Direct Sales and Google Page Rank – Steps to Improve Your Rank

Top page search engine rankings are highly desirable by all websites to gain more traffic and business opportunities. This is the first step towards web business success in today’s era of competitive markets. Higher page rankings draw more attention to provide enterprises more choices of potential leads that would boost business outcomes.

Good Page Ranking

A good page ranking is an important strategy for modern enterprises that want more traffic and greater awareness of their brand in the marketplace. A page rank is accorded by Google to a web page for its compliance to the search engine’s rules and regulations in page indexing and searching.

The page rank number indicates the importance of the web page as viewed by Google concerning the topic in which it is searched by. A higher page rank impresses web consumers surfing the web for their desired topic or information as most web consumers tend to click on the web links which are on the higher ranking especially the first page of the search engine’s SERP listing.

The high ranking is critical to web businesses today for more traffic and business opportunities. Even direct selling leaders must realize the importance of good page rankings for their business brands and companies to enjoy good web presence. This could be achieved through high quality articles which must be consistently produced. If business entrepreneurs or marketers execute the right tools and solutions, they would find their websites ranked well, even at the top of the first page!

Google Page Ranking Tips

Direct selling is very competitive today with more aspiring business entrepreneurs jumping onto the bandwagon as new dynamic marketing tools and solutions become available. Hence, it is essential for direct sellers to understand the factors of success that they must manipulate to enjoy high Google rankings to attract more web traffic with a high sales conversion rate which offers greater business outcomes.

However, a good page rank by Google is impacted by various factors that include keyword choice, page optimization and external factors.
Good keywords choice are instrumental in boosting webpage rankings by Google as the search engine manipulates a stringent search algorithm in identifying the relevancy and accuracy of chosen keywords in any search on the preferred topic or theme by web users.

However, good keywords must be preceded by intense keyword research. An in-depth research on the best of keywords helps direct sellers identify the most popular keywords or key phrases which web consumers use in their online searches.

This in turn would cause Google to perk up on its page ranking exercise as web consumers are able to find what they search for using their preferred keywords. This would generate higher organic web traffic. Web pages must display the best of keywords to enjoy high page rankings by Google, whose ranking of webpage is based on the best keywords displayed.

Direct sellers need to know how to identify low competition keywords which are highly searched. This is also part of the critical search engine optimization routine which should be executed aptly to fit Google’s stringent search algorithm’s rules and regulations.

Direct sellers could deploy various tips that increase their page ranking on their websites or web pages by Google.

1) Keep the website URL short and catchy for easy remembrance
2) Keywords should be included in the content several times in the first couple of paragraphs within 100 words
3) Image title, Alt tag, Title tag and Meta description should include the preferred keywords
4) Keywords must be in bold to stand out
5) Outbound links must be positioned at authority or reputed sites with lots of traffic plying through daily to capture as many as possible for the business
6) Good links must be utilized on previous contents for more information to be provided to the web user on the website
7) Keywords should also be in the page URL for a quick and easy identification
8) The primary and related keywords should be found in H1, H2 and H3 tags
9) Every quality article must provide substantial contents with a good keyword balance that exhibits a good flow throughout the contents for an enjoyable read
10) Choice of keywords must be unique but easy to remember as per web users’ inclination on successful searches

External Web Page Optimization

External webpage optimization is also critical to impact the page ranking by Google.
This could include manipulating established and reputed directories and listings such as Ezine while social media is highly popular to glean the best of potential leads. Blogs are highly effective in grabbing web readers’ attention on relevant issues that are close to web consumers’ heart and mind.

Ezine Articles

Ezine articles are highly popular to seek out the best of contents required by web consumers. This platform is very established in promoting well-written content to win web consumers’ approval as well as search engines’ favors. It is known that is highly resourceful with its dynamic resource box link to the web business site for increased organic traffic for the business.

Social Media Networks

Social media networks form excellent marketing platforms that also boost page rankings by Google as the search engine could be impressed by the large traffic secured from these networking sites. However, direct sellers are not to spam targeted niche web consumers, but exercise professionalism and discretion in engaging with identified audiences on these platforms.

Good posts and an active participation on the social platforms naturally draw more traffic to the website as respect and confidence in the marketer are reciprocated.

Posting on Blogs

Blogs are also excellent platforms to secure high Google rankings through quality contents. Posting on personal and outside blogs as guest bloggers is a dynamic online marketing strategy that expands the market visibility of the brand and business.

A wider dimension is procured when good blogs are read on other bloggers’ websites which imply market acceptance. Appropriate links should be displayed in external blogs to direct traffic back to personal websites. Such external presence enhances Google page ranking.

