Google+ Marketing Strategy

Google+ is the new social media arm of Google, which made its debut in the market recently. Although its entry seems to be a little late, it is making immense efforts to alleviate the suspicion generated by small online business owners. Many online business owners are wondering if the payback is worth the extra investment with Google+ or G+ with the more established avenues already in the market.

The Role and Position of Google+

A deeper look at Google+ would convince more online business owners to consider its influence in their business ventures. Google+ is really more than another social media site; it functions like a form of social glue that binds all parts of the Internet. Early 2014 recorded Google+ making headway in the market with over 350 million users who are active. It is actively used in business and personal searches with links to Gmail that boasts of over 4 million users. Google+ also links to YouTube with 800 million users every month while Google mobile activates more than 1 million Android devices every day.

Google+ is readily found integrated in Google apps and products that include Gmail, Google Apps, Google Search, Google Play Store, Google Drive and Google Translate. It is available in Google AdWords, Analytics, Maps, Google News, Webmaster Tools, Images and many others. Google tools are excellent for boosting a business in terms of market visibility and being distinguished from the competition with a distinctive Google+ profile for user identity.

Google+ features include not only a social profile page, but also a business profile page that allows personal and business interactions to be activated and maintained smoothly. Smart businesses today would include Google+ into their online marketing strategies and campaigns to reap the best of outcomes.

Enjoying the Benefits of Google+

The benefits of Google+ for online business marketing are enormous. A growing Google+ community brings in more potential leads for sustaining a business with lesser effort and more helps. Marketing or promoting products and services via Google+ is not difficult with a ready market audience.

Google+ offers a clean interface that is user friendly with great images and video features that are easy to incorporate in any marketing programs. Such features enhance the promotional content for a clearer look to impact readers.

Google+ offers a seamless integration with all Google products and services which allow the user to a quick access using a single Google+ account. This makes it very convenient for the user to manage all marketing activities in one spot without wasting time and resources. There is no worry about compatibility with the same platform where all operations are run.

Google+ can handle the changing SEO rules which may be rather unnerving on business owners and marketers who are caught unaware. Such changes may impact personal and business profiles, posts and communities with re-indexing for better searches which are well handled by Google+ to provide a positive impact on all online marketing activities by the marketer.

There is a host of different menu options with Google+ but these are easy to understand and manipulate in a short period of time to enjoy dynamic online marketing and results.

Impactful Marketing Strategies on Google+

Online business owners and marketers can implement many exciting online marketing strategies via Google+ to reap higher ROIs quickly. Local SEO results can be accomplished with Google+ Local pages that are more dynamic. It is not surprising then that old Google Local business listings are quickly replaced to enjoy better marketing outcomes.

Business customers and potential leads would be able to contact the business easily and readily with the latest information updated and posted to generate business transactions and enquiries. Many marketing activities such as posting updates, product images and descriptions can be performed easily to enhance searches. It is possible to link the business website to a Google+ Local page or personal profile for a greater impact on outcomes.

Bloggers are not left out with Google+ where the blog site can be linked to the Google+ profile page. The simple inclusion of the blogger’s photo and Google+ link would appear on search results via the blog. WordPress blogs can also be linked up via available plug-ins or theme settings for a more integrated environment that smooth searches and surfing experience.

Google+ is easily integrated into a business website with the inclusion of local and profile listings set to verify the web business site. This would permit all Google services to be enjoyed; including YouTube. Other Google+ users can exchange and share content for more interactions within the Google+ community. This is an excellent place to manipulate Hangouts on Air for connecting and building brand presence in the market. Updated Hangouts allow faster and more efficient connectivity with customers in promoting business offerings or run webinars free of charge.

Videos can be shared automatically on YouTube to increase a wider audience scope. Useful and relevant content with easy access draws in the crowd to the web business site for more sales and higher market presence. Regular webcasts posting is excellent for updating customers on new product announcements and launches, sales, promotions and discounts offered.

Achievable Bottom Lines with Google+

Understanding the features and benefits of Google+ allows online business marketers and owners to achieve the desired bottom lines for their financial year. A dynamic network is effectively generated with the targeted communities created via Circles which is another vibrant tool in Google+. It is a great organizing tool for Google+ connections and communities which are groups of interest for relevant content sharing.

