How to Get More Subscribers to your eMail List!

eMail List building seems to be the core of internet marketing these days. Everywhere you go, people will tell you just how much of an impact a list can do for your business. And this saying is actually an understatement. Perhaps the biggest discovery to modern marketing is the use of an email list to market a product. However, email List marketing in itself is not an easy task. The biggest problem one will have to face when building a list is definitely going to be how can you get more subscribers into your list?

While many will answer this question by saying how much you need to get the right traffic to your landing page that gives away an incentive or gift in exchange for an email list, one must actually look deeper into the fundamentals of list building. And to do that you must learn to think like a potential subscriber. Only when you can understand how a typical subscriber think and full understanding the entire thought process that a potential subscriber has to face before actually deciding to join your email list… will you be able to tweak your campaign for a great improvement.

Less is more.

The first thing that you need to understand when it comes to a landing page is that less is more these days. In the olden days, marketers will try to cram a lot of information into their landing page. You will see countless bullet points and benefits being listed out on a landing page. Not only that you might even see some marketers asking for a lot of information from the visitor in order to get subscribed. It is not surprising to see some old school landing page that has a video and a lot of text on it which almost make it seem like a mini sales letter.

All of that has to change because people are very busy these days and they do not have the time to go through all your materials just to get a freebie. What you need to do is to just place a powerful headline, a call to action, your most important benefit and then a quick opt-in form. The shorter and more precise your landing page is, the more people will start noticing you. Imagine landing on a page that is full of information. Not only is it very overwhelming, it can also frustrate some of your visitors and thus causing them to leave your landing page as soon as they land on it.

However, if your visitor lands on a simple landing page with a nice picture of you or your product and a quick promise to give it to them free, they will not be intimidated and instead if indeed they are interested in your incentive, they will actually give you their contact information in exchange for your gift.

Landing Pages and gifts.

Now when it comes to your landing page, we now know that we should always try to keep things simple. There are however some elements that you will absolutely need to have on your landing page. One of it is the ‘we hate spam as much as you do’ disclaimer and a little logo of the can-spam act should be placed near your opt-in form. Note that this is the industry standard to help the public battle spam and also it will help reduce the fear of getting spammed if they were to join your mailing list.

By telling your subscribers before they actually join and ensure that you will not spam them, you will see a significant increase to your opt-in rate. The next thing you want to do in order to improve your opt-in rate is that you need to make sure that your incentive or gift that you’ve prepared really matter to your target market. A lame or junk product will never get you the kind of response that you hope for. Instead make sure you are giving away gold. You’ll be surprised at just how much more response you will get with the same amount of traffic.

For example, if you are in the fishing niche, you can’t expect a good response if you are giving away an ebook that says ‘A-Z types of fish’. Instead show them your skills in fishing and send them a gift that says ‘How to fish like a pro in 7 days’. Now that is by no means a very strong title yet… but you should get the point.

The more the merrier

One of the psychological tactic you can use to improve your opt-in rate and get more subscribers is to actually get them to think that other people are doing the same thing. Hence you can use a headline that says ‘Thousands of others have downloaded this…’ or use a social button that shows all the likes from people who already downloaded your gift.

Another way to get people to see just how many other people are getting this gift from you is to actually use a download counter to show how many people before them have downloaded your gift. What this do psychologically is to show your subscribers that they are not making a mistake to join your mailing list because other people are doing the same thing as well. Humans hate to be left out so they will try their best to do what others are doing especially if they do not have the time to do all the research for themselves.

Facing objections early.

Lastly but not least, you should always try to think in the shoes of your subscribers. What could be the possible objections that they will be facing when they are on your landing page? List them all out and then address them in a point form on your landing page. But be sure to keep it short because you do not want to place too much stuff on your landing page anyway. If you can clear all their doubts in their mind you should then see a huge surge in your subscribers list very soon.

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Originally posted 2013-07-15 05:12:53.

Autoresponder strategies for your business

Autoresponder strategies for your business

If Sir Albert Einstein is one of the most celebrated people that invented many great things that help us improve us our lives, then the person who invented our modern autoresponder should be one of the most celebrated people in the history of autoresponder strategies in marketing in itself.

Autoresponder strategies for your business

In fact, auto-responders is one of the must have tool for any internet marketer’s life, and it is also one of the most effective tools that can earn people millions of dollars each year. Every year, internet marketers make hundreds of millions of dollars just by taking advantage of the permission based marketing model and the use of autoresponder strategies. This industry is booming because of the use of autoresponder strategies and it has enables people to live the life of their wildest dreams.