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What Is Content Marketing And How Can You Use It

Digital technology is changing the way businesses are being conducted today. The market fluctuates constantly swaying to the emerging technologies that bring forth versatile marketing strategies and solutions that could boost business in various ways. Advanced digital technology offer businesses a greater web presence and more business opportunities in new uncharted territories online and offline.

Content Marketing Dynamics

Modern businesses, big or small, must engage in dynamic SEO strategies to remain relevant in the market. This adoption of SEO dynamics helps businesses develop increased brand awareness with higher business value of its products and services. Under SEO, content marketing is highly effective in attracting traffic to the web business site with high quality information that is value-added to web consumers.

Under the SEO umbrella on Internet marketing, content is king to woo targeted traffic to the website of businesses. Content marketing focuses on the efficient creation and delivery of high quality content with which web consumers desire to enhance their own lives and careers. This form of marketing approach could be incorporated in various forms for the best effects and business outcomes. Great content through content marketing strategies could be in the form of blogs, useful articles, entertaining videos, up-to-date market reviews, appealing graphics or images, and latest market news of interest.

Superior quality content is highly desired for content marketing to be effective in its objective of drawing more web traffic to the business website. However, besides great content, strategic distribution must be viewed with equal emphasis to reach the targeted market circles and beyond. This would generate more web traffic to the website with a wider market influence in promoting the brand across a bigger perimeter.

Social Media Platforms

Social media networks form the best of distribution channels for great content delivery to targeted niche markets in promoting the business brand and offers. Social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Instagram form excellent online marketing platforms in attracting more potential business leads with their millions of subscribers.

Thousands of web consumers ply these social media platforms daily seeking for new and relevant content in various avenues that include the likes of online forums, webinars, chat rooms and videos. As more web consumers spend longer time on the Internet, businesses have more opportunities to connect with their desired niche markets that are receptive and supportive of the brand and business offers.

Businesses that desire to remain competitive in the market with increased sales and bottom lines must manipulate social media dynamics in their marketing strategies to enjoy the competitive advantage. This includes selecting the best of potential customers to boost business sales and brand awareness in the market for greater business outcomes.

Major Benefits of Content Marketing

The apt deployment of content marketing offers many business benefits to propel the business forward slicing through the thick and thin of market competition. One of the major benefits of content marketing is building brand awareness where more audience is engaged through the informative and useful content distributed across various channels.

Creative and innovative marketers could leverage on the myriad of distribution channels in and out of the Internet to promote their brand and business content effectively in drawing more traffic to their websites. As more audiences are engaged through the quality content distributed, consumer support grows with more sales and approval. Industry authorities and market leaders take on a higher respect of the company that is viewed as progressive and dynamic with innovative marketing tools and strategies implemented.

Search engines are bound to perk up to evaluate the website with higher rankings to draw more attention from interested web consumers, industry authorities and even competitors. The higher page ranking serves to attract more web consumers who are more likely to click on the company’s link and be directed to the company’s website.

Web consumers today are highly influenced by the high web page ranking generated by top search engines. They are likely to click on web links that are positioned higher at the top of the first page of Google’s SERP listing. Hence, more and more businesses are very eager to get onto the good books of top search engines like Google to enjoy more organic traffic to fuel their business.

Audience Engagements

One of the most effective ways in improving business and brand awareness through content marketing is to have quality content that would attract and engage targeted audiences. Business owners and marketers could manipulate superior content in engaging with targeted niche audiences to keep them interested or open towards the brand or business. Special marketing incentives could be generated from content marketing to be offered to targeted niche audiences that would boost business sales and bottom lines.

Creative content is always sought after by web consumers to enrich their own lives and careers; content marketing proves to be very versatile in distributing the best of contents for potential business customers to be more aware of the brand and its potential offers. Good contents help open up web consumers’ interest to fan the flame brighter in understanding the brand and products or services. An open platform for discussion, debate, query and solutions could be established through good content marketing with quality content that inspires or triggers consumers’ interest towards the brand and business offers.

A personal audience engagement is easy to be established through content marketing if the marketer makes time to prioritize this important aspect of dynamic marketing.


Aggressive business owners and marketers today have a host of dynamic marketing tools and strategies at their disposal to impact their targeted niche markets and beyond in building their brand awareness in the market. The availability of content marketing draws more traffic to the web business site through creative marketing strategies and platforms.

It is easy to win more organic traffic to the web business site if business owners and marketers are well aware of the potentials of content marketing to be manipulated aptly through various dynamic channels on the Internet. Creativity and diligence hold the key to a successful content marketing campaign for any business today.

