Social Media Marketing – A New World Order or Just a Flash in the Pan?

The original intent of social media was to facilitate information dissemination via social interaction, but the course seems to have changed over time with progressive technologies and human creativity.

Social media today manipulates a host of highly accessible advanced features that are user friendly in communicating and publishing information on the Internet using the latest web-based technologies. Such an approach functions to reach a wide audience and allows different views or information to be contributed or distributed quite instantaneously.

A new business tool

It is not surprising to note the growing impact social media has on Internet marketing with the emergence of the social media marketing phenomenon that has superseded traditional marketing options effectively from cost, time, effort and rewards perspectives.

The latest information is now transformed into the breaking news that is considered part of social development in social communication and dialogues. Different types of information can be searched easily and quickly via social media with the collated content generated for easy consumption by all strata of consumers. The expanding reach of audience via social media makes it very attractive for business owners and Internet marketers to embrace this online marketing tool in promoting the business offerings and branding.

The millions of members who are viewed as potential leads to any business are very attractive to business owners and Internet marketers seeking niche market audiences to boost their business survival and development. Social media marketing is very appealing as a cost effective and viable marketing option today when niche market audiences can be easily identified and influenced by modern technology and media.

Social media marketing involves the posting of online opinions and reviews on products or services promoted by business owners or Internet marketers. Such information display could sway the purchasing power of potential consumers on goods and services offered. Marketing traditionalists may not approve of social media marketing for the lack of control the latter practices. However, the upside of social media marketing in this aspect is a more effective marketing campaign structure that permits a 2-way communication between marketer and consumers.
It is possible to build an influential community that assists in generating the necessary buzz and hype about the product or service in the limelight. There is widespread visibility and influence around the product or service on a local and global circumference. Social media marketing engages consumers in identifying their needs and expectations with marketers and businesses tailoring to meet consumer demands.

Now or Forever

Traditional marketing campaigns and approaches may not augur well with modern day businesses and market trends that are highly influenced by progressive technologies and creative marketing strategies. Many companies that lack an insight on social media marketing impacts would find it difficult to move forward while remaining stagnant in the marketplace with traditional marketing approaches and tools.

There is still a great struggle for many businesses to move on with social media marketing for lack of knowledge and experience. However, when applied properly, social media marketing manipulates the popular social media networks that contain millions of members who work in tandem to support a specific business venture to generate lucrative returns on the investments.

Social media marketing presents itself as a new online marketing tool that can benefit business owners and Internet marketers who want fast ROIs. It involves a strategic process of generating more web traffic to the targeted website while securing more online attention to establish a stronger market presence which is easy with the millions of users and followers in the more popular social media networking sites.

The primary strand of social media networks involves a constant human interaction across networks and circles of influence to update and share information in a matter of seconds and minutes. Different social actions based on a variety of approaches allow millions of consumers to be connected quickly, which is effective and impactful for business propagation. Information dissemination can be via text, videos or pictures to convey a clear presentation that can influence. This is the desire of Internet marketers who want to be able to influence the purchasing power of consumers on social media.

As technologies progress with further developments on advanced social media connectivity and communication features, social media marketing would likely be ingrained into the business arena as part of a cost effective marketing strategy tool although updates and enhanced solutions would probably see the light of day over time.

Features of SMM

The myriad of social media marketing features warrants its popularity today as the preferred online marketing approach for cost effective marketing campaigns and strategies. When manipulated in conjunction with search engine optimization, a business website can enjoy higher SERPs from popular search engines with greater web traffic coming into the targeted site. Information posted via SMM can go ‘viral’ with backlinks to the web business site while high ‘Likes’ put the website in great standing order with top search engines.

The growing popularity of Facebook today helps boost the business development and expansion where more consumers are reached. Small and big businesses today are embracing Facebook and manipulating its social media features in promoting their whole range of products and services across the globe to enjoy an international consumer platform. Modern businesses are readily welcomed by consumers on social media networks than other forms of marketing environments as modern consumers do not like being pressured into making purchases regardless of price and benefits.

A simple Facebook page offers a whole world of opportunity for the business to identify niche markets and audiences that fuel the business goals and objectives. There is less marketing to be exercised by a business entity when engaging social media networking as very often, the products or services on promotion are conveyed through word of mouth by supportive Facebook members.

Conclusion

There is no doubt that social media exerts a strong influence with a great impact on modern day businesses in the market today. As technology progresses with new advanced features, it would be realistic to expect social media to have a greater influence and impact on businesses over time instead of dwindling down.

