Essential Tips On How To Reach More Customers By Using Video

There is a lot of competition in the business world. As a businessperson, you must cope with this competition so that you can make more profits. There are many ways through which you can advertise and market your products and services. Some people normally use websites while others normally prefer using videos in order to attract more customers. If you normally do online business, you can actually use videos in order to attract more customers. You will realize that posting videos on the internet is a wonderful way to generate a new client-base. It can also help you to stay connected with your existing customers. The following are some of the tips on how to reach more customers by using video:

1. Take high quality videos.

It is important that you consider the quality of your videos before posting them on the internet. You should consider posting high quality videos so that your customers can be motivated to watch them. In addition, videos should be uploaded regularly so that your customers can have something to look forward to on your channel. You will realize that the more videos you produce, the greater your exposure will be.

2. Come up with a great content.

You should give your customers awesome content so that your video can go viral. The information in the video should be relevant so that more customers can watch your videos. It is also advisable that you obtain an effective camera for creating your video content.

3. Be sincere

It is important that you be faithful in your video. You should be honest about the product or services that you are discussing. If you are sincere, more people are going to view your videos now and in the future.

4. Provide some kind of call to action at the end of your video.

It is advisable to let your viewers know where they can get the products or services you just considered or described. You should encourage them to act quickly and be clear about the way to do this. You can include a telephone call to action in your video marketing campaign.

5. Keep the video short and punchy.

Some customers normally have shorter attention spans than others. This is the reason why you should come up with a short video so that you can encourage more customers to view it.

6. Consider using social media.

It is advisable to share your videos on social media platforms such as Facebook, Twitter and so on. This will make more customers to view your videos from time to time.

Those are some of the essential tips on how to reach more customers by using video. Follow these tips and you will enjoy the results.

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?3 Ways You can Use Snapchat to Attract New Customers

When Mark Zuckerberg offered to purchase Snapchat for an astronomical amount and Snapchat CEO Evan Spiegel denied, most people felt that was the dumbest thing ever. Fast-forward a few years and Snapchat has grown into a major social media brand. The people who initially criticized Evan for turning down Mr. Zuckerberg’s offer now want their words back. So, what has changed so much with Snapchat over these years,

Snapchat is not just a fun social tool but it has also become a major platform for businesses and individuals to market products, similar to how Facebook, Twitter, and Pinterest have become marketing mediums. Snapchat has a 200-million active user base, which is growing every day, with Snaps coming in at a rate of 400 million per day. The following are the 3 ways you can use Snapchat to attract new customers.

· Insider Snaps

One of the keys to attract new patrons is transparency, and what better way to exhibit that by sharing Snaps that capture your company’s internal work environment. Giving people the opportunity to know your company beyond your products and services is a way to create a legitimacy halo around your brand. Customers find it easy to relate to such companies and are at ease transacting with them.

Also, you may use these Snaps to give your current and potential audience a sneak peek of what’s in store for the future, in terms of new products and services, or pertinent business moves. Since Snapchat hosts content temporarily, you can keep creating content and not worry about bombarding your audience with an overload of information.

· Daily Snaps

Again, make use of the fact that all the content you put on Snapchat is temporary. In other words, post content daily and ensure your brand stays etched in your followers’ minds always. This approach is imperative if you’re just starting out or have recently created a Snapchat account. Remember, if people are following your company page, they’d like to see value coming in every possible way and form. So do not disappoint your crowd and don’t narrow them down to just discount codes and product images.

As aforementioned, consider posting behind-the-scenes images and videos that showcase your company culture. Your Snaps may also have instructions on how to use your recently launched products.

· Sponsored Posts

When you’ve just created an account, you will invariably have zero to little followers, especially if your business is a recent startup venture. In such cases, it’s important to reach out and borrow some leverage. In other words, sponsor your posts.

Find out Snapchat influencers who are related to your business or have some voice in your industry. An influence is someone who has a strong following on Snapchat. This initiative isn’t free, but you’ll not be spending as much as you’ll do for a Facebook or Instagram sponsored post, since a Snapchat post disappears in 24 hours.

For maximum traction, the key is to not make the post look as if it was purchased. Talk things out with the person you’re joining hands with for a more natural-looking post.

Affiliate Programs And Referral Programs Explained.

Affiliate Program And Referral Programs Explained

Many online marketers actually know the difference between Affiliate programs and referral programs. In fact, most will think that both of these are the same. However, they couldn’t be any further from the truth. There is a huge difference between an affiliate program and a referral program. Knowing the key differences between these two can help a business owner decide on which program they should use for their offers in order to grow their business.

Affiliate Programs And Referral Programs Explained.The main difference between an affiliate program and a referral program is that an affiliate program is a where the referred leads come from someone the affiliate do not know and as for a referral program, the lead will come from someone they know personally (word of mouth to friends and family).