Writing SEO Content in 2016

Getting good customers or clients for a business on a consistent manner is the primary goal of the company to stay relevant in the market. With the emerging technologies of today, Internet marketing keeps evolving with different emphases which business owners and marketers must keep track of. Search engine optimization techniques are to be applied generously to content to win more customers for the business and brand.

Optimized content is critical to the desired increase of web traffic to the web business site as search engines like Google would check and reward with better page rankings in search results. An effective freelance SEO copywriter must be apt in 4 distinct tips and tricks to earn more clients with more income.

1) Appealing Story Teller

Every SEO freelancer who indulges in copywriting services needs to be a dynamic and vibrant story teller. The contents must be appealing and entertaining to reach the hearts of targeted niche markets. Quality contents must include the right choice of keywords used in ideal density to provide interesting reading materials.

However, detailed research must be executed in piecing the contents for a dynamic story flow that would be captivating to readers while the format and layout are aptly applied. A creative writing style is advantageous to interest readers who are kept entertained and want more.

It is a challenge to stay on the top page of Google’s search exercise with the constantly changing search algorithms such as its Panda update. This requires freelance copywriters to write in such a manner that would engage readers to be turned into customers or potential business leads as quickly as possible. This would be the bottom line or objective of quality, attractive content developed by any skilled and creative copywriter.
When a freelance SEO copywriter exhibits consistent skills in weaving dynamic contents that would attract more readers, the earning potentials increase exponentially with a wider market audience especially if the best of marketing strategies is implemented. This may be an innate gift or learned from excellent writers in the market.

Some tips on premium content that would attract more readers include the application of concrete and relatable examples that appeal besides knowing the audience well in the copy.

2) Results Oriented

A successful freelance SEO copywriter must be results oriented; otherwise, all efforts would be wasted without any outcomes to show off. Results especially favorable ones are highly sought after in every online marketing endeavor executed by business owners or marketers.
Freelance writers today need to engage in various metrics that are effective in measuring results as proof of effectiveness and validity in content development and marketing. Search engine ranking is one such measure which relates the success of the freelance writer who complies with the high search indexing demands.

Some measurable metrics include the number of clicks received, the frequency of contents shared and forwarded on social media platform and the volume of web visitors to the website or blog. Good results confirm or establish the good reputation of the freelance SEO writer’s capability in churning out quality content which is favorable to web readers who would want more.

This all leads on to how well the content is distributed and the best means which were exercised for greater effect.

3) Manipulating Social Media Networks

Social media has become a very important component of Internet marketing as an integral SEO content marketing feature. The proper and wide distribution of quality content is vital to the success of drawing in more traffic to the website for more business opportunities.
Every Internet marketer and business owner must be aware of the demographics and user behavior of targeted niche markets via social media networking platforms which boast of millions of subscribers. These outlets are excellent for identifying the preferred potential leads and customers who would display stronger support for the brand or business.

Hence, quality content must be aptly distributed to as wide an audience as possible to create market awareness for the brand or business offers. As the business owner or marketer increases their business mailing list, their sales conversion rates would increase to benefit their business bottom lines. Business owners and marketers must be proactive in this facet of SEO content marketing as web consumers today are inclined towards a strong personal relationship before sales.

4) Effective Headlines

Effective headlines are crucial in drawing more traffic as these seemingly simple statements form the first point of contact for web readers to connect or relate to the brand or business. Hence, the article headline must be appealing and compelling to entice readers for a closer read. The choice of keywords must be included in the headline to help web users find the desired item quickly and accurately. The short find would delight web users who would then be lured to open the file to read the entire contents if the headline relates closely to the theme or topic of the web user.

The right headline stirs up the interest of web readers for a full reading of the content while generating joy that the right article is found. However, the contents should be equally compelling to move readers on to the preferred call-to-action option rather than being disappointed at the irrelevant content with a misleading headline. Accurate headlines are dynamic in leading potential customers to opt into the business mailing list readily as more such works are expected.


Although innate writing skills are a plus point for good writers, a passion for writing and a focused mind on the task with the right theme and creativity pushes the journey much further to reach the desired goal. Successful freelance SEO writers must manipulate all available resources, innate and out, to ensure guaranteed success.

High earnings could be generated by smart freelance SEO copywriters who understand the market perimeters and web readers’ demands to produce relevant value-added content which would be enjoyed. A higher demand for more such exquisite productions would arise with the SEO copywriter making a strong market presence.

Understanding Pay For Performance SEO

Modern businesses understand the importance of search engine optimization and an optimized website to boost their bottom lines besides staying relevant in the competitive market today. The importance and benefits of SEO are not to be ignored as it is the most effective marketing tool to enhance online presence and increase web traffic to the web business sites. Moreover, sales conversion rates could be increased with the right application of SEO marketing strategies.