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Originally posted 2014-09-05 10:01:00.

Learn the Best Way to Track Social Media Traffic in Google Analytics

Today’s Internet marketers and business owners agree that web business ventures operate differently from the last decade’s form or mode. However, one thing still remains for sustaining any business in the market; a consistent flow of customers. Although the business model or structure may differ, customers are still required to keep the business relevant in the marketplace.

The best marketing tools, techniques and solutions are essential in ensuring a continuous flow of customers to the business in a growing competitive business arena. Smart marketers and business owners are becoming more tech savvy to dabble in social media for securing potential leads in the form of loyal followers.

A close connection through a strong relationship established with customers helps draw more customers to the business site for a higher sales conversion.

Tracking traffic

The survival of any modern business today depends on its ability to generate a continuous flow of potential leads and customers that support its offerings of products or services. Hence, any online business must create a well designed and optimized website to display its whole range of offerings attractively to lure web traffic.

Social media networks form an excellent source of potential leads for online businesses. Popular social media networking sites such as Facebook have millions of members and followers who are great potential leads for any online business venture. There is no lack of business opportunities with the millions of potential customers that can fuel a business to propel forward; the sky is the limit.

However, tracking social media with a quantifiable value on the web traffic to identify the actual potential leads or customers that an online business is enjoying may be a challenge especially for novice Internet marketers. Established companies like Nielsen employ special social media monitoring tools for such a task. Small entrepreneurs may lack the investment funds to secure the same benefits from available social media programs as these evaluation tools may be rather costly.

But a free evaluation tool is now available in the market; Google Analytics. This free tool is excellent in monitoring web traffic to any online business site. The set up is easy and fast with valuable information about the market and traffic coming on. Insightful information about the source of web traffic is readily available besides monitoring the host of activities web visitors indulge in when visiting a website.

Further interesting and relevant information such as factors of support or rejection of the business is listed to assist business owners and Internet marketers in understanding the dynamics of their business and modus operandi. This is a free evaluation tool that is cost effective to direct the online business on the right course of success.
Effective free tool
Google Analytics offers a myriad of interesting and relevant reports on traffic driven by popular social media sites like Facebook and Twitter to the desired website. It is well featured to provide executive views of the business’s social media efforts collectively to propel the business forward or identify the effectiveness of social campaigns with the business.

Google Analytics can track social media traffic efficiently through a custom segment of comprehensive dashboard on all social media channels and traffic. This Advanced Segment tracks the web traffic to the website with user friendly menus and operation even for novice marketers or business owners. The setup of Advanced Segment is easy and fast to generate the desired standard or custom reports on web traffic.

Internet marketers can also set up goals and funnels to see conversion rates as well as monetary values of web traffic coming through the website. This information helps identify the social networks that generate more conversions that benefit the web business. Google Analytics also helps to identify the social networks that bring in more traffic and the length of visit or number of views for individual pages. These information will help business owners or marketers put more effort on these social networks.

It is crucial to ensure a continual increase in web traffic to a business site to sustain the business. This is where Google Analytics features a correlation of social traffic with search traffic that would benefit the business. It is imperative for an online business site to gain a wider market presence with a greater visibility of its brand, products and services.

A wider traffic search often results in greater social activities to generate a higher momentum on the web business where the business brand and image are propagated widely. A stronger social media visibility encourages more prospective customers to visit the website while establishing the company’s market presence and influence. As a result, a wider audience would be reached to support the business.
Securing professional assistance

Although Google Analytics may be a free tool, it offers a host of dynamic features that an ordinary or non-tech savvy business owner or marketer can manipulate fluently. It is then advisable to hire Google Analytics professionals who are experts in aligning social media and online marketing components effectively.

These social media experts assist in manipulating Google Analytics features to secure more traffic to grow a business on the web today. The team is able to develop the business image for a wider market visibility with greater business credibility in the industry.

Free consultations on manipulating and tracking social media traffic using Google Analytics are available with affordable social media reports and audit. These social media experts offer a detailed customized roadmap on enhancing the business via social media to enjoy top positions in the industry during competitive seasons in the market.

Professional services include solving marketing challenges, generating web traffic, building brands and meeting customer demands as well as marketing strategy development, graphic design and web development.

Conclusion

Smart business owners or Internet marketers today understands the stiff competition that is churning the market in precarious ways. Adopting a cost effective tool like Google Analytics puts them at the forefront of the market and bypassing the competition to identify and assess the true market condition. The tracking features of Google Analytics help boost the business’s decision making on marketing strategies to stay on top of the competition at all times.

