How to Get More Subscribers to your eMail List!

eMail List building seems to be the core of internet marketing these days. Everywhere you go, people will tell you just how much of an impact a list can do for your business. And this saying is actually an understatement. Perhaps the biggest discovery to modern marketing is the use of an email list to market a product. However, email List marketing in itself is not an easy task. The biggest problem one will have to face when building a list is definitely going to be how can you get more subscribers into your list?

While many will answer this question by saying how much you need to get the right traffic to your landing page that gives away an incentive or gift in exchange for an email list, one must actually look deeper into the fundamentals of list building. And to do that you must learn to think like a potential subscriber. Only when you can understand how a typical subscriber think and full understanding the entire thought process that a potential subscriber has to face before actually deciding to join your email list… will you be able to tweak your campaign for a great improvement.

Less is more.

The first thing that you need to understand when it comes to a landing page is that less is more these days. In the olden days, marketers will try to cram a lot of information into their landing page. You will see countless bullet points and benefits being listed out on a landing page. Not only that you might even see some marketers asking for a lot of information from the visitor in order to get subscribed. It is not surprising to see some old school landing page that has a video and a lot of text on it which almost make it seem like a mini sales letter.

All of that has to change because people are very busy these days and they do not have the time to go through all your materials just to get a freebie. What you need to do is to just place a powerful headline, a call to action, your most important benefit and then a quick opt-in form. The shorter and more precise your landing page is, the more people will start noticing you. Imagine landing on a page that is full of information. Not only is it very overwhelming, it can also frustrate some of your visitors and thus causing them to leave your landing page as soon as they land on it.

However, if your visitor lands on a simple landing page with a nice picture of you or your product and a quick promise to give it to them free, they will not be intimidated and instead if indeed they are interested in your incentive, they will actually give you their contact information in exchange for your gift.

Landing Pages and gifts.

Now when it comes to your landing page, we now know that we should always try to keep things simple. There are however some elements that you will absolutely need to have on your landing page. One of it is the ‘we hate spam as much as you do’ disclaimer and a little logo of the can-spam act should be placed near your opt-in form. Note that this is the industry standard to help the public battle spam and also it will help reduce the fear of getting spammed if they were to join your mailing list.

By telling your subscribers before they actually join and ensure that you will not spam them, you will see a significant increase to your opt-in rate. The next thing you want to do in order to improve your opt-in rate is that you need to make sure that your incentive or gift that you’ve prepared really matter to your target market. A lame or junk product will never get you the kind of response that you hope for. Instead make sure you are giving away gold. You’ll be surprised at just how much more response you will get with the same amount of traffic.

For example, if you are in the fishing niche, you can’t expect a good response if you are giving away an ebook that says ‘A-Z types of fish’. Instead show them your skills in fishing and send them a gift that says ‘How to fish like a pro in 7 days’. Now that is by no means a very strong title yet… but you should get the point.

The more the merrier

One of the psychological tactic you can use to improve your opt-in rate and get more subscribers is to actually get them to think that other people are doing the same thing. Hence you can use a headline that says ‘Thousands of others have downloaded this…’ or use a social button that shows all the likes from people who already downloaded your gift.

Another way to get people to see just how many other people are getting this gift from you is to actually use a download counter to show how many people before them have downloaded your gift. What this do psychologically is to show your subscribers that they are not making a mistake to join your mailing list because other people are doing the same thing as well. Humans hate to be left out so they will try their best to do what others are doing especially if they do not have the time to do all the research for themselves.

Facing objections early.

Lastly but not least, you should always try to think in the shoes of your subscribers. What could be the possible objections that they will be facing when they are on your landing page? List them all out and then address them in a point form on your landing page. But be sure to keep it short because you do not want to place too much stuff on your landing page anyway. If you can clear all their doubts in their mind you should then see a huge surge in your subscribers list very soon.

Related eBooks

Originally posted 2013-07-15 05:12:53.

Simple Guide To A Good Business Website.

Business Website Simple Guide

When we talk about making money online, it is almost inevitable at some point in your marketing career that you will have to start your own website. It is essential for serious internet marketers who want to take their beginner business into the next level. It will be a huge turning point to the lives of these marketers and you can be sure that these people will that does go through the transition will see a huge benefit to their current business.
Now there are many elements to building a good business website that you should know before you attempt to build a good business website of your own. If you already have your own website, then these tips and tricks below will serve to be a good advice to how you can tweak your sites to a better website or learn the mistakes that you should avoid.

Take priority in your business website navigation. [Read more…]

Originally posted 2013-03-21 05:00:58.

