Social Media Marketing – A New World Order or Just a Flash in the Pan?

The original intent of social media was to facilitate information dissemination via social interaction, but the course seems to have changed over time with progressive technologies and human creativity.

Social media today manipulates a host of highly accessible advanced features that are user friendly in communicating and publishing information on the Internet using the latest web-based technologies. Such an approach functions to reach a wide audience and allows different views or information to be contributed or distributed quite instantaneously.

A new business tool

It is not surprising to note the growing impact social media has on Internet marketing with the emergence of the social media marketing phenomenon that has superseded traditional marketing options effectively from cost, time, effort and rewards perspectives.

The latest information is now transformed into the breaking news that is considered part of social development in social communication and dialogues. Different types of information can be searched easily and quickly via social media with the collated content generated for easy consumption by all strata of consumers. The expanding reach of audience via social media makes it very attractive for business owners and Internet marketers to embrace this online marketing tool in promoting the business offerings and branding.

The millions of members who are viewed as potential leads to any business are very attractive to business owners and Internet marketers seeking niche market audiences to boost their business survival and development. Social media marketing is very appealing as a cost effective and viable marketing option today when niche market audiences can be easily identified and influenced by modern technology and media.

Social media marketing involves the posting of online opinions and reviews on products or services promoted by business owners or Internet marketers. Such information display could sway the purchasing power of potential consumers on goods and services offered. Marketing traditionalists may not approve of social media marketing for the lack of control the latter practices. However, the upside of social media marketing in this aspect is a more effective marketing campaign structure that permits a 2-way communication between marketer and consumers.
It is possible to build an influential community that assists in generating the necessary buzz and hype about the product or service in the limelight. There is widespread visibility and influence around the product or service on a local and global circumference. Social media marketing engages consumers in identifying their needs and expectations with marketers and businesses tailoring to meet consumer demands.

Now or Forever

Traditional marketing campaigns and approaches may not augur well with modern day businesses and market trends that are highly influenced by progressive technologies and creative marketing strategies. Many companies that lack an insight on social media marketing impacts would find it difficult to move forward while remaining stagnant in the marketplace with traditional marketing approaches and tools.

There is still a great struggle for many businesses to move on with social media marketing for lack of knowledge and experience. However, when applied properly, social media marketing manipulates the popular social media networks that contain millions of members who work in tandem to support a specific business venture to generate lucrative returns on the investments.

Social media marketing presents itself as a new online marketing tool that can benefit business owners and Internet marketers who want fast ROIs. It involves a strategic process of generating more web traffic to the targeted website while securing more online attention to establish a stronger market presence which is easy with the millions of users and followers in the more popular social media networking sites.

The primary strand of social media networks involves a constant human interaction across networks and circles of influence to update and share information in a matter of seconds and minutes. Different social actions based on a variety of approaches allow millions of consumers to be connected quickly, which is effective and impactful for business propagation. Information dissemination can be via text, videos or pictures to convey a clear presentation that can influence. This is the desire of Internet marketers who want to be able to influence the purchasing power of consumers on social media.

As technologies progress with further developments on advanced social media connectivity and communication features, social media marketing would likely be ingrained into the business arena as part of a cost effective marketing strategy tool although updates and enhanced solutions would probably see the light of day over time.

Features of SMM

The myriad of social media marketing features warrants its popularity today as the preferred online marketing approach for cost effective marketing campaigns and strategies. When manipulated in conjunction with search engine optimization, a business website can enjoy higher SERPs from popular search engines with greater web traffic coming into the targeted site. Information posted via SMM can go ‘viral’ with backlinks to the web business site while high ‘Likes’ put the website in great standing order with top search engines.

The growing popularity of Facebook today helps boost the business development and expansion where more consumers are reached. Small and big businesses today are embracing Facebook and manipulating its social media features in promoting their whole range of products and services across the globe to enjoy an international consumer platform. Modern businesses are readily welcomed by consumers on social media networks than other forms of marketing environments as modern consumers do not like being pressured into making purchases regardless of price and benefits.

A simple Facebook page offers a whole world of opportunity for the business to identify niche markets and audiences that fuel the business goals and objectives. There is less marketing to be exercised by a business entity when engaging social media networking as very often, the products or services on promotion are conveyed through word of mouth by supportive Facebook members.

Conclusion

There is no doubt that social media exerts a strong influence with a great impact on modern day businesses in the market today. As technology progresses with new advanced features, it would be realistic to expect social media to have a greater influence and impact on businesses over time instead of dwindling down.

