Branding Mistakes That You should Avoid

Branding is an essential part of marketing and advertising. The story of a good branding campaign seems to focus on getting the general public to remember your brand. Now why would you want people to remember your brand? Well for starters, the more people remember your brand, the more chance you have to make a profit. Take FedEx for example. Whenever people think about a courier service, they think of FedEx first because of the branding awareness that exists around FedEx’s brand. Of course with branding you will want people to associate your brand with a positive energy instead of a negative one so that people will relate to your product as something that works and worth paying money for.

However, there are a lot of branding mistakes that we see in modern advertising these days. Bad branding will often be very costly because not only will you be wasting a lot of your advertising money, you might also be sending out the wrong message to the crowd. And believe me; the wrong message could even hurt your business. Let us take a closer look at some of these branding mistakes that you should avoid at all cost.

Branding without a picture of your product or logo?

Too many times, marketers make the mistake of branding their product without a picture of their brand, logo or even a picture of themselves. This is a bad mistake because branding is usually associated with a visual impression of what you are. If you do not let your image park in the mind of the people who you want to remember you, then you are wasting your time. For example, lately, a popular motorcycle manufacturer released a new motorcycle and created an ad for the motorcycle. All of this sounds normal and good but there’s one huge thing missing. All they mentioned in the ad was the model number of the motorcycle and some useless footage of pretty faces running around. There was no actual picture or footage of the new motorcycle around (not even a hint that it is a motorcycle).


Now, maybe the marketer thinks that their advertisement is smart and different and using curiosity to get people interested in their new product, but to most people (even those who are looking to buy a new motorcycle), the looks of your motorcycle are very important. And if you are not even confident enough to show your product out to the public, you are going to lose a lot of advertising money. Sure only some of the hardcore fans of the manufacturer might get curious about this new motorcycle and take the time and effort to find out more, but mind you… this is in the minority and these people are already your loyal fans. What this ultimately means is that this manufacturer has made a huge and costly mistake.

Using A Bad Name For Your Product.

It happens, sometime… some product names are just lame and it you are out of luck, some of the youngsters with a creative mind out there might just use your name and turn it into a joke or a meme. This would literally kill your business. Hence when you choose a name for your product, you need to take it seriously. Try to creatively think of what your brand name sound like and hopefully it does not sound too silly or funny. A catchy name is good, but you do not what people use it as a Joke.

Surely a joke might go viral and help you brand your product, but if that’s what you were hoping for, it might just backfire. Usually, a bad brand name that turns into a joke will not just stop there. In the internet age, people will not stop until the something new comes up so you can be sure that your brand name will be on the downfall during the trend (it might even leave a sour aftertaste for many years to come).

Another kind of bad name you should avoid is giving your product a complicated name, or a name that is very hard to pronounce or spell. Not only will people not be able to remember your name, some people will even hate your brand because of it. If no one can remember your name well, then it’s going to be hard to brand your business now wouldn’t it? You want people to instantly remember your business and name every single time they think about you. You won’t want people to think of you and then tell their friends that you are that shop around the corner of the last row of shops across Wal-Mart.

Being Offensive.

One of the most deadly branding mistakes you should avoid at all cost is being intentionally offensive with your brand name or logo. Sure people will remember you, but if people remember you for the wrong reasons, your sales and profits charts won’t be on the rise. Hence you have to be absolutely careful not to be offensive even in your ads. If you just anger one or two people with your branding efforts, you will be sure that it will spread virally on the internet and that won’t be good for your business. When that time comes, you might even have to change your brand and logo entirely and you would not want that.

Hence be smart and think of how you can brand your business the positive way, and leave a good impression in the mind and heart of your target market every single time. Even better you should try and install a sense of warmth in the mind of your target market that you are the good guys that gives the best service and professionalism in your business. Show the world that you want to do business with them and that you will break your neck just to please them. A good branded business will never go hungry because people will come to you whenever they need your business or services. Brand early and win big.

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Originally posted 2013-07-05 05:52:58.

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Originally posted 2013-06-30 23:40:40.

These factors can motivate conversions for your online business.

Do you have an online business of your own? Thinking of ways to improve and grow your profits? Well one of the best ways to improve your profits is to actually improve on your overall conversion rate that you get from your sales copy. Needless to say your sales copy plays a very important role in your online marketing efforts because it is what will help your traffic converts into sales. There are many ways and tactics that you can implement to your sales copy to help improve your conversions. Some of these tactics are pretty easy tweaks such as changing the color of your headline for better visibility and stuff like that.

