Using LinkedIn To Grow Your Business to Consumer

Business To Consumer

There are many social networks that can help you and your business to consumer grow. Many of these social sites provide you with the traffic and features that can help you create a better exposure for your business. One of these social media sites is known as LinkedIn. At first glance, you would think that LinkedIn isn’t as popular among your friends and family. In fact, isn’t Facebook twitter or even YouTube better for your business? Well little did you know that LinkedIn is a rather special breed in the social media world…

If your business to consumer is a B2B (business to business) in nature instead of the popular B2C (business to consumer) kind of business than you are in luck. So if you are you thinking of promoting your B2B business you must definitely take a look at LinkedIn. You will surely find it as a unique gem that will rock your world.

Using LinkedIn To Grow Your Business to ConsumerWhat is LinkedIn?

LinkedIn is a business social network that was created for business, employers and employees alike to socialize and connect with each other. In other words, it is a very focused and business oriented kind of social network that can be used to your business’ advantage. If you are a business to business kind of business then you can utilize LinkedIn as a source for traffic or clients for your business. If you are in a business that deals with a business to consumer, then you can use LinkedIn as a way to connect with other business owners within your niche and create a partnership to help each other out. This kind of connection can be very helpful to grow your business.

Take for example, a B2B business can use LinkedIn’s feature to search for people or businesses that might need your product or services. You can then engage them slowly and get to know your potential customers more. You can even use it as a market research tool to try and befriend your customers first before trying to sell anything to them. When you are able to effectively communicate with them you can then try to ask if they are having any problem in their business or you might want to address some issues that your business might be able to solve for them.

For a Business to Consumer Company, you can look for stronger partners in your field and try to get to know them. They could be your competitors but you know what they say, ‘if you can’t beat them, join them’. So try to network around within LinkedIn and introduce yourself. LinkedIn can be a strong resume that you can use because people within LinkedIn who have worked with you before can actually endorse you can recommend your work within your profile. A good and strong looking LinkedIn network can help you get instant credibility where it can be you’re a part of your resume and portfolio.

Besides that if your LinkedIn profile shows that you are very well connected, you might even get a lot of people approaching you with big opportunities. In fact, there has been any LinkedIn success stories in the past that indicates how powerful LinkedIn can be and how beneficial it can be to any business owner.

Who are using LinkedIn?

The people who use LinkedIn are those who are looking to connect and grow their business so you can be sure that they are very ready to receive communication from you. It’s like having the permission for you to engage people within LinkedIn without having them to think about you as a salesman. This is a giant leap to a lot of B2B companies. Prior to LinkedIn you will have trouble getting other business owners to listen to you because once they know you are interested to sell them stuff, they will just shut you down. With LinkedIn you can slowly approach them subtly and then highlight the problems other businesses are having.
There are many ways to do this but one thing is for sure, LinkedIn has helped to reduce a lot of rejection and this is mighty good news for most. Besides that, you can even reach the ‘decision makers’ within a company with ease without having to go through lower tier workers who will just put you on hold because they could not make decisions. With LinkedIn, as long as the decision maker has an account in there you are in luck and you will be able to reach them with very little limitation. The only thing you will need to take note of is to be careful not to mess it up and you should be good to go.

Advertising on LinkedIn!

LinkedIn also provides an advertising platform for you to reach more people within LinkedIn in a targeted manner. The targeting system is very accurate the say the least and you will be able to reach your target market very easily. The only downside here however would be the cost to advertise via LinkedIn is quite high. The good news is that you will be able to reach people in a speedy manner and you will be able to get much targeted leads for your ads. The best way to approach LinkedIn as is to make sure that you can profit after all the advertising cost and they may require you to sell a higher priced product. If not, you might want to stick to the free method and you should be alright.

When business to consumer is used properly, LinkedIn ads can be much more effective than other forms of advertising because of the focus of the people within LinkedIn and the focus would seem to be on the business avenue instead of what you see in Facebook where people are there to socialize, play games and hang out. Use LinkedIn wisely and you will definitely find new light inside it.

Business To Consumer

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Originally posted 2013-11-19 23:19:44.

