Copywriting Workshop – Different Ways To Write A Great Sales Letter.

Copywriting is one of the main sales driving forces in the internet marketing world. If you want to be successful with internet marketing you will have to at least learn the basics of copywriting or get a partner who is good in it. Good copywriting can ensure that you get sales for all the traffic that you will send to your offers. While many regard copywriting as a form of art, in many ways, it is also very scientific because of all the tests and trails that marketers have gone through over the years.

While there are no rights or wrong ways to write a good copy, there are quite a few ‘concepts’ that one could follow in order to write a good copy. Whenever you are in need of a fresh new idea of writing a new copy, try one of these proven and tested marketing ideas below instead.

The Storytelling copy.

The story telling copy is perhaps one of the more used copy styles on internet marketing today. This kind of copy is also widely adopted into the use of video sales letters these days. The story telling copy is a copy that utilizes a compelling story to captivate the heart of its readers. As many legendary marketers would put it, everyone loves a good story.

However, when using this kind of copy, one must ensure that the story is actually believable. You cannot expect to tell a ridiculous or outrageous story and expect people to believe it. It also helps if you can back up your claims and story with facts, picture or even statistics. This way people will be able to accept your story more instead of thinking that it is all a scam.

A good way to tell a story is to actually tell a ‘hero’ story where someone just like your target audience has suffered the same problem as everyone else. And after all the hardship he finally found the solution to the problem and now lives a great life and the hero is there to tell the tale and help others overcome the problem.

Some variation of this storytelling technique is that you can actually put yourself as the hero that goes against all the ‘evil’ and ‘greedy’ competitors who are conspiring against the general public for more wealth. Another good approach is to tell write about a story how you ‘accidentally’ found the solution but in fact you were a big skeptic initially. These stories can help improve the readership of your copy because it can help you get your readers curious for more.

A good warning here though, your story should be a unique one instead of a story that has been used over and over again by other marketers in your niche. Unlike how it was in the past, people today are actually smart enough to do a comparison on the internet before they choose to buy and if your story is the same as everyone else, you will lose out to those who are able to tell a completely unique and genuine story.
Interview copy.

Another great style of copywriting that you should try in your next internet marketing project is to employ the interview style of copy. Although this kind of style is rarely seen used in the internet marketing world, it does work because it does not ‘look’ or even ‘feel’ like a sales letter. This way, people do not feel that they are being sold to.

All you have to do is to create and honest interview that has a lot of ‘value’ and ‘benefits’ for the readers, people will want to know more about your offer. A simple link at the end of the interview plus a call to action and some scarcity tactic at the very end of the interview is enough to get people to purchase. The hard part is to actually find out what content you should include in your interview in order to help sway the buying decision to your side. However, a good educative interview can help get people to understand where you are coming from, and people will not put up a ‘no salesmen please’ barrier when they are reading your letter. This is exactly why you do not need fancy graphics to go with your sales letter.

The ugly truth copy. The ugly truth copy usually starts out with a huge negativity highlighting the problems within your niche. People are naturally drawn to ‘accidents’ or bad news. Hence you will make sure that your headline is actually attacking something on your niche. It could be the very niche itself, it could be the ‘bad guys’ inside your niche, it could be some ‘shady’ products in your niche or it could be about your own product even.

After showing some of your anger you then slowly move on to the positive side of the story where things aren’t actually that bad. And that the only way to ‘survive’ the problems are for the readers to actually read what you have got to say carefully. It is indeed a very controversial way to write a copy but since it is very different from the normal copies that you found out there, you can be sure that it will be very effective as well.

All in all, the most important element of a good copy is that you need to be able to tell the readers that you can solve their problems period and you can do it better faster and (if applicable) cheaper than what is available out there. When you have all these benefits and confidence that you can help them out, people who are genuinely in need of help will reach out to you for help and that’s when the magic truly happens. However, always make sure that your copy is not boring because if people leave your site without going through your sales message, you can kiss you customer good bye… forever.

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Originally posted 2013-07-07 05:41:11.

4 Good Sales Letter Styles.

Writing a good sales letter takes a lot of skills. This is mainly because writing a good sales letter takes a lot of practices and understanding of the topic that you are writing on. Another element that has to be inserted into any sales letter is the sense of creativity and inspiration. A good sales letter has to be very strong in character and you need to be able to use it to influence the minds of the readers. With that said, writing a good copy is also a part of science because of all the testing and tracking that has been done by previous marketers. Stuff that works and tactics that downright fails are recorded and passed on. Hence it is a deep study and one can always go about and try to learn more about good copywriting. Below are a few good ways to write your sales letter.

