How to Get People to Share Your Videos

Among the most rewarding forms of online marketing is video marketing. This platform has grown immensely over the past few years. The growth of the platform has been due to its effectiveness when it comes to turning potential viewers into buyers. The power of video marketing is no doubt pegged on the power to convince through visual means. To be able to use this platform effectively however, you need to have a couple of skills including getting people to share your videos and make them go viral. Here is how to get people to share your videos.

Capture their attention

It is very important to capture the attention of your viewers in the first few seconds. By doing this, you make them want to watch the entire video and essentially capture your message. People will only watch your video if they think it is fantastic, and they will also share it if they deem it worthy. Take time and show them why they need to watch by being creative with the thumbnails and title. Make sure you understand your audience, as well as your message, must resonate with them.

Evoke emotion

Human beings are emotional beings. While it is not specifically a wise to create videos that are too sensitive, there is a strategy that can be applied to win the hearts of your audience. Specific stories that most people identify with on a daily basis can help them connect with the message in a more empathetic way. Getting involved or contributing to a worthy cause can also appeal to a lot of people. You should therefore do your best to identify with the emotional realities of people to make them identify with your video, and share it.

Get savvy on the technical bits

Technology makes it easier to share videos by providing different links, buttons and share options on the video. It is critical to use these tools so that people can share the video easily without having to hassle their way around technicalities. The share tools should be easily located on the page and the method of sharing should also be straightforward. This ensures more effectiveness and ultimately more shares.

There are many other ways of making your videos more appealing to the audience. Doing a research on both your audience and the message you are going to portray is critical. Different messages can be portrayed in different ways, but the most important tips are as captured in this piece.

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7 Tips to Make Your Video Content Really Stand Out

Video marketing is a major trend and many businesses are investing in it. This is because of the many apps like instagram and snapchat that are making it easier for one to create and share videos. Also, many businesses are investing in it because of content saturation. However, with many businesses adopting this strategy, it can be really hard for you to stand out. However, there are some tips that you can use to make your videos really be engaging to the users. Here are 7 tips to make your video content really stand out.

Stick to a schedule

When creating videos, it is very important to be consistent. Always be looking for opportunities to create consistent videos regardless of the platform you are using or the video types that you are creating. This helps convert your viewers into a routine which in turn helps in your long term success.

Make videos tailored to your viewer?s interests

An important tip to consider when creating your videos is to tailor your content to what your audience is searching for. This means you have to find out what your audience is searching for and things that they want to watch. The easiest way of finding what your audience wants to watch is to ask them at the end of your videos what they want to watch next.

Give your channel a unique personality

Your video channel should be branded properly since it reflects your personality and the content in it. Remember when viewers are watching your videos, they are not only tuned in for the content you are uploading but also tuning in for you.

Use great video titles

When you use great titles, it helps catches your viewers attention and search engines also find your videos easily. Instead of giving your videos generic titles, you should give them very catchy titles. Doing this will help to set yourself up for greater success.

Create memorable content

When creating videos you should try to create something that is truly original. Instead of focusing on creating videos that you want to go viral, you should instead try to create something that taps into ongoing web conversations and remains memorable.

Use an ideal video length

The longer your video gets, the more your total engagement drops. Therefore, ensure that the video lengths are ideal and not very long. It is recommended to have all your videos going between 30 seconds and 3 minutes.

Influencers are important in video distribution

Finally, remember to build a base of influencers that will help you share your video content. Some of the people you might consider include employees, content creators, or even your customers. You should cultivate this audience by including them in the early process and giving them special access.

How to beat your competitors?

In business, you’ll always have to watch out for your competitors. No matter what you do, you will always have competition. Your only solution is to try to deal with it the smart way. Of course you will have to try your best to beat your competition the legal and ethical way. With that as an online marketer you will have to be prepared to take extra steps to help your business grow significantly. The first thing you should do is to do a market research on your competitors.

Before you begin your thinking and planning on your strategies to beat your competitors, you will first have to gather enough knowledge and information regarding your market and the competitors you will face. Make sure that you have all the Intel that you need in order to move on to the next step. Pay special attention to who are your main competitors, find out about their weaknesses and their strength.

Also pay attention to the strength of their current brand awareness and find out how is their current relationship with their existing customers. If you can find information on what the general public like and dislike about your competitors then you would essentially be adding some very strong arsenals in your weapons that you can use against your competition.