Build a List of Subscribers Fast

Top 5 Ways to Build a List of Subscribers

Everywhere you go, you hear people saying that a list of subscribers is very important. They say the money is in the list, and this couldn’t be any further from the truth. If you have a list of subscribers who trust you, you can sell them products from time to time. Of course, you must know what to do to get them interested and trust you first. You can usually do this by providing great content that is of real value to them and offer to help them solve their problem.

This relationship-building process takes time, but it is well worth the time. When you have a great relationship with your list, you are in great luck because you can easily market them quality products, and they will love you for it.

So with that said, let’s take a quick look at how to build your own list fast.

[Read more…]

Originally posted 2012-10-17 13:14:13.

Short vs. Long Term Internet Marketing Plans

Marketing Strategies + Marketing Plans

As much expert Internet marketer or Gurus will put it, Internet marketing is a real business. And you are a real business person. As the ‘Leader’ or CEO of your business, it is always within your responsibility to plan ahead and think of strategies to constantly improve your business. It is only when your business is well organized will you and your workers (if you have any) be able to work at the optimum efficiency.

When it’s all new and shiny that’s when people are the most curious. Google+ is that shiny new toy that is creating a buzzWhen it comes to running a business, besides being careful with your budget and getting things done, it is essential for you to draw a guideline and plan each step of your business strategy. There is of course the traditional short term and long term strategy in internet marketing. Let us unveil some of the thing that most business owners should now about these short and long term strategies in the context on internet marketing.

What’s the difference between a short term and long term marketing strategies of an online business? The first obvious difference between a short term marketing strategy and a long term strategy is that short term marketing strategy usually focuses on making some money right now. For example, in you are selling an e-course online, the short term marketing would be to send traffic to your sales page and make sales at the very instant.

For long term marketing, businesses should be thinking of long term and how to earn more money in the future even if you are not necessarily making money right now or even if you are actually losing money up front. With that said, let us take a more detailed look at the short term marketing strategies available to internet marketers
Short Term Marketing Strategies

Typical short term marketing strategies would be PPC (direct linking) and Forum Postings (direct linking).

PPC (direct linking)

As PPC (Pay Per Click) is a very fast and easy way to get the traffic that you are looking for, marketers who are just starting out would normally place bids on keywords to get traffic and direct them to affiliate offers or their own product to make sales. This is a good strategy for newbie marketers who are just starting out and do not have a huge budget or capital to instill long term marketing strategies. Nevertheless, when done right this short term strategy that help you get quick traffic and sales could easily place you in a position where you will have the capital required to employ long term marketing strategies.

Forum Posting (direct linking)

Another quick way to get traffic (not in large volume but moderately and usually the traffic volume usually depends on the size of the forum and how interesting your forum posts are) is to use forum postings.

The advantage of this traffic strategy is that it is a free traffic strategy. It will take time and effort to make this traffic strategy work but once you get the ball rolling, your sales will take off by it. The good thing about this strategy is that in many ways, you are setting yourself up to building brand awareness on the forum which is a long term strategy
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Long Term Strategies

Some of the most common long term strategies that successful marketers employ and swear by are Blogging and Article Marketing, Search Engine Optimization, and List Building.

Blogs And Articles

Having your own network of content that points back to you is certainly a great way to brand yourself. Building a brand awareness around your business is a great long term business strategy because you can show your target market who you are, and help them to trust you most. The more they put their trust on you, the easier it would be to sell to them over and over again

Blogging not only serves as the center of your network, but your constant articles and article distributions that you spread out on the internet will can be very effective in educating your reader of what you know and at the same time you put an impression on their mind that you are the one who can solve their problems and if they ever needed help with their problem, it would be worth the money to invest in your products.

Search Engine Optimizations

As SEO traffic strategies take a long time to succeed and required a lot of constant effort to rank up, this long term strategy can usually mean that you might have to lose some money on the up front first before you can enjoy the full benefits of the targeted and free traffic from your SEO efforts.

Traffic that comes from the search engines is usually much targeted and that is why PPC is so popular even if you have to pay for traffic. SEO however, gets you this same exact targeted traffic for free. And if you are able to rank at the top of the search engines results for a hot keyword, your traffic volume will explode, and you will see a lot of sales coming in with very little signs of stopping and if you got to the top of search engines the ‘legit’ way, you can be sure to be able to enjoy lots of constant target traffic to your site for free and stay there for a very long time.

List Building.

