Untold Conversion Rate Lessons

Untold Conversion Rate LessonsImproving your conversion rates from your sales message is very important if you want more profit from your existing business. For example, if you are selling an ebook on how to lose weight, and making a good amount of money from it, the best way for you to expand your business is not to jump into a new niche or creating a new product. That would usually take up too much time. Instead, you should try to tweak your sales letter or video to maximize your conversion rate so that you will get more profit out of your current site traffic.

Conversion Rate

Only after you’ve done all the necessary tweaking should you move on to a new product or start a new project in a different niche. With conversion tweaking, you will need to track your sales letter carefully because only with proper tracking will you be able to tell if you are getting the right results from your test and tweaking efforts that you have employed into your sales message. Of course, the more data you acquire from your test, the more accurate your results will be.

Always optimize for revenue instead of conversions

First things first, one of the biggest mistakes marketers commit is that they went all crazy with optimizing their site for conversions. While conversions are important, it is more important to acquire a better result in revenue. What this means is that you can ultimately have a very good conversion rate if you price your product really low like $1 or $7. With that kind of price, it is no surprise if you could sell a lot of your product say 100 copies.

However, at a higher price, of $19 and selling only 50 copies of the product (half of the amount sold at a lower price) your revenue is much higher. A smart marketer would take the higher revenue any day. But the conversion rate is clearly lower for the higher priced item. Hence, this is a very good example to actually test your price first before testing and optimizing for conversion rate. Test for the best price to get the most revenue first and only then should you be tweaking your copy to improve your conversion rate.

A/B testing results take time

Many of you should have heard of the A/B split testing before. However, not many marketers actually take the time to use this testing method to actually improve their conversions. And for marketers who do try it out, most of them will quickly give up because they are either not seeing the results that they wish to see or it is simply too much work involved. Those who have engaged in A/B testing will find one thing in common and that is you will not consistently see a ‘difference’ or a big change to your conversions is a lot of your effort in tweaking your sales letter elements.

In fact you might only see a few big changes (improving or decreasing your conversion rate) after doing a lot of split testing work. However, the big plus side here is for those who stick to it, once you find a winning result, the return would be immense and usually this will pay you for a very long time. Hence, if you are interested to grow your business for the long term, then by all means, you should try doing some heavy split testing to optimize your site for better conversion rates.

Saturation after tweaking.

It is possible that after all the main tweaks are done such as the headlines, the colors of the headline, the buy button, and the price of your offer, your minor tweaks will not show a huge and significant results that you usually see on the bigger tweaks. Hence when all the important tweaks are adjustments are done of your sales letter, you will be met with a saturation phase where your conversion is actually optimized. When this happens you should start to move on to some other things than keeping yourself occupied with tweaking the minor stuff on your page.

After saturation, focus on tweaking your backend offers.
So what is the best thing to do after your sales letter conversion reaches the saturation phase you asked? The next logical thing to do is to look into your back end funnels. Of course you could tweak your funnels the same way you tweak your front end sales letter. In fact, if you do not have a good back end funnel, you should make a big effort to place them there because this is where the majority of your wealth be coming from.

If you’ve already had a good funnel in place, think of ways to add in more ways to earn money within your funnel. Slowly but surely you need to add on products that has a much higher price that get the maximum amount of profit from each customer. Of course, you will need to test your offers for conversions and also for revenues as well.

When you do this right, you will be sure that you will succeed with your internet marketing ventures. With good conversions and best revenue and funnel tactics, you will be sure to reap the maximum amount of cash from your visitors. So is it time to move on to a new product? Not yet, it’s time to bring out the big guns and increase your traffic. Max out your traffic and get more traffic from all reliable traffic sources. Set up a strong affiliate program and start gathering JVs (Joint venture partners) and with that you are on your way to the millions. Only when all these are done should you start moving into a new product or a new niche.

Conversion Rate

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Originally posted 2014-07-19 11:10:25.

Elements of a good sales letter

A sales letter is like your full time sales person that will engage your site visitors automatically. The best thing here is that your sales letter works 24 hours a day, 7 days a week without fail. Your sales letter is only paid for once and thus your cost is kept very low. All you need to do is ensure that your sales letter converts like a boss! Now in order to have a good sales letter that work, you must first ensure that your offer is indeed a good one. No marketing in the world can cure a bad offer. Once you are sure that your offer is wonderful, you should proceed to create a good sales letter. Let us break down some of the important elements that should appear on your sales letter.

Headline

Perhaps the most important thing you can have in your sales letter is your headline. What does a headline do? Well the headline’s sole purpose is to actually attract the attention of your site visitor, show your site visitors that this will be worth their time and also make sure that your site visitors do not leave your site early.

