Why Should You Start Using Video Marketing

If you want to expand your business rapidly, and increase your sales more and more each day, then video marketing is what you need to start following right away. Already many companies have started using video marketing to benefit their business, and are immensely happy with the results. If you are still confused whether or not you should employ video marketing, then the below-given list of advantages will certainly get you surer.

Reach out to millions in no time

One of the biggest benefits of video marketing is that it makes it so easy for you to reach out millions of people in very less time, and that too without having to spend as much as you would in various other marketing methods. Your video can go viral and in just a few days and gain millions of views. No other marketing method can help you enjoy such great results at such low costs.

The best way to convey your message

Audio visuals help you send across your marketing message in the most effective way as it appeals to the senses. The use of images and sound helps in understanding the idea in a much better way. Moreover, to watch a message one does not need to be so attentive, and thus it retains the attention of even those who usually ignore other mediums of marketing.

Completely cost-effective

Innovation in technology has lead to the production of videos at very cheap rates. Camera, editing suites, and other essential items are available at very low rates. Video production facilities too are being offered at extremely low rates, thus making video marketing one of the most cost-effective ways of marketing.

More time spent on the web page

A great benefit of video marketing is that it increases the time a probable customer spends on a web page. Since your target audience will spend more time and carefully see your video, they will likely remember what they heard and saw, and this is a benefit no other marketing method can offer you. This gives you the opportunity to present your service and products and let your audience know how they work. Make the most of this opportunity, as your viewers are most likely to convert into your loyal customers.

Long-lasting effects

Unlike other methods of marketing, the videos you create for video marketing will last for years, and get more and more exposure with time. Ads usually die out with time and are also forgotten, but once a video gets viral, it will keep on offering you more and more benefits for many years to come.

Now that you are aware of the various benefits video marketing offers, wait no more, share more video content and increase sales, and see your business grow more and more by each passing day.

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7 Things Every Entrepreneur Should Do Before 7 a.m.

7 Things Every Entrepreneur Should Do Before 7 A.m.

7 Things Every Entrepreneur Should Do Before 7 a.m.
Success always takes time, which is why the most successful people start early

Entrepreneurs are a unique breed of people. We like to do things our way and are known for our almost obsessive attraction to habits. But, there’s a good reason for that. Habits help us achieve our goals, keep us motivated, eliminates wasted time, and improve our lives altogether.

Arguably, the 7 Things Every Entrepreneur Should Do Before 7 a.m. could be the most important habit for an entrepreneur is their morning routine. After all, if you start your day off on the wrong foot, how productive, motivated, and focused are you going to be for the rest of the day?

To make sure that you start your day off on the right foot, here are 7 Things Every Entrepreneur Should Do Before 7 a.m.

1. They’re wide awake.
Successful entrepreneurs like Richard Branson are known for waking up bright and early.

“I have always been an early riser. Like keeping a positive outlook, or keeping fit, waking up early is a habit, which you must work on to maintain. Over my 50 years in business I have learned that if I rise early I can achieve so much more in a day, and therefore in life,” explains the Virgin Group founder.

When you’re awake before 7 a.m. you have the time to check the news, gather your thoughts, or exercise. This prevents you from rushing out the door every morning feeling frazzled and unfocused.

Waking up early means that you have to stop hitting the snooze button by getting enough sleep each night – preferably between 7 and 9 hours. Besides ensuring that you’re an early riser, getting the appropriate amount of sleep improves your health, memory, learning, productivity, and mood. It may even help you make fewer risky financial decisions, reduce stress, and decrease fat and increase muscle mass with exercise.

2. Avoid your phone.
This may sound crazy, but there a couple of perfectly valid reasons for not reaching for your phone first thing in the morning. For starters, placing it next to yourself throughout the night can interrupt your sleep because of the light the screen emits or the notifications that go off throughout the night.

Additionally, diving into your inbox or social media channels can be stressful and distract you from setting your personal priorities. Instead of setting your goals for the day, you’re frantically responding to an angry email from a client. That’s not the best way to start your day.

3. Exercise or meditate.
Yes. Whether if it’s going for run, lifting weights, plunging into a 57-degree Fahrenheit pool, yoga or reciting oms, regular exercise or meditation reduces stress, makes you happier, increases your energy, helps you sleep better, gives your immune system a boost, and prevents you from developing future health concerns like heart disease.

However, just as important for an entrepreneur, exercising and meditating each morning can help you focus on what you need to achieve throughout the day and develop new ideas.

