How to create a sitemap

A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.

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Internet Marketing Strategy – How to Create an Endless Stream of Referrals

The Internet today proves to be an amazing business platform unlike the traditional mass media such as television, radio or newspapers. The latest information is now easily disseminated across the globe in a matter of seconds or minutes. Consumers can be updated with the latest information on any business or person via the Internet when the proper connection is established.

Internet marketing

The Internet platform is now a ready business platform to promote products, services and businesses or persons in any form via the latest state-of-the-art technologies. Hence, it is not surprising to see a growing number of innovative and enterprising entrepreneurs setting up simple online businesses on the Internet to enjoy extra income without incurring a high capital or effort.

Almost anything can be sold on the web today via a simple website that is well designed and structured to display products or services on offer. Anyone can be an Internet marketer with little technology knowledge and skill as long as proper Internet connectivity is established with an optimized website.

The Internet welcomes millions of users every day to make it an extremely attractive business platform in searching for potential leads for any business. It is possible to reach a wider scope of targeted customers using the best of online marketing strategies and resources. An Internet business is usually very simple to start up with a low cost.

Internet marketing is now becoming a lucrative business option for almost anyone who is interested in generating extra income with little startup capital or effort. The growing number of technological resources, tools and solutions on the Internet today makes Internet marketing very attractive. The availability of social networking sites and blogs as well as affiliate marketing programs draws many ordinary consumers to be successful Internet marketers over a short period of activation.

Potential sources of referrals

A successful Internet marketing business venture needs to have a continuous flow of web traffic to the targeted business site to ensure a constantly high rate of conversion to sales for a higher bottom line. Securing a constant stream of referrals to the web business site is the primary marketing strategy for any online business. There are many ways to achieve this goal to have a successful Internet marketing business venture.

High quality content in website articles and blog contents are great ways to attract more web visitors to the web business site. These interesting contents offer relevant information to the targeted audience that would support the business venture when they find the contents helpful and useful. Web consumers today are appreciative of being updated with the latest news and market trends while socializing on the web.

Affiliate marketing programs are another great consideration in generating traffic to the web business site. These marketing programs introduce potential products and services to prospective buyers via online advertising. A simple link can be placed in the websites of affiliate marketers to direct web traffic to the business site for sales conversion. Simple actions can be manipulated to build up the potential customer list via affiliate marketing programs for web business owners to follow up on.

Social media networks form an important and relevant platform in generating huge volumes of traffic to the business if the proper procedures are implemented. Social media sites such as Facebook and Twitter are well known in hosting millions of members who interact with thousands of contacts within their circles of influence which form potential pools of prospective customers for any business. Smart and innovative Internet marketers are able to interact with the desired niche customers via relevant technology features and tools where relevant news and information can be shared as a means of keeping contact with potential leads.

Specific marketing approaches

Internet marketers can indulge in various creative marketing approaches or strategies to win more traffic to their web business sites to boost their business branding, image and bottom line. A well designed ecommerce website that is fully search engine optimized would most likely secure a higher page ranking with top search engines to draw more traffic to the site.

A one-to-one marketing approach business model is ideal in luring more web visitors to the business as the Internet marketer targets specific customers on the web to support its business endeavors. This is a common marketing approach in Search Engine Marketing where online advertising is based on favored search engine keywords.

If the Internet marketer considers activities that appeal to the specific interests of niche customers, there is a higher likelihood of attracting the right audience to the web business site. As the adage goes, “Birds of the same feather flock together”, people with common interests or behavior tend to assemble together regardless of other factors. And people attract people with a greater influence to convince others to join the group.

If the Internet marketer considers niche marketing, it is possible to identify specific audiences to support the business venture. However, it may be a small market segment unless the product or service offered is appealing to a wider base audience or has a dynamic nature that keeps the niche audience constantly supportive. A good flow of web traffic can be directed to the web business with Geo targeting approach where a geo-location software is applied to identify specific customers or potential leads in promoting the product or service.

Conclusion

Every business requires a constant flow of referrals to survive. This stream of referrals can be generated in a variety of ways to ensure a continuity in the business as the competition continues to grow intense.