Originally posted 2014-09-01 17:18:53.

Insider Look: Social Media Marketing Trends for 2014

As the hype on social media marketing continues today, many business owners and Internet marketers are wondering on the latest SMM trends for this year along with business and technology experts. The great influence and impact of SMM on all businesses today require a clear understanding of the specific direction it is heading. Social media marketing trends are fluid depending on a variety of factors that set new paths for businesses and the responding markets.

New platforms

There seems to be a growing number of new social media platforms emerging on the Internet every month. New platforms on social media attempt to grab a piece of the current market pie with new and interesting features that surpass existing platforms’ offerings.

Unique communication features garner a greater interest from consumers who are seeking new tools and elements that spike up their web times. Companies are seeking for new platforms that offer cheaper solutions and impactful results faster for their business investments which are expected to generate higher ROIs quickly.

The mushrooming of new social media platforms allows companies to have a field day in picking the more favorable options which fit the business requirements, goals and objectives. Companies are constantly sourcing for the next best solution as part of their marketing strategy for an impactful marketing campaign that would boost their bottom lines and enhance their branding.

New social media platforms can only survive in the market if they have something new and exciting to offer or entice consumers and businesses. There is a strong competition in embracing the latest social media technologies to stay ahead of the competition and establish a satisfactory market position in the industry.

New trends

New social media marketing trends come about from the growing competition in the market as well as from consumer demands with a changing lifestyle. It is likely to foresee some changing SMM trends for 2014 to facilitate the increasing consumer demands and expectations. This would include social media sites incorporating more images and videos that must be interesting, relevant and attractive to consumers.
A growing number of web consumers are referring to social media sites like Pinterest and Tumblr to seek out and express thoughts and ideas on the web. Imagery visual content, especially in the form of videos would be in greater demand as web consumers prefer this mode of information dissemination than plain text. Such social media sites are offering greater marketing opportunities for business owners and marketers to interact with customers, potential leads and business associates.

Shareable videos and images would set the path on such information dissemination, although professionalism is preferred to be exercised in any social media postings without a blatant marketing pose.

Google+ is set to take on a more prominent role in SMM 2014 trends as consumers would continue to favor the easy commentary styles on YouTube. Google+ can enhance SEO features with Google authorship permitting writers to enjoy greater credit on their content. Popular articles can be pushed up to the top pages of popular search engines’ SERPs. Google+ would enjoy a higher preference by companies that want a strong social network for its varied benefits such as interesting Google+ profiles and enhanced social media search and reach.

It may be possible that SMM investments would be more a necessity than an option in the near future with the benefits to be reaped. Businesses would find it cumbersome to expand without a social media website, although the option still exists. It would be a ‘must-have’ feature to secure a strong social media presence for businesses to engage their niche or targeted audience for building relationships and lists. As more and more consumers spend more time online, social media sites become the focal point to garner and disseminate information that benefits businesses of all nature.

Businesses without a social media presence are experiencing the competitive pinch where small but aggressive competitors are able to push their way through the market to be a force to reckon with. Social media marketing strategies can build company branding while increasing awareness and customer loyalty via strong relationships. The integration of social media and online marketing campaigns would generate the desired success in attracting more traffic to the web business site for a bigger bottom line.

Another potential trend for 2014 would be the increasing popularity of LinkedIn in B2B markets as different marketing efforts would be required to reach different businesses and consumers. Establishing a market presence on various social media sites allows businesses to connect with other related businesses for collaborative success. Such collaborations are professional to stay ahead of the competition while enhancing brand awareness.

It is possible for MySpace to develop a greater influence in 2014 although Facebook currently holds the popularity reins today. However, MySpace is reinventing itself with a rebranding where favorite music and bands can be heard. There is also an iPhone app for interacting with other users via music updates posted and photo sharing. Music related businesses would benefit with a keen alert on MySpace with its growing scope of features.

Way to go

Modern businesses today must consider engaging social media to move forward regardless of their industry or size. Current studies reveal social media marketing as a primary influencer for an online business via online advertising. Social media networking sites such as Facebook, Twitter and Google+ will continue to attract consumers and businesses alike to communicate, socialize and change the market trends in 2014 and beyond.
While Facebook now holds the top position in social networks, Google+ is poised as a strong contender with a growing number of users. Advanced features that keep emerging help boost the various social media networks’ market position and popularity as consumers seek greater offerings on social media platforms this year.

It would not be surprising that mobile phone usage via social networks would become more popular. Hence, smart businesses that concentrate on mobile platforms with social media would stand to gain more market credibility as more smartphones with advanced features including social media networking are introduced.

