A Must Do Part Of Your Marketing Strategy

Guest Blogging

Let’s take a look at the basics of guest blogging, and consider some ways to get a mutually beneficial community started around what it is you already write.

Guest blogging is writing for other people – for free

Guest blogging is about taking what you already do well and spreading your knowledge into other areas of your target market to increase your reach and build a reputation for subject matter expertise.

For example, if you are a knowledgeable writer on the subject of clothing and you notice that QUICKSILVER maintains a blog, so you reach out to their people (I’ll talk about about how to reach out later on). You offer to supply QUICKSILVER with one blog post a month or every week for free. The only payment you request is a link back to your own blog.

Which is why you do this for free.

Guest blogging creates more links and new readers – fun!

When QUICKSILVER says “sure” (because your content really does rock), your guest post on their site increases the scope of your branding and provides link-backs that allow readers of the QUICKSILVER blog to become regular readers of your work, too. It’s free advertising.

Marketers love to tell folks that content is king when it comes to attracting Web traffic, but they’ve confused the hook and the bait. Content, in fact, keeps readers interested in your blog once they’ve found it. First they must find it and that requires a lure. The bait of the World Wide Web is not content; it’s links. Links send traffic back to your site and grow your search engine rank.

When you guest blog, you’re luring new readers. Sounds pretty good, but how do you get started? Guest blogging is about networking

Think of the Internet as a gigantic and noisy party. If you stick to a wall, half behind the potted ferns, you’ll never make that next important connection. Similarly, you must meet people to begin guest-blogging.

Here are some guidelines to help:

  • Research: Find bloggers and blogs that tackle similar subjects to yours. Google Blog Search should get you started.
  • Outreach: Now that you’ve read and assessed some of the other blogs in your playing field, connect with them on Twitter, retweeting some of their content with a compliment or highlighting a salient point from the post (to show that you read it). After a while they may start to reciprocate or they may thank you for sharing. Connection made. Now you can send a polite and to-the-point e-mail asking if you might write a guest post for their blog. If your work is great – people will usually be happy to receive free content.
  • Write Well: Once you’ve made your new contacts and agreed to an exchange of content, make certain that the posts you send to your guest-blogging partners are your absolute best work. No drafts. Everything proofread. You’ve succeeded in getting off the bench; now don’t blow it at the ten-yard line.
  • Follow-up: Your guest blog is up? Great. Make sure you share it all over your social networks, so the host sees some immediate extra benefit from your followers. Track the comments and reply to every reader who comments or asks for more information. Build your reputation as a communicator. And be sure to thank the site owner with a personal note.
  • Reciprocation: Give as you receive. Bring guest bloggers to your own site; provide the assistance other bloggers have provided to you. Reciprocity builds something bigger than a network: it builds community, which can help extend your reach as they will start to share the content they have written for you on their social networks.

Great articles, as I’ve found out myself, are shared heavily. As a way of positioning yourself as a local expert in your industry guest blogging can be a great way to help build up your brand, earn recognition, and even get great links back to your website which helps you get higher search engine rankings. And the blog owner wins as well, they get great content for free which helps build their blog/website.

This infographic shows exactly why you should be guest blogging.

Getting the most from your Guest Blog Posts

If you are going to guest blog here are some tips to help you get the most from it:

  • Research for websites and blogs you can to write for.
  • Before you write a blog post submit a proposal for the post to the site owner.
  • Make sure the content you write for the post is unique and isn’t published elsewhere on the web.
  • Make sure the content is relevant to the to the website it is being published on
  • Spend some time reading the website you’re going to be published on so you get to know the style and tone of voice it uses.
  • Write the best blog posts/content you’re capable of writing, they type you would write for your own blog, rather than a sub-standard effort that no-one is going to read or share.
  • Don’t forget to include links to your own websites and social media profiles in your byline.

Once the post has been published don’t forget the follow up:

  • Promote the website it has been published on through your own social media channels.
  • Thank the people who shared your article on social media channels.
  • Engage in conversation and respond to comments.

Your turn

Are you guest blogging? What success have you had? I’d love to hear your thoughts about blogging for your business in the comments section below and if you enjoyed this post, please share it, Tweet it and like it with your network.

Guest Blogging A Must Do Part Of Your Marketing Strategy

Related eBooks

Originally posted 2013-02-25 11:16:39.

Marketing With Facebook: Tips And Tricks That Bring Success

It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign.

If you aren’t a business that tends to grab emotional engagement from fans, consider getting behind a cause on Facebook. People respond very emotionally to causes, and that can lead to a halo-effect with your brand if you are sincere with your actions. It’s a great way to build up your brand awareness and fans on Facebook.

Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment, If not, use targeted ads instead to bring your message to your target audience.

Do not post anything on your Facebook page that is not in line with your brand. If you are a football fan, and that has nothing to do with your business, you should not post team logos. This type of thing is frowned upon and many people will see you as being spammy.

Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.

Visit the Facebook pages of your competitors. You should pay attention to the updates they share and how many subscribers comment on their updates. Keep in mind that Facebook users will not subscribe to more than one page on a certain topic. Look for mistakes your competitors make so you can develop a better campaign.

Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.

While most of your posts should be content which adds value and provides information your fans would appreciate, some of your posts should also be interactive. Ask your customers for feedback, be it what you should name your next flavour of tea or what you should give away in a contest. They’ll love to tell you what they think!

With this advice at the ready, your heart providing the drive and your soul giving you the impetus to succeed, you now are primed and ready to start your campaign. Get to the drawing board and use the tips you’ve read to begin. When you get the job done, you’ll be so proud of what you’ve accomplished.