Here are some of the best autoresponder strategies that can be used for your business.

1) You can use an autoresponder to turn your website visitors into a subscriber of your website.

Using an autoresponder to turn your website visitors into subscribers has been widely used by internet marketers. In fact, since it is so effective we are seeing more and more offline businesses adapting to use this strategy as well where they get the information of their clients or visitors and input it into their autoresponder this way, they can effectively notify their clients or visitors whenever they have a new product offer are available.

2) Building a relationship and understanding with your subscribers

When you have a list of subscribers whom you build, you can actually take this opportunity to build a relationship with your list. Doing this will increase the trust level of your subscribers on you, and they will listen to everything you say.

This tactic here alone is responsible for millions earn using email autoresponder strategies marketing each year where the list owner will build a solid relationship with their subscribers and when the time comes they will send them an irresistible offer. It is said that sending an offer to a responsive list (good relationship) converts much higher than cold traffic or a list that does not have a good relationship with its owner.

3) Market to your subscribers over and over again

When you use an autoresponder strategies to build a list, one great benefit is that you can market the same thing over and over to the list that you build. You can even choose to market different product but relevant to your niche none the less. Doing this increases the conversion rate because your list gets exposed to your offer more often and the more you explain about how you can help their problems with your product the more people will start buying it. It is said that it usually takes up to 7 times for a person to be exposed to a said produce before he decides to take action.

Hence using an autoresponder can easily achieve such results without having to pay for any extra cost.

4) Saves a lot of time following up with customers flawlessly.

In the early days of marketing where an autoresponder is non-existent, having 50 customers and trying to follow up with them can be a huge pain. In fact, if you try to follow up with them just 1 or two times after their first purchase or the first meeting, it would take up a lot of time. However, with the help of autoresponder these days, you can automatically follow up with any amount of subscribers be it in the thousands or more. All you have to do is to set it up one time, and you will never have to worry about it ever again.

5) No extra cost for lead generation and no need to hire extra people to do all the hard work.

Without an autoresponder every time you get a lead you will lose it immediately after the first purchase. And then you will go out and get more traffic and hopefully get more leads that way. This means you lose the lead forever, and this cycle will continue.
However, with the help of an autoresponder, you can easily keep the lead that you acquired and thus your lead will grow exponentially. And the best part is you do not need to spend money on acquiring the same lead nor should you need to hire any extra work person to follow up on the lead and such. Your autoresponder will have everything done automatically for you with just a quick setup.

6) Monitor and track your results with ease.

Using an autoresponder takes your marketing to another level because you can track and monitor your leads behavior. You can see how often they respond to your email messages. You can learn what kind of offer they respond to, and you can even see just how many people open up your email and click your links. Such precious data can never be acquired without the help of an autoresponder.

Having such data means you can change your business for the better and watch your conversion rate grow. You can understand your leads better just by seeing what kind of email or offer they respond to. You can even see their demographics such as their gender and country of origin. An autoresponder tracks all of that without you having to do any extra coding. It’s just too convenient to ignore the fact that you need to track your leads.

7) All the emails you send out equals to free branding.

Besides all the above, with each email that you send out, you are branding yourself as an expert. You show them how knowledgeable you are in your field by sharing wonderful and useful content. They will love you for sharing and they will support you whenever you have a product offer.

With that said, it is without a doubt that investing on an autoresponder is a must these days if you wish to succeed in internet marketing or anything to do with acquiring leads. In fact, many experts swear that their business depends heavily on their autoresponder and if anything happens to their autoresponders server they will be very worried indeed.

Autoresponder strategies for your business

Autoresponder strategies for your business

modern autoresponder should be one of the most celebrated mst have tools in the history of marketing itself)

How to Build an Online Business From Scratch – PC Adviser, on Mon, 29 Oct 2012 – The third way is to build a website that sells only one product or service up front. This article looks at this third option in the context of an Internet marketing business site that uses features such as squeeze pages, sales pages, autoresponders and

3 Email Auto Responders to Break Email Addiction – GovExec.com, on Mon, 12 Nov 2012 – But to get the ball rolling, I wanted to share a few effective email auto responders that can help you break the vicious cycle of treating your email message indicator like a fire alarm. Once you set the expectation that you will not immediately

Autoresponder Madness Bonus – Supplemental Training for Andre Chaperon’s … – Melodika.net (press release), on Sat, 24 Nov 2012 – “Autoresponder Madness was created for people that understand how crucial email marketing is to their business. Often it’s the separating factor between make and break, whether it’s online or offline. Leads and customers are the bread and butter of any

 

Originally posted 2012-11-30 03:38:01.