3 Tips to Better Banner Ads.

3 Tips to Better Banner Ads

Banner ads have been with the internet since the very beginning of internet monetization. Yes, it is as old as we remember it, and it is still one of the main ways to generate traffic online until today. If you’ve been troubled by the lack of traffic to your website, then you should definitely try out banner ads. They still work especially if you are doing it right.

Banner ads are mainly sold with the CPM price model. CPM stands for Cost per impression, which basically means you pay for every time the ad is served to a customer. At first glance, this sounds a little bit expensive, but in fact it isn’t. With the CPM model, each impression is at a very low cost. However, can get you a lot of impressions very fast especially if your ad is served on high traffic sites.

However, if you are adept with your ad design and get a high CTR rate for your ads, you can get an overall of a very low cost per click for your ad. Here are some tips to help you with your banner ad’s campaigns.

Always buy banner ads on high traffic sites.

Here’s the difference from a high traffic site and a low traffic site. The high traffic site probably is a site that is more liked by its visitors and has a lot of return visitors. This means the quality of the traffic there is higher and people who go to the higher traffic site has some sort of respect and trust level for that site contrary to the low traffic site. Hence on a high traffic site you are getting traffic that has a higher trust for you.

Furthermore, by putting your ad on a higher traffic site, you get a lot more exposure to your offer. And it will also save you a lot of time as well. Think about it this way if you put your banner on one high traffic site that gets you 1000 clicks a day, you will need to do the same thing to get the same amount of clicks for 100 times if you put it on a low traffic site that gets you only 10 clicks a day. It will save you a lot of time. Imagine how much less work there is if you are constantly monitoring and tracking the ads on only 1 site as opposed to ads that are displayed on multiple sites.

Of course, the ads on a high traffic site are usually more expensive but you should know that the time saved and the quality and quantity of the traffic that you will get is much more worth it in the long run. Just make sure your offer is a converting offer and you will profit from your campaigns every time.

Not the usual boring ad.

Banner ads

To succeed with banner ads is actually a work of art. Your banner needs to be able to attract the attention of the site visitors and then get them interested or curious with what you have to offer them. And last but not least your banner ad must have the power to get the visitors to click on your ad and ultimately leads to a sale. That is how a successful banner ad should be.

Thus this is again based on the age old AIDA formula that is used by copywriters when writing up on a sales material. AIDA Stands for Attention, Interest, Desire, Action and you need to understand that a normal site visitor follow this pattern closely when exposed to your ad. Should they be stopped at any part of the AIDA process then you will lose a click. Hence you should always make sure that your ad is designed with the AIDA formula in mind.

One quick way to attract attention is to make sure your banner stands out from the website that you are going to place on. Remember there is no such thing as a ‘one size fits all’ kind of banner creative. You need to split test your banners and you need to try both the ugly banners and the beautiful banners as well. In fact, it is said that many ugly banners like those normal blue text white background types out performs those banners that looks absolutely stunning.

Always test and always watch other banner ads and study them. If you see a banner ad that worked, then find out why and learn from it. Note that you will need to rotate your banners often because your visitors might suffer from banner blindness (a phenomenon and rotating or switching to a new ad can help improve the click through rate once again.
Understand who your target markets are and what are they attracted to will definitely help. For example, men are attracted by beautiful women and hence if you know the demographics of your target market, then you must absolutely take advantage of this and make sure that your ads are designed accordingly.

Place your URL on the banner.

Whenever possible is it smart to include your landing page URL on the banner itself. This is so that should anything happen to the redirecting process of your links; the users can still reach your site from the URL that is displayed on your banner. In fact, you will be surprised at how much more visitors you get just by adding the URL.

Another thing is that some people tend to avoid clicking on banners, and it is due to the fact that they hate banners. Even when they are absolutely certain that your ad is what they have been looking for they will be very careful not to click on your ad as if they are traumatized by it. Hence with the URL displayed on the ad, they would use the URL and go to the landing page directly instead on clicking on your ad. This has been proven to work very well and as a banner advertiser you should take a deeper look into this.
You will be surprised at the amount of people that actually uses your displayed URL instead of clicking on the ad itself.

BestBusinessMakingMoney.com Banner Ads

3 tips to better banner ads.

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Originally posted 2012-11-26 22:07:28.

The Relationship Between Google+ And Small Businesses!

