Low Cost Tactics To Promote Your Online Business

Promote Your Business

Low Cost Tactics To Promote Your Online BusinessFor any small online business owners, we are constantly troubled by the question how we can promote our businesses and get more exposure to our businesses without having to spend too much money and budget online? This is not an easy task for most because most of the time, to promote your website as well as promote your business for free would often mean that it takes time, and to speed things up one will usually have to spend money to get more traffic to a website fast.

Nevertheless, there are many ways to promote your website to promote your business online at a low cost. Some of them are paid methods while others are free. Mind you that the paid methods mentioned below will be at the lower cost as well. This is because we know that it is essential for small businesses to be wary of their budgets and spending. One of the keys to success for a small business is to keep the cost low while maximizing the returns. If the returns are low you could potentially be in the negative profit zone if you are not careful with your business budget. Here are some of the places that you can go to promote your business.

Facebook.

Facebook seems to be the center of attention these days. Most of the people online are on Facebook and they seem to be spending a lot of time every day hanging out and socializing in this virtual world. This huge amount of traffic and crowd on Facebook makes it a great place to spread the words about your online business. You will have to be extra careful here though because many other marketers have recognized this rise on Facebook and have tried to exploit Facebook for traffic. Because of this Facebook is now coming out with very strict rules to protect themselves and it’s users from spam and other unethical promotional methods.

The good news is, with these strict rules, you get less spam on the platform. What this means is that you will be able to promote your offers legally and still get the attention that you deserve on Facebook. There are two main ways to promote your product or offer on Facebook and it is the free method or the paid method. With the free method, you can build a fan page or a Facebook group to gather traffic. You will have to rely on viral traffic to increase your exposure to your website. With the paid method, you will utilize the Facebook Ads system where you pay for every click that or impression that you get.

If you know how to use the Facebook Ads properly, you can get the cheapest paid traffic in the industry. However, do your research first before plunging head first into this because if you do it wrong, it can cost you a lot of money advertising on Facebook ads.

LinkedIn.

LinkedIn is another great place for businesses to network and connect with other business owners or workers. This is because LinkedIn is one of the top networking websites for B2B (business to business) types of relationship. Hence, if you are selling a B2B product instead of a B2C (business to consumer) product, then LinkedIn will be one of the best places for you to meet business owners worldwide. All you need to do is create an account and set up your profile. The next thing you can do is keep adding new people to your list of friends like how you would do on Facebook or any other social media sites.
Twitter

Tweet your way towards your fame. Start following and get followed by others today. As your following grows your traffic and exposure for your website will also grow. Twitter can be a very important tool to get your business name out there gets it recognized. With every tweet you will get a lot of viral traffic to your site and links. With every re-tweets that you get from your own tweets you will get even more traffic and the numbers will just grow exponentially. However it is not as easy as it sounds because there are a lot of work to be done.

As long as you are willing to go through the learning curve and start raking up the numbers of your twitter followers, slowly but surely you will move closer to your traffic goals. Promoting on twitter is very cheap and all it takes is your time and creativity to get people interested to read more about you. With Twitter, it is also possible for you to carefully target your traffic as well but you will need to understand the demographics of your target market and aim first before you shoot.

Forums.

Using forums can also be a great source of traffic to your site. A good and popular forum should provide you with many ways to promote your business for a small fee. Hence, check out the forums within your niche and then try your best to get in contacts with your forum owners. Negotiate for a good price to advertise on their forums if they do not have a fixed price for advertisements.

Do a quick search online to see what forums are available within your niche. Try to focus on active forums and try to focus on the forums that are ranked high on the search engine. This way you can potentially get traffic coming from search engines as well. Of course you can try promoting your website for free in the forums as long as you follow their rules. You can use your signatures as a link back to your site and all you would be doing is helping people out on the forum. As your reputation grows, so will the traffic that clicks on your signature to go back to your website.

All in all, there are many ways to promote your business with a shoestring budget. This is because there are a lot of companies out there who realizes this demand and try their best to provide the means to help people just like you to promote on a low budget.

Promote Your Business

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Originally posted 2013-11-10 10:45:20.

Reliable PPV Tactics That Works!

