What is Social Networking?

The world of social networking can be scary and confusing if you’re not a tech savvy person. But the principle behind social networking is pretty simple and easy to understand once you know the basics. In this article, I will show you what social networking is and how it can help you grow your business.

First of all, what is social networking? Well, social networking is a service, site or platform that allows individuals who share common interests to communicate and share ideas. It allows you to interact with single individuals or organized groups.

Social networking platforms allow you to build a profile that showcases your interests, goals and personality. Through this profile, you’ll build a sort of online identity that will allow you to find like-minded individuals and allow them to find you. This will allow you to build close relationships with people you wouldn’t normally be able to reach because of time or distance.

Social networking platforms allow you to share data, ideas, files and pretty much any kind of information in a matter of seconds. They allow businesses to build a close relationship with their customer and personalize their marketing approach.

There are all kinds of social networking platforms for all kinds of individuals. While sites like Facebook and Myspace are mainly focused on social interaction, some other networks, such as LinkedIn, aim at helping professionals share ideas and information.

Social networking is being used more and more by big companies as a legitimate advertising tool. Social networking allows you to gather personal information about your prospects almost instantly. It allows companies to target specific groups and increase their return on investment.

Social networking platforms such as Twitter are being used by everybody from news organizations to politicians these days. As a matter of fact, social networking is now seen as a central part of any political campaign. Social networks are also being used by non-for-profit organizations that wish to bring more awareness to their cause.

Social networking is a brand new way of communicating and building relationships between people. Social networks are becoming more and more popular everyday and it has been estimated that people spend 110 billions of minutes on social networks every month.

So if you’re a business owner and you’re not using the power of social networking to further your business, you’re definitely missing out. Increasing your presence on social networks could help you and your business in ways you couldn’t imagine. So make sure that you don’t overlook the power of social networking next time you’re thinking about launching an advertising campaign.

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What is Social Media and Why Should You Care

Your wife is on Facebook posting pictures for the grandparents, the kids are on YouTube watching funny videos and your neighbor keeps sending you invitations to join Twitter ? so what does this have to do with your business? All those sites are part of the new wave of social media that now dominates the internet. If all these people are using social media, don’t you think that is where your business should be?

Social media includes many types of sites arising from the “Web 2.0” phenomenon. These sites have a high level of interactivy and rely heavily on user-generated content to continue to grow. The precursors of what we now think of as social media would be the early bulletin board systems and IRC chats. As technology advanced, platforms developed that allowed for the discussion forums and blogs that we see all over the place. These sites began the “Web 2.0” craze because they allowed communities to develop. The new social media sites take that to a whole new level.

While blogs and forums are technically part of social media, the two main types of sites that most people think of as social media would be the social bookmarking and social networking sites. With these sites, not only can you discuss things with others, you can add other people’s content and share it with the world. On the bookmarking sites, you can categorize your bookmarked sites. You can add comments about them, share excerpts from them and even share them directly with social networking sites. The networking sites also let you share content, including photos and videos, while creating connections to other users.

Connections on the social networking sites are made in a variety of ways. To begin with, you have a profile where you can share many details and find others who share those same details. For example, on Facebook, when you put in what high school you graduated from, it will offer to locate others who graduated with you and easily reconnect with people you may not have seen in years. Each of the networking sites allows you to follow other people or them to follow you, although they all call these followers by different names. Anyone choosing to follow you is saying that they want to hear what you say and see what you share ? getting any ideas for harnessing the power of social media for your business?

What is Manual Link Building and Who Uses It?

Manual Link Building is a the method of gaining incoming links by going to a search engine (search engines) and requesting various sites to link to yours.

Many people believe that the best way to get links is to hire a service that does all of the grunt work for you. After all, building links is patience-testing and tedious. But others believe that there is still a place for manual link building in the small business world.

Manual link-building is becoming less and less frequently used in business but it remains to be one of the the most inexpensive and effective ways for small businesses to rank well in the search engines. And it works especially well for local-specific businesses.

Most would agree that it wouldn’t be the smartest move for small shops and local businesses to spend months (or years) publishing articles and participating in social networking until they start to get enough of their content linked to in order to improve their search engine rankings. Even if they do offer great content, this does not mean they will be linked to. This is especially true for the types of businesses who don’t really need to do business over the Internet. They still need to be found on the Internet, however.