Originally posted 2014-08-29 11:49:43.

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

Just when the business world settles in with social media to market the business, another new technology comes along to shake up the dust. Although more businesses are embracing social media marketing today to spur their business activities on the web, there is now another exciting and more effective marketing technology for businesses to employ.

Progression from social media marketing

It is well and good for businesses to incorporate social media marketing to spike up their business activities with more web traffic from the millions of users on social media networks like Facebook. This is a cost effective marketing approach for all businesses that want to be more visible on the Internet and marketplace. It is easy to promote products and services via social media marketing tools that are freely available and easy to manipulate.

However, time and effort are required to manipulate social media marketing to bring about the desired results for any business on the web today. The business owner or marketer must be at the computer on a 24/7 basis to keep fans and followers updated on the latest business news and promotions. But the progressive technologies today can free the online marketer or business owner from this tedious obligation.
Mobile technology with its myriad of applications can be employed to promote online businesses with social media marketing. This generates a new marketing experience that is known as the mobile SMM initiative.

Social media marketing has evolved to be a real time experience with mobile technology that offers greater marketing processing power. Most consumers have their cell phone with them constantly; this makes it so easy for business owners or marketers to reach for promoting their business offerings.

More and more consumers own at least one cell phone while the latest models are snapped up as quickly as they emerge in the market. Billions of people are surfing the Internet via mobile phones and devices instead of restricting this activity on computers. Mobile social media is becoming more common as Wi-Fi continues to be easily available at every nook and corner.

Mobile social media is more powerful and interactive than watching the television. More and more modern consumers, young and old, are influenced by mobile devices that can link up to social media sites and features.

Greater benefits

There are more benefits going mobile with social media marketing than either one alone. Technology is advancing rapidly to provide consumers with the best of convenience and power simultaneously. Communication and connectivity become easier and faster with mobile social media. The increased processing bandwidth and storage on mobile devices today offer more power and accessibility of desired information and activities with better audio and video capabilities.

Mobile technologies drive localization and globalization easily with fast and clear connections from any point to another on planet Earth. There is no need to lug a laptop around to activate business or personal tasks today with the easily available mobile technologies which innovative business marketers and owners manipulate smartly to tap the potentials for greater profits.

Local and global events and activities can happen smoothly with instant updates to customers while attracting potential leads with dynamic and interesting social media marketing campaigns via mobile technology. A cell phone today is well equipped with the latest technologies and connectivity features that enable its owner full purview of life and business around the globe at all times.

The business brand is enhanced with greater credibility that establishes the business owner or marketer as a market expert. When the business gains market momentum, sales and profits soar easily to establish the business entity as a market leader in its industry.

Suitability of mobile technology

Mobile devices such as the cell phone are similar to social media marketing as both were designed for dialogue communications. Advanced mobile technologies generate dynamic and versatile cell phone applications using social media capabilities that permit viewing and posting of a wide variety of information on the Internet.

Mobile social media allows the sharing and dissemination of information in an organized manner with feedback for growth. There are text messages, blogs and tweets which can be easily conveyed where content is readily shared in a matter of seconds.

Every modern business today needs to employ not just social media marketing, but also mobile social media marketing. It is fast becoming the online footprint for businesses that want to rise above the intense competition in the marketplace. The mobile device is an excellent option to stay in touch with anyone or business at any time from anywhere. Immediate updates and notifications can be conveyed via mobile devices with social media marketing. A greater market presence can be established with higher web traffic to the business website or a Facebook fan page.

This would also enhance search engine rankings on the web business pages with relevant posts on social media platforms that direct links to the web business site. Higher SERPs offer greater business opportunities with more potential leads and customers fuelling the business.

Communication can be greatly improved with relevant feedback to transform the business in a better form. Tweets are monitored with Facebook posts to note the current market sentiments and preferences or expectations that allow companies to tweak their marketing campaigns accordingly to stay relevant in the marketplace. Time and money are not lost when sales figures start to drop with an immediate rectification on current marketing plans.

Positive and strong customer relationships are established via mobile social media marketing as companies listen to customer feedback to take appropriate actions. This also drives more prospects to the business as the company is perceived to be ‘people oriented.’

Mobile social media marketing allows micro-blogging and immediate Facebook postings with quality content that boost web presence for the brand. This keeps the brand in consumers’ minds to make purchase decisions that favor the business instead of competitors when business updates are executed directly to the customers’ mobile phone. Immediate online purchases can also be executed by customers via their mobile phones upon receiving attractive business offers without having to wait for the next business day or availability of a computer. Real time profits can be enjoyed via mobile social media marketing.

