Insider Look: Social Media Marketing Trends for 2014

As the hype on social media marketing continues today, many business owners and Internet marketers are wondering on the latest SMM trends for this year along with business and technology experts. The great influence and impact of SMM on all businesses today require a clear understanding of the specific direction it is heading. Social media marketing trends are fluid depending on a variety of factors that set new paths for businesses and the responding markets.

New platforms

There seems to be a growing number of new social media platforms emerging on the Internet every month. New platforms on social media attempt to grab a piece of the current market pie with new and interesting features that surpass existing platforms’ offerings.

Unique communication features garner a greater interest from consumers who are seeking new tools and elements that spike up their web times. Companies are seeking for new platforms that offer cheaper solutions and impactful results faster for their business investments which are expected to generate higher ROIs quickly.

The mushrooming of new social media platforms allows companies to have a field day in picking the more favorable options which fit the business requirements, goals and objectives. Companies are constantly sourcing for the next best solution as part of their marketing strategy for an impactful marketing campaign that would boost their bottom lines and enhance their branding.

New social media platforms can only survive in the market if they have something new and exciting to offer or entice consumers and businesses. There is a strong competition in embracing the latest social media technologies to stay ahead of the competition and establish a satisfactory market position in the industry.

New trends

New social media marketing trends come about from the growing competition in the market as well as from consumer demands with a changing lifestyle. It is likely to foresee some changing SMM trends for 2014 to facilitate the increasing consumer demands and expectations. This would include social media sites incorporating more images and videos that must be interesting, relevant and attractive to consumers.
A growing number of web consumers are referring to social media sites like Pinterest and Tumblr to seek out and express thoughts and ideas on the web. Imagery visual content, especially in the form of videos would be in greater demand as web consumers prefer this mode of information dissemination than plain text. Such social media sites are offering greater marketing opportunities for business owners and marketers to interact with customers, potential leads and business associates.

Shareable videos and images would set the path on such information dissemination, although professionalism is preferred to be exercised in any social media postings without a blatant marketing pose.

Google+ is set to take on a more prominent role in SMM 2014 trends as consumers would continue to favor the easy commentary styles on YouTube. Google+ can enhance SEO features with Google authorship permitting writers to enjoy greater credit on their content. Popular articles can be pushed up to the top pages of popular search engines’ SERPs. Google+ would enjoy a higher preference by companies that want a strong social network for its varied benefits such as interesting Google+ profiles and enhanced social media search and reach.

It may be possible that SMM investments would be more a necessity than an option in the near future with the benefits to be reaped. Businesses would find it cumbersome to expand without a social media website, although the option still exists. It would be a ‘must-have’ feature to secure a strong social media presence for businesses to engage their niche or targeted audience for building relationships and lists. As more and more consumers spend more time online, social media sites become the focal point to garner and disseminate information that benefits businesses of all nature.

Businesses without a social media presence are experiencing the competitive pinch where small but aggressive competitors are able to push their way through the market to be a force to reckon with. Social media marketing strategies can build company branding while increasing awareness and customer loyalty via strong relationships. The integration of social media and online marketing campaigns would generate the desired success in attracting more traffic to the web business site for a bigger bottom line.

Another potential trend for 2014 would be the increasing popularity of LinkedIn in B2B markets as different marketing efforts would be required to reach different businesses and consumers. Establishing a market presence on various social media sites allows businesses to connect with other related businesses for collaborative success. Such collaborations are professional to stay ahead of the competition while enhancing brand awareness.

It is possible for MySpace to develop a greater influence in 2014 although Facebook currently holds the popularity reins today. However, MySpace is reinventing itself with a rebranding where favorite music and bands can be heard. There is also an iPhone app for interacting with other users via music updates posted and photo sharing. Music related businesses would benefit with a keen alert on MySpace with its growing scope of features.

Way to go

Modern businesses today must consider engaging social media to move forward regardless of their industry or size. Current studies reveal social media marketing as a primary influencer for an online business via online advertising. Social media networking sites such as Facebook, Twitter and Google+ will continue to attract consumers and businesses alike to communicate, socialize and change the market trends in 2014 and beyond.
While Facebook now holds the top position in social networks, Google+ is poised as a strong contender with a growing number of users. Advanced features that keep emerging help boost the various social media networks’ market position and popularity as consumers seek greater offerings on social media platforms this year.