Related eBooks

Originally posted 2014-09-05 10:01:00.

This Is Happening Today Internet Marketing

About Your Product

This Is Happening Today Internet MarketingThe world of internet marketing is very dynamic and it is very hard to actually keep track of everything and be updated at the same time. As an internet marketer we are already too busy with all the task at hands and one may find it a challenge to keep up with all the news and trends that is happening all around us. Nevertheless, no matter how busy we are, there is no stopping the world from adapting and moving with the trends and evolving every single day.

Since it is important for an internet marketer to be informed of the crucial changes that we are seeing in the internet world, we’ve prepared a quick summary of what is going on in the internet marketing world and you will learn and understand how you should move your business and adapt to all the changes that may affect your online business for good or bad.

An estimate of more than 90% of the social network users will be on Facebook in 2019.

That’s right; the majority of the social network users are now on Facebook. That is roughly more than 3/4 of the total online population. That this means is that if you are going to be doing any social marketing at all, your focus should be on Facebook because that’s where everyone is. This is the case today and there is no sign of the trend stopping anytime soon.

Therefore your investments and efforts into Facebook marketing will stay to work for you for a long time. One can no longer ignore the presence of Facebook as a great marketing tool. However, you should also be careful while marketing on Facebook because it isn’t going to be as straight forward as it is with traditional marketing.

The reason here is simple, the people that live in Facebook are not there looking to buy as an intention. In fact most are there to enjoy themselves and to entertain themselves. Connecting with others and playing games on Facebook seems to be the big thing today. While the pool is full of fishes, these fishes are not HUNGRY from your bait. So it does take a certain amount of effort and skill to actually catch these fishes.

Most Facebook marketers will actually try to get these people out of Facebook first before marketing to them. This means they will try to get these people to opt-in to their newsletter and only market to them later on via the email channel. Of course there are many other variations to how one can do this but it seems to work for many people for now.

Around 53.5% of the US population which is around 70.8% of internet users has begun watching videos online.

That’s right folks… people are gradually moving away from the television and spending more time matching videos online… thanks to YouTube and some of the most popular video sites. What this ultimately means to you is that there has never been a better time than now to give the video marketing world a try. It might pay off and it might not, but we do know is that people are generally accepting the idea of watching an online video more and more today.

To get things going, you should always make sure that your videos are compelling and start with a short video first. Note that not all your videos should be about selling a product. You can actually start connecting with the people within your niche first with short videos. As long as your videos are getting the attention and views, you will get the branding awareness for yourself or your product.

Over 88.1% of US internet users ages 14 and above will research on a product online before making a purchase.

Make no mistake about it; the people online today are getting smarter. And since the internet is so available these days, people will not hesitate to do in depth research on a product before they decide to make a purchase, especially if the product isn’t cheap. Some of the more popular ways to research about your product is to read your product page directly, do a quick search on a forum or ask a question about your product on a popular forum. Another great way to find out more about your product is to actually check out what other people think about your product in the social networks such as Facebook and other similar social networking sites.

Hence as an internet marketer, your reputation today is so much more important than how it was many years ago. You need to be extra careful with your product and try your best to get people to like and recommend your product. If not, you will find it very hard to get your product off your shelves. The more people like, recommend or share information about your product, the better it will do. Think of all the viral traffic that you are going to get from those entire social network sharing.
This Is Happening Today Internet Marketing
Mobile Internet is on a rise. Over 94% of Smartphones users are now mobile internet users.

Here’s a fact for you. Mobile shoppers have reached 70+ million and what that means is that the chances of your product getting viewed by people on a mobile device are on a rise. The question now is if you and your business are ready for this wave? If not, you could potentially be leaving a lot of money on the table. Hence about your product, you should try your best to try and optimize your landing pages into a mobile landing page.

With a mobile page, you can make sure that people who arrive on your site will enjoy a smoother experience. If you choose to use a mobile site, not only are you helping your customers think of you as a professional, you will also give them an impression that you care for them. Imagine arriving on a normal blog with your mobile device. You will have a hard time going through all the information and everything will feel rather messy and unorganized. However with a mobile site, everything will feel in place and this can help you improve your sales volume like never before. Therefore about your product, try to do a check on your average traffic and find out if you should start moving some of your important sites into a mobile friendly version instead.

About Your Product