Social Media Marketing – A New World Order or Just a Flash in the Pan?

The original intent of social media was to facilitate information dissemination via social interaction, but the course seems to have changed over time with progressive technologies and human creativity.

Social media today manipulates a host of highly accessible advanced features that are user friendly in communicating and publishing information on the Internet using the latest web-based technologies. Such an approach functions to reach a wide audience and allows different views or information to be contributed or distributed quite instantaneously.

A new business tool

It is not surprising to note the growing impact social media has on Internet marketing with the emergence of the social media marketing phenomenon that has superseded traditional marketing options effectively from cost, time, effort and rewards perspectives.

The latest information is now transformed into the breaking news that is considered part of social development in social communication and dialogues. Different types of information can be searched easily and quickly via social media with the collated content generated for easy consumption by all strata of consumers. The expanding reach of audience via social media makes it very attractive for business owners and Internet marketers to embrace this online marketing tool in promoting the business offerings and branding.

The millions of members who are viewed as potential leads to any business are very attractive to business owners and Internet marketers seeking niche market audiences to boost their business survival and development. Social media marketing is very appealing as a cost effective and viable marketing option today when niche market audiences can be easily identified and influenced by modern technology and media.

Social media marketing involves the posting of online opinions and reviews on products or services promoted by business owners or Internet marketers. Such information display could sway the purchasing power of potential consumers on goods and services offered. Marketing traditionalists may not approve of social media marketing for the lack of control the latter practices. However, the upside of social media marketing in this aspect is a more effective marketing campaign structure that permits a 2-way communication between marketer and consumers.
It is possible to build an influential community that assists in generating the necessary buzz and hype about the product or service in the limelight. There is widespread visibility and influence around the product or service on a local and global circumference. Social media marketing engages consumers in identifying their needs and expectations with marketers and businesses tailoring to meet consumer demands.

Now or Forever

Traditional marketing campaigns and approaches may not augur well with modern day businesses and market trends that are highly influenced by progressive technologies and creative marketing strategies. Many companies that lack an insight on social media marketing impacts would find it difficult to move forward while remaining stagnant in the marketplace with traditional marketing approaches and tools.

There is still a great struggle for many businesses to move on with social media marketing for lack of knowledge and experience. However, when applied properly, social media marketing manipulates the popular social media networks that contain millions of members who work in tandem to support a specific business venture to generate lucrative returns on the investments.

Social media marketing presents itself as a new online marketing tool that can benefit business owners and Internet marketers who want fast ROIs. It involves a strategic process of generating more web traffic to the targeted website while securing more online attention to establish a stronger market presence which is easy with the millions of users and followers in the more popular social media networking sites.

The primary strand of social media networks involves a constant human interaction across networks and circles of influence to update and share information in a matter of seconds and minutes. Different social actions based on a variety of approaches allow millions of consumers to be connected quickly, which is effective and impactful for business propagation. Information dissemination can be via text, videos or pictures to convey a clear presentation that can influence. This is the desire of Internet marketers who want to be able to influence the purchasing power of consumers on social media.

As technologies progress with further developments on advanced social media connectivity and communication features, social media marketing would likely be ingrained into the business arena as part of a cost effective marketing strategy tool although updates and enhanced solutions would probably see the light of day over time.

Features of SMM

The myriad of social media marketing features warrants its popularity today as the preferred online marketing approach for cost effective marketing campaigns and strategies. When manipulated in conjunction with search engine optimization, a business website can enjoy higher SERPs from popular search engines with greater web traffic coming into the targeted site. Information posted via SMM can go ‘viral’ with backlinks to the web business site while high ‘Likes’ put the website in great standing order with top search engines.

The growing popularity of Facebook today helps boost the business development and expansion where more consumers are reached. Small and big businesses today are embracing Facebook and manipulating its social media features in promoting their whole range of products and services across the globe to enjoy an international consumer platform. Modern businesses are readily welcomed by consumers on social media networks than other forms of marketing environments as modern consumers do not like being pressured into making purchases regardless of price and benefits.

A simple Facebook page offers a whole world of opportunity for the business to identify niche markets and audiences that fuel the business goals and objectives. There is less marketing to be exercised by a business entity when engaging social media networking as very often, the products or services on promotion are conveyed through word of mouth by supportive Facebook members.

Conclusion

There is no doubt that social media exerts a strong influence with a great impact on modern day businesses in the market today. As technology progresses with new advanced features, it would be realistic to expect social media to have a greater influence and impact on businesses over time instead of dwindling down.

Related eBooks

Originally posted 2014-09-05 10:01:00.

Yahoo Site Map A Useful Internet Marketing Tool

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ – or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

? Archive site – maintains and protects electronic contents that are valuable to the point of extinction.

? Business site – promotes a business or a service.

? Commerce or eCommerce site – offers goods for sale.

? Community site – allows people with related and similar interests to communicate with each other (either through chat or message boards).

? Database site – searches and displays a particular database’s content.

? Development site – provides data and sources that are related to software development and web design, among others.

