Short vs. Long Term Internet Marketing Plans

Marketing Strategies + Marketing Plans

As much expert Internet marketer or Gurus will put it, Internet marketing is a real business. And you are a real business person. As the ‘Leader’ or CEO of your business, it is always within your responsibility to plan ahead and think of strategies to constantly improve your business. It is only when your business is well organized will you and your workers (if you have any) be able to work at the optimum efficiency.

When it’s all new and shiny that’s when people are the most curious. Google+ is that shiny new toy that is creating a buzzWhen it comes to running a business, besides being careful with your budget and getting things done, it is essential for you to draw a guideline and plan each step of your business strategy. There is of course the traditional short term and long term strategy in internet marketing. Let us unveil some of the thing that most business owners should now about these short and long term strategies in the context on internet marketing.

What’s the difference between a short term and long term marketing strategies of an online business? The first obvious difference between a short term marketing strategy and a long term strategy is that short term marketing strategy usually focuses on making some money right now. For example, in you are selling an e-course online, the short term marketing would be to send traffic to your sales page and make sales at the very instant.

For long term marketing, businesses should be thinking of long term and how to earn more money in the future even if you are not necessarily making money right now or even if you are actually losing money up front. With that said, let us take a more detailed look at the short term marketing strategies available to internet marketers
Short Term Marketing Strategies

Typical short term marketing strategies would be PPC (direct linking) and Forum Postings (direct linking).

PPC (direct linking)

As PPC (Pay Per Click) is a very fast and easy way to get the traffic that you are looking for, marketers who are just starting out would normally place bids on keywords to get traffic and direct them to affiliate offers or their own product to make sales. This is a good strategy for newbie marketers who are just starting out and do not have a huge budget or capital to instill long term marketing strategies. Nevertheless, when done right this short term strategy that help you get quick traffic and sales could easily place you in a position where you will have the capital required to employ long term marketing strategies.

Forum Posting (direct linking)

Another quick way to get traffic (not in large volume but moderately and usually the traffic volume usually depends on the size of the forum and how interesting your forum posts are) is to use forum postings.

The advantage of this traffic strategy is that it is a free traffic strategy. It will take time and effort to make this traffic strategy work but once you get the ball rolling, your sales will take off by it. The good thing about this strategy is that in many ways, you are setting yourself up to building brand awareness on the forum which is a long term strategy
Long Term Strategies

Some of the most common long term strategies that successful marketers employ and swear by are Blogging and Article Marketing, Search Engine Optimization, and List Building.

Blogs And Articles

Having your own network of content that points back to you is certainly a great way to brand yourself. Building a brand awareness around your business is a great long term business strategy because you can show your target market who you are, and help them to trust you most. The more they put their trust on you, the easier it would be to sell to them over and over again

Blogging not only serves as the center of your network, but your constant articles and article distributions that you spread out on the internet will can be very effective in educating your reader of what you know and at the same time you put an impression on their mind that you are the one who can solve their problems and if they ever needed help with their problem, it would be worth the money to invest in your products.

Search Engine Optimizations

As SEO traffic strategies take a long time to succeed and required a lot of constant effort to rank up, this long term strategy can usually mean that you might have to lose some money on the up front first before you can enjoy the full benefits of the targeted and free traffic from your SEO efforts.

Traffic that comes from the search engines is usually much targeted and that is why PPC is so popular even if you have to pay for traffic. SEO however, gets you this same exact targeted traffic for free. And if you are able to rank at the top of the search engines results for a hot keyword, your traffic volume will explode, and you will see a lot of sales coming in with very little signs of stopping and if you got to the top of search engines the ‘legit’ way, you can be sure to be able to enjoy lots of constant target traffic to your site for free and stay there for a very long time.

List Building.