4. Eat a healthy breakfast.
Stop kidding yourself. Breakfast is the most important meal of the day since it’s going fuel your brain and body for the day. But, not all breakfasts are equal. Skip the donuts or leftover pizza and consume:

Healthy carbohydrates like oatmeal or rye toast.

Low-fat protein like eggs, nuts, greens, and beans.

Fruits and veggies.

Dairy alternatives like soy, almond, or rice milk.

While having a morning a cup of tea or coffee to wash down your breakfast isn’t bad, try sipping on some lemon water before you eat.

“Drinking lemon water as soon as you wake up spikes your energy levels physically and mentally. Lemon water gives you steady, natural energy that lasts the length of the day by improving nutrient absorption in your stomach. You need to drink it first thing in the morning (on an empty stomach) to ensure full absorption,” explains Travis Bradberry.

“You should also wait 15-30 minutes after drinking it before eating (perfect time to squeeze in some exercise). Lemons are packed with nutrients; they’re chock full of potassium, vitamin C, and antioxidants. If you’re under 150 pounds, drink the juice of half a lemon (a full lemon if you’re over 150 pounds). Don’t drink the juice without water because it’s hard on your teeth.

Breakfast is also a great time to spend time with your family.

5. Lift your spirits.
Some mornings you just don’t want to roll out of bed. The weather’s crummy and you had a major setback. It’s not the end of the world, but it’s enough to kill your motivation for the next couple of days.

That’s why successful entrepreneurs practice lifting their spirits each morning. Whether it’s reading an inspiring book, memorizing motivational quotes, working on a passion project, or writing down your thoughts or experiences in a journal or blog, take a couple of minutes every morning to get in the right mindset before tackling the day.

If those tactics aren’t effective, write down the things that you’re grateful for.

“The five-minute journal is a therapeutic intervention, for me at least, because I am that person,” says Tim Ferriss, entrepreneur and author of The 4-Hour Workweek. “That allows me to not only get more done during the day but to also feel better throughout the entire day, to be a happier person, to be a more content person — which is not something that comes naturally to me.”

6. Set your goals and priorities.
Every Monday morning set your goals for the week. Each day for the rest of the week write down the goals and priorities that need to happen that day. Think about how you’re going to accomplish those goals while in the shower, jogging or whenever you have quiet time to yourself.

The most effective way to cross items off your to-do list is by starting with the hardest task – or the task that you’re dreading the most. Procrastinating on those tasks just leaves them for tomorrow. Get them done and over with now so that you can keep moving forward.

7. Get down to business.
Finally, it’s time to get down to business. You can now grab your phone and read and send emails, pop-in on social media, check the news involving your industry, and review metrics, such as the previous day’s sales. That data may alter your to-do-list, but because you got a headstart, you’ll be prepared and ready when it’s time to enter the office.

Now you know the 7 Things Every Entrepreneur Should Do Before 7 a.m. start by creating, and sticking, to a morning routine so you develop habits that will keep you healthy, productive, and prepared so that you can handle any situation that’s thrown your way. It may take some trial and error to find your ideal morning routine but it will make you more successful both professionally and personally.

https://www.entrepreneur.com/article/290427?utm_source=newsletter&utm_medium=email
>7 Things Every Entrepreneur Should Do Before 7 A.m.

7 Things Every Entrepreneur Should Do Before 7 A.m.

Should You Be Doing Social Media Marketing?

If you own a business and are not involved with social media marketing, you are missing out on many opportunities. Sites like Facebook, MySpace and Twitter are where the world is hanging out ? that includes your customers! One basic marketing principle that will never change is that you need to be seen where your market is. If they’re on the social sites and you’re not, then they’re not seeing your message, are they?

There are several benefits to doing social media marketing. These benefits include branding, building credibility and supporting existing customers, while reaching new prospects. Let’s discuss those three major benefits in more depth as they are so crucial to your business.

Social media marketing can do wonders for your branding, especially if you’re a new company. Branding means getting people to recognize the name of your company, having a good idea of what it is you offer and knowing something about you. The multitudes of social media sites out there are perfect for getting the word out. Not only can you interact through text with the other people on the site, but you can post photos and videos, too. A picture really is worth a thousand words, right?

Credibility is another benefit for a business doing social media marketing. Part of that credibility comes automatically as you build your brand and name recognition. There are many people who will assume you are credible just because they have heard of you. Another part of that credibility is built on the basis of how you use the social media. If you’re active and interacting directly with customers and prospects, and offering them helpful information, you will gain credibility. Another way to gain credibility with social media is called “borrowed credibility”. This comes from having followers or friends that have a lot of credibility ? a bit of that just naturally rubs off on you.