With satisfied customers receiving only what benefits, stronger business support is achieved to encourage higher sales and bottom lines. Better and stronger relations are established through easier online interactions to win customers for life. These satisfied customers can also be instrumental in promoting the business by forwarding the business updates to their own circles of influence which serve to expand the business database and market establishment. The influx of more web traffic to the web business site brings more income potential to enjoy the targeted profit.

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Originally posted 2014-11-10 13:58:43.

Google Giving SEO Lift To Websites With SSL Certificates

It is important that top search engines such as Google play an active role in the market where businesses are concerned. With the myriad of business solutions and applications available in the marketplace, it is not surprising to have an increase in competition amongst businesses. There is a growing need to enhance the web business site to stand out of the crowd for a more distinctive position in the market.

An active participation from Google in offering an explicit SEO tip is very much desired to boost business branding and market presence. The recent revelation of Google including secure SSL features for a more secure website is well received as this would boost better searches for all parties. The inclusion of SSL in a website is poised to be an impactful ranking factor by Google who hopes to encourage higher security in all websites for safer search and surf activities.

Encouragement of SSL by Google

SSL may be unfamiliar with many business owners or marketers, but it is an essential feature to boost a website security. It appears on a website as “HTTPS” with the inclusion of the letter ‘S’ to signify its highest security level compared to the traditional “HTTP”. Secure Sockets Layers or SSL is known to be a security protocol that functions to encrypt communication that happens between web browsers (system and user). The inclusion of such security feature makes it difficult for scams and frauds to happen as the feature includes encryption of data to prevent easy readability and manipulation when it is transferred from point to point.

A website should be well equipped to protect its users’ information through passwords and encryption. The incorporation of SSL in a website is essential to the safety of data and information as well as processes that handle financial communication and transfers. This is how Google is being proactive in raising the quality and safety bars in websites to give a higher level of security to Internet users.

Search engine optimization is crucial to a website’s functionality, market presence and performance. The increasing market competition spurs many web businesses to incorporate new and effective SEO tools to boost market visibility and branding. An SSL certification is an acknowledgement of white hat SEO methods that top search engines such as Google are encouraging all web businesses. Coupled with the essentials of SEO, an online business site today would be able to secure a higher page ranking by Google compared to traditional SEO features engaged. The emerging SSL feature may be impacting only 1% of online search queries today, but its percentage is expected to rise quickly when Google has established its search algorithms that impact website ranking. Time is still available for webmasters to convert to HTTPS and take advantage of higher SERPs, while moving ahead of the competition. This is a giant step for Google in encouraging a switch to HTTPS by more websites.

SSL Security on the Internet

With the highly acknowledged benefit of the SSL feature in websites, it would be surprising if serious web businesses are not interested in this inclusion. When Google places further importance to this security feature on websites in the future, web businesses that did not launch out into this new SEO tool would tend to suffer loss and customers. Smart web businesses today would want to capitalize on implementing SSL security features on their website to ensure a high degree of security that covers all important functions and processes across the net.

Security the website is a very critical component in an effective modus operandi of any modern company today to lower the competition in the marketplace. However, SSL does not relegate the impactful roles of other successful website factors such as fresh content, backlinks and social media campaigns.

A website can be made more secure with SSL in many ways, although the benefits may seem insignificant today. The SSL security feature is noted as a potential investment that is expected to rake in more profits and benefits in the future. It is expected to grow exponentially in the near future and far-sighted companies with websites would benefit immensely with an implementation today. It is favored by top search engines, especially Google, which is promoting its implementation actively. Customers would also view the company that incorporates the SSL favorably as it is seen as a desirable security feature on their website to protect the interests of its users or visitors.

The importance of SSL feature would be more prominent when Google moves to increase website ranking based on its availability or absence. Google currently informs websites of this URL change that is coming into place. However, many businesses are resistant against SSL due to high costs and lower speeds, but these issues would be easily overcome as technology becomes more sophisticated and efficient.

The Necessity of an SSL Certificate

The availability of an SSL certificate strengthens the significance of the SSL feature in websites. Such certification establishes the commitment of online businesses towards their customers and operating procedures while other website owners refuse to pursue this certification as they are not in information collation or perform financial transactions. Websites that collect certain personal information about web visitors should consider being SSL certified to assure their customers or potential leads on the safety of their data supplied for private use by the website. Many web users are reluctant to supply their personal information on an insecure webpage.

