Facebook Marketing And You: Tips And Techniques

Whether you need something to supplement your current advertising and marketing strategies or you’re just starting out, Facebook marketing could be the answer to your problems. Because it’s such a popular web site, you can have access to a wide and varied audience. Read this article in order to take advantage of this great service!

Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.

There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You’ll be paying money to show ads to people who have no interest in your company! Don’t waste your money, get fans organically.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

Use the “?Create a Similar Ad’ feature. This will change your ad subtly while maintaining the same message. It can help you get more exposure while promoting the same thing as the original ad. In seconds, you can have a whole new ad made up with nearly no effort on your part.

Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.

Offer exclusive discounts and fabulous deals to your Facebook customer base. People like to be rewarded for their loyalty, so treating long time people very well will increase their favoritism for you and encourage word-of-mouth advertising. All of which will yield you more customers and sales in the long run!

Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.

Make sure your personal Facebook profile is set to private. If your real name appears anywhere on your official website, some customers might try finding more information about you and your Facebook profile could come up. It is best not to share anything that could hurt the image of your brand and keep your profile private.

Rather than assuming that your audience won’t want to use Facebook to learn more about your business or service, take advantage of its power! Since its usefulness has already been created, you can piggyback and get the benefits. Remember the tips in this article to use Facebook marketing for numerable benefits.

Related eBooks

Need Help With Facebook Marketing? Read On.

Facebook is extremely popular because it enables friends and family to easily connect with each other. You can use Facebook to market your wares. Keep reading this article if this is something you’re interested in doing.

If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.

Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that’s important. Try it out for a while and then cancel it if it does not seem to be working.

Give your followers something to sign up for. If you give them a free product or coupon for liking your page, they will be more interested. Hold contests and sweepstakes or just offer free samples of the product.

Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.

Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.

Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.

Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.

Instead of shunning Facebook and its potential, acknowledge that it really can help your marketing efforts. No matter if your business is small or very new, it really can help you market yourself more effectively. Keep these tips in mind so that you’re getting a lot out of your Facebook marketing campaign.

Expert Advice On How To Get The Facebook Marketing Results You Need

What sort of marketing are you interested in? When it comes to Facebook, you can really take a variety of avenues to reach out to customers and potential leads. You are only held back by your imagination and education, and this article should help you out with the latter, at least.

Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.

Using humor in your posts is great as long as you don’t overdo it, and the content relates to your business or product. Creating funny posts can actually get them shared across Facebook, ensuring plenty of eyeballs are engaged and your marketing campaign finds the success you want it to.

Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?

If you do not have any relevant content to post on your Facebook page, think about posting questions that will led to discussions. This is a great way to keep users engaged when you have nothing new to share. Your page will stay active and will not seem stagnant at all.

Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.

Ask your existing customers for input on your main Facebook marketing pages. Few things speak directly to prospective customers like reading true accounts of how your product or service has helped others. Offer a discount or free shipping when someone takes the time to post a positive message about your company, to show your appreciation and encourage more great advertising!

Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.

You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn’t enough. There’s a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be.

Now that you understand the how, what, why, when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Facebook marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off.

How safe is it to like a Facebook Page?

It’s time to change to a safe haven “Futurenet” the social media platform that pays the user.

In this short Cifas Data To Go video, Facebook coffee shop customers were shocked when they “liked” the shops Facebook page.

Customers were baffled when they were presented with a free coffee – complete with their personal data written on the cup.

In this short film we see the risk of identity theft on Facebook when people like a Facebook page when other and about.

In this exercise random people were offered a coffee and croissant if they would like the coffee shop’s Facebook page. Taking 3 minutes to create a superb coffee allowed the background researchers enough time to search public websites to get much of the customer’s information. We see they have managed to get hold of customers’ full names, where they live, date of birth, occupation and even where they bank.


The information was then radioed to the barista who wrote it on the coffee cup and handed it to the customer.

Hidden cameras captured their shocked reactions as their personal information was reeled off to them as they were handed their free coffee.

The short film, Data to Go, was launched by Cifas, the UK’s leading fraud prevention service, in light of their new figures showing a 52% rise in young identity fraud victims in the UK.

Just under 24,000 (23,959) people aged 30 and under were victims of identity fraud in 2015, up from 15,766 in 2014, and 11,000 in this age bracket in 2010, meaning the figure has more than doubled in the past six years.

More than 85% of the frauds were carried out online. While some personal details were found by hacking computers, Cifas found that fraudsters were increasingly using social media to gather information about someone’s identity.

Facebook Marketing + Local and Non-Local Business Promotions

More and more modern online businesses today are looking at social media to assist in effective Internet marketing that would win over more customers in the local and non-local environments. This is where social media giants like Facebook and Twitter could boost their business operations, sales and web traffic tremendously with low cost.

