesses engaging email marketing with a written agreement in the Service Level Agreements on professional services rendered.

An in-house email system requires full time IT support staff that must be alert and expert in email server operations and end user training. Regular maintenance would be required to ensure a continual running of the email system, with close collaboration among different departments such as marketing and administration. In-house IT support needs to be well versed with downloads, installations, templates, sign-on and other training related to the company email system. Proper passwords and authorization must be monitored and assigned to ensure safe and secure activations on the email system.

Some businesses may find hiring in-house IT experts more expensive than outsourcing the task. There would also be a large investment on email hardware and system components with potential upgrades over time as the company expands or changes in operational directions. A hosted option cuts down on these components with the latest email facilities and securities at the fingertips and professional IT experts in email systems ready to service any hiccup to avoid a downtime in business operation. Such professional hires cost little compared to the huge capital involved with in-house email options.

Businesses on Hosted or InHouse

The choice of a hosted or in-house email system depends on the size and type of business entity. A small to medium sized company that uses email marketing heavily due to budget constraints would be better off with a hosted email option that takes away the maintenance and upgrade concerns. There is a choice to upgrade according to the company growth and budget availability or it is easier to change the professional email service provider as there are plenty in the market.

Large and multinational companies that employ huge numbers of emails with a big customer database may choose an in-house email system with their own email facilities and experts as their setup would be similar to a small email service provider company. A full team of IT experts would be hired to run the entire unit to support the whole company with international connectivity if the company is large with branches and subsidiaries.

A well facilitated email system is very cost effective in reaching customers and potential leads to boost a business operation. Hence, it is crucial in identifying which option is more beneficial to the business. A small company may start off with a hosted email system before setting up its own in-house email system complete with server and IT experts as the business expands.

An in-house email system would need to liaise with other departments such as marketing and Public Relations as an effective email can be a great arsenal for any company to promote their brand, products and services. In-house email systems would need to be set up properly with the best of software and hardware with experienced and innovative IT experts operating and maintaining the system on a 24/7 basis to ensure a continual operation especially when the company has an international perimeter.

Effects from Decisions

Wise decisions by companies on the type of email systems implemented would see a quick difference to the company branding, image, revenue and stability. Those companies which take an ad hoc approach to email systems would find their operations very haphazard to be established and respected in the marketplace.

Proper email contents must be generated to secure better branding and image for the company which would be reflected in the type of email system implemented. Poor implementation and operation of the email system, whether in-house or hosted can lead to bad publicity and branding of the company. Their emails would be considered as scam mails which consumers would not take kindly.

Outsourcing or hosted email systems can be more effective in improving sales and credibility for the company if the terms and conditions are satisfactory.

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Google+ Marketing Strategy

Google+ is the new social media arm of Google, which made its debut in the market recently. Although its entry seems to be a little late, it is making immense efforts to alleviate the suspicion generated by small online business owners. Many online business owners are wondering if the payback is worth the extra investment with Google+ or G+ with the more established avenues already in the market.

The Role and Position of Google+

A deeper look at Google+ would convince more online business owners to consider its influence in their business ventures. Google+ is really more than another social media site; it functions like a form of social glue that binds all parts of the Internet. Early 2014 recorded Google+ making headway in the market with over 350 million users who are active. It is actively used in business and personal searches with links to Gmail that boasts of over 4 million users. Google+ also links to YouTube with 800 million users every month while Google mobile activates more than 1 million Android devices every day.

Google+ is readily found integrated in Google apps and products that include Gmail, Google Apps, Google Search, Google Play Store, Google Drive and Google Translate. It is available in Google AdWords, Analytics, Maps, Google News, Webmaster Tools, Images and many others. Google tools are excellent for boosting a business in terms of market visibility and being distinguished from the competition with a distinctive Google+ profile for user identity.

Google+ features include not only a social profile page, but also a business profile page that allows personal and business interactions to be activated and maintained smoothly. Smart businesses today would include Google+ into their online marketing strategies and campaigns to reap the best of outcomes.

Enjoying the Benefits of Google+

The benefits of Google+ for online business marketing are enormous. A growing Google+ community brings in more potential leads for sustaining a business with lesser effort and more helps. Marketing or promoting products and services via Google+ is not difficult with a ready market audience.

