How to choose a good business name?

Thinking of starting your own online business? Or thinking of creating a new project or campaign that will give you a new stream of income? Well… you will need a new business name and a good one too. Many people underestimate the power of a good business name. A good business name is very important to your business and it can play a major factor in the success of your business

Why is a good business name essential to your business?

First of all, a good business name can be used as a branding tool. Take the mailing giant FedEx for example. Their business name is what drives their success. People remember the name and they can even picture the exact FedEx logo in their mind whenever they think of FedEx. People in the USA even have a term for mailing where they will say “I’ll FedEx the envelope to you later” instead of saying “I’ll mail the envelope to you later”. A strong and good name can play a gigantic factor in your business.

So now that you know that a good business name needs to be easy to be remembered and it should make sense to people, we now take a look at how easy it is to pronounce your name. There are many business names out there that are downright confusing and quite frankly the names are so hard to pronounce people will not bother trying to remember it.

Some names just don’t make sense while some will sound ‘funny’ and then becomes a joke around the people. When your name becomes a joke, there might be negative effects that might hurt your business. This is the reason why you must absolutely try your best to get find a good business name that is easy to remember, easy to pronounce, makes sense and exciting. Of course we must try our best to make sure that the business name that we choose does not become a joke but sometimes even when we are careful, it will still get out of hands. When that time comes, it might be better just to change your current product or business name and go for a new one.

What is the correct length of a good business name?

The length of your business name matters. In fact many experts will recommend a short name for easy pronunciation, and also easy on the memory. A long business name may sound good to you but it will be hard for people to remember it unless it is very catchy or if it resembles something that people can easily recognize. If you think of all the big brand names that you see all around us such as Apple, Samsung, Intel, NVidia, Sony, Dodge, Ford, and Coke… you’ll realize that all these names are pretty much one word and they are very short names.

Imagine using a name like Hippopotamus, while it is a one word and people understand what the word means and can easily associate it with the animal, one problem that might arise is the difficulty to spell out the name. And this could be a problem that you might have to live with in the future. Instead you could easily remedy the problem by shortening the name to a simple ‘Hippo’ and it would meet all the requirements. If you are looking for a name for your online product, you could just use it with another word such as ‘Hippo Marketing’ or ‘Hippy Marketing’ to make it easy to remember. Hence a better name would have to be short in length so that it is easy for people to remember, and also it would be easy for people to spell it out correctly.

A good business name should not limit your businesses’ growth.

That is right. Your business name should not limit your businesses’ growth. Now what exactly does that mean? How can a business name limit your growth? Ok let me explain. Take for example; you are using a business name like ‘Pete’s Articles’. Now your business name indicates that you are doing Articles for your clients. But what if you wish to expand your business into backlinking services as well? Would that mean that you will have to create another business name? Which is why sometimes it might be better to use a name such as ‘Freelance By Pete’ or something similar like ‘Petelancing’ to indicate that you handle a lot of ‘different jobs’ in with the use of the word Freelancing.

This kind of names will not limit your growth in the future and potential expansion of your main services or product range. Therefore, always go for a sensible and general name instead of a specific name unless you never plan to expand your business and that you want to establish a strong expertise and focus on your business. For example, if you want people to regard you as the expert SEO practitioner you can use a name like this ‘SEOMasters’ and then go on and prove to the world that you are qualified for that name. A strong business name like that can give you a lot of authority, but mind you, you if you want to expand your business to something else, you might need to find a new name for that new project.

Make sure your business name has not been taken.

When you have finally found the name of your choice, you will want to list out a few variations so that you can choose the best name that you like. The next thing you will have to do is to do a search online to see if the business name of your choice has already been taken or not. You can search on Google or on a domain registrar to see if your name is still available or not. If your name has already been taken, then go back to your list and choose another name. If the business name of your choice is still available, then you can go ahead and finalize your decision and take actions to secure the name. Remember a good business name can become a huge factor to the success of your business.

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Originally posted 2013-10-27 22:30:05.

Finding Good PPC Affiliate Marketing Programs

PPC affiliate marketing programs, while harder to find, are still very much around. Most affiliate programs have been focusing their attention on pay per action affiliate programs (pay per sale or pay per lead) but Pay per click (PPC) affiliate marketing programs are still quite capable of helping you earn a good income. PPC affiliate marketing programs can be used very effectively as part of a multi-pronged internet marketing approach to help your online business thrive.

The advantages to a PPC affiliate marketing program have to do with the general ease and speed at which they can be set up and seeing results. They are also easy to maintain. You can see commissions coming in whether the customer buys or not. PPC affiliate programs are also useful when you are targeting a general audience and you can’t find a specific product or service that your visitors might be interested in. This is in comparison to pay per action affiliate programs where you need to specifically target a product to show your visitor.

