The true power of call to actions.

The typical human beings are screaming to be led by a leader. As a marketer, it is your job to take your visitors by their hands and guide them towards taking the actions that you want them to take. The good thing is, we marketers know this very well. Hence one of the most famous marketing tactics that we see being used today is call to actions. Humans are not prone to take actions instead the average human needs to be lead into taking actions. This explains why the use of call to actions has been seeing great results throughout the history of marketing.

It is safe to say that the call to action is almost as important as your headline. Your sales headline is what gets your average prospect to start and read your sales message and your call to action is at the very end of your sales message to get them to actually take action. Where there is a strong beginning we should always end it with a strong ending and there is no better tool to get the job done than a simple yet effective call to action.

Why do we need call to action?

One of the most obvious reasons why we need to use call to actions is that we want to make sure that the site visitors know what to do next. That is why call to actions is usually very detailed in what the users need to do next. For example you will use a call to action that says ‘Click here now to grab a copy of my extended … before it’s too late’. We can see clearly here that the call to action actually has a sense of urgency to it as well.

The more precise and clear your call to action is the better response you will be able to get from it. Be careful not to use confusing call to action. The more simple it is the better because we do not want to get anyone confused with what to do. Without a call to action, most of the time people will just move intuitively and on the internet the intuitive ‘x’ button is just one click away. Therefore make sure you always have a good call to action to avoid people from closing your website intuitively.

Where should you place your call to action?

There are many places you can use a call to action. The short answer to this question is that you will want to use a call to action whenever you want someone to do a specific task on your website, blog, sales letter or emails.

You will use call to action when you want people to subscribe to your newsletter. A good example to get people to subscribe is to use a call of action that sound like this ‘Just fill in your name and email address below on the white box and we will send you this wonderful gift right away’.

Take extra note of all the details on the call to action. Since they are required to fill in both their name and email address in the opt-in form to subscribe, we will explain it on the call to action. Some call to actions is shorter and some are longer. Whether it is long or short, it should be precise and understandable for the site visitors.

If you have a blog and not selling anything on your blog post, you should always end your blog with a call to action to get them to read more of your other posts or get them to subscribe to your website’s newsletter or etc. This is so that they do not just use the close button and leave your website. If you do not provide a path for the visitors to move on to, you are essentially leaving your blog visitors hanging and not knowing what to do. Hence, try to use a good call to action at the end of your blog to direct them to more good content or get them to leave their contacts so that you can reach them again in the future.

If you want your visitors to contact you directly for more information, you need to show them where to do it and how to do it. All these details do make a difference. Imagine yourself in the shoes of a site visitor that is desperate for help to solve their problem. They will arrive on your website in a panic and in their search for aid, they will quickly move on to the next website if they could not figure your website out. However, if you place a huge button that says… ‘Need Help? Click here to contact us now!’, the visitor will know exactly what to do and contact you via your support form or phone contact that you provide on your website.

On a sales letter, you will need to use a strong call to action to close your sales each time your visitor reaches the end of your sales letter. Let them know that they are in good hands and that their purchase is secure and then slap them with a definite call to action that goes ‘Don’t hesitate anymore, get yourself a copy of Product X now by clicking on this BLUE button below. Don’t worry because your purchase is secure and protected by our money back guarantee’. Note that not only are you showing them how to purchase, you are also reassuring them that they are not making a mistake. When used correctly, a single call to action could make a huge difference to your marketing efforts.

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Originally posted 2013-08-02 05:57:02.

Essential video marketing tips that you can use.

If you are thinking about using video as a medium to market yourself and your product then you have chosen a good time. This is rightfully so because there has never been a better time than now to utilize video marketing to improve your business. The amount of people who watches a video online has increased drastically over the years and the amount of popular video sites is also on the increase. What this means is that the demand for videos are on the rise and it also helps that our internet connection these days are much more prepared for video streaming as well.