Google+ offers a clean interface that is user friendly with great images and video features that are easy to incorporate in any marketing programs. Such features enhance the promotional content for a clearer look to impact readers.

Google+ offers a seamless integration with all Google products and services which allow the user to a quick access using a single Google+ account. This makes it very convenient for the user to manage all marketing activities in one spot without wasting time and resources. There is no worry about compatibility with the same platform where all operations are run.

Google+ can handle the changing SEO rules which may be rather unnerving on business owners and marketers who are caught unaware. Such changes may impact personal and business profiles, posts and communities with re-indexing for better searches which are well handled by Google+ to provide a positive impact on all online marketing activities by the marketer.

There is a host of different menu options with Google+ but these are easy to understand and manipulate in a short period of time to enjoy dynamic online marketing and results.

Impactful Marketing Strategies on Google+

Online business owners and marketers can implement many exciting online marketing strategies via Google+ to reap higher ROIs quickly. Local SEO results can be accomplished with Google+ Local pages that are more dynamic. It is not surprising then that old Google Local business listings are quickly replaced to enjoy better marketing outcomes.

Business customers and potential leads would be able to contact the business easily and readily with the latest information updated and posted to generate business transactions and enquiries. Many marketing activities such as posting updates, product images and descriptions can be performed easily to enhance searches. It is possible to link the business website to a Google+ Local page or personal profile for a greater impact on outcomes.

Bloggers are not left out with Google+ where the blog site can be linked to the Google+ profile page. The simple inclusion of the blogger’s photo and Google+ link would appear on search results via the blog. WordPress blogs can also be linked up via available plug-ins or theme settings for a more integrated environment that smooth searches and surfing experience.

Google+ is easily integrated into a business website with the inclusion of local and profile listings set to verify the web business site. This would permit all Google services to be enjoyed; including YouTube. Other Google+ users can exchange and share content for more interactions within the Google+ community. This is an excellent place to manipulate Hangouts on Air for connecting and building brand presence in the market. Updated Hangouts allow faster and more efficient connectivity with customers in promoting business offerings or run webinars free of charge.

Videos can be shared automatically on YouTube to increase a wider audience scope. Useful and relevant content with easy access draws in the crowd to the web business site for more sales and higher market presence. Regular webcasts posting is excellent for updating customers on new product announcements and launches, sales, promotions and discounts offered.

Achievable Bottom Lines with Google+

Understanding the features and benefits of Google+ allows online business marketers and owners to achieve the desired bottom lines for their financial year. A dynamic network is effectively generated with the targeted communities created via Circles which is another vibrant tool in Google+. It is a great organizing tool for Google+ connections and communities which are groups of interest for relevant content sharing.

With satisfied customers receiving only what benefits, stronger business support is achieved to encourage higher sales and bottom lines. Better and stronger relations are established through easier online interactions to win customers for life. These satisfied customers can also be instrumental in promoting the business by forwarding the business updates to their own circles of influence which serve to expand the business database and market establishment. The influx of more web traffic to the web business site brings more income potential to enjoy the targeted profit.

Google Giving SEO Lift To Websites With SSL Certificates

It is important that top search engines such as Google play an active role in the market where businesses are concerned. With the myriad of business solutions and applications available in the marketplace, it is not surprising to have an increase in competition amongst businesses. There is a growing need to enhance the web business site to stand out of the crowd for a more distinctive position in the market.

An active participation from Google in offering an explicit SEO tip is very much desired to boost business branding and market presence. The recent revelation of Google including secure SSL features for a more secure website is well received as this would boost better searches for all parties. The inclusion of SSL in a website is poised to be an impactful ranking factor by Google who hopes to encourage higher security in all websites for safer search and surf activities.

Encouragement of SSL by Google

SSL may be unfamiliar with many business owners or marketers, but it is an essential feature to boost a website security. It appears on a website as “HTTPS” with the inclusion of the letter ‘S’ to signify its highest security level compared to the traditional “HTTP”. Secure Sockets Layers or SSL is known to be a security protocol that functions to encrypt communication that happens between web browsers (system and user). The inclusion of such security feature makes it difficult for scams and frauds to happen as the feature includes encryption of data to prevent easy readability and manipulation when it is transferred from point to point.

