2014 Online Marketing Trends: Is It All About the Money?

2014 holds high expectations for many enterprising business owners from all walks of life as emerging technologies offer more advanced marketing features that promise to take the business world by storm with great returns. The progressive technologies impact the market trends with a constantly evolving Internet platform that many business and technology experts are unable to predict the exact future of the market.

However, current and past market trends with online businesses give an indication of what is to be expected; if not, at least for 2014.

Evolving Technologies

It is easily noted that digital technology is still evolving to greater heights with advanced features in the offering. This is very tempting to online businesses with new marketing and business trends emerging to boost business operations and expansions regardless of industry, size and establishment. Many business areas that employ the best of technologies are exhibiting real growth with small businesses or new market players rising to the occasion in a short period of time.

Market leaders are investing more in today’s technologies to boost or strengthen their market position as innovators and market experts in their fields of expertise. From email marketing to video marketing, more sophisticated online marketing tools and features surface to boost business marketing campaigns and strategies. Even social media networks such as the popular Facebook and Twitter are not spared from over-zealous online marketers and business owners who have found ways and means to capitalize on these social media platforms to enjoy a cost effective marketing plan with high savings and ROIs.

Emerging mobile technologies open up a whole new world of consumers that can be contacted on 24/7 basis with smart phones, tablets and Androids. This seems to be the latest online marketing trend in 2014 with sophisticated mobile phones that are equipped with Wi-Fi and apps of every kind from games to business.

New Form of Online Marketing Today

It is common for modern day consumers to have the latest sophisticated mobile phone every few months with new models surfacing in the market offering dynamic apps and Internet features. There is a myriad of vibrant data plans with more efficient network providers offering stellar mobile services and Wi-Fi facilities on 24/7 basis.

More and more consumers are making significant purchases via mobile devices which set off alarms to aggressive business entities today. Modern consumers are shopping online via their mobile phones which offer fast Internet speeds and dynamic data plans as well as apps of every kind under the sun to meet different needs and expectations.

Online searches and communications are commonly activated via mobile devices with Internet facilities. Research reveals that an ordinary consumer would have at least one sophisticated mobile phone or smartphone in their pocket or at close proximity all the time to cater to every whim and fancy as well as fulfil daily obligations and needs.

More and more smartphones and tablets are installed with the latest software programs from personal management to games and online entertaining besides work components such as Windows. Blogs and web business sites can be readily designed, viewed and maintained on such mobile devices to enhance the lifestyle of the 21st century in 2014. Consumers with such sophisticated mobile gadgets can surf the web anytime from anywhere for their desired requirement.

Online businesses today need to keep abreast with the latest technologies that are changing the business and marketing landscapes in 2014. Business entities are struggling to survive the increasing intense competition in the market if they do not move fast enough to retain their market position by staying relevant to their customers’ needs besides drawing in potential leads for business growth and expansion.

Bottom Line on New Trends

Every business in the market, whether online or offsite is set up for success; profitability is the primary focus of any business setup although there are always factors of risk and competition. Besides offering the best of products and services to meet consumer needs, presentation and branding are equally important factors to draw in the customers for any business.

It is thus crucial for modern businesses in 2014 to stay alert to online marketing trends without being left behind as more entrepreneurs are rising up with new business ideas and solutions that work differently from traditional business startups. It takes more than a well designed SEO website to draw in the traffic for a boost in sales and customer database today. Web business sites must be readily available on mobile devices that include smartphones, laptops, tablets or desktop computers.

Easily available web business sites on a wide range of viewing devices would draw more traffic and business which lead to higher sales and profitability. This does not negate the original content that is useful and relevant to consumers’ needs and wants to boost a larger audience and sales. Such marketing components included in every well designed marketing campaign augur well with top search engines on organic searches and results.

As technology progresses, it can be expected that online marketing trends in 2014 would be driven by respectable and market authorities in the respective fields of industry that would want to maintain their market positions as market leaders.

These well established market leaders have the experience, expertise and finances to keep pace with the evolving technologies to stay ahead of the competition. Their branding and image would continue to rank high in the market besides raking in more profit than competitors. Their high market positions can only be maintained through the strong support of customers that enjoy their stellar services and innovative solutions in their market offerings.