Now one of the biggest benefits of using a video to convey your marketing message is that videos are usually more visual and entertaining especially when you can blend it with an audio message as well. This thus appeals to more kinds of people out there than the traditional written message. This is the reason why YouTube is growing at such a tremendous taste. Obviously, video marketing isn’t for everyone because one will need to be constantly producing videos and you will have to be able to talk to the camera naturally. Nevertheless, since you’ve decided that you would give video marketing a try let us take a look at some of the best tips to help you improve your videos in the future.

The First Tip:  Keep It Short and Simple The first thing you want to keep in mind always is to actually always keep your videos short and simple. Just because you can make a lengthy video means you should. More often than not, a lengthy video can turn off your site visitors. Everybody is busy these days and no one has the time to watch you brag about yourself and your product for more than 5 minutes. If you have something important to say, then say it and get over it. If you have a product to recommend then get to the point.

Don’t waste other people’s precious time by teasing them and promising to show your secret but at the end of the day you don’t deliver. This is not how you gain trust. What you need to do with your video is to keep it relatively short and simple. Don’t try to repeat the same thing over and over again because people will get tired and frustrated listening to the same thing in your video. Hence if you are trying to sell, then state the problem and show them immediately that your solution is what they need and it works very well.

If you can do it in a precise manner then people will respect that and guess what if you can keep your videos short … most of your visitors will be able to go through your entire sales message. Imagine your sales message is 2 hours long; it won’t be a surprise if only 1% of your site visitors ever made it to the end of your presentation. If you really have to create a lengthy video, and then make sure that your video is very catchy and worthwhile otherwise you could potentially be kissing a long time customer goodbye.

The Second Tip: Make It Sweet And Memorable The next takeaway tip here is to always make sure that your video is memorable and sweet. When humans get a taste of sweetness, they will want more of it. That’s how you get your visitors to stay on your video for as long as you want them to be and if you do it right, then these visitors might even come back for more in the future.

How to keep things sweet you asked? Well one of the best way to get them interested is to talk about how your products can benefit them. This is what interests them ultimately. You can talk all you want how successful you are but if you can just convince them how they themselves can be successful with your product then you’ve gotten yourself a sale. It sounds simple but it does take skills and practice to do this. Learn the art of copywriting and use the skill that you learnt into your video scripts. Remember making a sale is never a thing of chance. Instead, making a sale is always largely due to skills and clever marketing tactics especially in today’s competitive world.

Watch the videos in your niche and compare them to what you have. Learn how you could persuade people to like your videos and find out what are your target market’s main interest. Only when you can understand your customers well you be able to get them hooked to your videos.

The Third Tip: Being Yourself.  It’s easy to imitate others or use others in your videos. However, if you are not original you will find yourself getting compared with other people in your niches. What you need to do here is to be yourself. Make sure that you present yourself well in your videos and make sure that you sound ‘natural’. Otherwise you might get yourself in a situation where there will be haters that will attack your online image.

Don’t try to do what everyone else is doing, instead use your creativity and make your videos different to stand out from the crowd. Give your videos a personality and humor of your own and you will be sure to be able to set yourself aside from the crowd. And if people love what you are doing, all you need to do is to create more videos and the subscribers, and viewership of your videos will naturally rise.

However do monitor your videos carefully because if your videos are getting a negative response, you need to delete it immediately and then find out what is wrong. Remake the video if you have to but be sure to be careful not to tarnish your reputation. Take extra care in this and your video marketing campaigns will grow successfully.

Originally posted 2013-08-15 05:40:02.

Numbers and Headlines A Great Combination

A Headline Combination

Making an impression and grabbing the attention of your traffic is not an easy task. The one thing that marketers do find out after years of trials and error is that the headline is very important for any marketer’s message to their site visitors. One thing is for certain, if you want more conversions for your sales letter or if you want more people to read your sales message… then you absolutely need to be able to write a good attention grabbing headline. Here are many types of headlines that you can write and there are just too many ways you can come up with to write a good headline. However, over the years, one particular style of headline has consistently worked over and over again.

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Originally posted 2013-05-02 05:47:06.