Low Cost Tactics To Promote Your Online Business

Promote Your Business

Low Cost Tactics To Promote Your Online BusinessFor any small online business owners, we are constantly troubled by the question how we can promote our businesses and get more exposure to our businesses without having to spend too much money and budget online? This is not an easy task for most because most of the time, to promote your website as well as promote your business for free would often mean that it takes time, and to speed things up one will usually have to spend money to get more traffic to a website fast.

Nevertheless, there are many ways to promote your website to promote your business online at a low cost. Some of them are paid methods while others are free. Mind you that the paid methods mentioned below will be at the lower cost as well. This is because we know that it is essential for small businesses to be wary of their budgets and spending. One of the keys to success for a small business is to keep the cost low while maximizing the returns. If the returns are low you could potentially be in the negative profit zone if you are not careful with your business budget. Here are some of the places that you can go to promote your business.

Facebook.

Facebook seems to be the center of attention these days. Most of the people online are on Facebook and they seem to be spending a lot of time every day hanging out and socializing in this virtual world. This huge amount of traffic and crowd on Facebook makes it a great place to spread the words about your online business. You will have to be extra careful here though because many other marketers have recognized this rise on Facebook and have tried to exploit Facebook for traffic. Because of this Facebook is now coming out with very strict rules to protect themselves and it’s users from spam and other unethical promotional methods.

The good news is, with these strict rules, you get less spam on the platform. What this means is that you will be able to promote your offers legally and still get the attention that you deserve on Facebook. There are two main ways to promote your product or offer on Facebook and it is the free method or the paid method. With the free method, you can build a fan page or a Facebook group to gather traffic. You will have to rely on viral traffic to increase your exposure to your website. With the paid method, you will utilize the Facebook Ads system where you pay for every click that or impression that you get.

If you know how to use the Facebook Ads properly, you can get the cheapest paid traffic in the industry. However, do your research first before plunging head first into this because if you do it wrong, it can cost you a lot of money advertising on Facebook ads.

LinkedIn.

LinkedIn is another great place for businesses to network and connect with other business owners or workers. This is because LinkedIn is one of the top networking websites for B2B (business to business) types of relationship. Hence, if you are selling a B2B product instead of a B2C (business to consumer) product, then LinkedIn will be one of the best places for you to meet business owners worldwide. All you need to do is create an account and set up your profile. The next thing you can do is keep adding new people to your list of friends like how you would do on Facebook or any other social media sites.
Twitter

Tweet your way towards your fame. Start following and get followed by others today. As your following grows your traffic and exposure for your website will also grow. Twitter can be a very important tool to get your business name out there gets it recognized. With every tweet you will get a lot of viral traffic to your site and links. With every re-tweets that you get from your own tweets you will get even more traffic and the numbers will just grow exponentially. However it is not as easy as it sounds because there are a lot of work to be done.

As long as you are willing to go through the learning curve and start raking up the numbers of your twitter followers, slowly but surely you will move closer to your traffic goals. Promoting on twitter is very cheap and all it takes is your time and creativity to get people interested to read more about you. With Twitter, it is also possible for you to carefully target your traffic as well but you will need to understand the demographics of your target market and aim first before you shoot.

Forums.

Using forums can also be a great source of traffic to your site. A good and popular forum should provide you with many ways to promote your business for a small fee. Hence, check out the forums within your niche and then try your best to get in contacts with your forum owners. Negotiate for a good price to advertise on their forums if they do not have a fixed price for advertisements.

Do a quick search online to see what forums are available within your niche. Try to focus on active forums and try to focus on the forums that are ranked high on the search engine. This way you can potentially get traffic coming from search engines as well. Of course you can try promoting your website for free in the forums as long as you follow their rules. You can use your signatures as a link back to your site and all you would be doing is helping people out on the forum. As your reputation grows, so will the traffic that clicks on your signature to go back to your website.

All in all, there are many ways to promote your business with a shoestring budget. This is because there are a lot of companies out there who realizes this demand and try their best to provide the means to help people just like you to promote on a low budget.