There’s a Chinese saying that goes something like this “A good beginning usually means that you are half way there”, and to apply this saying to a good headline is very appropriate. Your headline can make or break your campaign. In fact there have been many tests and studies that show just how important a headline is to a marketing letter. Without a good headline you stand no chance to get your target visitors interested in your marketing message. Only when your headline is doing its job will you get people to spend more time on your web page and read what you’ve got to say.

Imagine a sales person who approaches you can just start pushing a product to you and ask for money? You will reject him within seconds. However a good sales person will approach you can try to highlight the problems that you might have and tell then tell you that they can help you solve your problem. The difference will be immense. Get your headline right and you should be good to go.

Sub headlines

Sub headlines are a very important element within a sales letter. We all know that humans and site visitors tend to scroll and skim though contents especially on a sales letter. What your sub headlines do is to actually summarize the entire paragraph for them and these sub headlines will often serve to stop a skimmer and get them back on track.

Many times, when serious buyers are actually reading your sales letter, your sub headline can serve as a rest point to your visitors. What this means is that the readers do not get a wall of text and they get to take a break every time a sub headline appears. Therefore always make sure to insert relevant and interest subject headlines in order to help your readers concentrate better on your body content.

Body content of your sales letter.

Now the next element of a sales letter is obviously the body of your copy. The general rule of writing a sales letter body is to make sure that your copy is not boring and instead you should try to be as compelling as possible.

A good way to help readers understand your product is to use bullet points in your body copy. Bullet points are easier to read, easier on the eye and the best part is, they get read more often than a wall of text and this is probably due to the fact that they look a lot more organized. When you are writing your content, make sure that you give enough ample space in between paragraphs and make sure that you have a paragraph every 3 to 4 lines of text. What you are doing here is to essentially give a lot of white space on your sales letter.

A very famous copywriter cum marketer once said that the best way to convert a site visitor into a sale is to actually make the process as smooth as possible and take away any sort of rejection that might exist. And if we think about it, eye strain is a big factor and it could demotivate anyone from reading your letter. Hence giving ample white space to help users read your letter will definitely help you improve your sales numbers.

Money Back Guarantees.

Placing a money back guarantee helps take away the risks on your buyers. This is a must have element in your sales letter when selling online. The main reason here is simple. People are very skeptical of buying stuff online because of all the horror stories of being scammed and such. However with a money back guarantee, the risk is not on them but the risk is actually on the merchant which is you the internet marketer. This will help people to decide much easier to give your product a try. If your product isn’t suitable for them, then they could easily get their money back. Hence don’t get caught with a sales letter that does not offer a good and strong guarantee period.
Postscripts.

The next element that you should take note of is the post script section. Two of the most read sections of a sales letter is essentially the headline and the postscript. As you might have heard, people usually skim and scroll through the sales letter and goes right to the price. They want to see how much is the product before deciding if this is something within their comfortable price range. With a good post script you can be sure that after they scroll to the bottom of the page, they will arrive at your post script. Use this chance to get your visitors interested and read your entire letter. With a good post script, you could usually change the mind of your site visitors and persuade them find out more about your product.

Originally posted 2013-08-18 05:37:45.

The true power of call to actions.

The typical human beings are screaming to be led by a leader. As a marketer, it is your job to take your visitors by their hands and guide them towards taking the actions that you want them to take. The good thing is, we marketers know this very well. Hence one of the most famous marketing tactics that we see being used today is call to actions. Humans are not prone to take actions instead the average human needs to be lead into taking actions. This explains why the use of call to actions has been seeing great results throughout the history of marketing.

It is safe to say that the call to action is almost as important as your headline. Your sales headline is what gets your average prospect to start and read your sales message and your call to action is at the very end of your sales message to get them to actually take action. Where there is a strong beginning we should always end it with a strong ending and there is no better tool to get the job done than a simple yet effective call to action.

Why do we need call to action?

One of the most obvious reasons why we need to use call to actions is that we want to make sure that the site visitors know what to do next. That is why call to actions is usually very detailed in what the users need to do next. For example you will use a call to action that says ‘Click here now to grab a copy of my extended … before it’s too late’. We can see clearly here that the call to action actually has a sense of urgency to it as well.

The more precise and clear your call to action is the better response you will be able to get from it. Be careful not to use confusing call to action. The more simple it is the better because we do not want to get anyone confused with what to do. Without a call to action, most of the time people will just move intuitively and on the internet the intuitive ‘x’ button is just one click away. Therefore make sure you always have a good call to action to avoid people from closing your website intuitively.

Where should you place your call to action?

There are many places you can use a call to action. The short answer to this question is that you will want to use a call to action whenever you want someone to do a specific task on your website, blog, sales letter or emails.

