Google+ Marketing Strategy

Google+ is the new social media arm of Google, which made its debut in the market recently. Although its entry seems to be a little late, it is making immense efforts to alleviate the suspicion generated by small online business owners. Many online business owners are wondering if the payback is worth the extra investment with Google+ or G+ with the more established avenues already in the market.

The Role and Position of Google+

A deeper look at Google+ would convince more online business owners to consider its influence in their business ventures. Google+ is really more than another social media site; it functions like a form of social glue that binds all parts of the Internet. Early 2014 recorded Google+ making headway in the market with over 350 million users who are active. It is actively used in business and personal searches with links to Gmail that boasts of over 4 million users. Google+ also links to YouTube with 800 million users every month while Google mobile activates more than 1 million Android devices every day.

Google+ is readily found integrated in Google apps and products that include Gmail, Google Apps, Google Search, Google Play Store, Google Drive and Google Translate. It is available in Google AdWords, Analytics, Maps, Google News, Webmaster Tools, Images and many others. Google tools are excellent for boosting a business in terms of market visibility and being distinguished from the competition with a distinctive Google+ profile for user identity.

Google+ features include not only a social profile page, but also a business profile page that allows personal and business interactions to be activated and maintained smoothly. Smart businesses today would include Google+ into their online marketing strategies and campaigns to reap the best of outcomes.

Enjoying the Benefits of Google+

The benefits of Google+ for online business marketing are enormous. A growing Google+ community brings in more potential leads for sustaining a business with lesser effort and more helps. Marketing or promoting products and services via Google+ is not difficult with a ready market audience.

Google+ offers a clean interface that is user friendly with great images and video features that are easy to incorporate in any marketing programs. Such features enhance the promotional content for a clearer look to impact readers.

Google+ offers a seamless integration with all Google products and services which allow the user to a quick access using a single Google+ account. This makes it very convenient for the user to manage all marketing activities in one spot without wasting time and resources. There is no worry about compatibility with the same platform where all operations are run.

Google+ can handle the changing SEO rules which may be rather unnerving on business owners and marketers who are caught unaware. Such changes may impact personal and business profiles, posts and communities with re-indexing for better searches which are well handled by Google+ to provide a positive impact on all online marketing activities by the marketer.

There is a host of different menu options with Google+ but these are easy to understand and manipulate in a short period of time to enjoy dynamic online marketing and results.

Impactful Marketing Strategies on Google+

Online business owners and marketers can implement many exciting online marketing strategies via Google+ to reap higher ROIs quickly. Local SEO results can be accomplished with Google+ Local pages that are more dynamic. It is not surprising then that old Google Local business listings are quickly replaced to enjoy better marketing outcomes.

Business customers and potential leads would be able to contact the business easily and readily with the latest information updated and posted to generate business transactions and enquiries. Many marketing activities such as posting updates, product images and descriptions can be performed easily to enhance searches. It is possible to link the business website to a Google+ Local page or personal profile for a greater impact on outcomes.

Bloggers are not left out with Google+ where the blog site can be linked to the Google+ profile page. The simple inclusion of the blogger’s photo and Google+ link would appear on search results via the blog. WordPress blogs can also be linked up via available plug-ins or theme settings for a more integrated environment that smooth searches and surfing experience.

Google+ is easily integrated into a business website with the inclusion of local and profile listings set to verify the web business site. This would permit all Google services to be enjoyed; including YouTube. Other Google+ users can exchange and share content for more interactions within the Google+ community. This is an excellent place to manipulate Hangouts on Air for connecting and building brand presence in the market. Updated Hangouts allow faster and more efficient connectivity with customers in promoting business offerings or run webinars free of charge.

Videos can be shared automatically on YouTube to increase a wider audience scope. Useful and relevant content with easy access draws in the crowd to the web business site for more sales and higher market presence. Regular webcasts posting is excellent for updating customers on new product announcements and launches, sales, promotions and discounts offered.

Achievable Bottom Lines with Google+

Understanding the features and benefits of Google+ allows online business marketers and owners to achieve the desired bottom lines for their financial year. A dynamic network is effectively generated with the targeted communities created via Circles which is another vibrant tool in Google+. It is a great organizing tool for Google+ connections and communities which are groups of interest for relevant content sharing.

With satisfied customers receiving only what benefits, stronger business support is achieved to encourage higher sales and bottom lines. Better and stronger relations are established through easier online interactions to win customers for life. These satisfied customers can also be instrumental in promoting the business by forwarding the business updates to their own circles of influence which serve to expand the business database and market establishment. The influx of more web traffic to the web business site brings more income potential to enjoy the targeted profit.

