Yahoo Site Map A Useful Internet Marketing Tool

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ – or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

? Archive site – maintains and protects electronic contents that are valuable to the point of extinction.

? Business site – promotes a business or a service.

? Commerce or eCommerce site – offers goods for sale.

? Community site – allows people with related and similar interests to communicate with each other (either through chat or message boards).

? Database site – searches and displays a particular database’s content.

? Development site – provides data and sources that are related to software development and web design, among others.

? Directory site – contains wide-ranging contents that are usually divided into categories and subcategories.

? Download site – allows users to download electronic contents, such as game demos and software.

? Game site – provides a ‘playground’ where people meet and play.

? Information site – contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

? News site – dispenses or distributes news and commentaries (similar to an information site).

? Pornography site – shows pornographic videos and images.

? Search engine site – provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).

? Shock site – shows images and other materials that aim to offend viewers.

? Vanity site – a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

? Blog site or blogs – registers online readings and posts online diaries or discussion forums.

? Wiki site – allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites – it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.

2. Incorporate descriptive keywords on your home page, along with your business name. This is called “keyword prominence”.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords – and let Yahoo! site map do the rest.

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Mapping Your Way to a Good HTML Site Map

Ever wondered what site maps are for?

In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.

What is a site map?

A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site.

Why are site maps important?

An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views.

There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site.

Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped.

However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to ‘crawl’ in your web site. Pages are located by search engines through ‘crawling.’ It is a process that goes through the index of a page, following the links and adding the pages to the database.

The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page.

Here are some important pointers in creating your HTML site map.
1. Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website.

2. You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too.

3. Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible.

4. Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them.

5. A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section.

6. Each of the contents in your site map must have a hyperlink to its respective URL.

7. If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map.

Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage.

Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so don’t hesitate to learn the rules of the game and make yourself a sure winner.

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.

The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.

The benefits of using Google are the following;

? It helps people find ones web page better than other search engines because of better crawl coverage.

? People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.

? It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.

? Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.

Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.

1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.

5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.

6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.

7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

5 Elements To Assist Boost Your Site Traffic

How do you create higher site traffic is a concern that is asked by numerous thousands of internet marketers around the world. Here are 5 manner ins which will help you create more traffic without having to pay for any internet marketing.

Worthy content

If your content is worth the time for millions of people to read, the very first thing you desire to think about is. Make certain that the material you present is precise and clear. Having material that is new and provides fresh concepts is far much better than any online marketing methods. You wish to offer readers info they have actually not seen prior to and change the way they see things.

Original material

A bulk of the material on the web is the same from website to website. If you truly want to set yourself apart from others and create greater website traffic, give the readers something they have not read previously.

Deal with visitors as humans

Remember that your content is being read by genuine people. Developing an individual relationship indicates that you truly wish to help each of your readers and see them be successful. Site marketing and other techniques to increase website traffic have the tendency to be based to computer system numbers. If you can look past the fact that you’re posting and composing on a computer and see that you are changing and impacting the lives of millions all over the world, this will set you apart from others.

Link Exchange

Link exchange is among the most reliable internet marketing techniques to produce more site traffic. This includes you joining a link exchange program and browsing other peoples sites. As you organize to exchange relate to other business, typically ones that are pursuing the very same target audience, you can get your link published on other individuals’ websites. This will get your website link on the web more, thus enhancing the opportunities of people seeing your link and clicking it.

Email and signatures

Using the e-mail is a terrific way to create greater website traffic in a couple various ways. Sending out e-mail newsletters to your targeted consumers is extremely efficient. When sending this out so that readers are not bombarded with info however get the gist of it, be succinct but brief. At the bottom of every e-mail you send out, establish a signature file. This function allows you to enter a quick message and declaration to add to the bottom of every e-mail message.

There are numerous approaches you can utilize to generate higher website traffic. In the end, having an individual contact with readers and making them rewarding will help develop a relationship and in turn drive your traffic up.

A bulk of the material on the web is the very same from website to site. If you truly want to set yourself apart from others and produce greater website traffic, provide the readers something they haven’t read previously. Website marketing and other strategies to increase site traffic tend to be based towards computer numbers. Connect exchange is one of the most reliable web marketing techniques to produce more site traffic. Utilizing the email is a fantastic method to create greater site traffic in a couple different methods.

Discover Exactly what They Do On Your Site

When you are developing or developing a website you have to think of to a particular extent how it will be used and exactly what will draw in the ideal sort of visitors to this site. When the site is working the very best method to evaluate your theories or to find out where you can make improvements is to have hard data that you can analyze.

You can ask for individual information if the user desires to sign up but there is no assurance that the info will be right and not every visitor will sign up if they are not needed to. Each visitor to your site however has a web log that can supply relatively precise and extremely particular information on everyone that lands on any page of a website.

Web tracking is non intrusive because there is no personal details readily available through the web log. When a visitor opens that page it is used to collect the information from their web browser, a java script is connected to each page that you desire to track and. The majority of users’ internet preferences will allow this as well as permit a cookie to be stored so that they have a distinct tracking history. Analytical analysis can then be done either on private behavior or behaviors can be grouped into particular actions.

The sort of details that are generally readily available from a web log are:

– Geographic place or domain
– How the website was reached; from which directory site or website they connected through
– Date, time and duration of check out and how typically unique visitors returned
– Which page they landed on first and how they navigated from there
– Keywords utilized in directory site searches and site searches
– The users web browser and os
– Which visitor purchased
– At exactly what point did those who initiated a purchase give up prior to the sale was finished

Other information is available such as the presence of click robotics or HTTP mistakes and the information gather can be translated using web log analysis software. This will produce either a tabled list or graphic information that can be used for the following:

– Understanding where your visitors are from and exactly what markets you can accommodate more effectively
– Establishing peak visiting hours and capability levels
– Seeing which content and functions receive the most attention and exactly what is disregarded

This kind of info can also be important in making improvements that will make a website easier to utilize more appropriate and will drive traffic to and through the most appropriate pages. It will show you clearly:

– What keywords are most effective
– Where improvements can be made to the functionality and easy to use ness of the website in order to increase sales
– Which marketing projects and directory sites provide the very best results

Apart from finding which links are the most important to your company the nature of the sights which feed into yours can likewise provide you a great deal of other details on your visitors such as their interests and you can even abstract a specific amount of individual details from the other sights that they go to.

Visitor and sales tracking has actually ended up being and integral part of CRM (customer relations management and assists to identify ROI (roi). It can likewise be used to supplement other kinds of interactive details gathering such as blog pages. Although there is no way to link the statistics to information gathered on user forums you can get an idea of how when they are being used or whether they are being underutilized. Indirectly it can also be used to develop social media marketing.

The main difference is that you are not tracking visitors but analyzing the performance of other sights. There are likewise more practical tools that can be used such as instantly produced e-mails, sales reports and commissions.

Without practical information on how your existing model is operating you have extremely little concept of where you can make enhancements. In this regard it makes no sense to run any site for a profit if you do not mean to track visitors and sales.

You can ask for individual information if the user desires to sign up but there is no assurance that the info will be appropriate and not every visitor will sign up if they are not required to. Each visitor to your site nevertheless has a web log that can offer really particular and fairly precise information on everybody that lands on any page of a website.

A java script is connected to each page that you want to track and when a visitor opens that page it is utilized to collect the details from their web browser. It can also be utilized to supplement other forms of interactive information gathering such as blog site pages. There is no method to connect the data to details gathered on user forums you can get an idea of how and when they are being utilized or whether they are being underutilized.