You will use call to action when you want people to subscribe to your newsletter. A good example to get people to subscribe is to use a call of action that sound like this ‘Just fill in your name and email address below on the white box and we will send you this wonderful gift right away’.

Take extra note of all the details on the call to action. Since they are required to fill in both their name and email address in the opt-in form to subscribe, we will explain it on the call to action. Some call to actions is shorter and some are longer. Whether it is long or short, it should be precise and understandable for the site visitors.

If you have a blog and not selling anything on your blog post, you should always end your blog with a call to action to get them to read more of your other posts or get them to subscribe to your website’s newsletter or etc. This is so that they do not just use the close button and leave your website. If you do not provide a path for the visitors to move on to, you are essentially leaving your blog visitors hanging and not knowing what to do. Hence, try to use a good call to action at the end of your blog to direct them to more good content or get them to leave their contacts so that you can reach them again in the future.

If you want your visitors to contact you directly for more information, you need to show them where to do it and how to do it. All these details do make a difference. Imagine yourself in the shoes of a site visitor that is desperate for help to solve their problem. They will arrive on your website in a panic and in their search for aid, they will quickly move on to the next website if they could not figure your website out. However, if you place a huge button that says… ‘Need Help? Click here to contact us now!’, the visitor will know exactly what to do and contact you via your support form or phone contact that you provide on your website.

On a sales letter, you will need to use a strong call to action to close your sales each time your visitor reaches the end of your sales letter. Let them know that they are in good hands and that their purchase is secure and then slap them with a definite call to action that goes ‘Don’t hesitate anymore, get yourself a copy of Product X now by clicking on this BLUE button below. Don’t worry because your purchase is secure and protected by our money back guarantee’. Note that not only are you showing them how to purchase, you are also reassuring them that they are not making a mistake. When used correctly, a single call to action could make a huge difference to your marketing efforts.

Originally posted 2013-08-02 05:57:02.

The relationship between stick rate and conversion rate.

What is the best way for you to make a sale online? The easy answer here is to place a targeted visitor in front of a converting sales letter. We all know that to get a target visitor one must get the traffic source from the right place. However, when it comes to conversions, there are a lot of factors at play here. One of the most neglected conversion rate boosters is the stick rate that helps with conversion rate. Let us look deeper into the relationship between stick rate and conversion rate and how you can utilize this relationship to help you increase your overall sales.

What is stick rate?

When we talk about the stick rate of a site visitor on your website, we are actually talking about the average amount of time people who stayed on your page. There are generally four ranges in stick rate. The first one being the 30 second range, and then the 1 minute range and then 5-10 minute range and lastly the more than 10 minute range.

The first range which is the 30 second range is the time where people stayed on your website for less than 30 seconds on your website. If people are leaving your site within this time range, then something is definitely turning them off the very instant they arrive on your site. It could be that your site is not loading for them; it could be because your website is down or it could be that your site’s first impression is annoying them. When you look at the numbers and seeing people leaving almost as soon as they arrive on your site, you need to quickly check and try to fix the problem. Find out if your headline is the problem or not by doing a split testing.

The second range would be the 1 minute range. If people are leaving your website after the 1 minute mark then you can be sure that this is due to the fact the your body copy is not interesting enough. They were definitely interested in your advertisement and your headline copy but after a quick browse or read on your body copy they decide that this isn’t for them or are not compelling enough to read on. Hence when this happens you will need to make changes to your body copy so that people will stay longer on your website.

The third range is people staying on your sales letter and reading for more than 5 to 10 minutes. These people are obviously very interested in what you have to offer and they are taking the time to actually read through your sales letter and making sure that what you have to offer is right for them.

The final range would be people who stay on your website for more than 10 minutes. People within this range could be due to the reason that they are hesitating with your offer, your sales letter is too long or it could be that they left their browser window open and went away from their computer to do something else. If the people in this range are high then you might want to strengthen your offer or use some scarcity tactics to help the people in this range be a little more decisive.

What is the relationship between stick rate and conversion rate?

The relationship here is massive. The better your stick rate the higher your conversion rate will be. Recent studies have shown that people who leave your sites early are likely not to convert at all and those who stayed on your website for more than 5 minutes are where most of your conversion rate will be coming from.

Not surprising is that people who stayed the longest still converts but not as good as those who stayed for 5 minutes to 10 minute range. What this ultimately means is that people who stayed too long could be due to hesitation or leaving your website on their browser while they went away from their computer to do something else.

The important thing to note here is that if you wish to improve your conversion rate then you must try your best to get your visitors to stay on your website for a long period of time (at least 5 minutes or more). To do this you must find out if there is anything that is causing people to leave your site early or not? Could it be your introduction video that loads too slowly? Could it be that your headline is not attractive enough? Once you are able to pinpoint the reason why people are leaving early, then you should be able to easily get more people to stay longer.