Steps to a great Social Media Plan

Social Media Planning

Social media is a tremendously beautiful thing that happened to the internet marketing world. The rise of social media means that as a marketer our reach to the people around the world is broadened. With the power of social media ‘bad quality’ products and services will die out because people will start taking care of each other, and they will spread bad news about spammy products to protect one and another.

Steps to a great Social Media PlanAs a business owner, you can approach social media for the purpose of branding, or you can approach social media to acquire more qualified leads. Whatever your reason be to start moving your business into social media, you can use these splendid steps to set up a tangible and actionable plan for your social media ventures.

Know your business goals with social media.

When you are planning your steps for social media, you should be crystal clear of what you hope to achieve with the use of social media. Are you going to use social media for branding? Or are you using it for more sales and leads. The thing about social media is that you can even use them for building a stronger relationship with your clients, to get a better understanding of your potential prospects.

You can even use social media to improve on your customer service and get a better search engine ranking. When you have a clear goal of what you hope to achieve for your social media penetration, you can be sure that you will be able to clearly plot out your next steps that move towards the goals that you have listed out.

It is important that your goals are somewhat measurable and attainable. This is so that you do not set an unrealistic goal and give up on it too soon. Set a certain time frame to achieve your goals to motivate yourself to start getting things done.

Time can be your ally.

Money loves speed, so the faster you reach your goals, the better. However many people misunderstand the equation of time and soon they are left with nothing but despair. As any passionate entrepreneur, you should learn to treasure time and turn it into your ally.
In order to make the best use of your time (and not losing too much time), try to be organized and get things done in proper steps.

You can list out all the actions steps that you need to take and try to work out how much time you will need to get the things done. Here is a quick step by step list that you can use to organize your plans.

1) Learn social media.
2) Setting up accounts (Facebook, LinkedIn, Twitter, YouTube and etc.)
3) Find out where are your clients and prospects on social media sites.
4) Setting up a blog.
5) Market research via Social Media and online communities.
6) Building actual followings on your social media accounts.
7) Creating worthy content, for your social media sites.
8) Use social media tools (RSS feeds, Technorati, Hootsuite, Bitly)
Not that this is not a complete list and that is much more you can do to improve your social media marketing efforts.

Taking actions.

When you have everything planned out, you should make sure to take actions. It is particularly important to take focused actions and not to spread your efforts on too many social media platforms at a time. Let’s say, for example, you wish to start with Facebook. Be sure to work on Facebook first before jumping in on Twitter or more unless you wish to get overwhelmed and fail. At most you can only take on two social media platforms at a time unless you have a team that can delegate all the work to.

Learn to use some of the automated social media tools so that you can save a lot of time every day to get more productive work done. The most important thing you can do when you have a strong network in social media is that you need to be able to monitor and tend to all the communications that is going on. This can be quite time-consuming and hence we recommend this tedious work to be outsourced if possible.
Never leave your social media platform without any proper facilitation because you might get a lot of spammers and things might get ugly from there. With people constantly monitoring clearing out all the issues you should be able to continuously grow your social media network to great heights. One trick that marketers use now is to appoint a leader or admin to active members of your social media networks. These people who love your work will often volunteer to help you administer your pages and sites.

This way, you can save on the cost of outsourcing and your greatest fan will feel important and continue to help you spread the good words about your company (this method is usually seen on forums as well).

All in all, social media can help your business reach a brand new level, and the traffic and profit that you will earn from it will be exceptionally rewarding.

Plan Your Own Social Media

Steps to a great Social Media Plan

Originally posted 2013-01-24 05:43:35.

Internet And Marketing

Internet And Marketing Local Business

How the Internet and Marketing Go Hand-in-Hand It’s hard to think of a better combination than the Internet and marketing. Where else can you reach the hundreds, thousands, or even millions who make up your target market. Whether you are a small, local business, or a large corporation, internet marketing is indispensable. It’s been proven that most folks don’t even glance at a yellow pages book anymore to find a local business. Nor do they go on the online yellow pages. Now, the average consumer just types their need into their search engine, whether it be Google, Yahoo, Bing, or any of the other hundreds out there. If you want to come up in their searches, you need to learn how to take advantage of the Internet and marketing, or hire someone to do it for you.

How the Internet and Marketing Go Hand-in-HandIf you’re a local business, you don’t even need a website to come up in Google, Yahoo, or Bing searches. All you need to do is fill in your information on their Local Business pages. You can include your company name, contact details, directions, photos, and a website if you have one. You can also choose to offer coupons for your customers, which brings you up in popularity and rankings. These pages also offer users the chance to review what it is that you offer. Ask your happy customers to review you, and you are also boosted in ranking. And the best part of all? This listing is completely free! Think of how much you save on yellow pages or newspaper ads that are no longer even getting results. If you run a local business, take the few minutes it will take you to get listed on the search engine local results and you can start seeing traffic immediately. Other free options include setting up accounts on Twitter, FaceBook, and YouTube, or any of the other social media sites. Blogging is another way to create interest and establish credibility in your field.

If you haven’t yet merged the Internet and marketing for your larger company or corporation, luckily you can get in on the game very quickly whether you hire staff to handle this for you or you outsource the job to someone else. One of the major sources of income for larger companies who take advantage of internet marketing is pay-per-click (PPC) advertising. While this type of advertising is not free, you only pay when someone actually clicks on your ad. This is one of the huge advantages of pay-per-click versus offline advertising. You only pay when you get results. Large companies are also taking advantage of FaceBook, Twitter, YouTube, and blogging. If they are using these free methods even though they have millions of dollars to spend on marketing, you better believe that this is working for them.

The Internet and marketing really are two extremely compatible terms–make sure that you are teaming them up in your business.

Local Business Internet And Marketing

Internet And Marketing Local Business

Originally posted 2012-12-19 08:09:38.