A website should be well equipped to protect its users’ information through passwords and encryption. The incorporation of SSL in a website is essential to the safety of data and information as well as processes that handle financial communication and transfers. This is how Google is being proactive in raising the quality and safety bars in websites to give a higher level of security to Internet users.

Search engine optimization is crucial to a website’s functionality, market presence and performance. The increasing market competition spurs many web businesses to incorporate new and effective SEO tools to boost market visibility and branding. An SSL certification is an acknowledgement of white hat SEO methods that top search engines such as Google are encouraging all web businesses. Coupled with the essentials of SEO, an online business site today would be able to secure a higher page ranking by Google compared to traditional SEO features engaged. The emerging SSL feature may be impacting only 1% of online search queries today, but its percentage is expected to rise quickly when Google has established its search algorithms that impact website ranking. Time is still available for webmasters to convert to HTTPS and take advantage of higher SERPs, while moving ahead of the competition. This is a giant step for Google in encouraging a switch to HTTPS by more websites.

SSL Security on the Internet

With the highly acknowledged benefit of the SSL feature in websites, it would be surprising if serious web businesses are not interested in this inclusion. When Google places further importance to this security feature on websites in the future, web businesses that did not launch out into this new SEO tool would tend to suffer loss and customers. Smart web businesses today would want to capitalize on implementing SSL security features on their website to ensure a high degree of security that covers all important functions and processes across the net.

Security the website is a very critical component in an effective modus operandi of any modern company today to lower the competition in the marketplace. However, SSL does not relegate the impactful roles of other successful website factors such as fresh content, backlinks and social media campaigns.

A website can be made more secure with SSL in many ways, although the benefits may seem insignificant today. The SSL security feature is noted as a potential investment that is expected to rake in more profits and benefits in the future. It is expected to grow exponentially in the near future and far-sighted companies with websites would benefit immensely with an implementation today. It is favored by top search engines, especially Google, which is promoting its implementation actively. Customers would also view the company that incorporates the SSL favorably as it is seen as a desirable security feature on their website to protect the interests of its users or visitors.

The importance of SSL feature would be more prominent when Google moves to increase website ranking based on its availability or absence. Google currently informs websites of this URL change that is coming into place. However, many businesses are resistant against SSL due to high costs and lower speeds, but these issues would be easily overcome as technology becomes more sophisticated and efficient.

The Necessity of an SSL Certificate

The availability of an SSL certificate strengthens the significance of the SSL feature in websites. Such certification establishes the commitment of online businesses towards their customers and operating procedures while other website owners refuse to pursue this certification as they are not in information collation or perform financial transactions. Websites that collect certain personal information about web visitors should consider being SSL certified to assure their customers or potential leads on the safety of their data supplied for private use by the website. Many web users are reluctant to supply their personal information on an insecure webpage.

An SSL certification allows the web business site to have customers and potential leads to log on to the website for online purchases without risking identity thefts. There have been occasions where a novice hacker is capable of breaking down simple transmission codes and information interchange easily with the right knowledge, skills and facilities especially when the same password is commonly used for varied applications.

Web businesses can easily purchase an SSL certificate from a reputable web host or dedicated SSL provider in the market with the proper SSL safety procedures implemented correctly on their websites. The market offers a host of reliable SSL providers who have the knowledge and skills to assist in implementing a foolproof SSL implementation on the web business site.

This is a great way to prepare the web business site in securing higher page ranking by Google to draw more traffic to their targeted sites.

Facebook Marketing and Twitter Marketing Equal an Online Business Presence

It is not surprising to have more and more ordinary consumers getting onto the web for more enterprising activities than to surf for information in their quest for knowledge and updates. With the emergence of Facebook and Twitter, more enterprising entrepreneurs are cashing in through Facebook marketing and Twitter marketing. Many consumers are discovering the huge financial potential of Facebook and Twitter besides their social connectivity benefits.

Creating an Online Business Today

Anyone aspiring to be a self-made millionaire or ‘Be Your Own Boss’ is not difficult today with the availability of modern technologies and resources on the Internet. It does not require the geniuses of computing or be tech savvy to enjoy a successful online business via Facebook and Twitter. Many ordinary consumers are jumping onto the online business bandwagon today after discovering the power of social media networking sites like Facebook and Twitter. Even companies, large to small, are rallying on these new technological avenues to spice up their marketing endeavors.