It would not be surprising that mobile phone usage via social networks would become more popular. Hence, smart businesses that concentrate on mobile platforms with social media would stand to gain more market credibility as more smartphones with advanced features including social media networking are introduced.

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Originally posted 2014-08-29 11:49:43.

How to Find a Good Niche Affiliate Marketing Program For You

The Internet is an ideal platform to secure extra income easily with the myriad of affiliate marketing programs available for one and all. It is a network of networks with a host of online business opportunities that can be indulged in depending on the preferences of the enterprising entrepreneur.

The extra income can be generated with a simple, well designed website and clicks. Affiliate programs offer many ordinary consumers a golden opportunity to make more money without giving up their full time jobs. Niche affiliate programs would pay more with the most popular products and services offered. These offer higher commissions for the affiliate marketers.

Selection sources

A clear understanding of affiliate programs and affiliate marketing leads on to the selection of the best of affiliate programs in the market for the affiliate marketer to succeed in. A niche affiliate marketing program would be one that offers hot products or services that can be marketed easily without much effort, time or cost to generate high incomes.

A successful affiliate marketer requires a right selection of niche product or service that easily markets with a wide niche market to promote that chosen product or service. Such targeted markets usually generate less competition with a higher product penetration to enjoy higher income. It is advisable to join a quality affiliate program that offers such a product that would enhance the marketer’s potential in all marketing endeavors while generating high profits for the business.

High quality products or services are crucial to be successful in affiliate marketing for an easy promotion. Popular niche affiliate marketing programs available today include Linkshare.com, Commissionjunction.com, Neverblueads.com and Clickbank.com.

Customer services

A successful niche affiliate marketing program should have a strong backup on services for the affiliate marketer as well as for the actual customers. Consistent stellar customer services should be provided to ensure that customers are pleased and satisfied with the product or service to return for more or freely promote the same products or services without obligations.

There should be a convincing high value on products or services to customers to compel them to endorse these among their circle of influence. This encourages a growing potential leads list that continues to fuel the online business for a long time.

The affiliate merchant should also provide sufficient and efficient support to the affiliate marketer who takes on selected products and services to be promoted on their website. This would encourage a faster turnaround on goods and services with a higher customer satisfaction for a successful affiliate marketing program.

Affiliate program directory

The Internet offers an affiliate program directory where a myriad of niche affiliate marketing programs can be identified. This directory lists out potential advertisers and their product or service offerings. This directory makes it very easy for affiliate marketers to view the whole list of available affiliate programs offered by different affiliate merchants and their corresponding hot or saleable products and services.
Affiliate marketers can choose to join one or more affiliate programs listed in this directory, although the best advice to novice affiliate marketers would be to join one well selected program and plan for its success before indulging in another. This would offer a good learning curve and experience to do better with the next affiliate program selected.

Some affiliate programs are free for all to join while others require membership and fees. Different products and services are offered by different affiliate programs which can be under the purview of affiliate networks or directly by affiliate merchants. Different terms and conditions apply especially to commissions, payment modes and schedules as well as marketing performance or expectations. The affiliate marketer should check out the details of their preferred affiliate marketing program carefully with a full understanding before venturing into it.

Program features

The Internet is a great source for niche affiliate marketing programs for all enterprising entrepreneurs. A niche affiliate marketing program would be one that offers quality products or services with the best of marketing medium for promotion. It should also offer attractive commission rates with reliable payment schemes that would delight affiliate marketers.

Every niche marketing product or service must be promoted in such an attractive manner that it is compelling for consumers to be customers upon viewing the product or service. A compelling advertisement is required to ensure a successful affiliate program with the best of the products or services promoted unless the affiliate marketer has exceptional skills in online marketing and affiliate programs.

Choose only attractive affiliate programs that are appealing in terms of quality and useful products or services that are often required by many consumers. This would ensure a strong market base to promote the affiliate offerings. Different affiliate programs pay differently; some use the Pay-per-Click model while others choose the Pay-per-Scale model. Different payment schemes offer different rates of payment that can impact the quantum earned at the end of the day. Some affiliate merchants or networks prefer to pay commission based on the leads generated at the marketer’s website.

