How to Write Persuasive Copy for Your Landing Page

A good copy is critical to the success of a marketing campaign where it must be persuasive in content and layout. The well written copy is linked to the landing page that would convince web traffic to opt into the business mailing list and be converted into a loyal business customer over time depending on the marketing strategies deployed.

Every Internet marketer today must be familiar with the dynamics of a persuasive copy for the landing page. The right copywriting skills could be developed by the Internet marketer to write persuasive contents that would compel web visitors to the landing page to sign up into the business mailing list for regular updates of the brand or business.

Role of Copy to Landing Page

The sales copy is a vital component to the landing page as it confirms the validity of the product promoted. A well written sales copy promotes the product to be of high value and value for money; this would excite potential buyers into making an immediate purchase where possible.
The way in which the sales copy is written should serve to convert potential leads into paying customers regardless of having heard of the brand or used the product before. This would boost sales and business bottom line.

Therefore, every Internet marketer should learn how to write persuasive sales copy that would bring more traffic to their website. It is not easy to convert a consumer who has never heard of the brand or product to be a customer quickly, but that is the function of a sales copy that is well written. For this to happen, the sales copy should be written using the structure known as AIDA which stands for ‘Awareness, Interest, Desire, Action’.

This sales copy sequence takes consumers who are oblivious about the product to be aware of it while generating an interest and desire for it before taking the appropriate action which the company hopes to benefit from. Taking web consumers through this sequence is a challenge unless the Internet marketer is familiar with the dynamics of a persuasive sales copy.

First Challenge of Sales Copy

The most difficult task in online marketing campaigns is to get targeted niche audiences to take note of the product on promotion and the brand in order to get a commitment for sales and support.

Identified consumers must be directed to the sales copy for a complete read to benefit from it in order to benefit the company at the end of the day. The sales copy is the ultimate sales pitch which Internet marketers must achieve for more sales converts. The role of the copywriter is critical to captivate targeted niche consumers from start to finish with the sales copy.

From the title to body content, the sales copy must be written in such a mesmerizing manner that would captivate the readers to finish its contents and take the desired call-to-action feature included at the end of the page. This is not difficult if Internet marketers know about the dynamics of a successful copy.

A narrative structure is extremely effective in presenting the product or the brand on promotion in an enlightening style that encourages reading. Most consumers are inclined to read interesting stories such as biographies and fantasies that the impossible is possible. Such stories raise the consumer’s imagination or hope towards greater achievement.

Clear Value Proposition

The next challenge in a persuasive sales copy is to present a clear value proposition which the readers would find it hard to resist. A good value proposition is the basis of selling the product successfully. Its presentation should meet needs and change lives that would prompt readers to consider making a purchase as soon as possible to benefit from the product.

The value proposition that usually sells well focuses on the aspirations and dreams that could come true. It gives hope to the reader to achieve what was set out and this is the time to reap the returns. When readers could identify the value proposed in the sales copy, it is more likely that they would respond as desired by the business owner or marketer.

Hence, the sales page is a very instrumental marketing entity to close a business deal for profits. It serves to generate strong public interest that should lead to high sales.

Format and Fittings

A persuasive sales page must be written in the right format with the right fittings on the layout and structure that would attract the right kind of web consumers. It is preferred that high degrees of creativity and innovation are exercised in the choice of words and presentation in the best of writing style and format.

The effective sales copy format is actually rather basic; it comprises the information of the product and benefits with supplier information, purchase option and product review. Such information suffices to help readers take a decisive action towards the product that benefits the company.

A well written copy must be in proper grammar and sentences with accurate information conveyed to the reader for easy and quick understanding that would encourage a fast sale. The length of a successful sales copy is irrelevant as it is the content that stirs interest and excitement. Lengthy sales pages are hard to read to grasp the bottom line for the true picture trying to be conveyed.


A landing page is highly assisted in the marketing campaign when the sales copy is highly persuasive. “Half the battle is won” as the saying goes with an excellently written sales copy. The web reader is intrigued by the compelling contents to want more which prompts an immediate sign-up or opt-in to the business subscriber list or mailing list for more information.