A successful online business requires a strong web presence; this would require a growing customer database with more web traffic coming to the web business site for relevant and useful information which in turn generates sales and profits for the marketer or online business owner. Facebook and Twitter are dynamic platforms which an enterprising entrepreneur can jump on with other search engine optimization tools and resources such as Web 2.0 to get an online business going quickly. With the right modus operandi and marketing plans, such businesses can expand rather quickly to generate a strong market presence and visibility online and offline.

A host of web businesses can be generated or kick started on these social media platforms to gain profitable returns in a short period of time through diligence, commitment and creative management by the business owner or marketer. Any business setup on the web today can fail or be successful depending on the initiatives taken by the business owner or marketer who must have an insight of the market trends and conditions to implement the right tools and manipulate the best of resources properly.

Facebook Marketing Opportunities

This renowned social media networking platform is growing very popular amongst web business owners and marketers who desire to attract more customers easily and quickly. Facebook does not disappoint in this arena as it currently boasts of millions of users who ply its site every day with new information and resources. Companies wishing to tap on the plethora of potential leads to fuel their business ventures would not be disappointed at the vast number of targeted audiences at the click of a button. With the millions of Facebook users interacting actively every day, business owners and commercial companies have a field day picking out or targeting their preferred customers to forward their business objectives.

The inclusion of pictures, graphics, emails and even videos on Facebook further boost the social media’s potential as a cost effective marketing tool for any business entity. With a simple profile page, businesses can convey their operational content quickly and personally to a wide group of attentive audience 24/7. A proper social media interaction protocol with a well designed profile page can draw in many like-minded or curious individuals to enquire about the web business especially if special deals are offered as bait.

Once a Facebook profile page is well accepted, the individual would have sufficient potential leads to interest them on the actual focus which is the business. There are many subtle and effective Facebook marketing tools and approaches that can be implemented to secure a loyal group of business supporters as the Internet draws in many different groups of consumers.

Combine Twitter Marketing and Facebook Marketing

Twitter kick started as a “mini blog” which allows owners to share small news in no more than 140 characters on every post or tweet. Interested individuals can “follow” these posts to stay connected for more updates with the idiom “birds of the same feather flock together” coming on quite obviously.

Other followers may just want to “stay with the crowd” on a hot Twitter account. People can exchange information on any topic or issue under the sun to be entertained or motivated in life on Twitter or Facebook.

Combining Facebook and Twitter dynamics on a web business brings on great synergies that would generate a big bang in the marketplace. Many Twitter users are happy to receive short posts of interesting content which interests them without spending too much time on details. Valuable content that relates to the readers’ interests or niche keeps them vigilant to the Twitter account. There must be a consistent posting of interesting news that would keep the followers loyal to the main Tweeter. The high quality content with a personal interaction with all followers establishes the target market to fuel the online business.

When there is a sufficient group of loyal Twitter followers to an account, the business owner can link them to the Facebook profile and web business sites for a more established business and personal relationship to profit the business. The regular provision of valuable content such as plausible solutions and apt advice on various life issues can add value to a post and strengthen the relationship. Many such web consumers would be willing to pay a certain sum of money for such solutions which may include free downloads of guidebooks, tips and tricks in problem solving.


A successful online business that manipulates Facebook marketing and Twitter marketing would enjoy a greater market presence with more traffic to its website and higher sales that benefit the bottom line. The determined online business owner or marketer can enjoy a lucrative income of 6 figures using Facebook and Twitter marketing approaches.

The Internet offers a host of exciting and easy-to-set-up online businesses such as Pay-per-Click or direct sales programs. Both social media networking platforms offer very high potentials for leveraged incomes when their tools and features are manipulated vibrantly in an online business marketing plan. This is the way to go for any business entrepreneur to be successful in their own business today.

Facebook- A Perfect Place for Marketers

As technology progresses, a host of exciting business opportunities arises with modern solutions and apps that are more efficient and cost effective. One of the available business resources that have been proven to drive more traffic to the web business sites for higher sales is social media networks.