Promote Your Business

Originally posted 2013-11-10 10:45:20.

Reliable PPV Tactics That Works!

Low Cost Tactics To Promote our Online BusinessReliable PPV Tactics That Works!

One of the most underestimated traffic sources on the internet today are PPV (Pay per view) traffic. This could be because most people do not know anything about it and it is unclear to them as to how PPV traffic works. You know what they say… people usually fear what they do not know or understand. However, at the same time, it is also undeniable that PPV one of the best traffic source available today. And not to complicate things, it is true that PPV traffic does bring in quality leads and those leads does convert into cash as well.

When we talk about PPV traffic, it is often associated with Spam and Virus. This is not true. What PPV essentially is, is that it is an Adware program and this is very different from Spam or Virus infections. An Adware is in most cases legal. Why is that so? Well, most of the time the users who are using or installing a software for free, they will have to agree to the terms that they would receive ads in order to use the software (which is why it’s free in the first place). So it is safe to say that anyone who agrees to install and uses those freeware softwares has also agreed to receive ads as a result. However, some people just don’t read and installs the software just the same and wonders why they keep getting ads on their PC or browser which results in the feeling of getting spammed. Some are so confused that they blame it on virus infection.

Nevertheless, we can be sure that Adware is a Legal form of traffic source and that the majority of the traffic chooses to receive ads out of their free will in exchange for the use of some software or product. With that said, let us take a look at some of the best tactics to use for successful PPV advertising.

CPA offers works well on PPV.

One of the things about PPV ads is that they are indeed intrusive so you will need to understand the entire psychology of what is actually going on with the traffic within the PPV platforms in order to succeed. People in the PPV traffic are usually not looking to buy anything. In fact we should look at it as if they are people walking in a big mall or mart and they are there as a window shopper. So in order to get them to notice your product, you need to stop them in their tracks with some nice product packaging and then you will try to sell it to them fast before they decide to walk away.

Hence CPA offers (Cost per acquisition) are one of the best converting offers that you market to PPV traffic. One of the reason here is that they most of the time, you do not require them to take out their wallet and pay you and thus this help a lot with the conversion rate. The other thing about CPA offers is that their landing page is usually very short and attractive which is exactly what you need for PPV traffic. What this means is that with PPV traffic and CPA offers, direct linking strategies does work. However we must also understand that when the landing page is overused and the effect of banner blindness kicks in, you should create your own landing page to replace your direct linking strategies.

Building a list with PPV traffic.

Besides CPA offers, the other good marketing tactic that you should employ into your PPV traffic is to actually use the traffic to build your list. Essentially you are actually doing CPA as well as you will be presenting your landing page to the traffic and all they are going to do is subscribe to your newsletter. This is similar to CPA offers except that now you are not doing it as an affiliate but you are gathering leads for yourself.

The good thing about PPV traffic is that it can be very cheap especially if your opt-in page has a very high conversion rate. From the list that you build, you can then market to them multiple times. Learn to nourish the relationship with your list and you will be able to place yourself in a strong position to sell them products of your own or affiliate products. As what all the expert marketers would say, the money is in the list so make use of this great traffic source and turn it into a money making machine.

Test and Track everything.

When dealing with PPV traffic, it is very essential for you to employ good tracking campaigns to help you understand your traffic and how they respond to your offers better. Learn to read the statistics and you will find that you will be able to understand your traffic such as what they like, what kind of colors works best and stuff like that. It is no wonder why some of the expert PPV marketers do things entirely differently on their landing page.
For example, traditional marketing uses a landing page that tells you about the benefits and they include a headline and stuff, but some PPV marketer will just use a viral picture such as a funny cat picture and edit it with a caption to grab attention and get a click. The caption would be short and it is usually a short call to action like this ‘iPhone For Free?? Click This Cat for a free iPhone’. You will notice how short and simple the copy is on their ads but it gets the job done. What matters next is how well the offer converts and if it does convert well you will get paid.

Using PPV traffic requires a deep understanding of the traffic. When you understand and adapt your marketing style towards the traffic, you will find that PPV traffic is a very reliable traffic source and since it is very cheap to use if you are doing things right, you will find yourself using this traffic source for a long time.