Target Market

Google was the center of attention of the internet for many years and it has gone by unchallenged until the rise of Facebook started. Although the influence of Facebook and its role on the internet has grown significantly in recent years, Google isn’t something that can be replaced. In fact, Google’s role as a search engine still remains to be the untouchable. However the threat that Facebook target market poses to Google is there and Google recognizes this. This is why Google has decided to fight back with Google+.

The Relationship Between Google+ And Small Businesses!Google+ is a made to compete with Facebook and it is slowly gaining its popularity. Although its growth isn’t as strong as the growth that we’ve seen repeatedly on Facebook, Google+ is slowly but surely increasing its influence on the social media world. Most importantly what this all means is that Google+ in itself can be a good traffic source for your business. Hence in order to understand the relationship between Google+ and small business we must look into the benefits of why any serious online entrepreneurs should take up a certain amount of interests on Google+.

Get good integration with other Google services.

The first advantage that you will get from Google+ if you compare it to Facebook is that you will get a good integration with other Google Services with your Google+ account. This means you can link all your accounts together and use a lot of the features that Google has provided in all their services. This could prove to be very beneficial to you and your business in the long run especially if you use a lot of Google’s services such as Google Adwords, Google Analytics, Google Trends, and Google’s External keyword tool, Google Adsense or even SEO.

What this ultimately means to you is that you can get all the great tools as an internet marketer and most of this service can be integrated with each other as the compatibility of the services are very high. More importantly, future updates of the Google’s services could mean a lot to your business.

Using Google+ may help your site rankings.

If you are using Google+ to promote or back link to your sites that you wish to rank high, it could actually help your site rankings. While there is no official proof of this bias, we all know just how much ‘Blogger’ (owned by Google) gets a lot of high ranking blogs on the search engine rankings and it will only make sense that Google should rank their own Google+ pages higher than its competitors.

Therefore if you are into SEO of if you are trying to rank any of your site high on the search engines especially Google, you should give Google+ an honest try. Who knows that this could be a move that you’ll never forget.

Everyone can see your Google+ profile (including non-members)

On Facebook, one of weakness in the eye of a marketer is that not everyone is able to see your profile online due to privacy reasons. Google+ has taken a different approach. Google+ is actually helping marketers in the sense of allowing the general public to see all the profiles even if you are not a member of Google+. As a marketer this is a wonderful research tool although we can’t say the same about privacy issues.

However, most Google+ users are notified about this transparency and they have a choice to see if they wish to create an account or not. Hence, this means, you can do your market research all day long with the profiles within Google+ and it will be completely legal.

Make sure that your target market is there in Google+.

Using Google+ would mean that you will have to take extreme care in your marketing moves. One of the reasons is that because Google+ is a lot newer than Facebook, the amount of traffic is definitely much lower than Facebook. Hence you will need to find out if your target market exists within Google+ or not. The good news is, this can be easily remedied with some clever market research within Google+.

And if your target market exists within the Google+ social network, then you are in luck. You can quickly use multiple ways (free or paid) to actually reach these potential customers. Marketing to the people within Google+ will be quite similar to the audience within Facebook. One will need a tactic to reach your target market, take them away from the distractions of the social network and market to them separately outside of Google+. The best way to do this is to use the traffic from Google+ and then build a list from that traffic.

Once your target market list is built, you will essentially have a list that is targeted and that is when your marketing strategies will come handy. Learn to build a good relationship within the list and you will reap the benefits of having a list. Essentially, as a marketer you will be using the Google+ social network as a way to engage your target market, listen to what they have to say, nurture your brand awareness within the network and finally market to the traffic the smart way.

Target Market

Originally posted 2013-11-18 07:43:59.

How to write killer headlines that works.

A Good Headline

It’s no secret that to get your stuff to sell online, you need to have a strong headline on your sales message. It is said that you can have a bad copy and still sell if you have a good headline on your sales message but if you have a bad headline but a great sales copy then you are going to have a hard time to get any sales at all. The reason here is simple, you have got to get people’s attention first before anything else takes place in order for you to actually move them gradually to the buy button.

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Originally posted 2013-04-26 05:52:25.

Selling To The Right People.

Target Market Selling To The Right People.

Almost every day gurus send out email messages or email promotions about the importance of traffic. In marketing especially internet marketing, your traffic is your lifeline and without sufficient traffic to your offers you are going to have a hard time trying to get sales. The fundamental equation to acquire a sale is to have an offer that converts and pair it up with traffic. But not just any traffic… mind you, but targeted traffic.