Affiliate program profits can be quite lucrative with the right niche affiliate program. Interesting components such as free trials and freebies to customers attract more sales and higher income for the marketer. Online contests and special discounts are also popular with affiliate programs, especially niche programs that offer something special and unique to draw more web traffic and customers. These types of niche affiliate marketing programs offer commissions based on Pay-per-Lead models where a successful completion of free trials and online contests would entitle affiliate marketers to the agreed commission.

Conclusion

Affiliate marketing programs are becoming so popular that niche markets must be sought to stand out above the crowd and overcome the intense market competition in this arena. When the right niche affiliate program is selected, it is a potential minefield for huge profits as more consumers turn customers to make purchases from attractive marketing campaigns featuring the selected affiliate products or services.
Niche affiliate marketing programs are ideal means to support a more affluent lifestyle. Ideal programs can be sourced from online affiliate marketing program forums and blogs as well as social sites that provide relevant and up-to-date information.

Originally posted 2014-08-25 08:40:46.

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

Just when the business world settles in with social media to market the business, another new technology comes along to shake up the dust. Although more businesses are embracing social media marketing today to spur their business activities on the web, there is now another exciting and more effective marketing technology for businesses to employ.

Progression from social media marketing

It is well and good for businesses to incorporate social media marketing to spike up their business activities with more web traffic from the millions of users on social media networks like Facebook. This is a cost effective marketing approach for all businesses that want to be more visible on the Internet and marketplace. It is easy to promote products and services via social media marketing tools that are freely available and easy to manipulate.

However, time and effort are required to manipulate social media marketing to bring about the desired results for any business on the web today. The business owner or marketer must be at the computer on a 24/7 basis to keep fans and followers updated on the latest business news and promotions. But the progressive technologies today can free the online marketer or business owner from this tedious obligation.
Mobile technology with its myriad of applications can be employed to promote online businesses with social media marketing. This generates a new marketing experience that is known as the mobile SMM initiative.

Social media marketing has evolved to be a real time experience with mobile technology that offers greater marketing processing power. Most consumers have their cell phone with them constantly; this makes it so easy for business owners or marketers to reach for promoting their business offerings.

More and more consumers own at least one cell phone while the latest models are snapped up as quickly as they emerge in the market. Billions of people are surfing the Internet via mobile phones and devices instead of restricting this activity on computers. Mobile social media is becoming more common as Wi-Fi continues to be easily available at every nook and corner.

Mobile social media is more powerful and interactive than watching the television. More and more modern consumers, young and old, are influenced by mobile devices that can link up to social media sites and features.

Greater benefits

There are more benefits going mobile with social media marketing than either one alone. Technology is advancing rapidly to provide consumers with the best of convenience and power simultaneously. Communication and connectivity become easier and faster with mobile social media. The increased processing bandwidth and storage on mobile devices today offer more power and accessibility of desired information and activities with better audio and video capabilities.

Mobile technologies drive localization and globalization easily with fast and clear connections from any point to another on planet Earth. There is no need to lug a laptop around to activate business or personal tasks today with the easily available mobile technologies which innovative business marketers and owners manipulate smartly to tap the potentials for greater profits.

Local and global events and activities can happen smoothly with instant updates to customers while attracting potential leads with dynamic and interesting social media marketing campaigns via mobile technology. A cell phone today is well equipped with the latest technologies and connectivity features that enable its owner full purview of life and business around the globe at all times.

The business brand is enhanced with greater credibility that establishes the business owner or marketer as a market expert. When the business gains market momentum, sales and profits soar easily to establish the business entity as a market leader in its industry.

Suitability of mobile technology

Mobile devices such as the cell phone are similar to social media marketing as both were designed for dialogue communications. Advanced mobile technologies generate dynamic and versatile cell phone applications using social media capabilities that permit viewing and posting of a wide variety of information on the Internet.

Mobile social media allows the sharing and dissemination of information in an organized manner with feedback for growth. There are text messages, blogs and tweets which can be easily conveyed where content is readily shared in a matter of seconds.