Do a comparison between your service and your competitors.

One good way to win over the hearts of your competition’s customer is to do a product comparison. A detailed product comparison will serve to help you potential customers decide who they should choose to do business with. Many of your customers might have already been exposed to the branding power of your competitions, which is why you will have to work your way up to the top and try your best to show the world that your offer or package is simply better and by choosing to do business with you, the consumers are actually making a smarter choice.

A good example that you can refer to is the war between the Coca Cola vs. Pepsi Cola. We all know the Coca cola have a huge brand advantage when Pepsi got started in the industry. This is why Pepsi did a strong commercial to let the world know that if you are drinking both brand’s cola without actually knowing which brand you are drinking, the majority of the people will say that they prefer the taste of Pepsi Cola. This campaign actually helped Pepsi break into the market successfully and now a lot of the people will say that they prefer Pepsi Cola over Coca cola’s taste even when they’ve never done a direct comparison on the drinks before.

Therefore, as a business owner, you will find that a detailed comparison chart on your main website sales page will help you educate your customers and sway their buying decisions over to your product instead. Of course, brand loyalty will still be something that is very hard to defeat but slowly but surely your customers will realize who is giving a better deal and people will want to be making the smart and correct choice sooner or later.

Better value in your package.

If you want to beat your competitors then you better make sure that you put in a lot of effort into providing a better package and offer to your customers. If your competitors are giving away a small bonus that is worth $10, then you will want to top that and make sure you are able to give away a higher value bonus and still profit at the end of the day. The good thing with an online business is that you can easily increase the value of your bonuses without much cost and you are free to give a value to your digital bonuses as long as it sounds logical and it is well within the perceived value of your bonuses.

People just love a good bundle with their purchase. People will feel like they are getting a lot more with just one small price that they have to pay. Which is why, as a marketer, you will have to use tactics like bundling and increasing the value of your package significantly and still maintaining a price that your competitors cannot beat. Such a package would truly be an irresistible indeed. Needless to say, when your offer is irresistible, your sales will go up and your competitors will start envying you.

Better Service.

A good service does matter to consumers. Especially if people are actually looking forward for your product to work for them and this would mean that you will have to be there to actually help them with your product should they be encountering any problems when using your product. If you are in the business for long term and you want your prospects and customers to remember your product and brand for a long time, then you better be providing the best service that will ‘wow’ your customers.

Because if you are not going to put effort into your customer service, your competitors will certainly do so and that’s when you will find your customers slowly moving towards the direction of your competitors. You can win in the battle of price, packaging, product features and benefits or even a better sales letter, but if you don’t have a good customer service, people will not want to do business with you. Nobody wants to support and be associated with a meanie.

So try your best to be the good guys in your niche and try your best to reach out to your target market and help them achieve their goals. That’s when true success will follow and that’s when your business will get a gigantic leap because people will start talking positive about your business. And when you have loyal fans raving about your business, your competitors will have a hard time to catch up. All you have to do then is to make sure you try your best every day to keep them satisfied.

Originally posted 2013-10-25 20:51:08.

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Useful Facebook Marketing Tips For Your Business

It’s vital to learn how to market your business on Facebook. Without a Facebook presence, you look less legitimate and miss out on many opportunities to connect with customers. If you aren’t sure what to do, don’t worry. With a little education, you’ll soon be up to speed on how to market your business.

If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

Don’t ignore direct questions from your fans. You’ve got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities. The more engaged you make your current fans, the more likely they’ll be to pass on the word about you.

Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.

While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.

Stay relative to your brand or niche whenever you post content to your Facebook marketing page. People visit your profile expecting to see pretty much the same topic discussed on a regular basis. If you tend to stray, they will never know what to expect and that can cost you viewership.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

Do not subscribe to paying services that claim they can help you get more subscribers. You have no way of knowing how new subscribers will be targeted. It is best to promote your Facebook page yourself to make sure all the subscribers are likely to purchase your products or share your updates with their friends.

Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.

As you can see, Facebook marketing isn’t that hard once you understand what you’re doing. Make sure to use the tips you just read consistently so that you can demonstrate to your customers that you’re serious about your business. Soon you’ll wonder why you ever tried to market your business without Facebook.