Great Business Opportunities

Facebook is extremely popular with millions of web users today as an efficient communication platform that connects millions across the globe. Many smart and innovative businesses are tapping into its resources to benefit themselves in drawing more traffic to their business websites and growing their customer database. It is easy to find the targeted audience from the millions of Facebook users that ply the platform every day.

Facebook offers free organic traffic to boost business operations as one dynamic online marketing opportunity. Web businesses can manipulate Facebook to identify specific target groups to fuel their business operations. Online business owners and marketers can pick out their preferred potential business leads by groups, age, profession and interests.

With millions of available Facebook users, there is no lack of potential customers to keep a business vibrant if the right resources are manipulated correctly. Online marketers need to understand the available Facebook features that would help them boost their web business operations to implement in their online marketing campaigns.

There is little cost involved with Facebook marketing if the terms and conditions of using this social media network are understood and manipulated correctly. Massive traffic can be driven to the web business site quickly to boost sales conversions and profit.

Manipulating Facebook for Business

One of the best marketing features Facebook offers is its wide and diverse reach of audience. As the largest social media network on the Internet, millions of Facebook users ply the platform daily to find their desired information or be quickly updated and connected with friends, families and even strangers.

News can go viral in a matter of minutes through sharing and forwarding of news from its millions of users. This is excellent for companies that want to promote their brand, products and services. It would definitely enhance their image if the news is favorable. Hence, it is crucial for online marketers to plan and design an excellent marketing campaign with the correct usage of Facebook features. Companies save millions of dollars in advertising on Facebook when their promotional content gets shared and forwarded by their loyal business supporters. A better company image is also secured this way to boost the market presence of the company.

With more and more consumers having a Facebook account, this social media platform makes an excellent source for organic traffic for all types of businesses. A host of relevant information to boost business can be secured from Facebook. Business owners and marketers are able to extract user interests from Facebook profile pages to identify their targeted business potential leads. This increases their chances of sales as the targeted potential leads are more inclined towards their business offerings. Sales are expected to be higher to bring in bigger profits.

Facebook offers a myriad of features that promote business marketing. Smart marketers would find this social media platform an ideal place to seek what they require to boost their business bottom line. Facebook is now accepted as a great marketing tool with its dynamic targeting features on preferred audiences of any niche. There are paid and free business opportunities in Facebook to suit different business objectives, marketing campaigns and marketer preferences.

Facebook Business Features

One of the exciting and useful Facebook features that are commonly used in promoting business operations is the simple posting and comments put on Facebook. Such simplicity helps to boost business visibility where the crux of the matter is quickly identified by consumers without long litanies of words. This is an effective method for some free marketing exposure to build a credible network.

Facebook pages can be designed to promote brands and companies with their similarity to profiles. Every Facebook user has access to such pages which can be ‘Like’. This would enable the user to receive further updates automatically. Marketers can manipulate the Page Insights or Page Metrics of Facebook to secure useful information on their business performance as well as identify the number of potential leads for the business.

Facebook groups are another impactful way to connect and engage with potential leads on business offerings, whether it is a product or service. Marketers can create any type of Facebook groups which can function like forums to discuss and comment on the business product or service for improvement as well as to boost sales from the feedback of the customers.

Paid Facebook ads help promote the business while Facebook hashtags are special keywords to help identify the business specialty for an easier and faster search by customers. Hashtags are very effective on public pages or posts.

Effective Interactions

However, it is crucial to engage and interact with the targeted business audience regularly to keep them updated on the business products and services to build up the brand and image. Constant interactions with the business audience help to create loyal business customers who continue to support the business through sales and sharing of business information to their circles of influence for free.

A personal connectivity is essential to grow the Facebook community to establish the business in the marketplace. There is always a need to gain new business leads besides posting useful and relevant content on the business. When good relations are built with target audiences from the business, a solid connection is established to secure the customer loyalty and business for a long time.

Since Facebook is a social media platform, it is best to manipulate its strength to gain its maximum benefits. Marketers need to bear that in mind when planning a vibrant marketing campaign to boost business visibility in the market for more sales and profit. Some easy approaches to build good customer relations include giving credit to useful posts and contents contributed by other customers and giving prompt responses to queries and comments.