Facebook Marketing Effects

Local businesses are jumping onto the social media platform to leverage on Facebook for more benefits in marketing operations. Facebook is favorably adapted into the business’s marketing mix for the best ROI.

Facebook offers plenty of exciting features which could prove viable for businesses in promoting the brand or products and services. The Offers feature on Facebook is widely manipulated by online businesses where online coupons could be generated on the local business page which is promoted via newsfeed to attract potential business leads and customers.

Web consumers find this coupon offer convenient and more attractive in deciding to make a purchase without the hassle of pushy salespersons insisting on a sale closure. The free coupon allows consumers to try out the brand, product or service before taking on more. Businesses are able to gauge the effectiveness of their marketing strategies and choice of coupons to attract the right groups of consumers.

Facebook marketing could ripple through local small businesses to large businesses outside the local vicinity as the business progresses in size and operations. Non-local or international business growth is easily accommodated with Facebook marketing as the Facebook marketing features are available at a local or non-local environment.

Steps in Synergizing Marketing Strategies

Every Facebook marketing strategy could be enhanced with the right marketing tactic that satisfies local and non-local targeted niche markets. This may take more effort and creativity on the business owners or marketers, but the rewards are greater in comparison to single marketing endeavors. More creative juice should flow once the business owners or marketers get the hang of Facebook marketing with other market dynamics to impact local and non-local markets to boost their business outcomes.

Step 1 ? Identify the Irresistible Offer

When businesses give an attractive offer that is free and useful to targeted consumers, it would draw in more potential business leads to boost the business operations, sales and bottom lines. Such offers are usually irresistible to consumers who are inclined towards the brand or products that are useful and relevant to their lives and work.

These attractive offers could come in the form of discounts and promotions as well as free sample products or accessing to exclusive articles and videos that would benefit consumers. A simple call-to-action of clicking on the ‘Like’ button to secure the free offer is such an easy task which would attract many consumers. The high ‘Likes’ augur well with top search engines that would accord a high page ranking to benefit the business in terms of boosting the market visibility and reputation of the business and brand.

If the attractive offer has a short timeline that is a close expiry or validity date, it is likely that more consumers would be drawn to it with a higher number of responses on call-to-action.

Step 2 – Prepare Promotion Banners

A dynamic Facebook marketing campaign with local and non-local businesses should include online banners of promotion. At least two business promo banners should be designed and created for fans and non-fans as each category of consumers have different needs and inclination towards the business and brand.

Facebook banners have specific tab requirements on the width and length using maximum 520 pixels. These banners could be very instrumental in attracting the right crowd with the right colors, images and text in promoting the brand or products. A creative design would certainly stir up more interests on the business brand for a closer look at the available offers.

Step 3 ? Special Additions on Facebook

Facebook offers many exciting features which could be added to the online marketing campaign implemented by marketers for greater results. This includes adding HTML or FBML application to the page to boost market awareness.

Marketers could also enhance the Welcome Tab as the default landing tab for all web visitors, especially non-fans on their first web visit. Visitors would feel warmth on sighting the “Welcome” sign that is more personal than the default Facebook page Wall. The setting could be activated personally using the “Setting” button on the Facebook wall tab.

New tabs should always be checked and tested for smooth functionality to avoid confusion and frustration. This would help system administrators to be more focused on the marketing components without losing track of the marketing objectives. Sighting two banners during the testing stage could be rather confusing for even administrators.

Step 4 ? Detailed Tracking with Google Analytics

Facebook marketing could prove to be even more dynamic with local and non-local business promotions when proper tracking of the marketing strategy and campaign is administered. Good tracking is essential to high returns on investment by farsighted marketers in their business development and expansion in the market.

Tracking the success of every Facebook marketing endeavor is easy through Google Analytics where customers come by the custom Facebook page. The tracking activation could be imbedded in the Welcome tab using Google Analytics code directly.

Big or Small, Local or Non-local Businesses

Facebook marketing is feasible for all types of business in different industries today. A high number of ‘Likes’ on Facebook could boost the company’s market presence and status with more crowd to its website besides the favored SERP ranking by top search engines.

With the millions of Facebook users and subscribers plying the platform daily, many targeted consumers could be procured by online businesses that deploy creative marketing tactics on this giant social media. Local and non-local businesses could enjoy lots of potential leads for more sales at lower marketing costs with a simple profile setup.

Creative marketing strategies could be designed and implemented in attracting more web consumers from Facebook to support the business brand. As the business fan base increases, the quantum of sales would also increase.