More at Stake in 2014

A lot more is at stake in 2014 for businesses that are not consistent with their product offerings and service standards via new technologies. Consumers today are more demanding and unforgiving on businesses that are not moving with the times.

Social media platforms are manipulating to their max for optimal results with millions of users plying the popular networking sites like Facebook and Twitter. 2014 online marketing trends include sharing and exchanging information via social networks to boost bottom lines from more traffic and sales.

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Originally posted 2014-11-01 13:57:22.

Confused About Marketing On Facebook, Try This Advice Today!

Have you been told that Facebook marketing is a must for your business to survive, If you’re a bit confused here, no worries. This article will break down all there is to know about Facebook marketing.

Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you notice when people make posts on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. When someone posts on your page, make sure to respond to them.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.

Make a group rather than a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment, If not, use targeted ads instead to bring your message to your target audience.

Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.

With all of these tips, you now are ready to tackle some Facebook marketing. Go to your Facebook account now and begin using the valuable tips you have learned. The sooner you use Facebook, the sooner you can attract customers. So, get started right now!

All About Personal Accounting

If you have a checking account, of course you balance it periodically to account for any differences between what’s in your statement and what you wrote down for checks and deposits.

Many people do it once a month when their statement is mailed to them, but with the advent of online banking, you can do it daily if you’re the sort whose banking tends to get away from them.

You balance your checkbook to note any charges in your checking account that you haven’t recorded in your checkbook. Some of these can include ATM fees, overdraft fees, special transaction fees or low balance fees, if you’re required to keep a minimum balance in your account.

You also balance your checkbook to record any credits that you haven’t noted previously. They might include automatic deposits, or refunds or other electronic deposits. Your checking account might be an interest-bearing account and you want to record any interest that it’s earned.

You also need to discover if you’ve made any errors in your recordkeeping or if the bank has made any errors.

Another form of accounting that we all dread is the filing of annual federal income tax returns. Many people use a CPA to do their returns; others do it themselves. Most forms include the following items:


Any money you’ve earned from working or owning assets, unless there are specific exemptions from income tax.

Personal Exemptions:

This is a certain amount of income that is excused from tax.

Standard Deduction:

Some personal expenditures or business expenses can be deducted from your income to reduce the taxable amount of income. These expenses include items such as interest paid on your home mortgage, charitable contributions and property taxes.

Taxable Income:

This is the balance of income that’s subject to taxes after personal exemptions and deductions are factored in.

What’s The Big Deal About Online Life Insurance Quotes?

One of the easiest and less stressful means of obtain information is on the net. The same thing applies to getting online life insurance quotes. Competition is fierce with the many life insurance companies operating all over the country and so they have an online presence. You can request free online life insurance quotes and compare then to get the best possible policy for your needs.

When you start looking for life insurance online, you do need to know how much money you want to have included in a death benefit. You have to determine how much money your family will need to live comfortably without you and your pay check. For example, the death benefit from online life insurance quotes has to be enough to pay the bills, provide day-to-day expenses so that your spouse won’t have to look for a higher paying job right away. California life insurance experts also advice that you have enough included in this settlement to provide for post-secondary education for the children.

In California, as in other parts of the country, living expenses are quite different today than they were years ago. If you already have life insurance, it would be in your best interests to check out the online quotes for life insurance to see where you can save money and reap more benefits from the policy. California life insurance companies do have an online presence, so if you would prefer to stay with a company from this state, there is no problem.

Many of the California life insurance companies online also provide a free life insurance calculator. You should use this calculator before you request online life insurance quotes so that you will be sure you have enough life insurance. It is better to have too much than not enough. You will really be surprised at how affordable life insurance is with low monthly payments to fit within your budget.

The benefit of having California life insurance is that it replaces the lost income. Best of all, in California, there is no federal income tax applied to the benefits paid out for the life insurance policy. Searching for online life insurance quotes will give you the directory of California companies from whom you can request a free quote. Then all you have to do is sit back to compare them and choose the best one for you.

You can get online life insurance quotes, but there are some things you need to know.

Brand Positioning – Need It? Have It? How to Go About It?

With the rising market competition, all businesses in the market struggle with brand positioning. They could be at the top of the pack today and yet fall to the bottom the next day if they are not alert to the market changes and competition.

What is Brand Positioning?