One of the best long term marketing strategy that you can use for your online business is without the doubt list building. When done right you can have your own ATM machine that churns out cash whenever you want. Not only will you be able to sell your product to your list over and over again, you can even promote affiliate products whenever you like. Using a list you can also build strong brand awareness and the list that you built is ultimately yours. You will not have to worry if you go out of business if Google Bans you or if any ‘accidents’ happen to your business if you own a huge and responsive list. This is indeed long term marketing at its best.

Short vs. Long Term Internet Marketing Plans

Marketing Strategies Short vs. Long Term Internet Marketing Plans

Related eBooks

Originally posted 2013-02-21 04:21:47.

Ways to make money online that you have never heard of.

Customer Service

Making money online does not have to be limited to selling information products. Sure it is the mainstream way of making money online, but the learning curve and the amount of customer service competition especially in hot niches are pretty cutthroat.

Besides that, selling customer service information product might not be for everyone. Therefore the below alternatives are ways to that you can use to make money online without ever having to sell an information product and still make a good living out of it.

Ways to make money online that you have never heard of.Designing and selling t-shirts.

Selling custom T-shirts is a big industry. In fact many people look to buy T-Shirts online more than those fancy dresses because of one reason and that is it is easier to buy a correct fitting T-shirt (plain, simple and loose fit) than one of those fancy Cinderella dresses. If you can try out those fancy dresses you are taking a risk in buying them. But T-Shirts are simple. All you need to do is put up the size such as small, medium, large or Extra-large and people will know which size to get.

The good thing about selling custom printed T-Shirts online is that you can reach a much wider audience online then you ever could sell T-Shirt offline. Hence, If you are into art and making designs consider using your talent in selling custom designed T-shirts and make a comfortable living online.

Financial Customer Service.

If you do not wish to design T-Shirt and sell them online then you could always consider being a financial consultant online especially if you are good with numbers. You can be a tax advisor or a personal accountant or anything to do with financial services. Of course you need to consider the fact that you indeed have the skillsets to help people out in these areas at first.

So what if you do not have any knowledge at all in these areas? One good way is to start a financial consultant company and hire people with the skills to help you get the jobs done. This way, all you need to do it to get the clients. You can get clients from freelance sites or you can approach website owners and offer to help them out with your services.

Copyright consultant

Next in line is to be a copyright consultant. What is a copyright consultant you asked? Well here’s the thing, in internet marketing, many times (more often than not) information products get shared online illegally, and it is very hard to stop this.

As a copyright consultant you find products that have been copied or shared online without permission, and you approach the owner of the product. Of course if you are smart, you would offer your service at a reasonable price so that it is easier for the product owners to justify the need to your service. Another reason to charge a reasonably lower price is because you can never really stop the sharing online 100% anyway. What you could do is search for the product and gets a list of links that are sharing it. You then try to take down the links by contacting the site that is sharing the links.

Most business owners will not have the time to do this themselves and that’s where you come in and help them out. You will be surprised at how much people out there are willing to pay you a fee to get rid of these links which is actually pretty easy to do. You can even strike a deal with the product owners for a higher fee or a recurring fee where you will constantly watch the internet for more of this illegal sharing going on, and that you will take them down as soon as you find them.

Customer service.

Being a customer service provider is very easy. All you have to do is approach a product owner and offer them your services. The best way to go about doing this is to provide free trials and do the best job you for them and then try to get them to buy your service.
This also means that you can work from home, earn a good income, and you can even provide customer service work for multiple business owners. As customer care is very important to most businesses, you will find the demand for this job at a very high level, and it is certainly easy to get things done especially when you have the help from support desk systems these days.

SEO reviewing

If you have knowledge on SEO works, then you can start a SEO reviewing company. All you have to go for your clients is that you will analyze their site and tell them what is wrong with it. Next you can even offer to monitor their site rankings and report to them at any slight changes.

The best part is you can even offer SEO services for extra cash after the review. SEO is a big industry, and the fact that many people are lacking SEO skills means that you can take advantage of this and make a handsome living out of this.