? Directory site – contains wide-ranging contents that are usually divided into categories and subcategories.

? Download site – allows users to download electronic contents, such as game demos and software.

? Game site – provides a ‘playground’ where people meet and play.

? Information site – contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

? News site – dispenses or distributes news and commentaries (similar to an information site).

? Pornography site – shows pornographic videos and images.

? Search engine site – provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).

? Shock site – shows images and other materials that aim to offend viewers.

? Vanity site – a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

? Blog site or blogs – registers online readings and posts online diaries or discussion forums.

? Wiki site – allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites – it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.

2. Incorporate descriptive keywords on your home page, along with your business name. This is called “keyword prominence”.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords – and let Yahoo! site map do the rest.

Keyword Research – A Must Do For Profitable Niche and CPA Marketing

The setting in of global recession is causing many ordinary consumers to be anxious about the strength of their dollar. Hence, it is not surprising to note the increase in online businesses with ordinary consumers indulging in affiliate marketing and Cost-per-Action marketing ventures on the Internet.

An Internet business forms an appealing income generation alternative to supplement staple income today. Affiliate marketing is a very simple online business concept that many can indulge in easily and quickly to generate lucrative profits over time.

Niche markets

However, as more individuals jump onto the affiliate marketing bandwagon, the market gets saturated with a rising competition that brings on a higher challenge to secure attractive gains from this online business venture option. It is now necessary to identify niche markets in affiliate marketing or CPA marketing programs that would draw in attractive incomes.

Niche markets on CPA marketing can be identified through careful research that determines the viability of the selected product or service to be promoted. It is crucial to identify the types of products or services which customers are interested in. Critical research on keywords on selected products or services must be made to determine the profitability before venturing. It is crucial to execute keyword research to identify the right product or service to promote with CPA marketing in order to be successful.

From an effective keyword research, the marketer can attract organic traffic from targeted audiences that are more inclined to support the selected CPA marketing program. Popular keywords help rank a marketer’s website higher by top search engines that would enjoy more viewing by potential customers.

Keyword research

Keyword research is essential in securing a profitable and niche CPA marketing career. It need not be intimidating or cumbersome with the myriad of free services or sites available today on the web. Google offers such a tool for free where keywords can be searched using its Keyword Tool External. Google generates a list of optional keywords that the user can sort according to viability. There would be overall competitiveness figures on the side to indicate the search quantum of each word.

The objective of a keyword research pertains to identifying the niche market for a successful CPA marketing program that would bypass competition, while meeting consumer demand on a particular product or service.

Impactful keywords are necessary to attract the targeted niche audience to generate a consistent stream of traffic to the website. Some popular keywords may be well used but still generate enough traffic to generate a lucrative income through sales.

Tips and tricks

The Internet offers a host of free and paid tools and services on keyword research to help novice and new affiliate marketers as well as experts who want to enhance their CPA marketing operations. Articles on websites can be enhanced with dynamic keywords that would capture the attention of web readers to compel them to take the desired action that earns commission for the online marketer.

Well chosen keywords would generate better ideas for generating new articles of high quality. Articles can be more effective when optimized with the best keywords. There are many types of keyword research tools to identify popular topics that are current and high in demand today. These tools also help in identifying topics that are related to the marketer’s areas of expertise to inspire interesting and relevant articles that would captivate more visitors and followers to the website.

Some of the more popular tools used in keyword research today include Wordtracker, Keyword Discovery, Google Alerts and Goodkeywords. Each of these tools can generate dynamic keywords that would augur well with search engines while optimizing the website. Keyword search stats can be compiled from various search engines with freeware downloaded for querying popular search engines on popular keywords. Smart and proven keyword research tools can update emails based on specific keywords. Google Suggest is another helpful tool that can be used to suggest better keywords as a word is typed in.

As the competition rises intensely in the marketplace on quality articles, marketers may be tempted to concentrate only on one topic or the more popular topics. But this may spike the competition further with thousands of competitors clamoring for the market attention on the same or similar topic.

Another way to manipulate keyword searches more effectively is to consider lower end listings of popular keywords where less competition happens. Niche keywords can be manipulated further in concurrence with holidays to pick up higher traffic volume.

Direction forward

Affiliate marketers who need to break through the competition in the market need to move forward with proper keyword research to vault clear of market challenges to attract higher traffic to their website. Focusing on quality content with popular keywords would set the scene right for niche targeted audience to be aware of the affiliate marketer’s website for a greater scope of rewards.

Every affiliate marketer would have expertise in some area related to the chosen niche products or services. Keywords for article content could be compiled and checked at any popular search engine tool that would generate auto-complete results to determine the popular phrases in the assigned niche.

The results would reveal the saturation of the preferred niche and the keyword quality as well as related keywords which others in similar niches are using. Preferred keywords can be built in a list for any article generation as well as building a ‘call-to-action’ option in the resource box.

Ezine Articles also provide a Title Suggestion Tool that collects all keywords in the niche while incorporating keywords in the article title in an appealing way that would draw more attention and traffic to the website.