The sales copy could be said as the ‘forerunner’ of the landing page in closing a sale, which makes the marketing campaign more successful when the sales copy is highly convincing or persuasive by its creative presentation and style.

Sales copy could be produced by business owners, marketers or professional sales copy writers in the market.

Related eBooks

What Is Content Marketing And How Can You Use It

Digital technology is changing the way businesses are being conducted today. The market fluctuates constantly swaying to the emerging technologies that bring forth versatile marketing strategies and solutions that could boost business in various ways. Advanced digital technology offer businesses a greater web presence and more business opportunities in new uncharted territories online and offline.

Content Marketing Dynamics

Modern businesses, big or small, must engage in dynamic SEO strategies to remain relevant in the market. This adoption of SEO dynamics helps businesses develop increased brand awareness with higher business value of its products and services. Under SEO, content marketing is highly effective in attracting traffic to the web business site with high quality information that is value-added to web consumers.

Under the SEO umbrella on Internet marketing, content is king to woo targeted traffic to the website of businesses. Content marketing focuses on the efficient creation and delivery of high quality content with which web consumers desire to enhance their own lives and careers. This form of marketing approach could be incorporated in various forms for the best effects and business outcomes. Great content through content marketing strategies could be in the form of blogs, useful articles, entertaining videos, up-to-date market reviews, appealing graphics or images, and latest market news of interest.

Superior quality content is highly desired for content marketing to be effective in its objective of drawing more web traffic to the business website. However, besides great content, strategic distribution must be viewed with equal emphasis to reach the targeted market circles and beyond. This would generate more web traffic to the website with a wider market influence in promoting the brand across a bigger perimeter.

Social Media Platforms

Social media networks form the best of distribution channels for great content delivery to targeted niche markets in promoting the business brand and offers. Social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Instagram form excellent online marketing platforms in attracting more potential business leads with their millions of subscribers.

Thousands of web consumers ply these social media platforms daily seeking for new and relevant content in various avenues that include the likes of online forums, webinars, chat rooms and videos. As more web consumers spend longer time on the Internet, businesses have more opportunities to connect with their desired niche markets that are receptive and supportive of the brand and business offers.

Businesses that desire to remain competitive in the market with increased sales and bottom lines must manipulate social media dynamics in their marketing strategies to enjoy the competitive advantage. This includes selecting the best of potential customers to boost business sales and brand awareness in the market for greater business outcomes.

Major Benefits of Content Marketing

The apt deployment of content marketing offers many business benefits to propel the business forward slicing through the thick and thin of market competition. One of the major benefits of content marketing is building brand awareness where more audience is engaged through the informative and useful content distributed across various channels.

Creative and innovative marketers could leverage on the myriad of distribution channels in and out of the Internet to promote their brand and business content effectively in drawing more traffic to their websites. As more audiences are engaged through the quality content distributed, consumer support grows with more sales and approval. Industry authorities and market leaders take on a higher respect of the company that is viewed as progressive and dynamic with innovative marketing tools and strategies implemented.

Search engines are bound to perk up to evaluate the website with higher rankings to draw more attention from interested web consumers, industry authorities and even competitors. The higher page ranking serves to attract more web consumers who are more likely to click on the company’s link and be directed to the company’s website.

Web consumers today are highly influenced by the high web page ranking generated by top search engines. They are likely to click on web links that are positioned higher at the top of the first page of Google’s SERP listing. Hence, more and more businesses are very eager to get onto the good books of top search engines like Google to enjoy more organic traffic to fuel their business.

Audience Engagements

One of the most effective ways in improving business and brand awareness through content marketing is to have quality content that would attract and engage targeted audiences. Business owners and marketers could manipulate superior content in engaging with targeted niche audiences to keep them interested or open towards the brand or business. Special marketing incentives could be generated from content marketing to be offered to targeted niche audiences that would boost business sales and bottom lines.

