Low Cost Tactics To Promote Your Online Business

Promote Your Business

Low Cost Tactics To Promote Your Online BusinessFor any small online business owners, we are constantly troubled by the question how we can promote our businesses and get more exposure to our businesses without having to spend too much money and budget online? This is not an easy task for most because most of the time, to promote your website as well as promote your business for free would often mean that it takes time, and to speed things up one will usually have to spend money to get more traffic to a website fast.

Nevertheless, there are many ways to promote your website to promote your business online at a low cost. Some of them are paid methods while others are free. Mind you that the paid methods mentioned below will be at the lower cost as well. This is because we know that it is essential for small businesses to be wary of their budgets and spending. One of the keys to success for a small business is to keep the cost low while maximizing the returns. If the returns are low you could potentially be in the negative profit zone if you are not careful with your business budget. Here are some of the places that you can go to promote your business.

Facebook.

Facebook seems to be the center of attention these days. Most of the people online are on Facebook and they seem to be spending a lot of time every day hanging out and socializing in this virtual world. This huge amount of traffic and crowd on Facebook makes it a great place to spread the words about your online business. You will have to be extra careful here though because many other marketers have recognized this rise on Facebook and have tried to exploit Facebook for traffic. Because of this Facebook is now coming out with very strict rules to protect themselves and it’s users from spam and other unethical promotional methods.

The good news is, with these strict rules, you get less spam on the platform. What this means is that you will be able to promote your offers legally and still get the attention that you deserve on Facebook. There are two main ways to promote your product or offer on Facebook and it is the free method or the paid method. With the free method, you can build a fan page or a Facebook group to gather traffic. You will have to rely on viral traffic to increase your exposure to your website. With the paid method, you will utilize the Facebook Ads system where you pay for every click that or impression that you get.

If you know how to use the Facebook Ads properly, you can get the cheapest paid traffic in the industry. However, do your research first before plunging head first into this because if you do it wrong, it can cost you a lot of money advertising on Facebook ads.

LinkedIn.

LinkedIn is another great place for businesses to network and connect with other business owners or workers. This is because LinkedIn is one of the top networking websites for B2B (business to business) types of relationship. Hence, if you are selling a B2B product instead of a B2C (business to consumer) product, then LinkedIn will be one of the best places for you to meet business owners worldwide. All you need to do is create an account and set up your profile. The next thing you can do is keep adding new people to your list of friends like how you would do on Facebook or any other social media sites.
Twitter

Tweet your way towards your fame. Start following and get followed by others today. As your following grows your traffic and exposure for your website will also grow. Twitter can be a very important tool to get your business name out there gets it recognized. With every tweet you will get a lot of viral traffic to your site and links. With every re-tweets that you get from your own tweets you will get even more traffic and the numbers will just grow exponentially. However it is not as easy as it sounds because there are a lot of work to be done.

As long as you are willing to go through the learning curve and start raking up the numbers of your twitter followers, slowly but surely you will move closer to your traffic goals. Promoting on twitter is very cheap and all it takes is your time and creativity to get people interested to read more about you. With Twitter, it is also possible for you to carefully target your traffic as well but you will need to understand the demographics of your target market and aim first before you shoot.

Forums.

Using forums can also be a great source of traffic to your site. A good and popular forum should provide you with many ways to promote your business for a small fee. Hence, check out the forums within your niche and then try your best to get in contacts with your forum owners. Negotiate for a good price to advertise on their forums if they do not have a fixed price for advertisements.

Do a quick search online to see what forums are available within your niche. Try to focus on active forums and try to focus on the forums that are ranked high on the search engine. This way you can potentially get traffic coming from search engines as well. Of course you can try promoting your website for free in the forums as long as you follow their rules. You can use your signatures as a link back to your site and all you would be doing is helping people out on the forum. As your reputation grows, so will the traffic that clicks on your signature to go back to your website.

All in all, there are many ways to promote your business with a shoestring budget. This is because there are a lot of companies out there who realizes this demand and try their best to provide the means to help people just like you to promote on a low budget.

Promote Your Business

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Originally posted 2013-11-10 10:45:20.