Online tutoring is a very high demanding work online. This is because many people look to learn something from the comfort of their home. It could be anything that ranges from school education to guitar playing or piano playing. You can even choose to tutor those who want to learn how to cook.

In many ways, this is a form of information product, but you are actually giving a one to one care and tutoring to your clients. It pays better, and you do not need to get a lot of students to get a sizable income.
Selling hand made goods.

If you are good with your hands or DIY work, you can consider making unique items and sell it online. Just recently I saw a Japanese site where the owner is making handmade metal ‘Rubber band’ guns. It is so impressive that I would love to buy one of them (but it is not allowed in my country). I checked how much the handmade Metal Rubber Band gun is selling and it was selling at 22,000 yen. That’s over $250 dollars folks! And boy was the demand high. There were so many people online that saw the work and wanted one.

It is rare, and the product is amazing and honestly speaking… I want one even though it is very expensive. This is why I always tell my students… If you’ve got skills you will never have to worry about money. Therefore it is always better to invest in knowledge and polish your skills than blindly trying what others are doing without any skills.

Customer Service

Ways to make money online that you have never heard of.

For Happy Online Customers, Amazon Remains King – Wall Street Journal (blog), on Thu, 27 Dec 2012 – In the brick-and-mortar world, customer service often becomes noticeably warmer as the business gets smaller: think mom-and-pop diner versus franchise outfit. But on the internet, it seems, the biggest is also the best. Amazon is the world’s biggest

Oracle Recognized as the Global Market Leader in Customer Care for the … – Marketwire (press release), on Wed, 02 Jan 2013 – Oracle today announced that it has been named the global market leader in customer care systems by leading industry analyst firm, Analysys Mason, in its report “Customer Care Systems: Worldwide Market Shares 2011.” In a highly competitive and

Build, buy or outsource customer service solutions? – ComputerworldUK (blog), on Wed, 02 Jan 2013 – How do you choose the right customer service solution for your needs? It’s always best to take a systematic approach: (1) benchmark your current operations using our Assessment Framework to pinpoint areas for opportunity and (2) pragmatically

Originally posted 2013-01-06 08:13:11.

The Penguin Link.

Contextual Links

After the Google Penguin Update and lots of slapping of websites around, people are generally afraid of Google. And quite frankly, we believe that is what Google wants as well because they do not want people to try to outsmart them. Hence they’ve slammed their ban hammer at every website that is brave enough to try and fool Google to think that their website should rank high for no reason.

The Penguin Link.Contextual Links
You can no longer spam for backlinks or use junk contents to try and trick Google into rewarding you with a good ranking. In fact, those who did so before got hit hard with Google’s algorithm change. It’s not news that Google does thing their way and makes dramatic changes while killing people’s business without any remorse. Therefore, every step you take for your business, you need to be very careful especially if you are dealing with the almighty G.

The good news is that it is still possible to rank high in Google using SEO tactics, but the bad news is that it is not going to be that easy anymore. Below we shall discuss some of the thing you can and cannot do after the Penguin update.
What is a risky link?

One question that most SEO marketers have come to as themselves are what links are actually risky when it comes to backlinks and Google. Obviously, Google do not take all backlinks as a good link anymore. In fact, if you will soon realize that most backlinks that people were spamming for a year ago are effectively dead now.

Here are some of the things that we think might look suspicious in Google’s watchful eyes.

Anchor text rules.

One rule that you need to be careful when it comes to backlinks is that if you are having too much anchored links, and if you anchor links looks suspicious. The word here is spam. You want to avoid that as much as possible.

Always mix up your anchored links and do not use more than 15% of the same anchor text. You need to be extra careful here because if you have too much of the same anchor text, not only will you alert Google you will look unnatural to the human eye as well Remember the main goal of Google is so that your site is at a quality where the human eye will love it as well.

A clever way to mix things up is to use some URLs without any HTML coding on it as all. This mean you do not hyperlink some of your links, and sometimes you might find it to be rewarding to actually mix in some misspelling mistakes in there as well. Just be sure to make it look natural and only mix in some of these elements once in a while.
Are your links related?