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Facebook Marketing and Twitter Marketing Equal an Online Business Presence

It is not surprising to have more and more ordinary consumers getting onto the web for more enterprising activities than to surf for information in their quest for knowledge and updates. With the emergence of Facebook and Twitter, more enterprising entrepreneurs are cashing in through Facebook marketing and Twitter marketing. Many consumers are discovering the huge financial potential of Facebook and Twitter besides their social connectivity benefits.

Creating an Online Business Today

Anyone aspiring to be a self-made millionaire or ‘Be Your Own Boss’ is not difficult today with the availability of modern technologies and resources on the Internet. It does not require the geniuses of computing or be tech savvy to enjoy a successful online business via Facebook and Twitter. Many ordinary consumers are jumping onto the online business bandwagon today after discovering the power of social media networking sites like Facebook and Twitter. Even companies, large to small, are rallying on these new technological avenues to spice up their marketing endeavors.

A successful online business requires a strong web presence; this would require a growing customer database with more web traffic coming to the web business site for relevant and useful information which in turn generates sales and profits for the marketer or online business owner. Facebook and Twitter are dynamic platforms which an enterprising entrepreneur can jump on with other search engine optimization tools and resources such as Web 2.0 to get an online business going quickly. With the right modus operandi and marketing plans, such businesses can expand rather quickly to generate a strong market presence and visibility online and offline.

A host of web businesses can be generated or kick started on these social media platforms to gain profitable returns in a short period of time through diligence, commitment and creative management by the business owner or marketer. Any business setup on the web today can fail or be successful depending on the initiatives taken by the business owner or marketer who must have an insight of the market trends and conditions to implement the right tools and manipulate the best of resources properly.

Facebook Marketing Opportunities

This renowned social media networking platform is growing very popular amongst web business owners and marketers who desire to attract more customers easily and quickly. Facebook does not disappoint in this arena as it currently boasts of millions of users who ply its site every day with new information and resources. Companies wishing to tap on the plethora of potential leads to fuel their business ventures would not be disappointed at the vast number of targeted audiences at the click of a button. With the millions of Facebook users interacting actively every day, business owners and commercial companies have a field day picking out or targeting their preferred customers to forward their business objectives.

The inclusion of pictures, graphics, emails and even videos on Facebook further boost the social media’s potential as a cost effective marketing tool for any business entity. With a simple profile page, businesses can convey their operational content quickly and personally to a wide group of attentive audience 24/7. A proper social media interaction protocol with a well designed profile page can draw in many like-minded or curious individuals to enquire about the web business especially if special deals are offered as bait.

Once a Facebook profile page is well accepted, the individual would have sufficient potential leads to interest them on the actual focus which is the business. There are many subtle and effective Facebook marketing tools and approaches that can be implemented to secure a loyal group of business supporters as the Internet draws in many different groups of consumers.

Combine Twitter Marketing and Facebook Marketing

Twitter kick started as a “mini blog” which allows owners to share small news in no more than 140 characters on every post or tweet. Interested individuals can “follow” these posts to stay connected for more updates with the idiom “birds of the same feather flock together” coming on quite obviously.

Other followers may just want to “stay with the crowd” on a hot Twitter account. People can exchange information on any topic or issue under the sun to be entertained or motivated in life on Twitter or Facebook.

Combining Facebook and Twitter dynamics on a web business brings on great synergies that would generate a big bang in the marketplace. Many Twitter users are happy to receive short posts of interesting content which interests them without spending too much time on details. Valuable content that relates to the readers’ interests or niche keeps them vigilant to the Twitter account. There must be a consistent posting of interesting news that would keep the followers loyal to the main Tweeter. The high quality content with a personal interaction with all followers establishes the target market to fuel the online business.

When there is a sufficient group of loyal Twitter followers to an account, the business owner can link them to the Facebook profile and web business sites for a more established business and personal relationship to profit the business. The regular provision of valuable content such as plausible solutions and apt advice on various life issues can add value to a post and strengthen the relationship. Many such web consumers would be willing to pay a certain sum of money for such solutions which may include free downloads of guidebooks, tips and tricks in problem solving.

Conclusion

A successful online business that manipulates Facebook marketing and Twitter marketing would enjoy a greater market presence with more traffic to its website and higher sales that benefit the bottom line. The determined online business owner or marketer can enjoy a lucrative income of 6 figures using Facebook and Twitter marketing approaches.