Using Graphics As Conversion Boosters On Your Website.

Your Sales Message

On the internet, the two most important metrics that you want to watch out for in your business is traffic and your conversions plus your sales message. For traffic, you have to get targeted ones and you need a lot of them. However for conversions, it might not be as simple as that. Not only will you have to be able to convey and present your sales message properly in a compelling way, you will also need to have good accompanying images to enhance your message for better improved conversion rates.

Using Graphics As Conversion Boosters On Your Website.Avoid Bad Stock Photos.

Using stock photos for your your sales message images are the way to go because you will not have to worry for copyright infringements. However… not every stock photos are created equally. There are a lot of free stock photos out there that just do not cut it. If you are using stock photos for your sales message then you should not try to be penny wise and pound foolish. Honestly speaking, most free stock photos out there are junk and they do not have the sense of professionalism and the angle that you want for a marketing message.

Therefore, when in doubt, go for the paid stock photos. They are not that expensive and you will be sure that the effect from these better quality stock photos to get the job done. Your goal in images is to catch the your sales message attention of your users, get them to see the main benefits of your product by providing the right visual image and get them to trust you. I am sure that after reading this, you will realize just how important your graphics are to your conversion rates.

What’s In It For Them?

That’s the bottom line. There’s nothing you can do or say in your sales message than showing your customers the benefits of investing in your product. How your product will make their live easier will always determine how well your product will sell. Hence, before you even think about conversions and your sales message, ask yourself this one question, is your product going to be able to give your potential customers what they want?

Hence when it comes to choosing the images for your graphics, you must always choose one that shows your potential clients the benefits of using your product. Is it going to be a happy ending? Are there smiles and happiness while using your products together with their friends and family? These are the elements that you should look for in your images and truth be told, if you can’t find what you want, you might need to take a photograph of your own or hire a professional photographer to create the effect that you want.

Testimonials and images

Testimonials are a strong motivator when it comes to boosting conversions, hence it is always a wise thing to do by placing captions and proper testimonials to boost your conversion rates. One recent report shows the test results of using captions on images and it is said that captions gets read 4 times more than plain text. What this means is that when you place testimonials on your captions, your testimonials gets read. This is a wonderful discovery for all marketers alike and thus taking advantage of captions in your images is a must if you wish to maximize your conversions via the use of graphics.

The Human Touch

Another great method to help improve your conversion rate is to include the human touch feeling to your images. That means you can edit your pictures to make it look like it has been edited by a real human being. This means your images does not have to look perfect and it should look like there is a real human behind the images showed.

An easy way to put the human touch on images are arrows and highlights of important messages on your images by using the basic paint software and draw an arrow or circle on your images. These simple yet effective ways to show and present your sales message will without a doubt improve your conversion rate.

Mascots Helps.

A mascot is fun. And a Mascot will help people get curious with what you have in store for them. A happy mascot can easily become your logo and brand so use a mascot to improve the overall attention that you get on your sales letter. When you have a mascot, you can be sure people can relate to your products easily. The best part, people will be able to remember your product for a much longer time compared to products that do not use a mascot.

Therefore, consider using a mascot to present your product the next time you design your web page or sales letter.

Tap into emotions.

Emotions are a very powerful tool that a marketer can use. Humans are emotional beings. If you can tap into the emotions of your potential customers, then you are in for a treat. Copywriters swear by it so including emotional triggers in your images can instantly show your customers what you need to tell them in just one glance instead of having them read a thousand words. A strong emotional image can easily help your customers decide to pay you money to solve their problems. Some of the more powerful emotional includes fear, worries, and happiness.

Of course negative emotions are many times more powerful than positive one because people are desperate to be rid of their bad emotions and move on to the happy ones. Nevertheless, there’s nothing stopping you from using both types of emotions in your images so choose your images wisely and enjoy a better amount of over sales.

Using Graphics As Conversion Boosters On Your Website.

Your Sales Message Graphics As Conversion Boosters On Your Website

Originally posted 2013-02-24 04:00:04.