Tips For A Killer PPV Landing Page

Tips for a killer PPV landing page Website Traffic Choose Quality Over Quantity.PPV ads literally stand for Pay Per View Ads. Many marketers are slowing turning their heads towards using PPV ads to advertise their offers online. One of the most promoted offers on PPV ads are CPA offers. This does not come as a surprise because conversions with CPA ads are much easier and PPV ads are rather cheap so it is still possible for people to actually profit from the small commissions on a CPA offer. Nevertheless let us explore more into the facts about PPV ads and the kinds of landing pages that one should use for their affiliate campaigns.

PPV Landing Page traffic psychology.

The first thing you will want to know about PPV traffic is the psychology behind the PPV viewers. You need to know who are they, their demographics, and how they are receiving the ads. So be sure to actually contact your PPV platform managers and ask them the appropriate questions above and get them answered.

Once you understand more about your PPV traffic, try to think of how you can get their attention. One thing about PPV is that people are getting ads in a more or less intrusive way. Hence it is vital for you to make sure that your landing page loads fast and it is not annoying. If it is annoying and since it is already intrusive, your landing page is almost always going to fail.

Try to be subtle and try not to use auto play audios. If you have to use auto play audios, make sure the audio is not annoying or too loud or people will just rush towards the close button. Just remember the most important factor with PPV traffic is that you will want to your visitors properly and make sure they get a good and fast impression. Another thing you will want to do is to actually grab their attention very fast.
What are your goals for your PPV Landing page?

The next thing you will want to consider when you are planning to create your PPV landing page is to actually understand what your goals are. Most of the time, your goals will be to get clicks and that you want people to click through your landing page and get them to the merchant’s landing page. For this, you do not have to actually use a landing page full of text or explain too much stuff. Instead one of the best ways to grab attention and then get them to click to find out more is to use an attention grabbing picture and then place a nice call to actions caption on the picture itself.

For example, if you are promoting a car insurance ad, you can find a good car accident picture that catches attention and then place a little snippet of words such as ‘Good car insurance will get you through just about ANY accidents… CLIK HERE for the best Car insurance’. With the proper attention grabbing picture and caption, you will be able to grab a lot of clicks for your ad. The more clicks that you get the better because in PPV traffic most of the time you are paying for every impression (view) that you get. Therefore, when you have a good PPV ad that pulls clicks, you are actually going to be paying less for the amount of clicks you get. If your ads are bad at getting clicks, you need to stop that ad immediately and try to find out how to get more clicks to your ad.

Another great way to create your landing page is to go to viral sites and watch out for viral pictures that are getting a lot of attention and comments. Use the pictures with your landing page to pull a lot of clicks. It works wonderfully when you understand your target demographics.

PPV Landing Page

Use similar landing pages to your merchants.

One of the best ways to design your landing pages is to actually copy the landing page of your merchant as much as you can. It is very easy to do and it is very effective as it is with its speed of getting it done. The way you go about doing this is to actually take a screenshot of the merchant’s good looking landing page and then move on to edit the form area of the merchant’s landing page and place a call to action’s caption on it. This way you get a great landing page that redirects to a similar landing page and this relevancy can help improve your conversion rate.

The more you do this, the more you will find that the results are great because the merchants have already spent a lot of time and money to test their landing page for conversions and it only makes sense that by using their exact landing page you will be able to grab a quick click and then it might lead to a conversion. This is very similar to a direct linking method but with a landing page you of your own, you will be able to take control of your captions on the page to improve conversions and click through rates.

Keyword relevance landing page.

Make sure that your landing pages have a keyword on top of your landing page or on the headline to help the visitors relate to your offers. Let say you are targeting people who are searching for the keyword ‘investment’ so naturally on your landing page you need to make sure that you place the keyword ‘Investment’ where it gets seen by your target visitor. Of course you can get creative and use the keyword in a catchy phrase or something to get them to stop and find out more.

The more relevant your landing page is for your visitors, the more clicks you will get. You can ever target your visitors geographically and then on the landing mention their location. For example, for people in Houston, you can place a phrase that goes, ‘Welcome To Houston’s best insurance company’ or something similar. When you do this right you’ll get a surge in your clicks.

PPV Landing Page