The Internet offers a host of exciting and easy-to-set-up online businesses such as Pay-per-Click or direct sales programs. Both social media networking platforms offer very high potentials for leveraged incomes when their tools and features are manipulated vibrantly in an online business marketing plan. This is the way to go for any business entrepreneur to be successful in their own business today.

Enhancing Your Email Marketing Program With Videos

Email has become crucial news updates to modern consumers today who need to be kept abreast with the latest development or information on certain issues in business and life. Almost everyone across the world with Internet connectivity has at least one email account with a long list of contacts from around the globe.

Space travel for communication has shrunk drastically with the emergence of email. Business entities, big or small, are capitalizing on emails in their marketing endeavors known as email marketing programs.

Its Humble Beginnings

Emails started off very simply as electronic mails that reach intended or targeted recipients much faster than postal mail. This came about from progressive technologies that allow consumers to send off messages, business or personal news to anyone else that has an email address. The speed of an email is so much faster and cheaper than traditional mail options such as postal, private deliveries and faxes. There are no bulky and costly components to replace in emails as with facsimiles.

Innovative and aggressive business entities were quick to manipulate the potentials of email in promoting their brand, products or services at any time of the day or season. It was noted that more targeted potential lead groups could be reached quickly to generate higher sales conversions with emails than traditional mailing options.

Email features kept improving with newer technologies that made it easier for email senders to send off their text messages which had no length limit. Email senders which include commercial marketers would mail out long emails that flout their business offerings. After a while, the impact of email marketing in this manner waned off. The mail contents were too long for a busy recipient to read through.

Progressive Development with Videos

With the emergence of video technologies, email marketing was enhanced quickly. Videos can be attached to an email which need not be long in text. A simple email could comprise the video link which the recipient could click on easily to view the promotional video on the company. Such marketing video speaks volumes to the recipient compared to the ordinary text based emails.

Marketing experts today highly recommend capitalizing on video marketing for serious companies that want to succeed in their marketing campaigns, especially with emails. Soon, many business emails sent out to their customers regularly contain a short video embedded while promotional videos on landing pages are set to auto play for an immediate viewing. Most consumers would let the video play on once it is set to auto play, especially if the video content and presentation are intriguing.

It is not surprising to have videos becoming more popular in modern day marketing via emails as technologies advance in different facets. Smart business entities are manipulating videos as part of their email marketing campaign to win more customers. Consumers are more likely to view a promotional video than read a long text, email offering the best of the sales from any company.

Strategic Email Marketing

Email marketing that incorporates videos is a strategic modern day marketing approach by innovative businesses which are market leaders in their industries. Videos in business emails can be sent to a wide scope of recipients easily and quickly through currently available advanced technologies at low cost. Companies that make use of email marketing with videos enjoy great savings in their advertising campaigns compared to traditional forms of advertising such as television and billboards.

Well designed videos in email marketing campaigns would capture the attention of email recipients easily if they are entertaining and creative. The contents must be clearly presented to convey the right marketing message for the company. Professional promotional videos can be produced by video production experts in the market that have the right development tools and resources besides skills and creativity.

Such high quality videos would attract and captivate the attention of email recipients to the extent of triggering a favorable response such as an immediate purchase order.

Tips to a Captivating Email with Videos

Email marketing with videos must be professionally produced to ensure a definite success in promoting the business; otherwise, a bad reputation can result which is detrimental to the business survival in a highly competitive market.

One important tip to a successful video email for businesses is to keep the text content short and simple with an interesting video clip that conveys the promotional offers concisely to benefit the company. The video should also contain specific promotional information that is clearly understood by the viewers without raising doubts for a faster decision making. The video play should be short and concise with a compelling presentation of the business offering as the average attention span on marketing videos is barely 15 seconds.

A good video email marketing campaign should contain a simple but clear call-to-action option which allows viewers a specific course of action that benefits the company. The action should be simple and quick without taking up too much of the recipient’s precious time. Incentives such as freebies and promotional vouchers can be attached at the end of the video for viewers who take time to participate in the call-to-action option such as clicking on an embedded link which leads to the company’s website.

It is crucial to produce a wholesome video in any email marketing campaign. This includes the structure of the video, its contents, layout, links and presentation. A combination of components such as music, voices, background, colors and graphics must be put together in every second of the video for a smooth flow to convey the precise message of the company in the promotional video.

Professional video producers with marketing skills and creativity may be needed and hired to generate effective videos in email marketing. These professionals have all the skills, resources and expertise to generate the most impactful video to benefit the company in its marketing campaign. They can produce a video that can engage the viewer on a longer attention span and exact a compelling response to favor the company.

Last but not least, a high quality video thumbnail image is crucial to the success of a good video email for a business.