Originally posted 2014-08-24 16:27:00.

How Businesses can use LinkedIn

Business LinkedIn Twitter and Facebook

LinkedIn, Twitter and Facebook are the ‘three kings’ in social marketing today. Without a doubt these three are the more popular go to spots for most marketers, or business owners to spread the news about their business.

How Business Can Use LinkedInLinkedIn is often and mostly associated with business purposes. Unlike Facebook where a majority of the people goes to play games and keep them updated with their friends, is mainly focused on businesses and networking. Twitter is usually used to broadcast mini messages to your followers and so more and more businesses are looking into using twitter as well to grow their business.

Below are a few great ideas on how both online and offline business owners can use these three popular platforms to grow their business.

Great But Let’s begin with twitter.

To use twitter to its full potential, it is advisable to build your followers to a sizable amount first. However, building a huge following with twitter (although the tasks are not too hard) may take up a lot of time. Which is why one should always try to outsource this to those the professionals if you do not want to waste time building the followers yourself.

Twitter can be used to build your brand. Whenever you tweet about something that is relevant to your business, you project yourself as an expert in your field. Using twitter you can make your opinions heard, and you can use it to start conversations.

Another great reason to use twitter is so that you can use it to broadcast  notifications about any timely information about your products. It could be a product update, it could be a new product launch, and it could be a Christmas gift. Twitter will be very useful when it comes to sending notifications to your audience.

Last but not least, marketers have been using twitter to drive a somewhat targeted traffic to their own site. When you build these followers, you are actually, in many ways… building a list. This list will later on turn into your traffic to your websites. In fact, many expert marketers think that twitter traffic is very responsive and when used with the correct methods, you will find that this twitter traffic can be very profitable.

Next we should look at Facebook.

We all know what the main purpose of Facebook is and that is for socializing. People usually log on to Facebook to play games, and to meet new people, and to connect with old acquaintances. However, because the traffic on Facebook is so huge, marketers have now turned their attention to utilize Facebook as a tool to improve their business. This is no surprise considering that Facebook will most likely have potential prospects that you are looking for.

Using Facebook to build your online presence means that you can actually reach people around the globe. Your Facebook fan page is connected not just to your local fans but to those around the entire globe as well. This is a great thing for most businesses because doing this prior to Facebook is rather hard and costly.

When you have a Facebook page, all you need to do is to build the initial following to your page and later on your fans will continue to grow virally with each post that you do on the page. The best way to go about doing this is to use the Facebook’s ad at first and post regularly later on, when you have a sizable amount of fans in your page.

Another great way to advertise for more prospects is to take advantage of the targeting systems in their Facebook Social Ads. The targeting system has the capability of laser targeting the traffic that you want for your offers and thus increasing the chance of conversions, which ultimately means more money for you.
Finally, we get to take a look at .

is very business oriented. This is always good news for us business owners and marketers alike. One of the most immediate benefits for using is that since they are a business focused platform, the tools that they provide is very helpful to business owners.

You can use ‘s integrated tool to get answers from your contracts. For example, you can treat it as a survey, or you could use it to find out more about what your target market wants by asking the right questions.

Another good benefit of Linked in is that you can list your business in their built in directory. This makes it easy for people to locate your business online. Your friends and peers can quickly find you and learn more about your company if they do a search for you on . When it comes to building your business, you will want people to be able to find more about you as easily as possible.

Perhaps one of the best ways to use is to use their answers to answer questions that might arise. This can easily show people your expertise and brand yourself as someone who actually knows what you are talking about in your industry. This is a perfect method to network with others while subtly showing others that they can trust you because are knowledgeable in your field.

When it comes to all these platforms, there are always pros and cons to them. The most natural thing you can do is for your business is to try and utilize all three of these social sites to improve your business. It does take time to get noticed but once your business takes off in any of these social sites, you will see your profit chart soar, which is what most businesses want to see in their own charts.

How Businesses can use , Twitter and Facebook Practically for growth.

How Businesses can use LinkedIn

How Businesses can use LinkedIn

LinkedIn hits 200-mln user mark – Indian Express, on Thu, 10 Jan 2013 – Business-oriented social network LinkedIn has 200 million users, with nearly two new members signing up every second, a report has said. The firm had reported in its last earnings call on Nov. 1 that it topped 187 million members and had been growing

Originally posted 2013-01-13 05:14:36.