Marketing On A Budget.

Marketing On A Budget Small Business

Most small business start small. And usually when your business is still in the start-up phase, your budget is limited. One of the most important things a small business owner needs to worry about is the operating cost of the business and therefore as a business owner you need to plan ahead and set yourself a reasonable budget. Without proper planning one would definitely be having trouble with all the spending and things could go out of hands and before you know it, your initial capital or budget will be all gone.

Marketing On A Budget Small BusinessBe careful not to go over budget

One of the rules for small business owners with a small budget is to be as clear as possible what the consequences of going over that budget that you have set. Besides that, one should be very wary of what he is spending the small business budget on. Be very careful not to spend too much on anything that has no guarantee of return. Learning this the hard way can be very painful as we are talking about a lot of cash. One good example of over spending on the wrong area is to create a Facebook fan page and spending thousands of dollars on the Facebook Ads just to find out that there is no good way to monetize these fans.

Another example would be to spend a lot of money on a CPA campaign that is too old to work anymore but has a very good historical statistic to back it up. If a CPA offer has gone stale and saturated, conversions will definitely suffer and it will be hard to profit from such a campaign even when you are seeing huge EPCs numbers on the statistic boards.

Know your small business market.

Knowing your market is the first thing you need to be doing if you want to be saving on your cost and marketing within your budget. If you can drill it down to the demographics and the exact type of people that you want to target, you will be able to locate these people at the right place and time and try to monetize them without having to waste money on people who are not targeted at all.

There is absolutely no need for you to hire a marketing company to do a thorough research for you on your target market. You can easily find out your target market by looking into your existing customers or think logically who will most likely to buy your product. When you know who they are you need to confirm this by browsing into forums and the Internet and seek out where these people are lurking about. You can ask questions and see the response of the market regarding your niche, and you can even try to communicate with them to find out what they are really seeking for.

When you know exactly what they want, you’ll be able to naturally give them what they want and that’s when a sale could likely happen. Find out what are their troubles and see if your product has what it takes to help them solve it or not.

Plan ahead.

The best thing as you can do for your business is to plan ahead. This way… things get done in an organized manner and that you will know exactly how to respond to the situation that you will be facing ahead of you. Plan on your traffic strategies and make other plans in case your initial plan is not working very well. Find out what others are doing and adjust your plans accordingly.

Always include budget setting in your planning phase. This is to ensure that you are clear where and when you want to be spending money and how much can you afford to lose in order to gain. When you are just starting out, you should never try to lose money first and hope to earn money back on the back end. This is because you cannot guarantee the return. What you can do is to spend some money (without losing too much) and try to earn back your investment as soon as you can.

Only when you are sure that your funnels are working on the specific traffic source should you be making new plans on how you would spend to make more money based on your initial test.

Branding.

Branding for small business may seem like useless task to some, but the best businesses out there brands themselves for a reason. Even for small business with a tight budget, branding awareness is totally achievable with very little cost especially if you place your efforts into churning out good contents and social networking.

Use a mascot or a good memorable logo (you can choose to use your own picture) to help the brand awareness going. Use videos, and audio instead of only text contents to show people that you are very established and this will help you get a lot more trust towards you and your brand. When people perceive you as the expert that’s when you will see people putting their money and trust in you in hope for a solution to their problems.

Cheap Traffic Strategies.

There are a lot of cheap traffic strategies out there which a small-business owner with a tight budget can go for. One of them is of course as mentioned above before is utilizing social networks to get your traffic. Another great source of traffic is to use Article Marketing to spread the words about your business out into the internet world far and wide across the globe.
Viral video strategies are great as well as long as you have an interesting content that will appeal to the masses. Lastly, look into search engine optimization strategies because it will surely provide you with a lot of targeted traffic for free if you are able to rank high. In fact, it remains until even today that people believe the best converting traffic will come from search engines and one of the ways to get search engine traffic is to use SEO and rank your sites high for the correct search terms.