Professional SEO Services

As more companies embrace SEO marketing strategies and tools, more SEO service providers are also sprouting up in the market to offer the best of optimization services using the latest SEO tools and technologies that would generate more traffic and attract search engines for higher page ranking.

This is referred to Pay-for-Performance SEO services where the professional SEO experts offer excellent SEO tools and solutions to raise the company’s page ranking through a well optimized SEO website that would attract more potential business leads and customers. Hence, it is vital to choose the best of professional SEO service providers in the market to fit and meet the marketing objectives and business goals for higher ROIs.

The application of an SEO solution or tool is highly instrumental in changing the market perception of the company in the industry especially when professional SEO services are engaged. The great thing about such pay-for-performance SEO services is that payment is only due upon delivery of results. This protects the company from wasting their funds on poor services or results by irresponsible or incapable SEO service providers.

Such an approach reflects well on the dynamism of the professional SEO agency that is experienced and confident of delivering the best to every client. Good results are to be expected before payment is to be made. Pay-for-performance SEO is viable as results must be proven before payment. This would prompt SEO companies to execute only the best of marketing strategies for the desired results to enjoy payment and market good reputation.

Benefits on Pay-for-Performance SEO

The myriad of benefits derived from pay-for-performance SEO appeals to many business entrepreneurs and marketers to engage such professional services. This form of marketing approach is very attractive to small and new businesses that may be limited in funds and cash flow.
Pay-for-performance SEO somehow guarantees the desired favorable results for the business as professional service providers with the best of SEO skills, knowledge and experience deliberate on the most effective SEO methods and tools to boost the business online presence and traffic. Many SEO companies clamor for such business opportunities to prove themselves in the market, which is a boon for them.

Business entrepreneurs and marketers do not need to waste time applying the best of SEO features in their web business site or marketing strategies with pay-for-performance SEO as these SEO experts are always abreast with the latest and most effective SEO tools and solutions. They are capable of advising businesses on the most efficient SEO strategy to be incorporated into the business marketing plan for the optimal results.
Hence, high savings could be enjoyed through pay-for-performance SEO services by professional SEO market experts as business owners or marketers lose no money if the services do not yield the desired results. Pay-for-performance SEO services offer flexible pricing structure without the common hidden costs while extra features could be specially requested when there are more funds available.

However, business entrepreneurs and marketers must be familiar with SEO features and dynamics to negotiate with the best of SEO services and solutions that are to be adopted or incorporated into their marketing plans and campaigns for the preferred business results.

Approaches by SEO Professionals

Every pay-for-performance SEO agency would be extra diligent and vigilant about the market trends in SEO and their clients’ business. An in-depth study on the business and its market presence must be conducted by the SEO service provider to understand the current market standing of the business before better marketing approaches are to be considered and implemented.

It is likely that the SEO service provider would conduct regular reviews on the business website to evaluate the performance of their recommended SEO-based marketing strategy in the company’s marketing campaigns. Quick changes would be adopted along the way to ensure an effectiveness of their SEO solution recommendation in order to satisfy their client to enjoy payment for their services.

Regular reviews of the recommended SEO marketing strategy help save time and cost to enjoy the desired outcomes as payment is only made when the client is satisfied with the results. Successful SEO campaigns via pay-for-performance approach helps build the market reputation of the SEO service providers too.

Risks and Caution

Pay-per-performance SEO services also carry certain risks and disadvantages to the companies engaging such services. This form of marketing strategy is usually executed on a contract basis, which ties down the company for a period of time. Different contracts of pay-for-performance SEO services offer different scopes of services and SEO features with different costs. Every business entrepreneur or marketer must understand the benefits of SEO in their marketing endeavors to set aside the right budget for its successful application.

Business owners and marketers need to identify the types of SEO features that would be useful to boost their marketing campaigns effectively to make effective negotiations on any SEO service demand. The contract terms must be well understood before agreeing to its implementation.


The dynamics of SEO prompt more and more businesses today to engage in it actively to compete aggressively in the highly competitive market. The lack of SEO understanding or resources prompts many business owners and marketers to seek out the professional assistance of SEO experts through pay-for-performance SEO options.

Such professional SEO services would ensure a continual high ranking of their optimized websites by Google that constantly upgrades their search algorithms with more stringent demands and requirements. Pay-for-performance SEO is a worthy business investment for higher returns to be indulged in. New or small to big and established companies could approach pay-for-performance SEO services with the right understanding and focus.