Gone were the days where you can just get backlinks from just about any sites or links. Nowadays, it’s all about links that comes from sites that are in your niche and that are closely related to what your website is about. We know that this is making it hard to get a lot of this kind of backlinks but remember this, after the Penguin update, the number of your links is no longer as important as the value of your links.

Hence, be sure to provide the best of values in every link you get but be sure to make them look natural as well A great way to get these related links from relevant sites in your niche is that you can try guest blogging. This is a great way to get back links out there and at the same time get some traffic from other websites as well. The mutual benefit that the site that publishes your article is that they will get more quality content with much lesser work. Besides Guest blogging you can try forum commenting and blog commenting as well. If done well you will surely be able to get some legit links back to your website and thus getting you in a good spot in Google’s ranking system.

Contextual links
Contextual links are basically links that you see in the context of a webpage at the side bar, footage or the header. These links are very hard to get, and that is why these links are highly regarded by Google to be very quality links. In the past, Clever SEO Artists will use blog networks (essentially their own networks of blogs created just to give their main site a contextual link) to get a lot of contextual links that will get them high in the search engines.

However, this has angered the scary Google a lot and thus this has caused Google to actually brutally kill all those blog networks. Therefore, the only way you should be getting contextual links these days are to get them legitimately. Remember, you can’t get too much of these contextual links and link them to your site because it will look unnatural because Google thinks these links are very hard to get, and if you’ve got a lot of them this will look suspicious to Google.

Too many links?

Think about it this way, if you are to build your links naturally, then you can’t have 100 backlinks a day. Google is smart enough to realize this now, and this means you need to slow down on your link building and ease the automation of link building softwares. Be very careful with these back link numbers because Google will not tolerate spam these days.

Besides that, if you are able to get a lot of links per day, you need to question how quality are your links because the easier you are able to acquire the links usually means the lower the quality of the links that you are getting. Try getting higher-quality links instead because they will give your site more value than sites with a lot of junk and useless links.

Contextual Links = The Penguin Link.

The Penguin Link.

Eight link building resolutions for 2013 SEO [Video] – Brafton (blog), on Thu, 20 Dec 2012 – Linkbuilding isn’t what it used to be – article marketing or reciprocal link deals don’t cut it. Instead, it’s all about content marketing that’s aimed at strengthening your online voice, published on your site and across the web – especially post

Links to Avoid in the Post-Google Penguin Era (With Alternatives) – Search Engine Journal, on Wed, 12 Dec 2012 – But, sometimes the best way to learn is by understanding what NOT to do, and especially in the post Google Penguin era. With this post, I would like to spread the word about links to avoid while executing your link building campaign, and mention some

1stLevelBackLinks Launches New Service for Google Penguin-Hit Websites – (press release), on Tue, 11 Dec 2012 – 1stLevelBackLinks offers diversified link building packages to hundreds of customers around the world, and looking at thousands of websites being negatively affected by the latest Google Penguin-update, the company has launched a brand new

Originally posted 2013-01-03 08:02:54.

Making Money From Domain Names

Making Money From Domain Names

Making Money From Domain Names? a road less traveled when a person first come online trying to find a way to make money, they will be sure to be bombarded with ads about SEO, PPC, or Email marketing but never a word about how you can make money using domain names. Yes, perhaps it is a road less traveled. A much less popular way to make money but surely this also means that the competition is lesser as well. Here’s a famous success story on how an ordinary guy made $164 million dollars by selling off 100,000 domains that he owns.

Making Money From Domain NamesIn 2004 around November, a Chinese American named Yun Ye became a legend almost overnight when he sold off his collection of 100,000 domains to Marchex for a whopping $164 million dollars. That is the kind of wealth that will last you for several lifetimes. It took Yun Ye many years to collect the domains, and he started as early as 1998. It was when PPC started to become famous that these domains really start to pay off. Yun ye was said to be profiting at $19 million dollars a year even before his domains were sold. There’s money to be earned in anywhere as long as we stay diligent and actively trying our best to succeed in it. Here are several ways to make money with Domain names.

