What’s happening in the internet marketing world

The world of internet marketing is very dynamic and it is very hard to actually keep track of everything and be updated at the same time. As an internet marketer we are already too busy with all the task at hands and one may find it a challenge to keep up with all the news and trends that is happening all around us. Nevertheless, no matter how busy we are, there is no stopping the world from adapting and moving with the trends and evolving every single day.

Since it is important for an internet marketer to be informed of the crucial changes that we are seeing in the internet world, we’ve prepared a quick summary of what is going on in the internet marketing world and you will learn and understand how you should move your business and adapt to all the changes that may affect your online business for good or bad.

An estimate of more than 90% of the social network users will be on Facebook in 2013.

That’s right; the majority of the social network users are now on Facebook. That is roughly more than 3/4 of the total online population. That this means is that if you are going to be doing any social marketing at all, your focus should be on Facebook because that’s where everyone is. This is the case today and there is no sign of the trend stopping anytime soon.

Therefore your investments and efforts into Facebook marketing will stay to work for you for a long time. One can no longer ignore the presence of Facebook as a great marketing tool. However, you should also be careful while marketing on Facebook because it isn’t going to be as straight forward as it is with traditional marketing.

The reason here is simple, the people that live in Facebook are not there looking to buy as an intention. In fact most are there to enjoy themselves and to entertain themselves. Connecting with others and playing games on Facebook seems to be the big thing today. While the pool is full of fishes, these fishes are not HUNGRY from your bait. So it does take a certain amount of effort and skill to actually catch these fishes.

Most Facebook marketers will actually try to get these people out of Facebook first before marketing to them. This means they will try to get these people to opt-in to their newsletter and only market to them later on via the email channel. Of course there are many other variations to how one can do this but it seems to work for many people for now.

Around 53.5% of the US population which is around 70.8% of internet users has begun watching videos online.

That’s right folks… people are gradually moving away from the television and spending more time matching videos online… thanks to YouTube and some of the most popular video sites. What this ultimately means to you is that there has never been a better time than now to give the video marketing world a try. It might pay off and it might not, but we do know is that people are generally accepting the idea of watching an online video more and more today.

To get things going, you should always make sure that your videos are compelling and start with a short video first. Note that not all your videos should be about selling a product. You can actually start connecting with the people within your niche first with short videos. As long as your videos are getting the attention and views, you will get the branding awareness for yourself or your product.

Over 88.1% of US internet users ages 14 and above will research on a product online before making a purchase.

Make no mistake about it; the people online today are getting smarter. And since the internet is so available these days, people will not hesitate to do in depth research on a product before they decide to make a purchase, especially if the product isn’t cheap. Some of the more popular ways to research about your product is to read your product page directly, do a quick search on a forum or ask a question about your product on a popular forum. Another great way to find out more about your product is to actually check out what other people think about your product in the social networks such as Facebook and other similar social networking sites.

Hence as an internet marketer, your reputation today is so much more important than how it was many years ago. You need to be extra careful with your product and try your best to get people to like and recommend your product. If not, you will find it very hard to get your product off your shelves. The more people like, recommend or share information about your product, the better it will do. Think of all the viral traffic that you are going to get from those entire social network sharing.

Mobile Internet is on a rise. Over 94% of Smartphones users are now mobile internet users.

Here’s a fact for you. Mobile shoppers have reached 70+ million and what that means is that the chances of your product getting viewed by people on a mobile device are on a rise. The question now is if you and your business are ready for this wave? If not, you could potentially be leaving a lot of money on the table. Hence, you should try your best to try and optimize your landing pages into a mobile landing page.

With a mobile page, you can make sure that people who arrive on your site will enjoy a smoother experience. If you choose to use a mobile site, not only are you helping your customers think of you as a professional, you will also give them an impression that you care for them. Imagine arriving on a normal blog with your mobile device. You will have a hard time going through all the information and everything will feel rather messy and unorganized. However with a mobile site, everything will feel in place and this can help you improve your sales volume like never before. Therefore, try to do a check on your average traffic and find out if you should start moving some of your important sites into a mobile friendly version instead.

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Originally posted 2013-08-06 05:35:27.

The search for the perfect niche

What makes an internet marketer successful? Is it because he is keen and patient? Or is it because he is simply at the right place at the right time? The truth is, a successful internet marketer has to be someone that does the right thing at the right moment because opportunities appear differently to different people. Hence in internet marketing, being in the right place and right time would normally mean being in the right niche at the right time. How then can you find the best niche suitable for you and one that actually will make money for you?

There must be a strong demand.

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Originally posted 2013-06-19 05:33:02.

Beginner Guide Choosing the Right Domain Seller

This one is for the total newbies out there who are just starting out and learning the curves. One of the very first obstacle that you will face when you are first starting out as an internet marketer is when you have finally decided to grab a domain name of your own. But before you decide to choose or purchase a domain name it is very important for you to choose the right domain sellers. There are tons of domain seller out there and for the most part of it, you will have to get a decent seller so that you can have an ease of mind for a long time in your business.