If you run a small business or you are doing sEO for a small business, keep in mind that it is okay to find some local directories and manually request some links. Of course, those few top paid directories like Yahoo, BOTW, and Business.com, are the ones that Google especially admires so it can’t hurt to request help from them as well. You can especially win out if you don’t have much competition. Just a well-optimized website and a few quality incoming links could easily get you on the first page of any of the major search engines.

Another reason you might want to go with manual directory submission (even if you aren’t a small, local business) is because the most respected and reputable directories have their own custom application script which means you must submit to them manually. Automated tools simply cannot fill in those unique forms. So directory submission services that use automatic tools to submit usually end up submitting to lower quality directories that won’t really do anything to improve the ranking of your site. While automatic submission tools can fill in the forms on certain submit pages, they don’t always fill in the date properly so the submission may be incomplete. But it’s not uncommon in a situation like this that the report you receive says your submission went through when in reality it didn’t. If the category is not identified correctly, a service will fail to submit as well. These are just a few reasons you want to steer clear of submission services that use automated tools.

You can, however, opt for submission services that do the manual link building for you, without using automatic tools.

Online Marketing Strategies: What is Acquisition Marketing?

Many Internet businesses today engage in exquisite online marketing strategies that are designed to boost their bottom lines. Progressive technologies offers a myriad of dynamic online marketing strategies that cannot be simply deployed without considering market factors that impact business outcomes.

Internet businesses require dynamic online marketing strategies to drive the acquisition of potential leads in a massive volume through organic and cost effective approaches.

Acquisition Marketing Dynamics

Modern consumers are constantly seeking dynamic marketing businesses that offer the best of values in products or services. Hence, it is not surprising for business owners or marketers today to consider acquiring new businesses that add value and ‘oomph’ that delight the customers.

Well designed acquisition marketing not only draws in new customers, but encourages repeat sales and promotes brand loyalty with identified values to acquire customers. Effective acquisition marketing requires a clear and cohesive direction for consumers who are interested to garner more information about the business, brand or offerings from the first click until conversion.

Marketers who wish to indulge in acquisition marketing need to have a good understanding of the call-to-action by customers. This would encourage more consumers to take on the preferred action in a marketing campaign that would bring more sales and profits for the business. A successful acquisition marketing campaign not only draws in massive web traffic to the website, but generates high sales with a high conversion towards the brand and products for web consumers who are genuinely interested in securing more information about relevant business offers.

It is necessary that every web visitor is constantly engaged in every part of the marketing campaign to bring forth a successful acquisition campaign. This would ensure that every web traffic, visitor would become a valued customer. An integrated approach on Internet marketing is essential to enjoy a successful acquisition marketing campaign where web visitors are led through the marketing campaign seamlessly to an immediate purchase or conversion. The marketing process also implements funnel or drop-off tracking that would generate more sales and profits.

Short and Long Term Advantages

The many advantages of acquisition marketing compel many marketers to indulge in this marketing option readily. However, successful online marketing exercises still require brand building activities that enforce good impressions of the brand and business on consumers who would in turn generate favorable perceptions to ensure better brand equity.

In acquisition marketing, marketers need to seek out measurable ways that would increase the quantum of sales and conversions in a shorter timeframe. The process should be simple and straightforward for customers to get engaged immediately, while marketers pick up the essential details in understanding the consumer mindset, purchase behavior and needs.

This would help marketers plan the right marketing campaigns that would satisfy targeted consumers who would be directed through the conversion funnel. Dynamic marketing strategies such as Pay-per-Click advertising could be deployed to make the acquisition marketing process more efficient and cost effective.

If the acquisition marketing campaign is well designed and implemented, another advantage that often arises would be the fast circulation of the business offer across the market through word of mouth of satisfied customers. It is proven that satisfied customers who are well engaged in the marketing process of the business and brand often turn out to support the brand without official compensations or obligations. This is one of the greatest dynamics of successful acquisition marketing in the long run.

Another long term advantage of acquisition marketing is the advanced evolution of SEO techniques that are readily incorporated into the business websites and pages. This includes well designed backlinks, optimized interesting content and strategic partnerships that would yield optimal results over time.