Every modern business today needs to employ not just social media marketing, but also mobile social media marketing. It is fast becoming the online footprint for businesses that want to rise above the intense competition in the marketplace. The mobile device is an excellent option to stay in touch with anyone or business at any time from anywhere. Immediate updates and notifications can be conveyed via mobile devices with social media marketing. A greater market presence can be established with higher web traffic to the business website or a Facebook fan page.

This would also enhance search engine rankings on the web business pages with relevant posts on social media platforms that direct links to the web business site. Higher SERPs offer greater business opportunities with more potential leads and customers fuelling the business.

Communication can be greatly improved with relevant feedback to transform the business in a better form. Tweets are monitored with Facebook posts to note the current market sentiments and preferences or expectations that allow companies to tweak their marketing campaigns accordingly to stay relevant in the marketplace. Time and money are not lost when sales figures start to drop with an immediate rectification on current marketing plans.

Positive and strong customer relationships are established via mobile social media marketing as companies listen to customer feedback to take appropriate actions. This also drives more prospects to the business as the company is perceived to be ‘people oriented.’

Mobile social media marketing allows micro-blogging and immediate Facebook postings with quality content that boost web presence for the brand. This keeps the brand in consumers’ minds to make purchase decisions that favor the business instead of competitors when business updates are executed directly to the customers’ mobile phone. Immediate online purchases can also be executed by customers via their mobile phones upon receiving attractive business offers without having to wait for the next business day or availability of a computer. Real time profits can be enjoyed via mobile social media marketing.

Originally posted 2014-08-24 16:27:00.

Email Marketing and Opt In List Building: On Keeping Online Businesses Profitable

Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.

Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.

Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so as to promote their products and services that would benefit their customers.

However, some businesses use email marketing in order to maintain their contact and relationship with their customers.

The reason why email marketing has grown in such unprecedented rate is based on the fact that people in the virtual community are always hungry for information. They subscribe to information that they are interested in.

On the other hand, not all people are willing to subscribe to such information. They may be interested on your products once but may no longer be interested to buy again. Moreover, when you continue to send those emails that do not have their permissions, you can be accused of spamming.

Today, spamming is a serious offense especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet.

With this, the creation of opt in list had gained tremendous acceptance. Because of its viability and feasibility to most online businesses, a lot of people have realized how important opt in lists are in email marketing.

Basically, opt in list refers to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign.

When you build an opt in list, you do not only increase the probability of being successful in email marketing but also boost your sales and profits as well. This is because building an opt in list will give you the chance to stay in contact with your customers by getting their email address.

In this manner, you can continue to promote your products and services in which they are interested in because they have opted to subscribe in your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.

In reality, building an opt in list is actually letting the people realize the charisma and magic of email marketing. In this way, spams will be avoided, if not eliminated, and will not ruin the positive image of email marketing.

With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming.

In building opt in list, there are two types to be considered. The first one is the single opt-in and the other one is the double opt-in or the confirmed opt-in.

In building single opt-in list, online businesses would simply use a “sign-up tag” in their web sites so that every time a person visits their website, he or she can opt to subscribe in the business’ email list.

On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message after the customer had subscribed to the particular web site’s email list.

Usually, the confirmation takes place by replying on a system-generated message that asks for a confirmation of the subscription or by clicking on a link that entails the confirmation of the customer.

Whatever type of opt in list you would prefer, each has its own pros and cons when it comes to email marketing. But nevertheless, both are designed to give your online business the best solution possible in order to generate emails and permissions without having to get into trouble.

Indeed, email marketing is such a profitable business in the Internet. But it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.

From Internet Marketing Newbies to Internet Marketing Millionaires

No one in their right mind would say ‘No’ to be a millionaire but there must be some effort generated to be a self-made millionaire instead of coming into the money by inheritance. It is not surprising today to have more self-made millionaires with the advanced technologies that offer a myriad of online business opportunities as in Internet marketing.

Today, many Internet marketers are transformed from marketing novices to marketing millionaires as they go on a short learning curve in one or more of the many online business ventures available in the market.