The next thing you would do is to make sure that they stay long enough to make a buying decision hence, your graphics and body copy has to be very interesting and benefit oriented to get the visitors interested and curious enough to read your entire copy or at least half of it.

There are many tracking softwares out there that is capable of tracking your visitors stick rate these days. Some might be even be able to show you the exact spot on your sales letter where people are leaving your site. All this information is crucial if you wish to tweak your sales letter and optimize it for the best conversion rate.

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This report covers different marketing strategies on how to build your following. How to build your brand in a new and exciting way.
How to get targeted traffic from Pinterest and directing them back to your site. How to monetize your Pinterest boards

Originally posted 2013-07-31 05:11:03.

Copywriting Workshop – Different Ways To Write A Great Sales Letter.

Copywriting is one of the main sales driving forces in the internet marketing world. If you want to be successful with internet marketing you will have to at least learn the basics of copywriting or get a partner who is good in it. Good copywriting can ensure that you get sales for all the traffic that you will send to your offers. While many regard copywriting as a form of art, in many ways, it is also very scientific because of all the tests and trails that marketers have gone through over the years.

While there are no rights or wrong ways to write a good copy, there are quite a few ‘concepts’ that one could follow in order to write a good copy. Whenever you are in need of a fresh new idea of writing a new copy, try one of these proven and tested marketing ideas below instead.

The Storytelling copy.

The story telling copy is perhaps one of the more used copy styles on internet marketing today. This kind of copy is also widely adopted into the use of video sales letters these days. The story telling copy is a copy that utilizes a compelling story to captivate the heart of its readers. As many legendary marketers would put it, everyone loves a good story.

However, when using this kind of copy, one must ensure that the story is actually believable. You cannot expect to tell a ridiculous or outrageous story and expect people to believe it. It also helps if you can back up your claims and story with facts, picture or even statistics. This way people will be able to accept your story more instead of thinking that it is all a scam.

A good way to tell a story is to actually tell a ‘hero’ story where someone just like your target audience has suffered the same problem as everyone else. And after all the hardship he finally found the solution to the problem and now lives a great life and the hero is there to tell the tale and help others overcome the problem.

Some variation of this storytelling technique is that you can actually put yourself as the hero that goes against all the ‘evil’ and ‘greedy’ competitors who are conspiring against the general public for more wealth. Another good approach is to tell write about a story how you ‘accidentally’ found the solution but in fact you were a big skeptic initially. These stories can help improve the readership of your copy because it can help you get your readers curious for more.

A good warning here though, your story should be a unique one instead of a story that has been used over and over again by other marketers in your niche. Unlike how it was in the past, people today are actually smart enough to do a comparison on the internet before they choose to buy and if your story is the same as everyone else, you will lose out to those who are able to tell a completely unique and genuine story.
Interview copy.

Another great style of copywriting that you should try in your next internet marketing project is to employ the interview style of copy. Although this kind of style is rarely seen used in the internet marketing world, it does work because it does not ‘look’ or even ‘feel’ like a sales letter. This way, people do not feel that they are being sold to.

All you have to do is to create and honest interview that has a lot of ‘value’ and ‘benefits’ for the readers, people will want to know more about your offer. A simple link at the end of the interview plus a call to action and some scarcity tactic at the very end of the interview is enough to get people to purchase. The hard part is to actually find out what content you should include in your interview in order to help sway the buying decision to your side. However, a good educative interview can help get people to understand where you are coming from, and people will not put up a ‘no salesmen please’ barrier when they are reading your letter. This is exactly why you do not need fancy graphics to go with your sales letter.

The ugly truth copy. The ugly truth copy usually starts out with a huge negativity highlighting the problems within your niche. People are naturally drawn to ‘accidents’ or bad news. Hence you will make sure that your headline is actually attacking something on your niche. It could be the very niche itself, it could be the ‘bad guys’ inside your niche, it could be some ‘shady’ products in your niche or it could be about your own product even.

After showing some of your anger you then slowly move on to the positive side of the story where things aren’t actually that bad. And that the only way to ‘survive’ the problems are for the readers to actually read what you have got to say carefully. It is indeed a very controversial way to write a copy but since it is very different from the normal copies that you found out there, you can be sure that it will be very effective as well.

All in all, the most important element of a good copy is that you need to be able to tell the readers that you can solve their problems period and you can do it better faster and (if applicable) cheaper than what is available out there. When you have all these benefits and confidence that you can help them out, people who are genuinely in need of help will reach out to you for help and that’s when the magic truly happens. However, always make sure that your copy is not boring because if people leave your site without going through your sales message, you can kiss you customer good bye… forever.

Originally posted 2013-07-07 05:41:11.