When it comes to customer support, social media enables you to counter any negative feedback or publicity right away. With the ease of spreading anything online, one complaint can spread like wildfire. If you’re on top of it, however, you can easily respond right away and rectify the situation. You can also tell your side of the story, if the complaint is unfounded. Another thing that is easily done with social media marketing is to be able to poll or survey your customers and/or prospects. Find out exactly what your current customers thing or ask prospects exactly what they need.

This is just the tip of the iceberg when it comes to the massive benefits of social media marketing. In short, yes, you should be doing social media marketing! You can bet your competitors probably are.

What is Social Media and Why Should You Care

Your wife is on Facebook posting pictures for the grandparents, the kids are on YouTube watching funny videos and your neighbor keeps sending you invitations to join Twitter ? so what does this have to do with your business? All those sites are part of the new wave of social media that now dominates the internet. If all these people are using social media, don’t you think that is where your business should be?

Social media includes many types of sites arising from the “Web 2.0” phenomenon. These sites have a high level of interactivy and rely heavily on user-generated content to continue to grow. The precursors of what we now think of as social media would be the early bulletin board systems and IRC chats. As technology advanced, platforms developed that allowed for the discussion forums and blogs that we see all over the place. These sites began the “Web 2.0” craze because they allowed communities to develop. The new social media sites take that to a whole new level.

While blogs and forums are technically part of social media, the two main types of sites that most people think of as social media would be the social bookmarking and social networking sites. With these sites, not only can you discuss things with others, you can add other people’s content and share it with the world. On the bookmarking sites, you can categorize your bookmarked sites. You can add comments about them, share excerpts from them and even share them directly with social networking sites. The networking sites also let you share content, including photos and videos, while creating connections to other users.

Connections on the social networking sites are made in a variety of ways. To begin with, you have a profile where you can share many details and find others who share those same details. For example, on Facebook, when you put in what high school you graduated from, it will offer to locate others who graduated with you and easily reconnect with people you may not have seen in years. Each of the networking sites allows you to follow other people or them to follow you, although they all call these followers by different names. Anyone choosing to follow you is saying that they want to hear what you say and see what you share ? getting any ideas for harnessing the power of social media for your business?

Why You Should Promote Residual Affiliate Programs

Are you a webmaster in need of additional income? Or are you planning to set up an online business but you still don’t have any product to sell? If so, affiliate marketing may be the best solution for your problems. With affiliate marketing, you won’t need to worry about the products you have to sell. All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs. By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away!

Affiliate marketing is some sort of business relationship established between a merchant and his affiliates. In affiliate marketing, an affiliate agrees to direct some traffic to a merchant’s website. If that traffic is converted into some kind of action, like a visitor purchasing a product on the merchant’s website or a visitor becoming a lead for the company, the affiliate who directed the traffic will be compensated. Compensation may take the form of either a percentage sales commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant’s affiliate program.

Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most popular online marketing methods today. In fact, almost every merchant or retailer site today offers an affiliate program that any one can join into. Most retailers would entice people to become affiliates or members of their program by promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits. But would all these affiliate programs bring off the same benefits?

Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant’s website. Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about 60%. Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant’s site. Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar. The good thing about this kind of program, however, is that the visitor won’t have to purchase anything in order for the affiliate to get compensated.

Another type of affiliate program is the residual income affiliate program. Residual affiliate programs usually pay only a small percentage of sales commission for every sale directed by the affiliate to the merchant’s site. This commission often comes only in the range of 10% to 20% sales commission. Because of this, many people ignore residual affiliate program and would rather opt for the high paying one-time commission affiliate program. Are these people making a mistake, or are they making the right decision?

We can’t tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program. But we can definitely say that they are making a large mistake if they ignore residual affiliate programs. Residual affiliate programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and ongoing commissions for a single affiliate initiated sale! That means, for the same effort you made in promoting a particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission for a residual program!

So, are the benefits of promoting residual affiliate programs clearer to you now? Or are they still vague? If they are still vague, then let’s make them a bit clearer with this example.

Suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale. As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a lot larger than $10. But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.

Supposed you have directed traffic to the merchant and it converted into a sale, you’ll get paid once by the first merchant for the sale you have initiated. But with the second merchant, you’ll get paid monthly for as long as the customer you have referred to the merchant continues to avail of the web hosting service. That means that for the same effort of getting one customer to avail of the merchant’s service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs.

So, are residual affiliate programs worth promoting? Definitely yes, because you virtually get more money from these types of affiliate programs in the long run! And would residual affiliate programs work best for you? Probably not, probably yes. It is not really for me to tell. But with the benefits that residual affiliate marketing can provide, it would really be unwise to ignore such programs.