Originally posted 2013-09-14 05:10:41.

When is the best time to send an email to your list?

It’s no secret that the key to internet marketing success is to have a good and responsive email list. Now there have been many discussions on this topic on how one can build a huge email list or how one should try to create a good relationship with the list for it to be responsive. However one factor remains in the dark and that is the best time to send the email for the best response. There is without a doubt that this factor does play a huge role in your open rate and click through rate of your emails.

Obviously the fundamentals behind the open rate and the right time to send your email are that you will essentially want to send your emails out at a time when the recipients are already in front of their computer. And after many years of marketing online, many self-experiments and exchange of knowledge with a lot of other internet marketers it is safe to say that there is NO best time to send an email. However, the truth remains that there are ‘better’ times to send an email and there are times when you should avoid sending your emails out. Let us take a quick look at some of the best times to send out an email.

Weekend… quick offers.

It is said that on a weekend, people are out to have fun and rarely sitting on their computer to read about all your marketing jambalayas. But we all know that one can never really be parted by our PC 100%. That’s right, we get itchy and we will one way or another try to browse on the internet, briefly surf on Facebook and you guess it right… quickly check our emails on a weekend. What this means is that although we are pressed with time on the weekend… we are still lurking near to see what’s going on. Hence on a weekend, a quick and cheap offer (one that does not require a lot of decision making) will usually do pretty well.

This is because those who are on their PC and are interested with your product will be more inclined to grab it by impulse and since the price point isn’t too expensive, they won’t have to worry too much about making a mistake. This has proven to work over and over again and the next time you wish to send out an email on a weekend, try sending a quick promo on a low end offer. You should see a good response from it even if it is on a weekend.

Weekend… Newsletter for relaxing.

Another great thing to send out on a weekend is to actually use a casual and short newsletter. Studies have shown that people on the weekend do casually browse on their emails looking for good newsletter to read. Think of it has a good book which out next to the beach. In todays’ modern world, people that do not bring a book out usually have a tablet or a smart phone with them and this actually changes a lot of the mechanics of the email marketing game.

Time to send an email to your list if you know what I mean, you should try and send a friendly, entertaining and yet at the same time educative newsletter out occasionally on a weekend and you will be building a good strong relationship like no other.

Sundays… Better CTR? Low open rate?

A recent experiment from a fellow marketing friend has proven that while on a Sunday a typical time to send an email to your list has a much lower open rate, the click through rate was actually better. This is probably because those who are actually on their PC has nothing better to do or has some spare time before they head out. Hence, since they have more time to ‘burn’ they will be less reluctant to click on your links to find out more. Obviously those who clicks on your email links also spent time reading on your email.

This kind of traffic is actually as a much higher quality than those ‘rushed’ clicks. In fact, if you have a compelling sales letter, those who clicked on your links on a Sunday and have more ‘free’ time will actually read your sales letter in a more detailed manner. Guess what this would do to your sales conversion if your sales letter is a killer one? Your sales numbers will not be disappointing at all.

B2B vs B2C ? Work Hours vs After hours

If your product is a B2B (Business to Business) offer then it makes sense to actually send out your offer on a ‘working’ hour because people are in the business mood and are more willing to think about their business or make an investment decision on these set times.

However, if your product is in a B2C (Business to Consumer) niche, then you can be sure that you will get a better response if you send out your promotional emails after their working hours. This is the exact reasons why so many gurus urge their students to be in the shoes of your potential customers so that you understand the best conditions in order to market to them effectively.

Mondays are slow days.

One of the worst times to send out is on Mondays. I guess this is because of the ‘norm’ or ‘culture’ that People are just slower to and more reluctant to be responsive on a Monday. This is just a part of being human. However, as I mentioned before, things could differ in a different niche and thus the only way to find out if Monday is a good time to mail to your subscribers is to actually test it yourself. Only then will you be able to tell if the people in your niche are responsive to your emails on a much dreaded Monday.



Originally posted 2013-08-08 05:02:07.