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Originally posted 2013-06-01 05:59:09.

Shocking Online Marketing Stats You Should Know.

Facebook

As an internet marketer, we are fighting for business in a very competitive playing field. Therefore, before going into battle, one would always benefit the most from knowing the terrain of the battlefield and understanding the situation. As the internet is always changing and there are a lot of external factors that will determine how the market will respond to certain products, you need to arm yourself with the knowledge of some of the biggest changes that are shown on the internet in recent years. Below are some of the most shocking online marketing statistics of recent years that you should know to help your business survive and adapt.

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Originally posted 2013-05-04 05:34:48.

Top 11 Reasons To Start A Blog!

Blog Writing Skills

Almost everyone who is trying to make a buck is blogging these days right? Well… not everyone. Some of us internet marketers have not found the reason why there is a need to start a blog. Well here’s why.

It improves your writing skills.
Top 11 Reasons To Start A Blog!Practice makes perfect. If you’ve ever wanted to improve your writing skills, blogging and constant posting on your blog can be a good way to hone your writing skills. To run a successful blog you will have to be constantly writing and editing your own written work. You cannot expect a blog to be successful when you rarely update your blog or if you just post contents with very few words.

There can be many reasons to why you wish to improve your writing skills but as an internet marketer, you have to understand that the medium of communication between you and your prospects is your writing skills. Honing your writing will be equivalent to learning how to express yourself effectively towards your readers and thus blogging can be a great tool to help you improve overall as an internet marketer.

Your online network.

If you have a huge network of sites (this is usually true for social marketers) that is all jumbled up or if your network resembles a messy spider web, then a blog can serve to be the center of your networks.

You can use your blog and point all your social marketing network pages and links to go back to your blog. Doing this can help you save a lot of time updating all the network of pages that you have. On your blog you can include Facebook, Twitter updates, Fan boxes and pretty much a lot of other social marketing buttons that you might want on your blog.

This is a huge time saver and you can finally be more organized with your social marketing efforts.

New Ideas comes from constant posting.

When you are constantly posting, and reading comments that you get on your blog post, more often than not you will get new fresh ideas for your next big project that can earn you a lot of money. The constant communications and sharing of your thoughts to your readers can help you identify key problems that your audience are currently having.

By identifying these problems, you will be able to come out with ample solutions that can potentially be sold for money if you feel that the content is exclusive. Otherwise you can just post your solution as new post to help your avid readers to build even more trust to you and your business.

Expanding offline

There are instances where pro bloggers move and expand their business to offline consultation, seminars or even marketing companies because of the new people that they meet while networking happens via their blog. This is a true special opportunity that comes when your reader’s think that you have what it takes to be a partner and they will approach you and network with you. These opportunities happen because your blog reached out to them and touched with lives in one way or another.

Blogging for a living.

Need another reason for blogging? Did you know that many ordinary people are successfully blogging for a full time income online? And that’s not all because there are millionaire bloggers out there who are living their dream lives today because they took advantage of blogging and monetize the traffic on their blog. Some bloggers sold their blog for a huge lump sum of money because it is worth that much more when you have a blog that has a lot of traffic.

Community building.

A blog is a great place for you to interact with your customers. In the olden days where no blogs exist, the only way for you to communicate with your customers online is via email or support questions that come to your help desk. These days, your blogs can be used to help build a strong community within your blog and you can communicate and help them with your blog post as you move on daily on your business.

Speak out our heart

Blogs let us express ourselves and share our thoughts, opinions and expertize easily. Constant communication and sharing of your work with your network of readers can ultimately lead them to trust you, and this will lead to more profits to you. Marketers have realized that there are two ways that ultimately lead to a sale. One is to use a sales letter and try to push a sale fast, and the other is to build trust via constant communication and valuable content and people will buy your stuff even when you are not pushing for the sale.

Therefore, if you hate to use pushy sales letters on your products, consider blogging your heart out and show the world how much you believe your product works, and you will find yourself selling in a subtle way, and you will also get a lot of ‘thank you’ notes in return.

People read more on blogs…

It is much easier to read contents on blogs than it is on an email. This is the reason why a lot of the best email marketers these days a directing traffic from their email list to their blogs so that their message gets read more. Besides that, your messages can potentially be read by other prospects on coming in from your blogs other than from your email list. This way, your message is not only limited to the people that is on your list, and at the same time you can use the blog to help increase the size of your list as well.

Attract more leads.

When you have a strong amount of readers on your blog, you will find that your blog will start to go viral with the help of word of mouth advertising. This is a great form of free advertising and you will get a lot of free and qualified leads this way. Blogging is truly a wonderful way to earn more money and acquire more leads. Therefore, take advantage of blogging today to improve your business.

Top 11 Reasons To Start A Blog! – Writing Skills

Top 11 Reasons To Start A Blog!

 

Originally posted 2013-01-25 05:28:29.