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Originally posted 2013-05-18 05:00:30.

Stand out from the crowd and grow wealthy.

Your Online Competitors

The competition on the internet marketing arena is getting higher with each day. Think about it! If you were too do one thing that can help you get a major advantage over all your online competitors (and that would mean a lot of them), what can you do right now and achieve that significant advantage? The right answer would then be to stand out from the crowd or some might call it being different. When you set yourself to be different from the crowd you will get noticed. It’s just the nature of how things are. If you put a picture with four dogs and a cat, the cat will always be the center of the attention. If you have a picture of 4 dogs and 1 black dog in a picture, the black dog will get noticed more than the other 4 white dogs.

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Originally posted 2013-05-08 05:21:32.

From Zero To Money Online HERO.

From Zero To One And One To Money Online Hero

Making money online is a journey to success for many and the journey from zero to hero is actually something worth looking at in a more detailed manner to help you in your own journey for success. Here’s what happen typically to anyone who is trying to make money online.

First, you will start from nothing. And then from nothing you will learn everything you could for some time. After the learning phase is over, it is then that people will start trying to implement what they have learnt. Unfortunately, the majority of the people who started internet marketing never got past the first stage (which is the learning part). If you can break through the learning phase and move on to the implementation phase than your chance of success is already considered higher to money online than most of the people who tried their hands on internet marketing.

From Zero To Money Online HERO.It takes a lot of time to learn and most people are just hungry for how to money online information, and they gobble up as much information as they can. And then they got overwhelmed by the plethora of information that they consumed in a short amount of time. It is always easier to learn than implement and hence, before they have a chance to make anything happen with the knowledge they have, in came another ‘opportunity’ and they jumped from one course to another without ever taking any real productive actions.

Nevertheless, the few who actually made past that barrier and starts taking action will begin their journey in building their sites. The task itself is daunting, and it can take up to months before their first website is up ready to make money online. Some give up along the way, and some pushed on.

Moving on from building sites, they begin to send traffic to their site. They will send any traffic they could and most of these traffic that they send are ‘cheap’ and ‘useless’ traffic so to speak. Hence in this phase a lot more people will actually ‘call it quits’. However, those who concentrate on the right path of sending targeted traffic will then are rewarded with their ‘FIRST SALE’.
This is the moment of realization that you can actually make real money online. Using this motivation alone most will push on and try to rinse and repeat what they have been doing. The first sale is usually contributed by the ‘conversion rate’ of a website, offer, or sales letter. Such is the path of someone who moves from Zero to One.

Obviously, the next phase from be to move from One to Hero.

This path is extremely hard. You know about targeted traffic. And you know you need to convert this traffic into sales. The next thing naturally is to grow your business. Those who are not distracted by other new ‘techniques’ to earn money are able to move on. However, there are those who get stuck in this phase and jump around different ‘sexy’ techniques that are sold and spread around the net.
Hence, in order to move from being a ‘first sale’ to ‘constant sales’ is of course being able to rinse and repeat what you have been doing. However, to move from constant sales to ‘total hero’ in other words a big successful internet marketer who does not have to lift a finger and earns money every single day requires some real effort.

The first thing you can do to bring your business to a bigger success is to build your list. The bigger the better and make sure to build a good relationship with your list. Perhaps the biggest key to a very successful internet business is being able to get a lot of traffic constantly and have things automated.

One of the things that you need to be able to do on this phase is to outsource. In many cases, gurus usually outsource everything except the networking part (althought there are thouse who outsource this part as well). Most of the time, their products are outsourced unless it is a video that they have to record themselves in. Otherwise all the rest of the work is outsourced. The traffic generation, the product production, the sales letter and their graphics work, all outsourced.

At this phase, you will spend most of your time checking on the work and tweaking the sales copy. You also need to monitor your traffic and track your conversions. The rest of your time is spent on networking with other JV partners in order to build your leads and traffic source.

Last but not least, during this phase you will also need to start selling higher ticket items so that your every effort is paid back with more profits. You’ll have more budgets for your advertising work as well.

Another important thing you will have to do in this phase is to start building a reputation and brand for yourself and your company. The more popularity you gain the more people will buy your product. Hence at this stage it will be wise to have your own fan page or group or social pages to spread your brand and company.

And that is how the life cycle of a normal internet marketer and how most went from zero to hero and how some plainly fail in the very early stages of the game. Take this lesson, learn from it, reflect and start making things better for you and your business.

From Zero To Money Online HERO Video Tutorial Training.

From Zero To Money Online HERO.