Marketing On A Budget Small Business

Marketing On A Small Business Budget

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3 Main Affiliate Marketing Strategies You Should Know.

Affiliate Marketing

Affiliate marketing is one of the most preferred ways to make money online. The reason is simple. is all about using leverage to make money. There have been cases where affiliate marketers made money within a very little amount of time, there have been cases where affiliate marketers made money with very little effort and there have been even more cases where affiliate marketers made money with a very little starting cost. In affiliate marketing, you do not need to have a product of your own. This of course sounds wonderful!
You can start affiliate marketing today and start earning money within 7 days. It’s no wonder why a lot of newbie marketers are attracted to the affiliate marketing concept. You do not need a product of your own; some say you do not need to have your own website. However expert marketers would argue that having your own website is a better long-term strategy but for now, let us just accept the fact that you can make money without a website of your own.

There are 3 main methods that an affiliate marketer can utilize during the course of their marketing efforts. They are the unattached, related and the involved method to making money with affiliate marketing.

Let us begin with the unattached method.

Being an unattached affiliate marketer is usually the most popular of all three methods. This is because as an unattached affiliate marketer, all you have to do is to refer targeted traffic (without any relationship or attachment to you or your business) to the merchant, and you get paid if a sale is made. What this means is that this method is very easy to pick up, and it is in fact, the easiest way to earn an online income via affiliate marketing.

In this method, you do not know who your prospects are and your prospects have no idea who you are either. Therefore, conversions are heavily based on the buying intention of the traffic and the ability to convert the prospects into customers by your merchants. The key part to this marketing model is to seek out a good converting offer and then drive targeted traffic to the offer. The best way to get the traffic that you need for this model would essentially be the PPC (pay per click) or search engine traffic.

When it comes to PPC, you will need to purchase the right traffic (usually coming from the right relevant keyword of your choice) and they are shown a small advertisement that you come out with. When these people click on your ad and goes directly to your merchant’s landing page (direct linking method), you will earn a commission if the prospects choose to buy. Usually, you will have little or no idea on the effectiveness of the product you are selling.

The related method.

In the related affiliate marketing method, you basically have a website of your own and have a certain amount of traffic flowing into your website. Your website could be in any niche and you will place banners or advertisements of the product of your choice (preferably a product related to your topic or niche and a converting one). In this model, your prospects know about you and they are going to your site for contents. Hence your site is usually a forum or a blog type of website where you have traffic coming in for the contents that you put out consistently.

This model takes a lot more effort and it can be time consuming to get your website established to a point where you have a constant flow of traffic. Most of the time, the offer that you promote is something you have never used before but you are promoting it for the sake of some money. The good thing here is that your prospects have a certain level of trust on you and they will click on your recommendations and the conversions can be on a higher level than the unattached marketing model.

The involved method.

As you grow with the first two models, you will find that promoting products that you actually use and you are very happy with the results that the product produces, you will be able to promote the product with a much higher passion. This is the best model according to expert affiliate marketers because you will try to create a relationship with your prospects and make your experience on the product known to the public.

If you are already on the celebrity or guru status, then your sales will skyrocket whenever you promote a product that you endorse and use. People will follow in your footstep and give the product a try. This method also ensures that most people will be happy with your recommendations. Your testimonials on the product will give the overall conversion rate a huge boost.
This is by far the best way to earn the most amount of income as an affiliate marketer, and you can hope to sell similar products to the same buyers over and over again. In this model, most of your traffic could be coming from a list that you have built over the years using your website.

3 Main Affiliate Marketing Strategies You Should Know.This model is not about quick money, but it is a very good business building model which means this model is great for a long term affiliate strategy. Using a model like this also means that you do not have to jump from one product to another constantly.

Instead, you will have a few products that you use personally, and they will earn you money almost on autopilot once you have everything set up properly. However, this marketing model does take a lot of time and a lot of relationship building and branding awareness is required for the best results. It requires the most efforts but when done right, this model will earn you the most money for a very long time.

3 Main Affiliate Marketing Strategies You Should Know.