The disadvantages to a PPC affiliate marketing program are that if your site is too narrowly focused on a certain niche, it may not reach the broad number of visitors that you might need to be reaching to see good commissions. Also the pay rate is a good deal smaller than pay per action affiliate programs. Your probability of getting commissions is higher because all they need to do is click but you don’t see near the commission rates that you do with pay per action. Your click through rate has to be high for you to see significant results. Volume is king. There have also been problems with some affiliate programs holding off on commission payments and have canceled some site’s memberships in their affiliate programs.

Trying to decide on a good PPC affiliate marketing program can be pretty challenging. There are some things that you an look for to help decide what will have the best impact on your efforts.

1) How do they count the click throughs, You may have to look hard for this information because it might be something that they gloss over. Most programs will pay you for each unique IP address in a 24 hour period. Avoid ones that are more than 48 hours.

2) How much do they pay per click, Expect to see anywhere from $0.01-.20 per click but avoid agreements at either end of that spectrum or at least be skeptical. The low end may be too much work for too little pay and the high end may make big promises but may not have a good reputation of paying people what they are supposed to. Check their payment history.

3) What does it take to stat a member in good standing. Each program will have it’s own guidelines on what is or isn’t acceptable practices and will say that they can cancel your sites membership at any moment if your site is possibly cheating. This is understandable but they may have caps on the amounts of click throughs and may suspect you of being less than honest if you exceed that.

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Check their terms and conditions and read all the fine print. Investigate them and look for complaints. PPC affiliate marketing programs can be quite lucrative but they can also be a lot of work.

Developing Systems , A Good Internet Marketing Strategy

A good internet marketing strategy is to develop systems for everything you do. Too many marketers haphazardly put together websites, skipping steps, doing things in inverse order, and leaving money on the table. Instead, a step by step method of doing what works is a good internet marketing strategy.

Think about what the first thing you need to do to launch into a new market is. For the sake of this article, let’s say it’s market evaluation (though your method may be different.) So you go to the bookstore and look at the magazine section to see what is popular. A good internet marketing strategy is to write that step down. Then, if you go to your favorite keyword tool and do keyword research, write that down.

As you do your next website, write down each and every step that it takes you to develop the website. If you are following someone else’s advice, incorporate their tips in with your own deviations.

After you have finished the product or website, evaluate your steps. Are there things you should have done before other things, Are there steps that you skipped, Are there steps where you duplicated your efforts,

As you evaluate your plan, a good internet marketing strategy is to write out a step by step guide so that you can duplicate your successes quickly.

Now, when you follow your action guide the next time, you may see gaps or redundancies. Take note of them. When you are done with your second site, refine the system.

Pretty soon, you will have a step by step system for making websites or creating products. You will be surprised at how much more quickly you can get things done when you have every step outlined. Pretty soon, you won’t even have to look at your guide because everything will be imprinted on your brain.

What’s more, if you are successful with your steps, you can even sell this information to other internet marketers. Because most marketers do not have a good internet marketing strategy, if you provide one for them, they will be willing to pay you top dollar for your system. Many successful marketers have made a second income doing just this.

Don’t think that you can “wing it” on every site. If you do that, internet marketing is just a hobby. All businesses have systems. A good internet marketing strategy is to put down on paper what your system is.

Here’s To A Good Internet Marketing Strategy

Good Internet Marketing Strategy

good internet marketing strategyYour Step By Step System If you develop a system for all that you do in your online business, you will have a good Internet marketing strategy. Many marketers go about their online business in an erratic manner,they throw up a website, skip vital steps, do things backwards and miss out on money.A step by step method is a good marketing strategy and many marketers neglect to do this.

What should be your first step of launching into a new market, For this example we will use market evaluation. You may go to a book store and look through magazines to see what is selling and or popular. You would write this step down, as part of a good Internet marketing strategy. Next you would visit your favorite keyword research tool and perform the appropriate keyword research for the market that you are about to enter then this step should be written down. As you create your next website, you would then write down each step that you take as you create your site. If you are following another person’s steps, be sure to include their steps but add your own.

When you have completed your website or product, you should evaluate the steps that you took. Were there things that should have been done in a different order, Did you skip any steps, Were there steps in which your efforts were duplicated, As you look over your plan, a good Internet marketing strategy would be to write a step by step guide so that your success could be duplicated in the future. The next time you follow your guide, you may see inconsistencies. You should make a note of them.

Refine your system, once you have completed your second site or product. Soon you will have your own step by step action plan to create a website or product. Once all of your steps are outlined, you will see how much more quickly you can get things done.There will come a time where you will no longer have to look at your guide because you will be able to do the steps from memory.

Even better, if you devise a successful plan you may be able to sell your plan to your fellow Internet marketers. Since most Internet marketers do not have a good Internet marketing strategy in place, if you can provide that information to them;it will fetch top dollar.

Numerous marketers have become successful and earn a second income from selling information. If you think you can simply “wing it” on every site then Internet marketing may just be a hobby to you.