Originally posted 2012-12-03 17:50:43.

The Truth about Online Passive Income.

The Power of Affiliate MarketingWhen it comes to internet marketing you have quite a lot of options or route you can take; there is search engine optimization, social media marketing, Google Adwords, along a few others. Affiliate marketing is one of the oldest marketing tricks in the books to help boost sales or bring more leads for your business. It can be as effective as Google Adwords if done properly and it can really generate a lot of traffic for your website which would be relevant too.

The Power of Affiliate Marketing

Affiliate Marketing, what is it? Mlm, Passive Income, Selling Insurance Policies, Ways Earn Passive, Great Way Earn, Income Online, Income Stream

Passive income is indeed a wonderful thing. In fact many people are glad that they understand what it is and strive to pursue as much of these passive income as possible. The main reason is that Passive income can get you close to the freedom that everyone wants. So what exactly is a passive income? In short passive income is the kind of income that pays you over and over again just for working one time or for less work. A good example of this kind of income is selling insurance policies. When you sell an insurance policy, it will continue to pay you over and over again as long as the buyer continues to pay for their insurance premium on time.

Another good example of a passive income is what we see in some of those MLM plans where you will get enough down lines in under them and get paid automatically for a long time. While selling insurance and working your MLM business is a very good passive income source, we need to understand that it isn’t meant for everyone especially when it comes to selling in real life. This is why many people have taken to the internet in search for passive income online.

So the question is… are there any passive income to be found online? The quick and precise answer would be yes. There are many ways to earn passive income online and the good thing is this… you’ll never have to cold call anyone, you’ll never have to go face to face selling to anyone. It’s amazing and frankly is sounds too good to be true. This is why some MLM companies actually move their marketing business from offline to online. That’s right, there are MLM companies in the online world and you can actually join them for a good passive income. However, one will have to be careful and do their research before joining an online MLM program online. There are many scams online and there are of course legit offers online as well. Perhaps one of the weaknesses for online MLM is that the training provided isn’t as good as some of those offline MLM companies.

However there are many other ways to earn a passive income online besides MLM products. The best thing about Passive income is definitely in the freedom that comes together with success. Making money with a day job will never give you the freedom that you want. You are stuck in a 9-5 working hour until you retire. With enough passive income, you could retire early or go on a vacation anytime you want and you will still earn money every day from your passive income efforts.

Take some of those Clickbank merchants for example. When those merchants have a strong army of affiliates that sell for them, they are practically financially free. They won’t even have to work for more traffic; instead their affiliates will continue to make money for them while they do nothing or go on a long vacation. That is freedom with money we are talking about and that’s the true power of a system that can generate money for you endlessly without you having to lift a finger.

Make more money with passive income.

Another argument that people would talk about when it comes to passive income is that if you are stacking up your passive income sources, you will make more money that any career climber can ever hope for and you will earn more money than some business entrepreneurs. Why is this? Let me explain. You will make more money from these two kinds of people because… for example, with one passive income stream you are making $2k a month, but with the extra time that you get (because of passive income does not take too much of your time when it is up and running by itself) you will be able to go out and set up even more passive income streams.

Imagine stacking 5 or 10 of different passive income streams… your cash and income will just grow exponentially while day job chasers will be limited to their rank and promotions while most business owners will hit a limit eventually unless they learn to expand their business, free their own time and outsource their work.

How else can you earn a passive income online?

Well so far we know that there’s MLM online and you can create a hit product and get an army of affiliate to promote your products. Another great way to earn a good passive income is to actually promote affiliate products that pay a recurring commission. For example, if you are promoting for autoresponder software, with every referral you will get paid every single month until they cancels. This means you work to get one autoresponder buyer and you get paid for a very long time. It is pretty much like selling insurance policies in this case where each policy that you sell will get you money every month.

Yet another great way to earn a passive income would be to create softwares that everyone will want to use but charge them an affordable monthly fee. However, you need to make sure that your software is unique and not easily duplicable so that people will not steal your idea and sell it for a one-time fee instead. If you are able to create such software, all you need to do next is to focus on building your members and you will be financially free in no time.

Of course, all of these sound really easy on paper, but in actual fact, it does take a lot of work and effort for it to become a reality. Hence make sure that you set your goals and plans right and work todays your financial freedom. Always stay focused and make sure to ignore all distractions… why would you want to get distracted from a path of passive income where freedom awaits right?

Mlm, Passive Income, Selling Insurance Policies, Ways Earn Passive, Great Way Earn, Income Online, Income Stream

Originally posted 2013-09-20 05:29:29.