Conclusion

It is not difficult to execute keyword research to produce quality articles that would entice more web visitors to the preferred website. A high stream of traffic is required to support a profitable and niche CPA marketing program.

It is easy to generate high quality articles of interesting and relevant content that would draw most web readers to the website with proper keyword research performed. There is a myriad of free and cost effective tools to assist the user in this task.

Originally posted 2014-08-31 03:53:25.

Building opt in list and affiliate marketing

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site’s target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site’s newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer’s opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer’s site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.

Internet Marketing Strategy – How to Create an Endless Stream of Referrals

The Internet today proves to be an amazing business platform unlike the traditional mass media such as television, radio or newspapers. The latest information is now easily disseminated across the globe in a matter of seconds or minutes. Consumers can be updated with the latest information on any business or person via the Internet when the proper connection is established.

Internet marketing

The Internet platform is now a ready business platform to promote products, services and businesses or persons in any form via the latest state-of-the-art technologies. Hence, it is not surprising to see a growing number of innovative and enterprising entrepreneurs setting up simple online businesses on the Internet to enjoy extra income without incurring a high capital or effort.

Almost anything can be sold on the web today via a simple website that is well designed and structured to display products or services on offer. Anyone can be an Internet marketer with little technology knowledge and skill as long as proper Internet connectivity is established with an optimized website.

The Internet welcomes millions of users every day to make it an extremely attractive business platform in searching for potential leads for any business. It is possible to reach a wider scope of targeted customers using the best of online marketing strategies and resources. An Internet business is usually very simple to start up with a low cost.

Internet marketing is now becoming a lucrative business option for almost anyone who is interested in generating extra income with little startup capital or effort. The growing number of technological resources, tools and solutions on the Internet today makes Internet marketing very attractive. The availability of social networking sites and blogs as well as affiliate marketing programs draws many ordinary consumers to be successful Internet marketers over a short period of activation.

Potential sources of referrals

A successful Internet marketing business venture needs to have a continuous flow of web traffic to the targeted business site to ensure a constantly high rate of conversion to sales for a higher bottom line. Securing a constant stream of referrals to the web business site is the primary marketing strategy for any online business. There are many ways to achieve this goal to have a successful Internet marketing business venture.

High quality content in website articles and blog contents are great ways to attract more web visitors to the web business site. These interesting contents offer relevant information to the targeted audience that would support the business venture when they find the contents helpful and useful. Web consumers today are appreciative of being updated with the latest news and market trends while socializing on the web.

Affiliate marketing programs are another great consideration in generating traffic to the web business site. These marketing programs introduce potential products and services to prospective buyers via online advertising. A simple link can be placed in the websites of affiliate marketers to direct web traffic to the business site for sales conversion. Simple actions can be manipulated to build up the potential customer list via affiliate marketing programs for web business owners to follow up on.

Social media networks form an important and relevant platform in generating huge volumes of traffic to the business if the proper procedures are implemented. Social media sites such as Facebook and Twitter are well known in hosting millions of members who interact with thousands of contacts within their circles of influence which form potential pools of prospective customers for any business. Smart and innovative Internet marketers are able to interact with the desired niche customers via relevant technology features and tools where relevant news and information can be shared as a means of keeping contact with potential leads.

Specific marketing approaches

Internet marketers can indulge in various creative marketing approaches or strategies to win more traffic to their web business sites to boost their business branding, image and bottom line. A well designed ecommerce website that is fully search engine optimized would most likely secure a higher page ranking with top search engines to draw more traffic to the site.

A one-to-one marketing approach business model is ideal in luring more web visitors to the business as the Internet marketer targets specific customers on the web to support its business endeavors. This is a common marketing approach in Search Engine Marketing where online advertising is based on favored search engine keywords.

If the Internet marketer considers activities that appeal to the specific interests of niche customers, there is a higher likelihood of attracting the right audience to the web business site. As the adage goes, “Birds of the same feather flock together”, people with common interests or behavior tend to assemble together regardless of other factors. And people attract people with a greater influence to convince others to join the group.

If the Internet marketer considers niche marketing, it is possible to identify specific audiences to support the business venture. However, it may be a small market segment unless the product or service offered is appealing to a wider base audience or has a dynamic nature that keeps the niche audience constantly supportive. A good flow of web traffic can be directed to the web business with Geo targeting approach where a geo-location software is applied to identify specific customers or potential leads in promoting the product or service.

Conclusion

Every business requires a constant flow of referrals to survive. This stream of referrals can be generated in a variety of ways to ensure a continuity in the business as the competition continues to grow intense.

It is crucial to develop the best marketing strategy for an online business venture that involves generating high traffic volumes consistently. This would include short term and long term strategies that bring in the desired results for an online business to be successful.

A successful Internet marketer needs to be alert to the changing demographics and business conditions as well as market trends to stay relevant in the market. It may be a quick climb up the ladder of success, but a fast fall from pole position is possible if care and caution are not exercised wisely.

Originally posted 2014-08-30 04:01:04.