There are several aspects to be a self-made Internet marketing millionaire. Some may boast of high business acumen to be successful in their chosen business venture while others may strive to pick up the right marketing strategies, tactics, techniques or skills to be successful.

Progressive technologies today help ease the path of online business success with the myriad of technology tools and solutions. The Internet is an excellent business platform to kick off an online business venture with the host of tips, helps, resources and guidelines available for any business to succeed.

Psychology game

However, some business gurus may focus on the psychological aspect of succeeding in any business. An Internet marketing newbie can be transformed into an Internet marketing millionaire if the right psychology game is handled properly.

The first psychological point in an online business venture is to stay focused on the component that would generate profits instead of being involved with a variety of possibilities. Other potential profit generating options can be outsourced while sufficient energy and time is concentrated on the selected business focus. The choice could be a simple activity such as tweaking the business advertisement for more clicks and sales or concentrate on list building or branding to secure a stronger market position.

Proper planning is required to ensure the success of the entire marketing campaign from start to finish for the rewards. Many Internet marketers stay as novices when they concentrate on unprofitable activities such as installing new tools, reading emails, watching YouTube videos or buying hot products from the market. Great wisdom is required to identify profitable activities as an Internet marketer to be successful and move forward to the millionaire path.

Another psychological impact that causes the Internet marketer’s downfall to be a millionaire is the lack of business goal and direction. This is crucial to the Internet marketer to move on from newbie to millionaire status. When a well defined goal in clear view, the Internet marketer can steer forward confidently or work backwards to enhance profitable business activities.

Internet marketing newbies must take the right action, even when overwhelmed by the myriad of choices in front. Failing to take action causes the business opportunity for profit to slip away immediately with no possibility of second chances. Such marketers may feel a lack of skills or knowledge to take an action, but experience comes from trial and error in many business ventures. Success comes with persistence in the midst of failures in many occasions.

A successful Internet marketer who wishes to be a millionaire must be fully committed without giving up regardless of circumstances and situation. Every business opens up to a host of potential failures and obstacles which are actually stepping stones to success with persistence and humble learning.

Last but not least, Internet marketing millionaires dare to invest their time and effort as well as money. Newbies may opt for freebies to lower expenses in the hope of sustaining their online business without incurring extra costs, but successful businesses require certain investments to enjoy good returns on investment.

Business profits need to be reinvested; it can be on the latest technology tool that can boost the business brand or image, marketing resources or advertising opportunities to secure greater profits. Wise investments need to be made via the right ROI to be on the path of an Internet marketing millionaire.

Pragmatic actions

Besides the psychological aspect of succeeding in a business, there are many pragmatic opportunities the business owner can consider to elevate to the millionaire platform in online marketing ventures.

One of the most pragmatic course of action in modern businesses today is the implementation of search engine optimization in every aspect of the online business. It is imperative for modern businesses, large or small, to include SEO features and tools in their modus operandi in website maintenance that would boost the business presence in the market. This would involve the adding of keywords in web articles with interesting videos and web designs that would augur well with top search engines for a higher SERP.

Another potential course of Internet marketing success towards a millionaire status is the inclusion of affiliate programs which can be a simple link at the website. This generates commission without any effort in promoting the product or service. Many Internet marketers join several affiliate programs with advertising links on their website to generate residual incomes which accumulate to a substantial amount over time.

Blogging proves to be another excellent course of action for any Internet marketer who wants to earn big bucks quickly. It is also an ideal way for the business to be branded as well as securing industry recognition for the marketer. Blogging allows web readers to understand the marketer or business owner better with a deeper online relationship developed that can boost the bottom line.

Social media is the key component to Internet marketing success today with the millions of members and users in popular social media networking sites like Facebook. Promotional articles and videos can be professionally referenced with a high potential of going viral very quickly via the connection between members. Modern web users are able to bookmark many favorites via social bookmarking sites such as Digg and Pinterest. A high ‘Like’ volume generates a higher ranking with popular search engines.

Another secure way to market on the Internet is through eBay which is a well established online marketing platform. There are safe online auctions to buy and sell for those who want to make quick profits. Creative marketing strategies can be activated to secure more interested targeted customers to move goods or services through easily and quickly.

Originally posted 2014-08-23 04:37:05.