?How to Use Video to Create an Awesome Social Media Presence

In this day and age, nothing can better boost your social media presence than videos. The world of online marketing has moved far beyond only text and is now greatly influenced by images and videos as well. It is predicted that the upcoming year will be all about marketing videos on social media platforms like Facebook and Pinterest.

Since this is a powerful social media marketing tool that must be involved in your strategy, let’s learn how you can use videos to grow and nurture your social media presence.

1. Create engaging videos: The type of content you decide to produce will determine the kind of audience you attract. Of course, your content will revolve around the business you dealing, but it’s your responsibility to ensure that it’s fun and engaging. Humor never goes out of style and the audience will love you for infusing laughs and gags in your storytelling method.

2. Utilize social media channels: You’d be losing out on a lot of audience reach by just letting your video stay on YouTube. Why not link your videos to Facebook, Twitter, Pinterest, Instagram and Google plus as well, Making use of social media platforms will not only give you a greater reach but also make customer engagement a lot easier.

3. Study the statistics: To get to the bare knuckles of customer engagement, counting the views on your video is not enough. You need to track data real-time to find out your video is popular among which age groups, which countries, and why do people like it. Once you’ve got a clear idea of what works and what doesn’t, planning for future video marketing strategies should be a lot easier.

4. Brand your YouTube channel: Creating a channel of YouTube is easy, but not so much when it comes to branding. This process requires consistent effort that goes beyond is regularly uploading videos. Start with a channel having a catchy name and then hire a person who can work on the branding for you. Seriously, don’t try to tackle graphics, music, and promotional methods all by yourself.

5. Reach out to friends: Who better to give your videos the initial push than friends and family, If you’re starting a video marketing campaign, be sure to involve as many friends as you’ve got and ask them to share your videos on social media networks as well as their friends. The more word that spreads around, the better are your chances to get noticed through videos.

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5 Social Media Strategies that Really Work

Advancement in technology has made social media a key marketing platform especially among the youth. This has also been enhanced by affordable digital gadgets like smart phones and tablets through which social media marketing thrives. One of the mostly used methods is video marketing which has dominated the airwaves as it is mainly used on TVs and on the internet. To achieve your video marketing goals for your business, there are 5 social media strategies that will catapult your business to the next level.

1. Be real

In order to make it in social media marketing, you have to be as real as possible. People like real to real interactions because they feel credible. Although you are working behind a gadget, do not assume that people looking for information on social media will appreciate robotic information that does not necessarily address their needs.

2. Evaluate social media platforms

Social media platforms are all different in nature and so are businesses and their target audience. Before setting up any social media platform for your business, first of all find out which media outfit will perfectly suit your business. You should also consider the type of clients or customers that are targeted by your products or services.

3. Assess your competition

Understanding how your competitors are doing in the market will give you a better chance in creating a successful social media campaign for your business. From your competition you will learn which approaches are thriving in the market and improve on the areas that have been ignored.

4. Create a budget

Any form of advertisement needs money for it to succeed and bear fruits. Video marketing and social media marketing for that matter is no different. Setting aside a budget for advertisement will ensure that you put your very best on the social media platform that will be suitable for your business. Where experts are needed to set up your social sites, you will be in a position to hire them and pay for their dexterous services.

5. Pay attention to your clients

Interact with your social media clients or customers on a regular basis and track your presence in the platform. This will help you in identifying particular needs of your clients as well as improving on areas that they may point out to you as a business. By tracking your presence, you will be in a good position to know which direction your social media advertising should continue taking as well as make out areas that are not worth spending your money on.

Social Media Marketing – Keeping Your Customers Engaged And Informed

Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.

Interact with others as you do in real life. Remember, it is “social” media. Don’t just post one-sided status updates about you and your business. Read others’ posts. Ask questions. Have conversations. Your contacts and friends will be more likely to trust (and buy!) from someone who they interact with, instead of someone who posts impersonal snippets all the time.

When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.

Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.

Try to make lists when you make posts on social media. These are usually a big hit among people who pass on information to others through social media. Lists also highlight your main points, and make it easier to reference and remember the information that you are presenting to the reader.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.

The Right Way to Do Social Media Advertising

Social networks can be a real goldmine for any business owner who is trying to increase his sales without spending thousands on dollars on advertising campaigns. However, you’ll miserably fail with your social media advertising campaigns if you don’t know what you’re doing. Let me show you how to do social advertising the right way.

First of all, it’s always better to focus your efforts on only a few social networking channels at first. If you’re all over the place, you’ll have trouble monitoring your campaigns and you might lose track of what campaigns work and which ones don’t. It takes a lot of time to build a loyal following, so it’s always better to start with one or two channels first so that your efforts will be more productive.

Second, you have to make sure that you stay focused and that you follow up with your campaigns. If you’re not consistent, you’ll lose your audience’s interest and your campaigns won’t be as successful. Remember, social media advertising is all about building a relationship with your customers, so make sure that you keep them posted and follow through on every single campaign.

To make sure that your social media advertising campaigns are successful, you have to understand your target audience. If your customers do not use social networks or are not really receptive to social media marketing, maybe social media advertising is not the best marketing method for your business.

You also have to make sure that you advertise to the right groups and that you don’t spam people with useless updates that are only focused on selling and advertising your business. Again, you have to focus on building a strong bond with your followers, so don’t be afraid to send non-business related posts every now and then to keep things interesting.

But before you decide to use social media advertising, make sure that you use channels that allow you to track your results. If you don’t know how big of a response a certain ad campaign is getting, how will you know which campaigns work and which ones don’t? So make sure that you track each and everyone of your campaigns carefully and make adjustments when needed.

All in all, social media advertising is an efficient and cost effective way to meet thousands of potential customers in seconds. Just remember to focus your efforts on only a couple of channels first, stay consistent with your campaigns and track your results so you’ll be able to improve your results.

Why You Need a Social Media Strategy

A social media strategy is merely a plan to use social media in the most optimal way to promote your business. After all, you wouldn’t pick any other advertising method out of a hat ? you’d carefully plan where to spend your dollars so that they do you the most good. Whether you do your social media marketing in-house or employ a management firm to do it for you, you will want to plan your attack. Too often, a company hears that they need to do social media marketing and they’ve heard of Facebook (who hasn’t?), so they slap up a quick page that tells about the business. Without a social media strategy, that Facebook page is next to useless because no one will ever see it!

Instead, you need to plan out your social media strategy with care. That starts with first knowing your market. Who is it that is the ideal customer? Once you determine that, then it’s a matter of finding out where the majority of those customers and prospects are spending their time. Each social media website has a unique demographic. Sure, they all attract a few people from across the spectrum but each one will be more attractive to a core group. Years ago, MySpace was the dominant player in social media. While they still have a good marketshare, the core userbase tends to be younger and heavily into music. If that’s your target audience, then you should be focusing on that site. If that’s not your core market, your time will be better off spent elsewhere.

Once you’ve determined which sites are the best ones to reach your target market, then you need to plan even more. Your content needs to be focused towards that same core audience in order to attract their attention. Those most likely to be in your customer’s network are also most likely to be in your target market. Most people tend to be friends with people of similar ages and interests. Of course, there is going to be a variety of people in your customer’s following but the majority are most likely to be a part of your market.

Your social media strategy must include a plan for expansion of your network. Once you’ve begun getting people into the network, it will grow exponentially but it’s very important to choose these first people according to your company’s image, values and market. Most sites will have many ways for you to find new people to add to your network, such as search by interest capabilities or groups that you could join.

As you can see, there is a lot of thought that goes into developing a social media strategy. The benefits reaped, however, are well worth the time and effort to do things right.