However, to really give your sales copy the power to persuade and convert, then you must look into the fundamentals of copywriting. You must understand the underlying factors that actually motivate a customer to pay you money for your products. Discover the difference between a mediocre sales copy and one that will really give your business a huge boost.

Sell the want instead of the need.

When we talk about the factors that motivate the buying intention of a customer we will always want to look into the message of your copy. Many marketers still do not get it. They believe that they can get people to buy if they can just tell show them that their product is something that they need. Now look at it this way, if they need your product, then they ‘might’ buy it… or they might buy from someone else. However if they want your product, that is a whole different story.

When your potential customers actually want and have a real desire for your product, they do not care what your other competitors have to offer. So you have to get people to want your product and to do that you need to sell them what they want and then give them what they need. When we talk about the want, we want people to visualize their dream and how much their lives is improved when they are actually using your product. For example, when you sell a weight loss diet program, you don’t tell your customers that they need to exercise and endure all the hardship.

Do they need it? Sure they do. But you are not going to mention much about those ‘pain’ or the hardship of the journey that awaits them. Instead what you will sell to them is their dreams. You will get them to picture themselves wearing a sexy beach wear and as they walk down the beach, people will turn their heads. This is the dream of someone who wants to lose weight and that is to look great and show off a hot body and never having someone else looking down on them anymore. And then you will go on about the ‘bonus’ or losing weight which is feeling extra good and being healthy where they could live the life of their dreams and go travel and seek adventure because now they are actually fit.

When you do this right, people will be able to imagine and ‘want’ your product. The next thing you would do is tell them the benefits of investing in your product. You can tell them that it can happen to them in a short time frame or you can tell them that it is much cost effective then joining an expensive gym or hiring a full time coach.

A sense of urgency.

The next motivating factor to improve your sales volumes is the sense of urgency. If people do not feel that they have to act now then you might lose the chance to close that sale. This is exactly why when there is a ‘discount’ on a product for the next 7 hours, the sales of that product will increase. People genuinely hate losing out on a good offer on a product that they plan to get anyway.

If you take a look at some of the ‘dime sale’ that is available online, even if the people could save $0.01 cent if they take action now before someone else does, people will still hate to buy something at $0.01 more than they should. The amount may be small but it is enough to motivate most people to make a decision right there before it is too late. Another great technique that helps with the sense of urgency is where marketers will use a scarcity tactic that tells you that there is a limited copy available and when your product is sold out, your customers who plans to buy and is too late to do so… is basically out of luck and they might have to wait until more ‘copies’ are available again.

Sell to the right audience.

With that said, another factor that will play a huge role in motivating sales is that you need to absolutely market to the right people. No advertising in the world can help you if you are getting the wrong traffic to look at your letter. If you place the best converting sales letter in the weight loss niche in front of a crowd of people who is in the gain weight niche, how are you going to expect it to sell? This is why you must absolutely learn to target your market accurately.

The more targeted your traffic is, the better your conversions will be. This might not have anything to do with your email copy, but the role of good targeted traffic must never be ignored. It’s one of the most basic marketing tactics in history where you will sell ice cold lemonade or ice cream at a crowd of people walking under the hot sun and you will make money. Another good example is selling umbrellas on a rainy day and your umbrellas will just sell automatically. Imagine selling ice cream on a rainy day, it will never work. That’s why you need to get the fundamentals right and when you do, you will definitely see a huge improvement to your sales statistics and you will make a fortune doing the right things, at the right time.

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Originally posted 2013-07-03 05:19:25.

Facebook Best Business to Make Money Mistakes

Facebook Best Business to Make Money Mistakes

Facebook marketing common mistakes made by small businesses Its a well known fact marketing online businesses has been major for long time to build interest for any product promotions. Think about it in this ever quick changing Wide World Web marketing certainly has done well and still going strong or stronger than ever even. Nevertheless, internet marketing is a broad term and such that what it encompasses does change with the time and what was internet marketing 10 years ago is a very different picture when it comes to internet marketing today. Not only has it changed, it has evolved and matured.

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What’s current and is successful is 2.0 social media marketing with its explosive growth of , it’s the main reason internet marketers are learning to cash in on how and where their target audiences are hanging out. Thus, the term born “” was born. Many small online businesses are also getting in and getting a slice of the action delving into social sharing sites such as Facebook as well. But just because a small business post a few links of content to Facebook and other 2.0 social sites, its so easy to make problems for their sites by making the wrong decisions…

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Originally posted 2012-09-27 03:07:31.