Acquisition Marketing Measurability

Another key component of successful acquisition marketing is its measurability where the market offers a range of relevant tools for free or at very low cost in accurately diagnosing the expected results for the marketing efforts put in. The exact results are accurate to allow marketers consider better marketing strategies and solutions that would boost market visibility and sales.

Such a well planned marketing approach is likely to withstand the rising competition in the market as well as survive through impending inflation or fluctuating economy standards at different seasons.

Another aspect of measurability with acquisition marketing is the quality of potential leads generated, especially if superior content is present. This approach is aimed towards securing targeted customers to the web business site in every marketing process activated. The best contents refer to value added and relevant information that forms useful solutions that satisfy or resolves current issues in the consumers’ lives.

Lead Generation Effectiveness

Lead generation in acquisition marketing is crucial for the survival of the online business in online marketing endeavors. This is an extremely beneficial activity in online acquisition marketing businesses where real-time sales could be optimal with attractive residual commissions.

Acquisition marketers could monitor the influx of residual incomes repeatedly to identify the best of online marketing strategies and techniques that could be incorporated into a successful marketing campaign. Such an approach could help marketer be more creative and innovative in reaching out to targeted market audiences that are inclined towards the business brand and products.

Customer Acquisition Marketing

A special aspect of acquisition marketing is customer acquisition marketing which refers to a dynamic marketing strategy of identifying and building customer relationships that would benefit the business bottom lines. This form of acquisition marketing may involve a stringent process where existing customers are re-established in their partnerships and new potential leads are encouraged to opt in the business mailing lists for new relationships to be forged.

This would require the development of an impressive website that attracts potential leads targeted towards the business and brand. A well designed website would also draw the attention of top search engines that would rank it highly to attract more web traffic.

Conclusion

One of the most effective online marketing strategies in this century is acquisition marketing where marketers and business owners need to identify their targeted niche markets before design relevant marketing campaigns to secure potential business leads to boost business bottom lines.

What Is There to Do on a Cruise Ship?

If you have never been on a cruise you might be worried about being stuck at sea with nothing to do. In fact the question heard most often by travel agents when they suggest a cruise vacation is: “What is there to do on a cruise ship?” Well, the answer is that there is plenty to do!

Twenty to thirty years ago cruise ships were much smaller. It was not uncommon for a large ship to be 50,000 tons. Today there are ships that are three times that size! That means that there is lots of room! In fact some of the largest ships today are the length of three football fields — nearly 300 yards long! And that space is packed with all sorts of fun activities in addition to places to eat, drink and even catch a movie!

If you have never been on a large cruise ship, it will help to understand that most are laid out so that three or four of the decks are designed as public space. The remaining decks (there are usually about a dozen decks or more) are where the staterooms are located. Often decks three, four and five are public areas. Here is where you will embark the ship, find the purser’s station and many of the shops and attractions.

Many ships today have an old fashioned town square that is home to little shops and eating places. For instance they may have a cafe, a bakery, a bar, a gift shop or a gallery. In front of these establishments you will frequently find outdoor dining tables with parasols — much like being in a quaint town square.

Up on the top decks you will almost always find the swimming pools. Many ships now have large LED screens by the pool for movies and sporting events. Don’t be surprised to hear exotic marimba bands playing poolside on sea days. What a relaxing way to spend your morning or afternoon — sipping on a drink by the pool and listening to the musical sounds of the islands!

If you are the active type there are lots of things to do. Larger ships have basketball courts, tennis courts, ice skating rinks, rock climbing walls, putting greens, golf simulators, and some even have surfing machines that let you hang ten right in the pool!

If you are more of the indoor type, perhaps you would like to attend a formal tea in the dining room, take cooking lessons in the kitchen, go wine tasting in the salon, or engage in a game of trivia with your fellow passengers in one of the lounges. Don’t forget that there is a first run movie in the movie theater, too! And did I mention this is all included in the price of your cruise?

During the evenings there are lavish dinners in the dining rooms, floor shows in the ship’s auditorium, and nightclubs for dancing (and even karaoke!)

If you are worried about what there is to do on a cruise ship, we hope we have answered some of your concerns. There is never an end of fun things to see and do on today’s modern cruise ships.