Creative content is always sought after by web consumers to enrich their own lives and careers; content marketing proves to be very versatile in distributing the best of contents for potential business customers to be more aware of the brand and its potential offers. Good contents help open up web consumers’ interest to fan the flame brighter in understanding the brand and products or services. An open platform for discussion, debate, query and solutions could be established through good content marketing with quality content that inspires or triggers consumers’ interest towards the brand and business offers.

A personal audience engagement is easy to be established through content marketing if the marketer makes time to prioritize this important aspect of dynamic marketing.


Aggressive business owners and marketers today have a host of dynamic marketing tools and strategies at their disposal to impact their targeted niche markets and beyond in building their brand awareness in the market. The availability of content marketing draws more traffic to the web business site through creative marketing strategies and platforms.

It is easy to win more organic traffic to the web business site if business owners and marketers are well aware of the potentials of content marketing to be manipulated aptly through various dynamic channels on the Internet. Creativity and diligence hold the key to a successful content marketing campaign for any business today.

Writing SEO Content in 2016

Getting good customers or clients for a business on a consistent manner is the primary goal of the company to stay relevant in the market. With the emerging technologies of today, Internet marketing keeps evolving with different emphases which business owners and marketers must keep track of. Search engine optimization techniques are to be applied generously to content to win more customers for the business and brand.

Optimized content is critical to the desired increase of web traffic to the web business site as search engines like Google would check and reward with better page rankings in search results. An effective freelance SEO copywriter must be apt in 4 distinct tips and tricks to earn more clients with more income.

1) Appealing Story Teller

Every SEO freelancer who indulges in copywriting services needs to be a dynamic and vibrant story teller. The contents must be appealing and entertaining to reach the hearts of targeted niche markets. Quality contents must include the right choice of keywords used in ideal density to provide interesting reading materials.

However, detailed research must be executed in piecing the contents for a dynamic story flow that would be captivating to readers while the format and layout are aptly applied. A creative writing style is advantageous to interest readers who are kept entertained and want more.

It is a challenge to stay on the top page of Google’s search exercise with the constantly changing search algorithms such as its Panda update. This requires freelance copywriters to write in such a manner that would engage readers to be turned into customers or potential business leads as quickly as possible. This would be the bottom line or objective of quality, attractive content developed by any skilled and creative copywriter.
When a freelance SEO copywriter exhibits consistent skills in weaving dynamic contents that would attract more readers, the earning potentials increase exponentially with a wider market audience especially if the best of marketing strategies is implemented. This may be an innate gift or learned from excellent writers in the market.

Some tips on premium content that would attract more readers include the application of concrete and relatable examples that appeal besides knowing the audience well in the copy.

2) Results Oriented

A successful freelance SEO copywriter must be results oriented; otherwise, all efforts would be wasted without any outcomes to show off. Results especially favorable ones are highly sought after in every online marketing endeavor executed by business owners or marketers.
Freelance writers today need to engage in various metrics that are effective in measuring results as proof of effectiveness and validity in content development and marketing. Search engine ranking is one such measure which relates the success of the freelance writer who complies with the high search indexing demands.

Some measurable metrics include the number of clicks received, the frequency of contents shared and forwarded on social media platform and the volume of web visitors to the website or blog. Good results confirm or establish the good reputation of the freelance SEO writer’s capability in churning out quality content which is favorable to web readers who would want more.

This all leads on to how well the content is distributed and the best means which were exercised for greater effect.

3) Manipulating Social Media Networks

Social media has become a very important component of Internet marketing as an integral SEO content marketing feature. The proper and wide distribution of quality content is vital to the success of drawing in more traffic to the website for more business opportunities.
Every Internet marketer and business owner must be aware of the demographics and user behavior of targeted niche markets via social media networking platforms which boast of millions of subscribers. These outlets are excellent for identifying the preferred potential leads and customers who would display stronger support for the brand or business.

Hence, quality content must be aptly distributed to as wide an audience as possible to create market awareness for the brand or business offers. As the business owner or marketer increases their business mailing list, their sales conversion rates would increase to benefit their business bottom lines. Business owners and marketers must be proactive in this facet of SEO content marketing as web consumers today are inclined towards a strong personal relationship before sales.