Steps to Get a Great Flow of Traffic With Solo Ad Advertising

All businesses have a system. A good Internet marketing strategy is to write down your system.

Good Internet Marketing Strategy

Ezine Advertizing: A Good Alternative When Buying Online Ads

Internet business owners and marketers are seeking better alternatives on the Internet to buy online ads that would give them further leverage in securing potential business leads for more sales and profits. They aim to make more money either through online or offline means and measures as they seek to push their businesses further in the market despite rising competition.

Online marketing success requires online advertising which must be very cost effective to reach lots of potential customers. One of such marketing approaches is Ezine advertising.

Dynamics of Ezine Advertizing

Ezines are renowned online newsletters which website owners manipulate to announce their business updates, share news and keep connected with their list of subscribers and other potential leads.

The crux of the matter is online business owners and marketers place promo ads on selected ezine posts to capture the interest of potential business customers. Business newsletters are mailed to targeted business subscribers linked to ezine article authors who may have thousands of subscribers. These online ads would generate a huge exposure of the business to many potential business leads in securing web traffic.

Targeted Ezine advertising is very effective as a dynamic online marketing strategy when executed rightly. Lots of potential business customers could be viewing the ad while reading the article and click on the ad link to be directed to the website.

Ezines which are related to the business would generate the best results as they are targeted towards specific market niches. This would increase the sales conversion rate favorably for the business. Ezine ads could be placed in any part of the newsletter for effectiveness with different pricing. Their size could differ by the number of lines too. Solo ads are one form of Ezine advertizing which is very expensive as sole exclusivity is offered on targeted subscribers.

These are standalone ads without other contents for a specific focus on the business brand and products. Marketers and business owners should research more about Ezine ads before indulging through a subscription for a better understanding of the features and dynamics of the advertising platform.

Steps to Undertake for Ezine Advertising

Online business owners and marketers need to understand the style and structure of Ezine ads before a dynamic application with optimal results could happen. They need to identify the market niches to advertise in with the best of keywords for an optimal search.

The Internet offers a host of established Ezine advertizing directories that help promote online businesses via Ezine ads. Marketers should have sufficient funds to make purchases of Ezine ads while considering several factors for greater effectiveness.

Marketers deploying Ezine ads must identify the Ezine articles that are closely related to their business with a catchy headline that would attract the right audience. This could be identified by the Ezine owner who is familiar with the kind of audiences the articles would attract. Marketers should select to subscribe to a live Ezine platform for greater effectiveness.

With the plethora of Ezine directories on the Internet, marketers could have a field day in finding relevant Ezine article owners that would promote their business with a ready audience. Different ads could be mailed out to the same targeted crowds with the same as a follow-up strategy as continuous marketing exposure helps draw the audience to the business brand or products.

Creative Marketing Alternatives

Follow-up Ezine ads are crucial to targeted audiences in the hope of creating a personal mailing list for the business. This would grow the business email list without long term dependence on third party online ads.

Success in Ezine ads requires a persistent and smart marketing approach where marketers plan the best marketing strategies to attract the right crowds with compelling offers for opt-in subscribers out of the Ezine ad subscribers. This is a dynamic online advertising approach to promote business brand and products as well as a squeeze page.

Ezine ads are part of permission-based marketing where web consumers need to become Ezine subscribers before receiving messages. However, Ezine subscribers are allowed to unsubscribe anytime. Hence, Ezine publishers work hard to ensure 100% delivery rate with contents and ads that appeal without losing subscribers that would decrease the delivery rate.

Marketers who intend to manipulate Ezine advertising should consult SEO experts on the best of online advertising, but many would conclude that Ezine articles with great content reign supreme in the online marketing platform. Hence, marketers must be skilled in identifying the best of Ezine publishers with high subscriber numbers to advertise their business on those platforms.

As web consumers read the interesting and value-added content on Ezine platform, they are bound to take notice of the Ezine ad placed strategically to attract their attention. There is a ‘rubbed off’ trust and respect on the business brand represented by the ad from the well written article by established or reputed author.

Links are also crucial components with Ezine advertising as every ad should have a good link that would direct web traffic to the web business site. Good links form the lifeline of online businesses where interested web visitors could find more relevant information quickly with further online searches if the ads are placed in related Ezine articles. These links help web consumers navigate the web while search engines would be able to reach these websites more easily for evaluation and ranking.

Hence, value-added content and good links are crucial to the effectiveness of Ezine advertising. The dynamics of Ezine ads are not for the current only, but also stretch to a longer feasibility duration where the ads could still be drawing in the desired traffic even months after their initial publish. Many Ezine articles are archived after the initial publish, but these are also crawled by search spiders regularly to be ranked for more web traffic generation over time. They become valuable backlinks in online searches by search engines.


Ezine advertising is so dynamic and versatile to procure the desired web traffic easily as an effective online marketing strategy. It promises to generate immediate targeted traffic with important back links that are beneficial even in the future.