Buy Low Sell High ? Domain Flipping.

Perhaps the most basic way to make money from Domain names is to buy good domain names at a low price and sell it off later at a much higher price. Remember the key here that will likely go up in price in the future is there is a demand for it. If you see an upcoming local business that is thriving and does not have a website yet, you can buy a domain name or several variations of it and hold it.

When that business decides to start a website, if they choose to buy the domain name that you now own you can sell it off at a much higher price say… $5,000? Imagine, making $5000 from a $2 domain name. And if you think this is ridiculous then thing again, because this happens every single day and real people out there are making a comfortable living online doing just this.

Parked Domains.

Ok say you can make money reselling the domains right? But when waiting for the price to go up, what can you do in the meantime to make some cash? One good way to do this is to use Domain parking. Go search Google online and you will see that there are many providers that allow you to park your domain which you earn some cash.

Doing this not only will earn back your investment early, It can often keep you going while adding more into your portfolio. Note that not all domains will be able to produce you with a lot of money from parking, but the best domains that gets searched is great to make you some cash while waiting. Hence always pick only the best domains.

Of course choosing the best domains isn’t always an easy task. You will need to be alert most of the time, and you might need to spend quite some time searching for the right domain before you invest in it. Think of choosing a domain as if you are buying a real estate, the only difference now is that a single domain is most of the time very cheap.

Sniping Expired Domains Or Used Domains.

There’s a lot of value in buying expired domains or used domains. First of all, expired domains are usually an established domain already, and it could be because the owner was too busy at the time and was neglecting the domain and have forgotten about it. Should the previous owner come to you and wish to buy it back you can earn an instant profit just by reselling it back. Also, if the previous owner had some reputation, you could opt to sell it to the previous owners’ competitors where they can redirect the traffic from the said domain and arrive to reach their site instead.

Used domain however, is quite valuable in the realms of SEO (Search Engine Optimization). If you could buy a domain with a high PR (Page Rank) rank already or any PR rank that will fetch you a lot of dollars when you resell it to people looking for a domain that has a PR rank. A high PR ranked site is well perceived to SEO experts, and many would jump at the chance to acquire a good PR Ranked domain name.

This will save them a ton of time trying to get the domains ranked nicely in the search engines later on. These are some of the ways people use to make money from domain names these days. There are other ways not mentioned here but one thing is for certain, there is money in the domain names and the competition is surely less than conventional internet marketing techniques.

You could try out making money using domain names first as a part-time hobby while doing other Internet marketing efforts, and if it pays off, you might even consider doing domain flipping for a full time income while doing just minimal work.

Making Money From Domain Names

Making Money From Domain Names

Originally posted 2012-12-10 11:30:49.

Most Advanced Spinning Tool Online

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More Reading (for SEO purposes) – Enhance Your Online Content Using CopyThink – (blog), on Tue, 04 Dec 2012 – I have often recommended that anyone using social media make their content informative, helpful, fun, and basically, the best that they can be. Or, to preach what Lee Odden does in this book of the same name, to “Optimize” their work. Now, I’m going to

Newspapers Charging for Online Content Is Growing Trend –, on Tue, 04 Dec 2012 – “Our business model has changed, and the content we produce online has value,” said Rufus M. Friday, president and publisher of the Herald-Leader. “We’re no longer just a newspaper company, but a media company that provides information across

Making the Most Out of Recycling Your Online Content – Business 2 Community, on Tue, 04 Dec 2012 – You have done an amazing job of writing top-quality content and your readers have reacted extremely positively to whatever you have posted for them to read. Potentially, there can be two different content phases: original content and recycled content.

Originally posted 2012-12-04 21:47:11.