An SSL certification allows the web business site to have customers and potential leads to log on to the website for online purchases without risking identity thefts. There have been occasions where a novice hacker is capable of breaking down simple transmission codes and information interchange easily with the right knowledge, skills and facilities especially when the same password is commonly used for varied applications.

Web businesses can easily purchase an SSL certificate from a reputable web host or dedicated SSL provider in the market with the proper SSL safety procedures implemented correctly on their websites. The market offers a host of reliable SSL providers who have the knowledge and skills to assist in implementing a foolproof SSL implementation on the web business site.

This is a great way to prepare the web business site in securing higher page ranking by Google to draw more traffic to their targeted sites.

Originally posted 2014-11-09 17:01:49.

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.

The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.

The benefits of using Google are the following;

? It helps people find ones web page better than other search engines because of better crawl coverage.

? People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.

? It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.

? Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.

Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.

1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.

5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.

6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.

7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

The Relationship Between Google+ And Small Businesses!

Target Market

Google was the center of attention of the internet for many years and it has gone by unchallenged until the rise of Facebook started. Although the influence of Facebook and its role on the internet has grown significantly in recent years, Google isn’t something that can be replaced. In fact, Google’s role as a search engine still remains to be the untouchable. However the threat that Facebook target market poses to Google is there and Google recognizes this. This is why Google has decided to fight back with Google+.

The Relationship Between Google+ And Small Businesses!Google+ is a made to compete with Facebook and it is slowly gaining its popularity. Although its growth isn’t as strong as the growth that we’ve seen repeatedly on Facebook, Google+ is slowly but surely increasing its influence on the social media world. Most importantly what this all means is that Google+ in itself can be a good traffic source for your business. Hence in order to understand the relationship between Google+ and small business we must look into the benefits of why any serious online entrepreneurs should take up a certain amount of interests on Google+.

Get good integration with other Google services.

The first advantage that you will get from Google+ if you compare it to Facebook is that you will get a good integration with other Google Services with your Google+ account. This means you can link all your accounts together and use a lot of the features that Google has provided in all their services. This could prove to be very beneficial to you and your business in the long run especially if you use a lot of Google’s services such as Google Adwords, Google Analytics, Google Trends, and Google’s External keyword tool, Google Adsense or even SEO.

What this ultimately means to you is that you can get all the great tools as an internet marketer and most of this service can be integrated with each other as the compatibility of the services are very high. More importantly, future updates of the Google’s services could mean a lot to your business.

Using Google+ may help your site rankings.

If you are using Google+ to promote or back link to your sites that you wish to rank high, it could actually help your site rankings. While there is no official proof of this bias, we all know just how much ‘Blogger’ (owned by Google) gets a lot of high ranking blogs on the search engine rankings and it will only make sense that Google should rank their own Google+ pages higher than its competitors.

Therefore if you are into SEO of if you are trying to rank any of your site high on the search engines especially Google, you should give Google+ an honest try. Who knows that this could be a move that you’ll never forget.

Everyone can see your Google+ profile (including non-members)

On Facebook, one of weakness in the eye of a marketer is that not everyone is able to see your profile online due to privacy reasons. Google+ has taken a different approach. Google+ is actually helping marketers in the sense of allowing the general public to see all the profiles even if you are not a member of Google+. As a marketer this is a wonderful research tool although we can’t say the same about privacy issues.

However, most Google+ users are notified about this transparency and they have a choice to see if they wish to create an account or not. Hence, this means, you can do your market research all day long with the profiles within Google+ and it will be completely legal.

Make sure that your target market is there in Google+.

Using Google+ would mean that you will have to take extreme care in your marketing moves. One of the reasons is that because Google+ is a lot newer than Facebook, the amount of traffic is definitely much lower than Facebook. Hence you will need to find out if your target market exists within Google+ or not. The good news is, this can be easily remedied with some clever market research within Google+.

And if your target market exists within the Google+ social network, then you are in luck. You can quickly use multiple ways (free or paid) to actually reach these potential customers. Marketing to the people within Google+ will be quite similar to the audience within Facebook. One will need a tactic to reach your target market, take them away from the distractions of the social network and market to them separately outside of Google+. The best way to do this is to use the traffic from Google+ and then build a list from that traffic.