4) Effective Headlines

Effective headlines are crucial in drawing more traffic as these seemingly simple statements form the first point of contact for web readers to connect or relate to the brand or business. Hence, the article headline must be appealing and compelling to entice readers for a closer read. The choice of keywords must be included in the headline to help web users find the desired item quickly and accurately. The short find would delight web users who would then be lured to open the file to read the entire contents if the headline relates closely to the theme or topic of the web user.

The right headline stirs up the interest of web readers for a full reading of the content while generating joy that the right article is found. However, the contents should be equally compelling to move readers on to the preferred call-to-action option rather than being disappointed at the irrelevant content with a misleading headline. Accurate headlines are dynamic in leading potential customers to opt into the business mailing list readily as more such works are expected.


Although innate writing skills are a plus point for good writers, a passion for writing and a focused mind on the task with the right theme and creativity pushes the journey much further to reach the desired goal. Successful freelance SEO writers must manipulate all available resources, innate and out, to ensure guaranteed success.

High earnings could be generated by smart freelance SEO copywriters who understand the market perimeters and web readers’ demands to produce relevant value-added content which would be enjoyed. A higher demand for more such exquisite productions would arise with the SEO copywriter making a strong market presence.

Understanding Pay For Performance SEO

Modern businesses understand the importance of search engine optimization and an optimized website to boost their bottom lines besides staying relevant in the competitive market today. The importance and benefits of SEO are not to be ignored as it is the most effective marketing tool to enhance online presence and increase web traffic to the web business sites. Moreover, sales conversion rates could be increased with the right application of SEO marketing strategies.

Professional SEO Services

As more companies embrace SEO marketing strategies and tools, more SEO service providers are also sprouting up in the market to offer the best of optimization services using the latest SEO tools and technologies that would generate more traffic and attract search engines for higher page ranking.

This is referred to Pay-for-Performance SEO services where the professional SEO experts offer excellent SEO tools and solutions to raise the company’s page ranking through a well optimized SEO website that would attract more potential business leads and customers. Hence, it is vital to choose the best of professional SEO service providers in the market to fit and meet the marketing objectives and business goals for higher ROIs.

The application of an SEO solution or tool is highly instrumental in changing the market perception of the company in the industry especially when professional SEO services are engaged. The great thing about such pay-for-performance SEO services is that payment is only due upon delivery of results. This protects the company from wasting their funds on poor services or results by irresponsible or incapable SEO service providers.

Such an approach reflects well on the dynamism of the professional SEO agency that is experienced and confident of delivering the best to every client. Good results are to be expected before payment is to be made. Pay-for-performance SEO is viable as results must be proven before payment. This would prompt SEO companies to execute only the best of marketing strategies for the desired results to enjoy payment and market good reputation.

Benefits on Pay-for-Performance SEO

The myriad of benefits derived from pay-for-performance SEO appeals to many business entrepreneurs and marketers to engage such professional services. This form of marketing approach is very attractive to small and new businesses that may be limited in funds and cash flow.
Pay-for-performance SEO somehow guarantees the desired favorable results for the business as professional service providers with the best of SEO skills, knowledge and experience deliberate on the most effective SEO methods and tools to boost the business online presence and traffic. Many SEO companies clamor for such business opportunities to prove themselves in the market, which is a boon for them.

Business entrepreneurs and marketers do not need to waste time applying the best of SEO features in their web business site or marketing strategies with pay-for-performance SEO as these SEO experts are always abreast with the latest and most effective SEO tools and solutions. They are capable of advising businesses on the most efficient SEO strategy to be incorporated into the business marketing plan for the optimal results.
Hence, high savings could be enjoyed through pay-for-performance SEO services by professional SEO market experts as business owners or marketers lose no money if the services do not yield the desired results. Pay-for-performance SEO services offer flexible pricing structure without the common hidden costs while extra features could be specially requested when there are more funds available.