By knowing the difference here you will know that there should be a difference in the structure and the compensation as well.
Let us first look at the difference in structure of these two systems.

Structure

You see, for affiliate programs, your affiliates are mainly website owners or traffic brokers who have existing traffic that is interested in your offer. So these affiliates place a link on their website and direct traffic to your offer. If someone who uses their link to arrive on your offer and then buys the offer your affiliate gets paid. And this is usually done automatically because of the use of modern technology that tracks the cookies of the visitors. Even the crediting of the sale is also done automatically.

A referral program’s referrer however, is normally your own existing customers. Usually they are not webmasters or anyone who can bring in a lot of traffic. They are compensated if they would recommend your offer to someone they know personally. The main strategy here is to promote customer satisfaction via good quality and services so that your customers will start referring your offers around. The compensation is to encourage them to try harder to get you the lead.

Compensation

The compensation model is usually an agreed percentage based on the sales. It could differ greatly from the first 10 customer referred compared to the 1000th customer. The affiliates can be compensated with other bonus incentives as well or prize if they could reach a certain amount of sales per month. In order words, the compensation model for an affiliate program can be very complicated, but it is definitely very flexible as merchants usually would love to encourage their best affiliates to try harder to grow their business.

The compensation model used in a referral program is quite simple when compared to the model used in an affiliate program. Usually is in in terms of cash or a bonus reward. No fancy tricks. Just a simple send me a customer and you get a discount on future purchases or some cash reward.

Relationship with ‘Referred’ Customers.

The relationship of an affiliate with their referred customer is basically none. They do not know personally who their referred persons are, and they send traffic based on demographics. Hence the chance of conversion from a lead to a paying customer is much lower.

In a referral program, the referred usually have a strong relationship with the person they refer it to. They will try their best to explain your product with enthusiasm. This usually results in a much higher conversion rate. The only problem is that referral programs usually do not bring in as much traffic as an affiliate could and affiliates can usually bring in much more profit than a referrer could.

Agreements.

When it comes to making an agreement with affiliates, you will need to be more careful as it is a two way link where it benefits both parties. You need your affiliates to perform as much as your affiliates need you to convert the traffic that they send to you. Plus, the agreements need to meet the FTC rules when it comes to affiliate programs.

However, with referral programs, everything is kept as simple as possible. As long as they refer a customer, they get compensated. There is no need for any special agreements.

Which one is better?

It is safe to say that both types of programs are going to be beneficial to growing your business. Affiliates will definitely be able to bring in more traffic and sales for you. However, a good referrer can easily increase your branding and reputation. Giving the chance, they would even make good comments about your offer on social sites or Facebook, which can potentially help you get even more exposure and sales.

Hence as a business owner, it is best if you could set up both an affiliate program and a referral program to get the best out of both worlds. Just think about it, your affiliate will drive you the initial sales and capital required for more advertising and improving on your product’s quality. And your referral strike force will be out there giving you the best kind of testimonials you could ever hope for.

Lastly, you will realize that because referral programs generally convert better, affiliates are now using ‘review and recommendation’ tactics that are similar while mimicking a referrer’s job which is to build some sort of trust and relationship with their traffic first and thus pre-selling your offer first. This is known to help a lot with affiliate conversions. Therefore, although most people will think that referral programs are not worth the time, you should know better by now that referral programs can help you build a better brand reputation.

Affiliate Program And Referral Programs Explained

Affiliate Programs And Referral Programs Explained.

Originally posted 2012-12-17 08:16:42.

Why testimonials help with conversions and how to get them.

Why testimonials help with conversions and how to get them.

The use of testimonials to help improve your product conversions has been around since the earliest days of marketing for both online and offline. Even today when you watch the TV, you can still see commercial that gets popular people to endorse their product, which in a way is a testimonial by itself.

Statistics are showing that over 70% of the people who buys stuff online tend to search for customer reviews first before they decide to commit to a purchase. People are afraid that they make the wrong decision which explains why customers these days try to seek out other customers’ feedbacks first. If the review from general public is good, and it is getting a good review, this will probably play a huge role in their decision to make a purchase. [Read more…]

Originally posted 2012-10-12 10:04:32.

Social Media Marketing – Keeping Your Customers Engaged And Informed

Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.

Interact with others as you do in real life. Remember, it is “social” media. Don’t just post one-sided status updates about you and your business. Read others’ posts. Ask questions. Have conversations. Your contacts and friends will be more likely to trust (and buy!) from someone who they interact with, instead of someone who posts impersonal snippets all the time.

When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.

Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.

Try to make lists when you make posts on social media. These are usually a big hit among people who pass on information to others through social media. Lists also highlight your main points, and make it easier to reference and remember the information that you are presenting to the reader.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.