Brand positioning is crucial to the survival of the company that is supportive of the brand. It is a challenge to keep the brand in clear view for all targeted consumers as the saying, “out of sight, out of mind” is very applicable in a competitive market.

Marketers and business owners clearly need to differentiate their brand in consumers’ minds from others, especially competitors which tend to generate similar brands with similar names to confuse consumers to lure them over.

Brand positioning involves segmenting the market to identify the targeted audiences that would boost business growth. Marketers could employ simple common sense or sophisticated segmentation research tools. Relevant information about preferred market segments or niche markets such as age, gender, lifestyle, preferences and purchase habits should be procured to help marketers understand their target markets betters.

Such information would help marketers plan and design better marketing campaigns with dynamic marketing strategies to win over potential leads in the business.

However, brand positioning triggers off a scramble for top positions that indicate power, market recognition and reputation in the market. This creates competition in the market, which benefits consumers in search of the best options to satisfy their needs. Marketers would need to track competitors’ offerings and market position to prevent a loss of market influence over identified market segment that would benefit them.

There are direct and indirect competitors which marketers should identify and evaluate to be clear about their brand position compared with their own in the current market. Customer feedback is also crucial in determining brand position in the market with the myriad of brand options available. It is important for marketers to figure out what consumers’ perceptions are about their brand compared to competitors’. This would help marketers to be better armed in a brand positioning war to retain their customers while winning new ones to their shores with the best of marketing strategies.

Do Companies Really Need IT?

If companies today understand the definition and role of brand positioning, they would clamor for it. It is the explicit differentiating of brand to be distinct in the consumer’s mind. A good positioning of the business brand generates supportive perceptions of target consumers to incline themselves towards that brand.

This is not the end to the means, but a continuous journey that must be actively undertaken with changing conditions such as consumer habits and market trends. Good brand positioning establishes the foundation for the brand to grow and expand in the market through dynamic marketing strategies and innovative tactics that would boost business bottom lines. The end of the journey for brand positioning is increased brand sales and business growth.

Who Has Brand Positioning?

Once companies understand the definition of brand positioning and its relevancy in today’s competitive market, it is necessary to evaluate the company’s market position on brand position to determine if it exists. Many different schools of thought may cloud the real definition and application of brand positioning unless marketers or business owners evaluate their business brand positioning accurately.

Companies must use the right tools in evaluating their brands to determine if they have favorable brand positioning in the market that would benefit their marketing endeavors. This influences the results at the end of the day in driving brand growth. Good brand positioning offers companies a clear direction on emerging market innovation to influence the next marketing campaign for greater results and business outcomes that are favorable.

Brand positioning should not be mere fancy words without actions. It is those companies that understand the term and its potentials to leverage on for greater business growth. Understanding consumer needs and staying alert to emerging technologies helps companies identify their market position with better tools and creativity in developing cost effective marketing strategies. This would help companies address consumer needs, especially targeted niche markets for their brand and business.

How to go About IT?

There are certain aspects to be addressed to secure good brand positioning for any brand. Marketers and business owners need to consider the most outstanding needs of consumers today, especially those that support their business brands. Some brands may need to be tweaked and updated or even changed over time to suit the exact needs and preferences of the consumers and market trends in order to stay relevant in the market and survive.

It is vital to address the more outstanding needs of consumers in establishing a strong brand position. Building a strong brand position requires alertness to the current market trends and an understanding of the company’s resources.

Simple steps could be undertaken to build brand positioning personally instead of hiring professional brand builders in the market.

Step 1 ? Study the market and competition

These sources are excellent in identifying the true attributes of brand positioning at any time of the day. They reveal many interesting aspects of brand positioning that would impact consumer choices and behavior.

Step 2 – Assess Strengths and Weaknesses

Once the company is armed with the latest information on brand positioning in the market and its competition, it is necessary to evaluate its personal strengths and weaknesses from backend to front-end, offline and online. This could permeate the areas of products and services, packaging and distribution, customer help and communication.

Companies must identify that differentiating idea from within to generate a better brand position for themselves.

Step 3 ? Long term Outcome

When companies are engaged in a “Think long term” attitude, their market stance would be quite different. They would be far-sighted with better efficiency in their daily operations to meet short term goals quickly with a long term mindset.

Step 4 – Communicate through Activation

Finally, spread the word around the market on the differentiating idea that would benefit all participating parties.