It is crucial to develop the best marketing strategy for an online business venture that involves generating high traffic volumes consistently. This would include short term and long term strategies that bring in the desired results for an online business to be successful.

A successful Internet marketer needs to be alert to the changing demographics and business conditions as well as market trends to stay relevant in the market. It may be a quick climb up the ladder of success, but a fast fall from pole position is possible if care and caution are not exercised wisely.

Originally posted 2014-08-30 04:01:04.

?How to Use Video to Create an Awesome Social Media Presence

In this day and age, nothing can better boost your social media presence than videos. The world of online marketing has moved far beyond only text and is now greatly influenced by images and videos as well. It is predicted that the upcoming year will be all about marketing videos on social media platforms like Facebook and Pinterest.

Since this is a powerful social media marketing tool that must be involved in your strategy, let’s learn how you can use videos to grow and nurture your social media presence.

1. Create engaging videos: The type of content you decide to produce will determine the kind of audience you attract. Of course, your content will revolve around the business you dealing, but it’s your responsibility to ensure that it’s fun and engaging. Humor never goes out of style and the audience will love you for infusing laughs and gags in your storytelling method.

2. Utilize social media channels: You’d be losing out on a lot of audience reach by just letting your video stay on YouTube. Why not link your videos to Facebook, Twitter, Pinterest, Instagram and Google plus as well, Making use of social media platforms will not only give you a greater reach but also make customer engagement a lot easier.

3. Study the statistics: To get to the bare knuckles of customer engagement, counting the views on your video is not enough. You need to track data real-time to find out your video is popular among which age groups, which countries, and why do people like it. Once you’ve got a clear idea of what works and what doesn’t, planning for future video marketing strategies should be a lot easier.

4. Brand your YouTube channel: Creating a channel of YouTube is easy, but not so much when it comes to branding. This process requires consistent effort that goes beyond is regularly uploading videos. Start with a channel having a catchy name and then hire a person who can work on the branding for you. Seriously, don’t try to tackle graphics, music, and promotional methods all by yourself.

5. Reach out to friends: Who better to give your videos the initial push than friends and family, If you’re starting a video marketing campaign, be sure to involve as many friends as you’ve got and ask them to share your videos on social media networks as well as their friends. The more word that spreads around, the better are your chances to get noticed through videos.

How to Create Better Content and More Affiliate Sales

As every affiliate marketer will eventually find out, content is king when it comes to promoting your products. Whether it’s interesting blog posts to keep your readers hooked, or just a well written product review, you must learn how to write good and compelling articles if you expect to make an income as an affiliate marketer.

If you have yet to build your own website or blog, that should be your first step. From there, you need to write articles and blog posts that are compelling, honest and interesting. The material should be about your product and it must grab the attention of your readers. What is intriguing about the product? How will the product fill a need that your readers have? How will this product add value to their businesses or their lives?

You’re going to need a great deal of content to successfully generate a lot of traffic. That means you shouldn’t just post content on your own website or blog — you should also work up some high quality articles and release them to many of the best article directories on the web. Most of the best directories are free and allow you to include one or two links back to your page. For this to work you must submit original quality articles to each directory.

You will probably get the urge to write one or two articles and then post them on dozens of article directories. Don’t. It simply doesn’t work to submit the same content to one directory after another. You must at least rewrite the article before you release it to a different directory.

Writing is a special talent that can be learned. Even so, many people have a difficult time writing good quality articles. Whether it’s a lack of inspiration or a lack of free time, you may find it easier to outsource your article writing to a qualified professional. By spending some time online and testing several different article writers with small projects, you will eventually find a good writer for a fair price.

As an affiliate, you should have a professional website to promote your product. However, you should also use additional outlets to promote your product and to gain additional audience. Developing a good blog is a great way to do this. On a blog you can be more engaged with your readers. It’s better to be be a more personable on a blog and a little more formal on a regular website.

One of the best ways to draw in affiliate traffic is to target markets that are already established. One way is to write guest posts for other people’s blogs. You can contact blog owners and offer them quality content in return for a link back to your site. When done successfully you will be able to tap into their audience of readers.

High quality articles will attract readers to your site, which in turn will help you generate sales. Remember to follow each of the above steps — doing so will go a long way to ensure your success as an affiliate marketer.