Once your target market list is built, you will essentially have a list that is targeted and that is when your marketing strategies will come handy. Learn to build a good relationship within the list and you will reap the benefits of having a list. Essentially, as a marketer you will be using the Google+ social network as a way to engage your target market, listen to what they have to say, nurture your brand awareness within the network and finally market to the traffic the smart way.

Target Market

Originally posted 2013-11-18 07:43:59.

Getting online help for free and where to find them.

Getting online help for free if you are still new to internet marketing then you should be awfully familiar with the feeling of being lost or confused with all the information that you would be getting on how to make money online on a daily basis. Everywhere you go, there will be people trying their best to market their product to you… be it legitimate or a junk product. Hence it won’t be a surprise then if one would feel as if they got sucked into a pile of quicksand where the more you struggle the faster you will sink.

And if you are thinking of getting some help from the so called gurus that are sending you marketing offers each day, then you are in for a shock. Most of the gurus that you contact will not reply you especially if it isn’t a support question. And if it is a support question, you will probably be hearing from their support staff instead. At most you from a lengthy email filled with your cries for help and questions that needs to be answered, all you get from a reply from the gurus are just short one liners that only answers part of your question if not at all. So you are out of luck then to get help and thus you go about buying more courses on the internet? Well the good news is, there are actually places where you can get help and useful information helping you propel through your newbie-hood if you know where to find them.

Forums is the first place you should visit for help are the forums within your niche and the internet marketing niche. The forums are filled with helpful individuals that will try to give you the best answers that you need. You see, the way this works is that ‘Forum Marketers’ try to be as helpful as possible in order to get their brand and name out there and when they do that consistently, their signatures with a link to their offers get seen. This means they get a lot more exposure to their offers for free and they will also get a lot of trust and reputation which helps with conversions as well.

This is then very good news for those who are new in the game and wishes to get help for free online. You can ask pretty much anything you want on the forums. However, the only problem is that you might not get the best answers from everyone, but surely there will be people who are qualified and are willing to help you out. You need to be extra careful as well not to get on the bad side of some of the people in the forum as they could be quite harsh sometimes. All you need to do is to be humble and ask in a polite manner.

Another thing that you should be aware of is that you should try your best read the rules of the forum and only open up a new thread is your question has never been asked before. Before you ask, you should do a search on the forums first to see if there are others before you who have asked similar questions. Try not to duplicate your post and post your thread in the right categories. People in the forums are very particular about these things. Other than that, if you don’t break any rules and follow them closely you will find that a good forum can be the starting place for your success.

YouTube is like a huge library of videos filled with all kinds of videos. The good thing is, within YouTube you should be able to find a lot of ‘How to’ videos making it a very good place if you need a step by step guidance on some of the technical works required in the internet marketing field. What this means to you is that whenever you are stuck or confused on a technical problem you can search YouTube for a quick step by step guide to help you get things done. For example, if you are unsure how to install a WordPress blog, all you have got to do is go to YouTube and do a simple search on how to install a WordPress blog and you’ll be sure to find it there. Not only that, you could even find how to videos on the simplest task such as what softwares you can use to create PDF files or how to use MS word to edit your work. There is tons of great information in there waiting to be explored.

Google is very useful when it comes to search for information that you need to help you for just about anything in life. Hence the term GIYF which means, Google is your friend. For example, if you are looking to find out how you can start your own blog, all you have to do is do a quick search on Google and sure enough you should be able to find the most relevant search results to what you are looking for.

You can use Google to find tutorials, or even relevant courses that you might need to help you out with your business. At any phase of your online business lifetime, you can always consult Google for free for the best information out there. More often than not, you might find useful information being shared free online via Google search engine which are better than those that you find on a paid course. Even expert marketers will still make use of Google to help them improve their business.

For example, a veteran marketer who is trying to look for ways to improve their landing page conversion will do a search on Google for ‘best landing page examples’ or ‘proven landing page templates’. This kind of search will get you very good answers that you just might need to help your business grow. You know what they say… ask and ye shall receive because… GIYF (Google is your friend). I hope you realize how important it is to not only
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Originally posted 2013-08-21 05:44:22.