Low Cost Tactics To Promote our Online BusinessReliable PPV Tactics That Works!

One of the most underestimated traffic sources on the internet today are PPV (Pay per view) traffic. This could be because most people do not know anything about it and it is unclear to them as to how PPV traffic works. You know what they say… people usually fear what they do not know or understand. However, at the same time, it is also undeniable that PPV one of the best traffic source available today. And not to complicate things, it is true that PPV traffic does bring in quality leads and those leads does convert into cash as well.

When we talk about PPV traffic, it is often associated with Spam and Virus. This is not true. What PPV essentially is, is that it is an Adware program and this is very different from Spam or Virus infections. An Adware is in most cases legal. Why is that so? Well, most of the time the users who are using or installing a software for free, they will have to agree to the terms that they would receive ads in order to use the software (which is why it’s free in the first place). So it is safe to say that anyone who agrees to install and uses those freeware softwares has also agreed to receive ads as a result. However, some people just don’t read and installs the software just the same and wonders why they keep getting ads on their PC or browser which results in the feeling of getting spammed. Some are so confused that they blame it on virus infection.

Nevertheless, we can be sure that Adware is a Legal form of traffic source and that the majority of the traffic chooses to receive ads out of their free will in exchange for the use of some software or product. With that said, let us take a look at some of the best tactics to use for successful PPV advertising.

CPA offers works well on PPV.

One of the things about PPV ads is that they are indeed intrusive so you will need to understand the entire psychology of what is actually going on with the traffic within the PPV platforms in order to succeed. People in the PPV traffic are usually not looking to buy anything. In fact we should look at it as if they are people walking in a big mall or mart and they are there as a window shopper. So in order to get them to notice your product, you need to stop them in their tracks with some nice product packaging and then you will try to sell it to them fast before they decide to walk away.

Hence CPA offers (Cost per acquisition) are one of the best converting offers that you market to PPV traffic. One of the reason here is that they most of the time, you do not require them to take out their wallet and pay you and thus this help a lot with the conversion rate. The other thing about CPA offers is that their landing page is usually very short and attractive which is exactly what you need for PPV traffic. What this means is that with PPV traffic and CPA offers, direct linking strategies does work. However we must also understand that when the landing page is overused and the effect of banner blindness kicks in, you should create your own landing page to replace your direct linking strategies.

Building a list with PPV traffic.

Besides CPA offers, the other good marketing tactic that you should employ into your PPV traffic is to actually use the traffic to build your list. Essentially you are actually doing CPA as well as you will be presenting your landing page to the traffic and all they are going to do is subscribe to your newsletter. This is similar to CPA offers except that now you are not doing it as an affiliate but you are gathering leads for yourself.

The good thing about PPV traffic is that it can be very cheap especially if your opt-in page has a very high conversion rate. From the list that you build, you can then market to them multiple times. Learn to nourish the relationship with your list and you will be able to place yourself in a strong position to sell them products of your own or affiliate products. As what all the expert marketers would say, the money is in the list so make use of this great traffic source and turn it into a money making machine.

Test and Track everything.

When dealing with PPV traffic, it is very essential for you to employ good tracking campaigns to help you understand your traffic and how they respond to your offers better. Learn to read the statistics and you will find that you will be able to understand your traffic such as what they like, what kind of colors works best and stuff like that. It is no wonder why some of the expert PPV marketers do things entirely differently on their landing page.
For example, traditional marketing uses a landing page that tells you about the benefits and they include a headline and stuff, but some PPV marketer will just use a viral picture such as a funny cat picture and edit it with a caption to grab attention and get a click. The caption would be short and it is usually a short call to action like this ‘iPhone For Free?? Click This Cat for a free iPhone’. You will notice how short and simple the copy is on their ads but it gets the job done. What matters next is how well the offer converts and if it does convert well you will get paid.

Using PPV traffic requires a deep understanding of the traffic. When you understand and adapt your marketing style towards the traffic, you will find that PPV traffic is a very reliable traffic source and since it is very cheap to use if you are doing things right, you will find yourself using this traffic source for a long time.

Originally posted 2013-09-14 05:10:41.