So what is targeted traffic? Why is it important to sell the right traffic and how can you find out who are your target market? These questions are very important, and you must be able to answer all of these questions if you want to become an advanced marketer for makes a lot of money and sales.

Target Market Selling To The Right People.Why sell to the right people?

Selling to the right people is very important. Allow me to give you a quick simple test here. If you are selling bags, who do you target? Will you try to sell to a person who has just bought a bag or a person who has never bought a bag before?

Some would argue that you must try to sell to the person who has never bought a bag before, doesn’t have one, and he might want one. This is only true in some cases. Here’s the fact, not very one need a bag and the reason why he has never bought one could be because he never needed or wanted one.

I know I am not a bag buyer, and I never even glanced at the ‘bag’ section whenever I go to the mall. So in actual fact if you are trying to sell to me, it’s going to take a lot of effort, marketing, and convincing that I would need a bag. And the worst part of this all is that at the end of the day, I might still not want to buy your bag.

People do not just buy stuff because you are selling it well. People actually have to think that it is something they want, and something worth paying for before they actually take action. And the fact that everyone has too much in their lives these days and more and more people are screaming for more ‘space’ in their house means that they can’t just go out and buy anything they want or stuff that are marketed to them even if they have the money.

So the correct answer would be bag buyers then? Not necessary. Some bag buyers will only buy 1 or 2 bags in their lifetime and use it for as long as they could. Hence the correct answer would be to sell to ‘avid’ bag buyers. If they seem to have a lot of bags, passionate about it, talks about it all the time, then these people are the perfect target for if you are selling bags because they will keep on buying bags with no sign of slowing down.

Who are the right people?

So now you know why we need to find the right kind of people before trying to sell them stuff. The reason is simply because they are easy to convert, and they are going to keep buying stuff from you as long as you give them the satisfaction that they are looking for. This could be in terms of a quality product or a quality service.

However, it when it comes to marketing to the masses such as internet marketing, the bulk traffic that you get usually tells you very little about them. Hence marketers have developed a set of techniques where they target people in terms of demographics.
When we speak of demographics, we speak of age, sex, location, interests and stuff like that. Knowing these demographics are key to finding your target market.

Obviously, if you are selling female handbags, your target market would be female and if your bag price might tell you that you need to target women at the working age. If you are selling children’s school bag, then the age you would like to target would be little school kids or if it’s on the internet where the adults would be doing the shopping, you would like to target parents at the age where most people have kids.

Knowing the demographics and laser targeting your offers makes it easy for you to sell your offers because you are able to weed out the majority of the people who are not even slightly interested in your offers.
The study of demographics can go much deeper, for example, some bag designs are older fashioned, and you should know your target would be the elderlies and if your bag design is more colorful and trendy then your target market would be teenagers.
How to find these people?

There are websites out there like quantcast.com that actually collects data on websites visitors and demographics. Using these sites, you can easily find websites that have your target market and you can then contact the website owner and place and advertisements there. You could also go to forums where people are actively talking about your product’s niche and market your offers there using subtle marketing strategies. You must remember that with the help of demographics, you are no longer bounded by the niche.

This is very important because now if you are selling women handbags, and you know your demographics, you could actually go to other niches such as the cooking niche where the crowd is full of people that you would like to target. This will certainly broaden your horizon in terms of getting a new source of traffic for your offers.

Another great place to advertise using demographic targeting systems would be Facebook. It’s targeting system is entirely based on demographics, which makes it easier to reach out to the people who are potentially looking to buy your product. Last but not least, the search engines be it via the natural search results or PPC ads, will almost guarantee you the best of targeted traffic as long as you use the right keywords for your product.

Selling To The Right People Target Market

Target Market Selling To The Right People.Predictions from market experts for 2013 – Kansas City Star, on Mon, 31 Dec 2012 – The AP asked leading market analysts and investment managers where they see the Standard & Poor’s 500 index winding up by the end of 2013 and why. The S&P 500 closed out 2012 at Year-end target for the S&P 500 index: 1,615. Reasoning: Modest

Outbound Lead Generation Team Sizing: Market Coverage – Business Insider, on Mon, 31 Dec 2012 – Before you launch an outbound lead generation team, you should identify your target market segment and have an understanding of the target buyer profiles within that target market segment. If you haven’t done this already, the OpenView Labs customer

 

Originally posted 2013-01-02 08:46:09.

How to connect effectively with your audience?

Connect With Your Audience

In internet marketing, one of the very few ways to connect with your audience is to utilize your website’s design to communicate effectively. Being able to connect with your site visitors is very important because it builds trust, and it helps build you a good reputation as well.

When you have visitors who put their trust on you, you will find it to be a very important trait to help sell affiliate offers because each time you recommend something to them, they will buy into your words and give it a try. Be sure to promote only the best products because as hard as it is to build trusts, you can lose trust in just a second. A small mistake of recommending a lesser product can destroy your hardly earned trust.

How to connect effectively with your audience?Of course, there are other ways to connect with your audience besides a good web design, such as personal emails, or phone calls, but these tactics are reserved for the most target visitors only due to the fact that it can be quite costly and not to mention it could be quite time consuming to apply these tactics to improve connection with your web visitors.

Imagine landing on a kid’s website but the color themes are very dark and eerie. Or a simple hospital or medical website that seems to have a design that shows unprofessional conduct. When this happens, your trust level on the website and the site owner automatically drops to none. This is very bad, and it could happen to any site owners if you do not know what you are doing.

Here are some ways to help you produce a good web design that ultimately connect with your audience effectively.

Knowing your audiences

The first thing that you should always do before you start designing your website is to know your audiences. By learning about connect with your audience who you are trying to market to or who are interested in your website contents and offers often leads to a clear understanding of what to do next.

Hence, in this case, demographics will play a huge role in helping you grasp who your audiences are and what you should include in your website in order for your website to connect with your audience.

Always find out who are your target markets connect with your audience. Who are they in real life? What are their age groups? Are the majority male or female? These demographics can tell you a lot about your potential customers, and you need to make use of this information to help you design the design of your website.

Another great way to understand your audience is to visit forums in your niche and try to learn about their culture. What are the questions that get discussed all the time? What are these groups of people concerned of? You will find all these answers to be very helpful in helping you connect with them, and you might even learn a thing or two about your target market which you never knew before this.

Layout

The layout of your web design depends heavily on their maturity. If your visitors are mostly kids, you will find that a website that has a simple design where there are fewer words and more pictures or videos to connect with them more.
If your website is targeted toward people with a higher age group, you will find that most of these people are looking for more information, and thus your content should have a mix of written text, pictures and videos to help educate them on whatever they might want to know.

Font

Again when it comes to font, you will need to consider the demographics of your customers. Go around to other websites in your niche and find out what kind of font are usually used. Are they goofy looking fonts, fun themed or are they more mature themed?
Use a font that will connect with your target audience, and they will get a sense that you are one of them, and you understand them and thus building a connection with your audience automatically.

The most important thing you need to remember when you choose the right font for your design is to remember that you need to be absolutely sure that you are using the right font. Do not use a font that will turn off your audience.

One way to be sure if you are using the right fonts is to test multiple fonts that you have chosen out beforehand. Make sure to monitor closely on the traffic and stay rate of your visitors. This way, you will be able to find out, which is the best font to use on your website.

First impression

Making a first impression is very important. This is so that your visitors will always remember you with a positive emotion every time. I was walking in a park the other day, and I saw a familiar face. I could not make out who it was at first, but I can feel an urge to turn around and walk away from that person. It was instinctive. It was much later that I found out it was a very unpleasant ‘waiter’ which I encountered in a coffee shop a long time ago.

This shows just how important a first impression is. If you are to project a negative experience to your site visitors, they will always remember you as ‘unpleasant’ or negative. Therefore your need to make sure that your webpage that gets landed on the most by first-time visitors need to put up a good show every single time so a deep and loving impression is burned into their mind. If this is done right you will always get a lot of return visitors, and people will spread the good news about your website naturally without you having to do much to encourage them.

Ready for on the go…

In these modern days, more and more people are accessing the internet via their mobile devices. This means you need to prepare your website so that it is mobile compatible. This way, you can always be sure to be able to connect with your audience who are using smart phones to access your website as well. It pays to be prepared all the time, and your visitors will also know that you actually care for them, which is what every website owner should be setting their goals for.

Connect With Your Audience

How to connect effectively with your audience?

Originally posted 2012-12-26 08:27:11.