The Relationship Between Google+ And Small Businesses!

Target Market

Google was the center of attention of the internet for many years and it has gone by unchallenged until the rise of Facebook started. Although the influence of Facebook and its role on the internet has grown significantly in recent years, Google isn’t something that can be replaced. In fact, Google’s role as a search engine still remains to be the untouchable. However the threat that Facebook target market poses to Google is there and Google recognizes this. This is why Google has decided to fight back with Google+.

The Relationship Between Google+ And Small Businesses!Google+ is a made to compete with Facebook and it is slowly gaining its popularity. Although its growth isn’t as strong as the growth that we’ve seen repeatedly on Facebook, Google+ is slowly but surely increasing its influence on the social media world. Most importantly what this all means is that Google+ in itself can be a good traffic source for your business. Hence in order to understand the relationship between Google+ and small business we must look into the benefits of why any serious online entrepreneurs should take up a certain amount of interests on Google+.

Get good integration with other Google services.

The first advantage that you will get from Google+ if you compare it to Facebook is that you will get a good integration with other Google Services with your Google+ account. This means you can link all your accounts together and use a lot of the features that Google has provided in all their services. This could prove to be very beneficial to you and your business in the long run especially if you use a lot of Google’s services such as Google Adwords, Google Analytics, Google Trends, and Google’s External keyword tool, Google Adsense or even SEO.

What this ultimately means to you is that you can get all the great tools as an internet marketer and most of this service can be integrated with each other as the compatibility of the services are very high. More importantly, future updates of the Google’s services could mean a lot to your business.

Using Google+ may help your site rankings.

If you are using Google+ to promote or back link to your sites that you wish to rank high, it could actually help your site rankings. While there is no official proof of this bias, we all know just how much ‘Blogger’ (owned by Google) gets a lot of high ranking blogs on the search engine rankings and it will only make sense that Google should rank their own Google+ pages higher than its competitors.

Therefore if you are into SEO of if you are trying to rank any of your site high on the search engines especially Google, you should give Google+ an honest try. Who knows that this could be a move that you’ll never forget.

Everyone can see your Google+ profile (including non-members)

On Facebook, one of weakness in the eye of a marketer is that not everyone is able to see your profile online due to privacy reasons. Google+ has taken a different approach. Google+ is actually helping marketers in the sense of allowing the general public to see all the profiles even if you are not a member of Google+. As a marketer this is a wonderful research tool although we can’t say the same about privacy issues.

However, most Google+ users are notified about this transparency and they have a choice to see if they wish to create an account or not. Hence, this means, you can do your market research all day long with the profiles within Google+ and it will be completely legal.

Make sure that your target market is there in Google+.

Using Google+ would mean that you will have to take extreme care in your marketing moves. One of the reasons is that because Google+ is a lot newer than Facebook, the amount of traffic is definitely much lower than Facebook. Hence you will need to find out if your target market exists within Google+ or not. The good news is, this can be easily remedied with some clever market research within Google+.

And if your target market exists within the Google+ social network, then you are in luck. You can quickly use multiple ways (free or paid) to actually reach these potential customers. Marketing to the people within Google+ will be quite similar to the audience within Facebook. One will need a tactic to reach your target market, take them away from the distractions of the social network and market to them separately outside of Google+. The best way to do this is to use the traffic from Google+ and then build a list from that traffic.

Once your target market list is built, you will essentially have a list that is targeted and that is when your marketing strategies will come handy. Learn to build a good relationship within the list and you will reap the benefits of having a list. Essentially, as a marketer you will be using the Google+ social network as a way to engage your target market, listen to what they have to say, nurture your brand awareness within the network and finally market to the traffic the smart way.

Target Market

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Originally posted 2013-11-18 07:43:59.

How To Do A Proper Market Research Before You Start Your Online Business

Market Research

How To Do A Proper Market Research Before You Start Your Online BusinessWhen asked by marketers about what is the key to niche marketing success, most gurus will agree that market research is the key. The simple reason here is because if you are in the wrong market or if you are in a market that does not have the demand for your product, then your business is doomed. The basic to the success of your business is that you will at least need a target market that would actually buy your product. No matter how revolutionary your product is, if no one wants it, then you won’t be making any money. And the main reason to why most people start their own business is to earn money so one will have to be extra careful not to make the mistake of being in the wrong market.
What is a market research?

The first thing you should know about market research is what it really is. Well basically, proper market research involves you learning about the demand that is available within a niche. Once you know about the demand, you will want to look at the amount of competition that you will have to face if you were to start a business within the said niche.

Next you will want to find out about the people within the niche. Are the people in your niche ready for your product? Will they be able to accept your product? Question like how the market is responding to the existing products of your competition at the moment will be able to tell you a lot about your market.
A proper market research consists of getting as much knowledge on a certain niche to see if it will be profitable if you were to start a business in the niche. With proper research on the market you can avoid starting a business in the wrong place at the wrong time. As you can see, it is mighty important for any internet entrepreneur to do a market research because it can help them avoid failure and give them a better understanding of the terrain that they will be playing on. Knowledge is power and knowing your market like the back of your own hand will definitely help you run your business in a more secured manner and all the knowledge will also aid you in your decision making in the future.

Learn the economics of your market.

The economics of your market are very important and it will serve as a confirmation of all the data that you have gathered so far within your niche and market research. When we talk about the economics of your target niche, we are talking about the estimated amount of people in that industry, the amount of job opportunities or the employment statistics within your niche. Not only that, you will want to take a look at the profit and loss, income and earnings chart as well. All these global information can tell you just how strong the niche is at the moment. The increase of the numbers should indicate the demand of a niche and a decrease could mean that the trend is nearing its end.

Ideally, you will want to enter a niche that is new and booming and not when the trend is dying. For example, you will want to be in on the Apple trend now and you should know that the laptop trend is slowly dying due to the rise of tablet PCs. All of this economical information can help you understand and affirm your other findings during your market research.

Do ample research on your future competitors.

Another great way to do your market research is to actually look into your competitors and what are their future plans. Are your competitors still keen to take the lead in the industry or are they thinking of bailing out? Find out what they have in store for the future and this should prepare you for what is to come and this should also give you time and ideas when you are crafting your own products.

Remember, not only do you want to be in a winning niche; you will want to enter the niche with an absolute bang! This is why you will want to do your research on your competitors. The more you find out what they have in store for their customers in the future, the more time you will have to prepare and counter their moves. Like it or not, your competitors will be doing the same as well. This is why you have to be prepared for a war between you and your competitors especially if you are going to be going into a very ‘Hot’ niche.

Is your online business international or local?

You will have to be clear whether you are going to be selling online or offline. As an online business, essentially your product will be mostly digital products and if your product is an offline product but trying to seek more clients via the internet channel. The benefit of selling online is that you can potentially reach a wider amount of people and you can even attract business internationally. Make sure to be very clear on your business model and make sure that you have done your market research accordingly. If you are a fully online business, you will want to look at the demand from the entire online perspective.

Otherwise, if your business is based an offline product you might need to look at the countries and geographically because your product might not be suitable for everyone throughout the entire world. You can use a survey or a poll to help you understand your target market more. Visit forums within your niche to find out what people are talking about and learn what the hot trends are today. Cashing in on trends is a great way to get your business started but if you want in on the long term, then you need to find those undying and evergreen demands that are within your niche. Only then will you be able to create a product that people will love and want to buy for a long time.

Market Research

Originally posted 2013-10-31 03:51:23.