One of the best long term marketing strategy that you can use for your online business is without the doubt list building. When done right you can have your own ATM machine that churns out cash whenever you want. Not only will you be able to sell your product to your list over and over again, you can even promote affiliate products whenever you like. Using a list you can also build strong brand awareness and the list that you built is ultimately yours. You will not have to worry if you go out of business if Google Bans you or if any ‘accidents’ happen to your business if you own a huge and responsive list. This is indeed long term marketing at its best.

Short vs. Long Term Internet Marketing Plans

Marketing Strategies Short vs. Long Term Internet Marketing Plans

Originally posted 2013-02-21 04:21:47.

Listing Building IS Wealth Building.

Listing Building IS Wealth Building.

‘I am taking list building seriously from now on’… that’s what you would be saying in your mind if you read on and find out why List Building is in fact, wealth building. Take your time to think and check. When was the last time you heard of a successful internet marketer that does not have a list?

In fact, ponder upon this fact on whenever you hear people saying that they do not have to do much work online, and they make a lot of money. How are they doing it? You guessed it right. These people have a list and a responsive one too.

Listing Building IS Wealth Building.Next take your time to explain why gurus call their list an ATM machine. How true is that?

Here’s a quick math for a better perspective.

A list of 100,000 subscribers can usually pull in 4000 clicks per mailing. That is based on the assumption that the list has a Click through Rate (CTR) of only 4%. Usually this CTR can go way higher than this number if you have a good relationship with your list and if your email is written with care.

With each 4000 clicks sent to an offer that converts say 3% for a $27 product, you can cash in $3,240 for that mailing alone. However, that’s not all, good email marketers usually send out a mixture of promos and contents in their newsletter every month. If you just send out about five promos a month, you can earn about $16,200 each month. I am guessing that you are salivating from the numbers right now. But let me tickle your mind just a little further. The average size of a ‘huge’ list of a typical guru would be around 5 times more, which is around 500,000 subscribers give or take.

That’s right! Making money is in fact, easy as described in the sales letters that you see when you have that kind of a list. You don’t really have to work anymore. All you have to do is keep your list building system running and write some emails every now and then. It makes sense now why these gurus can boast the fact that they only need to work less than 2 hours a day and 10 hours a week. Incredible and indeed it is because List Building is Wealth Building.

Of course needless to say, the path towards a significantly large list is hard. However, you should know by now that if you want the internet lifestyle where you work very little and bank a lot, while driving around with a luxury sports car, you need to build your list like 2 years ago. But better late than never, if you’ve not started building your list yet… you should. If you peek about some of the tactics that gurus use these days, more and more gurus are launching products and giving out 100% commissions on the front end. What does this mean?

This means they do not care about the ‘initial’ cash that is earned in the launch. What they do care is the ‘Buyer’s list’ that they build and mind you, a buyers list typically converts a lot more than the usual list that you get by giving away freebies. So make sure from now on to focus your efforts into building a list of your own. Not only that, make sure that your list is targeted. Plus, you would want your list to be responsive to and to do this you will want to build a relationship with your list.

Now what if you have a list that is full of freebie seekers or not converting very well with offers that you promote? You can actually sell clicks in this case. Sell clicks? What’s that you asked? Selling clicks is what is known as selling solo ads. By selling a solo ad you are allowing people to send out any email of their choice (approved first of course) for a certain amount of clicks.

In many ways you are like selling traffic to your solo ad buyer. The usual rate of a solo ad is $35 per 100 clicks (rate may vary depending on list quality). Again if you have a list of 100,000 and you can typically pull in say only 2000 clicks, then you can earn up to $700 per solo ad. Many people are making full time income just selling solo ads, and they do not even have to write promo emails or anything. All they have to do is send out the email that has been prepared by the buyer.

Imagine selling a solo ad every 2 days which would equate to $10,500 every month. That’s right. There’s a lot of money in a list. Another great thing about having a list is that making money from list building has always been working well. It does not matter if Google decides to ban affiliates or mess up search engine optimization to make people’s life difficult because list building has passed the test of time, and it works wonderfully just as much as it is today than it was many years ago.

In fact, there is a saying, “take away my Google Account, I’ll get right back up the next day… But if you take away my list, I am done” by a famous internet marketer. This rings the bell of truth because a list if that important to a successful internet marketer.
Sure it takes a long time to build it, but know this; your list is where the real wealth is. The larger your list is and the more buyers that are in it, the closer you are to freedom with money to spend. Build your list today and reap the fruits tomorrow.

Listing Building IS Wealth Building.

Listing Building IS Wealth Building.

Originally posted 2012-12-09 05:49:57.