Marketing Message Ways To Charge More

Marketing Message Ways To Charge More Benefit of joint ventures.Marketing is all about trying to get more profits in your marketing message business. One of the best ways to increase your profit is to actually try to charge more for your services and get away with it. The other way to earn more is to reduce your cost and so the profits that you get from each sale are much higher. In other words, you will get a better ROI.

This is of course very understandable and logical but the real question and challenge is how can you charge more for the same marketing message product and get away with it. You will need to consider about how your competitors are charging, you people are going to view your product, and you will need to do careful testing and tracking of your sales funnel in order to seek out more ways to profit. One of the things that you need to know is that when you charge a higher fee, your conversion rate will most likely go down. Do enough test with different price method to get the optimum price that gives you the highest return? Quality.

Marketing Message

The very first element to include into your products in order for you to charge a higher fee in your marketing message industry and still deems as acceptable is to make sure that you market about your quality and deliver that promise. The better your product quality is, the higher your price can go. Of course you need to understand that there is a limit to your price as well. Don’t go overboard with pricing but just make sure that your product’s quality it top notch and that it is better than most of the product in your market.

When you charge a higher fee, you are in many ways showing your target market that you are not just some cheap imitation and that should they choose your product or use your service, they are in good hands. The main marketing message reason is… because people are used to the idea that quality comes with a price. So… most of the time, if your product is more expensive, people will just assume that it has the better quality. However, you have better make sure that you are able to deliver that quality or you will lose your customers’ trust fast.

Stronger marketing message.

When you are charging a higher amount of fee, there is without a doubt that you will need to try your best to make sure that your marketing message is a lot stronger. It is no surprise that when you are charging more for your products, it will be harder to get a good conversion rate. Hence, you might need a longer copy to convince the customers about your offers and you will need to try your best to show the customers that your product is the best solution to their problems.

If you are able to do that, and if they believe you, then they will be willing to part with more money to try your offer. Another factor that could be at play here is comparison. This is why you should always try to show people that your product is not just good, but it is actually better than what is available on the market today. It would also be better if your product’s advantage over other competitors isn’t just some fancy features that nobody actually needs. It would be best if your product can solve the problem in a guaranteed manner, faster, and actually more economical in the long run. These are the kind of benefits customers are looking for.


Using testimonials in your marketing message is very important especially if you are planning to jack up your product’s price. The use of testimonials helps assure your prospects that your product works and other people have tried and tested your product. If your sales message only contains your own words people will think that certainly you are biased about your own product, but recommendations and reviews coming from unsolicited testimonials counters all these thoughts.

Happy and satisfied customers are shown via the testimonials and more often than not testimonials are what help people make the critical decision to purchase your product. Therefore never be caught marketing a good offer that people love without any testimonials. However you will have to be careful when using them and make sure that your testimonials comply with the rules of the FTC.

Better Presentation.

Finally, you will need to present your product in a very professional and also attractive way. The more attractive looking your product cover and your sales page is, the more convincing it is your product will be and hence it will be much easier to convert your visitors into sales and profits. While some gurus will tell you that the graphics are not important and only your body copy and headline of your sales letter is important, this is untrue. You can make sales without good graphics, but if you want to instill trust, branding, show your authority convincingly, then you will have to make sure that you have great graphics to go with it.

The only time when you do not need good graphics to go with your product is when you have properly branded yourself as a guru and thus all you need to build trust and confidence in your product is a picture of you. Therefore, when it comes to graphics, make sure they look good but also try not to go overboard. When marketing online where a lot of the information products are not tangible your graphics and covers are all there is to help customers relate to the things that they are planning to buy. Don’t let your customers think that they are buying something intangible, instead show them a product cover so that they can have a visual of the virtual item that they will pay for which usually helps improve your sales volume.

Marketing Message

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Originally posted 2013-10-05 05:59:57.

Top Reasons Why Marketing With Graphics Boosts Conversions? Part 2

Good Graphics

Previously, we had the chance to look at some of the best reasons to why you need to use compelling and cleverly designed good graphics for your site. This is a continuation of the previous article, and you will find that the use of good graphics is essential to your online success.

Always remember, a boring site will always lose out to a more interesting site. A beautifully designed website gets remembered, and people generally stay longer on the site too. Hence we can say that with the recent SEO changes made by Google that take visitor stay duration into consideration, using good graphics to get your visitors to stay longer is indeed a good idea as well.

Top Reasons Why Marketing With Graphics Boosts Conversions? Part 2Without further of due, let’s take a closer look at some of the other reasons why using good graphics on your site will be very beneficial to your overall profits in the long run.

Good Graphics Lessen the ‘Risk’ Factor in the Mind.

When your customer is looking to buy your stuff the one thing that they can take a look at and be relieved that the site is ‘legit’ in their mind is the graphics. If your graphic looks professional and not one of those cheap looking graphics, people will know that you care and that you are a person who will invest time and effort into developing your site.

If you are lazy and that your site has very ugly looking graphics, it will turn people off and people will think that doing business with a ‘lazy’ site owner is kind of risky. What if the site owner just does not care? This is why you should always try to look your best and invest in some good graphics to give your potential customer an ease of mind. And always be sure to let your graphic designers know that what you are looking for is to use colors that give a sense of security, especially when the visitor is nearing the checkout button.

Many gurus who took the time to test their site graphics are surprised at how much colors can affect their sales. Avid testers will swear that a site with good compelling graphics that help a buyer relate to the item. They test the graphics’ color combinations, the font colors and background colors and those colors that seem to work are colors that grab attention and colors that show a sense of security. It is commonly known that the dark-blue color is closely associated with the sense of security.

This is probably due to the fact that policemen’s uniforms are usually in that color. There could be many other reasons but the most important thing is to make sure that the graphic designer needs to make sure that the colors that are used are properly used in the right situation.

Good Cover Makes It Look ‘Tangible’ ? Branding.

When selling information product or services online it is common to see people use graphics that look like an eBook or an ebox. These are called ecovers. Because information products are usually not a physical product or a tangible product, it is very hard for people to grab the understanding of buying a product that is pure ‘information’. Hence, marketers are smart enough to use e-covers to represent their information product and make it look like people are actually buying ‘real’ products where in fact, they are buying a digital product.

Using this ecover method, one can actually charge a lot more. One common tactic that you see guru’s use in their sales letter is to use multiple ecovers that are jumbled together to make the product look massive where they have a collection of ebooks, a box, some DVD disc covers, and together they made it look like the product has a much higher value than it should. People will get a sense that they are buying into a lot of stuff because the ecovers actually represent the things that they are going to buy.
Visual images help direct visitors on the right path.

Using visual stimuli graphic in your sales letter is very important. The most common one which you see on the sales letters are the arrows. Arrows are very important because they direct the attention of your viewers to the place where you want them to look at. You can use arrows to slowly direct them down the path of your sale funnel and finally get them to click on the buy button. Besides arrows, other common visual stimuli’s could be a ‘tick’ or a ‘cross’ to represent good or bad. These will help your customers consume your message much easier than reading the entire thing.

This marketing essence inside the use of graphics is very effective. Subconsciously, you can use the graphics to take in ‘directions’ and your visitors will follow them without them knowing that you are leading the way. Marketers like to call this the slide effect as if you put your site visitors and move them down the slide with little to no friction. This will always help you to get your customers through the sales letter and get as much out of the marketing message as they can and they might turn into a sale later.

Keeps visitors interested.

Indeed, the use of good graphic’s main reason is to keep your customers interested. You will want them to be interested in the beginning of your website, you want to them continue to read on, and you want them to follow through your entire marketing message without stopping to think. To do this, you must always use attractive graphics. However, you need to be careful not to use graphics that cause too many distractions.

Always remember that this is rarely accomplished with just mere texts. If you find yourself not using graphics to keep your visitors interested, then your only weapons are white spaces, bolding and underlining the text so that it does not strain the eye of your visitors too much. The good thing is that these days you can easily outsource for good-quality graphics with very little cost. This means you have very little reasons to ignore the use of proper graphics for your sales funnel to squeeze more conversions out of your website.

Good Graphics

Top Reasons Why Marketing With Graphics Boosts Conversions? Part 2

Originally posted 2013-01-05 08:11:45.