However, business entrepreneurs and marketers must be familiar with SEO features and dynamics to negotiate with the best of SEO services and solutions that are to be adopted or incorporated into their marketing plans and campaigns for the preferred business results.

Approaches by SEO Professionals

Every pay-for-performance SEO agency would be extra diligent and vigilant about the market trends in SEO and their clients’ business. An in-depth study on the business and its market presence must be conducted by the SEO service provider to understand the current market standing of the business before better marketing approaches are to be considered and implemented.

It is likely that the SEO service provider would conduct regular reviews on the business website to evaluate the performance of their recommended SEO-based marketing strategy in the company’s marketing campaigns. Quick changes would be adopted along the way to ensure an effectiveness of their SEO solution recommendation in order to satisfy their client to enjoy payment for their services.

Regular reviews of the recommended SEO marketing strategy help save time and cost to enjoy the desired outcomes as payment is only made when the client is satisfied with the results. Successful SEO campaigns via pay-for-performance approach helps build the market reputation of the SEO service providers too.

Risks and Caution

Pay-per-performance SEO services also carry certain risks and disadvantages to the companies engaging such services. This form of marketing strategy is usually executed on a contract basis, which ties down the company for a period of time. Different contracts of pay-for-performance SEO services offer different scopes of services and SEO features with different costs. Every business entrepreneur or marketer must understand the benefits of SEO in their marketing endeavors to set aside the right budget for its successful application.

Business owners and marketers need to identify the types of SEO features that would be useful to boost their marketing campaigns effectively to make effective negotiations on any SEO service demand. The contract terms must be well understood before agreeing to its implementation.


The dynamics of SEO prompt more and more businesses today to engage in it actively to compete aggressively in the highly competitive market. The lack of SEO understanding or resources prompts many business owners and marketers to seek out the professional assistance of SEO experts through pay-for-performance SEO options.

Such professional SEO services would ensure a continual high ranking of their optimized websites by Google that constantly upgrades their search algorithms with more stringent demands and requirements. Pay-for-performance SEO is a worthy business investment for higher returns to be indulged in. New or small to big and established companies could approach pay-for-performance SEO services with the right understanding and focus.

The Power of Success Businesses

To repeat:

There’s nothing wrong with having a lot of money, or being well-known, or having fancy cars and big mansions. Like everything else, these are all just ‘thought fields’ and experience. (<– This is more thoroughly explained in the training PDF that comes with Session 2 of the free Crack Your Egg Introduction Course.)

But so many people get absorbed in pursuing the material ‘dream,’ that they forget about why they’re doing so in the first place.

A friend of mine used to say:

“Most people are so busy trying to make a living, that they forget to make a life.”

Look around, and you’ll see that most of us are ‘human doings’ (or ‘human-not-doings’) more than we are ‘human beings.’ In other words, life lives us, rather than the other way around.

Likewise, there’s nothing wrong with frugality if our preference is to lead a simple(r) life. Nor is there necessarily something amiss in anything that lies in between these two extreme examples.

But getting real forces us to dig deeper into ourselves, and may as such lay bare not only the potential misdirection of our pursuits, but also our deeper, underlying motivations along with it.

And when we do so honestly and genuinely, the crux of the matter reveals itself:


The real problem begins when we allow others (<– people and institutions alike) to impose their (often blindly accepted and equally misdirected) images of ‘success’ on us, and we consider their evaluations the verdict on whether we ‘made it’ in life or not.

So whatever it is you think you want – whether it’s a lot of money, a big mansion, a fancy car, a simple(r) life, a business of your own, making a particular kind of contribution to the world, anything – the real question is:

  • Why do you want it?
  • What’s the underlying motivation?

If it has anything to do with living up to someone else’s expectation or imposed vision for what we should or are supposed to be or do, then what we think is the ‘success’ we want is merely the ‘success’ we think we’re supposed to want.

And as such, it’s not an uncorrupted expression of our own creativity, but rather a statement in reaction to something or someone else.

And here’s the real crux of the issue: