How to promote your online business offline

Too many people, making money online is an escape or a way out from the rat race and the offline world. In truth, an online business is just another business. As a business person, one will have to continue to think of more ways to get leads for your business. The more leads you can get for your business, the more your business will grow. However, too many online entrepreneurs are online is thinking in one direction and this single directional thought the only point only towards the online direction. Little did they know that many great online marketers have made a significant impact to grow their business by promoting and advertising their business using offline methods instead.

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Originally posted 2013-06-11 05:20:39.

Beware Branding That Makes People Hate You.

Branding Loyaltepays Publishing Marketing

Branding is one of the oldest forms of marketing known to mankind. With branding you can build trust and with trust your sales graph will soar. The problem with branding traditionally is that you need to put up your names and advertisement everyone people go to get a strong brand awareness and thus this makes it hard for small business to pursue the branding efforts in their business because of the sheer cost. The cost to brand a product is never cheap (Not Until You Landed On This Page lol) and so small business owners have turned their heads and attention towards branding via the online channels.

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Originally posted 2013-04-18 05:12:42.

3 Tips to Better Banner Ads.

3 Tips to Better Banner Ads

Banner ads have been with the internet since the very beginning of internet monetization. Yes, it is as old as we remember it, and it is still one of the main ways to generate traffic online until today. If you’ve been troubled by the lack of traffic to your website, then you should definitely try out banner ads. They still work especially if you are doing it right.

Banner ads are mainly sold with the CPM price model. CPM stands for Cost per impression, which basically means you pay for every time the ad is served to a customer. At first glance, this sounds a little bit expensive, but in fact it isn’t. With the CPM model, each impression is at a very low cost. However, can get you a lot of impressions very fast especially if your ad is served on high traffic sites.

However, if you are adept with your ad design and get a high CTR rate for your ads, you can get an overall of a very low cost per click for your ad. Here are some tips to help you with your banner ad’s campaigns.

Always buy banner ads on high traffic sites.

Here’s the difference from a high traffic site and a low traffic site. The high traffic site probably is a site that is more liked by its visitors and has a lot of return visitors. This means the quality of the traffic there is higher and people who go to the higher traffic site has some sort of respect and trust level for that site contrary to the low traffic site. Hence on a high traffic site you are getting traffic that has a higher trust for you.

Furthermore, by putting your ad on a higher traffic site, you get a lot more exposure to your offer. And it will also save you a lot of time as well. Think about it this way if you put your banner on one high traffic site that gets you 1000 clicks a day, you will need to do the same thing to get the same amount of clicks for 100 times if you put it on a low traffic site that gets you only 10 clicks a day. It will save you a lot of time. Imagine how much less work there is if you are constantly monitoring and tracking the ads on only 1 site as opposed to ads that are displayed on multiple sites.

Of course, the ads on a high traffic site are usually more expensive but you should know that the time saved and the quality and quantity of the traffic that you will get is much more worth it in the long run. Just make sure your offer is a converting offer and you will profit from your campaigns every time.

Not the usual boring ad.

Banner ads

To succeed with banner ads is actually a work of art. Your banner needs to be able to attract the attention of the site visitors and then get them interested or curious with what you have to offer them. And last but not least your banner ad must have the power to get the visitors to click on your ad and ultimately leads to a sale. That is how a successful banner ad should be.

Thus this is again based on the age old AIDA formula that is used by copywriters when writing up on a sales material. AIDA Stands for Attention, Interest, Desire, Action and you need to understand that a normal site visitor follow this pattern closely when exposed to your ad. Should they be stopped at any part of the AIDA process then you will lose a click. Hence you should always make sure that your ad is designed with the AIDA formula in mind.

One quick way to attract attention is to make sure your banner stands out from the website that you are going to place on. Remember there is no such thing as a ‘one size fits all’ kind of banner creative. You need to split test your banners and you need to try both the ugly banners and the beautiful banners as well. In fact, it is said that many ugly banners like those normal blue text white background types out performs those banners that looks absolutely stunning.

Always test and always watch other banner ads and study them. If you see a banner ad that worked, then find out why and learn from it. Note that you will need to rotate your banners often because your visitors might suffer from banner blindness (a phenomenon and rotating or switching to a new ad can help improve the click through rate once again.
Understand who your target markets are and what are they attracted to will definitely help. For example, men are attracted by beautiful women and hence if you know the demographics of your target market, then you must absolutely take advantage of this and make sure that your ads are designed accordingly.

Place your URL on the banner.

Whenever possible is it smart to include your landing page URL on the banner itself. This is so that should anything happen to the redirecting process of your links; the users can still reach your site from the URL that is displayed on your banner. In fact, you will be surprised at how much more visitors you get just by adding the URL.

Another thing is that some people tend to avoid clicking on banners, and it is due to the fact that they hate banners. Even when they are absolutely certain that your ad is what they have been looking for they will be very careful not to click on your ad as if they are traumatized by it. Hence with the URL displayed on the ad, they would use the URL and go to the landing page directly instead on clicking on your ad. This has been proven to work very well and as a banner advertiser you should take a deeper look into this.
You will be surprised at the amount of people that actually uses your displayed URL instead of clicking on the ad itself.

BestBusinessMakingMoney.com Banner Ads

3 tips to better banner ads.

Originally posted 2012-11-26 22:07:28.

The Relationship Between Google+ And Small Businesses!

Target Market

Google was the center of attention of the internet for many years and it has gone by unchallenged until the rise of Facebook started. Although the influence of Facebook and its role on the internet has grown significantly in recent years, Google isn’t something that can be replaced. In fact, Google’s role as a search engine still remains to be the untouchable. However the threat that Facebook target market poses to Google is there and Google recognizes this. This is why Google has decided to fight back with Google+.

The Relationship Between Google+ And Small Businesses!Google+ is a made to compete with Facebook and it is slowly gaining its popularity. Although its growth isn’t as strong as the growth that we’ve seen repeatedly on Facebook, Google+ is slowly but surely increasing its influence on the social media world. Most importantly what this all means is that Google+ in itself can be a good traffic source for your business. Hence in order to understand the relationship between Google+ and small business we must look into the benefits of why any serious online entrepreneurs should take up a certain amount of interests on Google+.

Get good integration with other Google services.

The first advantage that you will get from Google+ if you compare it to Facebook is that you will get a good integration with other Google Services with your Google+ account. This means you can link all your accounts together and use a lot of the features that Google has provided in all their services. This could prove to be very beneficial to you and your business in the long run especially if you use a lot of Google’s services such as Google Adwords, Google Analytics, Google Trends, and Google’s External keyword tool, Google Adsense or even SEO.

What this ultimately means to you is that you can get all the great tools as an internet marketer and most of this service can be integrated with each other as the compatibility of the services are very high. More importantly, future updates of the Google’s services could mean a lot to your business.

Using Google+ may help your site rankings.

If you are using Google+ to promote or back link to your sites that you wish to rank high, it could actually help your site rankings. While there is no official proof of this bias, we all know just how much ‘Blogger’ (owned by Google) gets a lot of high ranking blogs on the search engine rankings and it will only make sense that Google should rank their own Google+ pages higher than its competitors.

Therefore if you are into SEO of if you are trying to rank any of your site high on the search engines especially Google, you should give Google+ an honest try. Who knows that this could be a move that you’ll never forget.

Everyone can see your Google+ profile (including non-members)

On Facebook, one of weakness in the eye of a marketer is that not everyone is able to see your profile online due to privacy reasons. Google+ has taken a different approach. Google+ is actually helping marketers in the sense of allowing the general public to see all the profiles even if you are not a member of Google+. As a marketer this is a wonderful research tool although we can’t say the same about privacy issues.

However, most Google+ users are notified about this transparency and they have a choice to see if they wish to create an account or not. Hence, this means, you can do your market research all day long with the profiles within Google+ and it will be completely legal.

Make sure that your target market is there in Google+.

Using Google+ would mean that you will have to take extreme care in your marketing moves. One of the reasons is that because Google+ is a lot newer than Facebook, the amount of traffic is definitely much lower than Facebook. Hence you will need to find out if your target market exists within Google+ or not. The good news is, this can be easily remedied with some clever market research within Google+.

And if your target market exists within the Google+ social network, then you are in luck. You can quickly use multiple ways (free or paid) to actually reach these potential customers. Marketing to the people within Google+ will be quite similar to the audience within Facebook. One will need a tactic to reach your target market, take them away from the distractions of the social network and market to them separately outside of Google+. The best way to do this is to use the traffic from Google+ and then build a list from that traffic.

Once your target market list is built, you will essentially have a list that is targeted and that is when your marketing strategies will come handy. Learn to build a good relationship within the list and you will reap the benefits of having a list. Essentially, as a marketer you will be using the Google+ social network as a way to engage your target market, listen to what they have to say, nurture your brand awareness within the network and finally market to the traffic the smart way.

Target Market

Originally posted 2013-11-18 07:43:59.

How to write killer headlines that works.

A Good Headline

It’s no secret that to get your stuff to sell online, you need to have a strong headline on your sales message. It is said that you can have a bad copy and still sell if you have a good headline on your sales message but if you have a bad headline but a great sales copy then you are going to have a hard time to get any sales at all. The reason here is simple, you have got to get people’s attention first before anything else takes place in order for you to actually move them gradually to the buy button.

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Originally posted 2013-04-26 05:52:25.