Enhancing Your Email Marketing Program With Videos

Email has become crucial news updates to modern consumers today who need to be kept abreast with the latest development or information on certain issues in business and life. Almost everyone across the world with Internet connectivity has at least one email account with a long list of contacts from around the globe.

Space travel for communication has shrunk drastically with the emergence of email. Business entities, big or small, are capitalizing on emails in their marketing endeavors known as email marketing programs.

Its Humble Beginnings

Emails started off very simply as electronic mails that reach intended or targeted recipients much faster than postal mail. This came about from progressive technologies that allow consumers to send off messages, business or personal news to anyone else that has an email address. The speed of an email is so much faster and cheaper than traditional mail options such as postal, private deliveries and faxes. There are no bulky and costly components to replace in emails as with facsimiles.

Innovative and aggressive business entities were quick to manipulate the potentials of email in promoting their brand, products or services at any time of the day or season. It was noted that more targeted potential lead groups could be reached quickly to generate higher sales conversions with emails than traditional mailing options.

Email features kept improving with newer technologies that made it easier for email senders to send off their text messages which had no length limit. Email senders which include commercial marketers would mail out long emails that flout their business offerings. After a while, the impact of email marketing in this manner waned off. The mail contents were too long for a busy recipient to read through.

Progressive Development with Videos

With the emergence of video technologies, email marketing was enhanced quickly. Videos can be attached to an email which need not be long in text. A simple email could comprise the video link which the recipient could click on easily to view the promotional video on the company. Such marketing video speaks volumes to the recipient compared to the ordinary text based emails.

Marketing experts today highly recommend capitalizing on video marketing for serious companies that want to succeed in their marketing campaigns, especially with emails. Soon, many business emails sent out to their customers regularly contain a short video embedded while promotional videos on landing pages are set to auto play for an immediate viewing. Most consumers would let the video play on once it is set to auto play, especially if the video content and presentation are intriguing.

It is not surprising to have videos becoming more popular in modern day marketing via emails as technologies advance in different facets. Smart business entities are manipulating videos as part of their email marketing campaign to win more customers. Consumers are more likely to view a promotional video than read a long text, email offering the best of the sales from any company.

Strategic Email Marketing

Email marketing that incorporates videos is a strategic modern day marketing approach by innovative businesses which are market leaders in their industries. Videos in business emails can be sent to a wide scope of recipients easily and quickly through currently available advanced technologies at low cost. Companies that make use of email marketing with videos enjoy great savings in their advertising campaigns compared to traditional forms of advertising such as television and billboards.

Well designed videos in email marketing campaigns would capture the attention of email recipients easily if they are entertaining and creative. The contents must be clearly presented to convey the right marketing message for the company. Professional promotional videos can be produced by video production experts in the market that have the right development tools and resources besides skills and creativity.

Such high quality videos would attract and captivate the attention of email recipients to the extent of triggering a favorable response such as an immediate purchase order.

Tips to a Captivating Email with Videos

Email marketing with videos must be professionally produced to ensure a definite success in promoting the business; otherwise, a bad reputation can result which is detrimental to the business survival in a highly competitive market.

One important tip to a successful video email for businesses is to keep the text content short and simple with an interesting video clip that conveys the promotional offers concisely to benefit the company. The video should also contain specific promotional information that is clearly understood by the viewers without raising doubts for a faster decision making. The video play should be short and concise with a compelling presentation of the business offering as the average attention span on marketing videos is barely 15 seconds.

A good video email marketing campaign should contain a simple but clear call-to-action option which allows viewers a specific course of action that benefits the company. The action should be simple and quick without taking up too much of the recipient’s precious time. Incentives such as freebies and promotional vouchers can be attached at the end of the video for viewers who take time to participate in the call-to-action option such as clicking on an embedded link which leads to the company’s website.

It is crucial to produce a wholesome video in any email marketing campaign. This includes the structure of the video, its contents, layout, links and presentation. A combination of components such as music, voices, background, colors and graphics must be put together in every second of the video for a smooth flow to convey the precise message of the company in the promotional video.

Professional video producers with marketing skills and creativity may be needed and hired to generate effective videos in email marketing. These professionals have all the skills, resources and expertise to generate the most impactful video to benefit the company in its marketing campaign. They can produce a video that can engage the viewer on a longer attention span and exact a compelling response to favor the company.

Last but not least, a high quality video thumbnail image is crucial to the success of a good video email for a business.

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Originally posted 2014-11-06 21:14:53.

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission.

It’s stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email marketing campaigns – building an opt-in list.

However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It’s a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one’s opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor’s email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one’s site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don’t make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

How to Use Facebook Effectively to Dominate Your MLM Company

Multilevel marketing businesses are spreading fast on the Internet as the host of online resources become easily available to fuel business growth. One of the latest online resources for MLM businesses is social media.

The myriad of successful social media networks on the net makes it extremely attractive for MLM companies to expand quickly today than when the business concept first established.

Social media influence

MLM businesses thrive on securing more enterprising entrepreneurs to jump onto the bandwagon. An MLM business success is fuelled by a growing membership from up-lines to down-lines. The Internet offers a wide resource for consumers to be seconded as MLM members, regardless of the level of entry into an MLM business structure.

Social media networks such as Facebook offer millions of potential leads to fuel an MLM business. This popular social media are currently having the largest number of members alone where communication and dissemination of information from personal to politics are conveyed.

It is not surprising then to have businesses such as MLM companies hopping onto the Facebook platform to source for potential members in building member lists for the business tiered structure. Huge incomes can be generated by incorporating Facebook in the business on the Internet. Facebook is a free platform to exercise effective and efficient online marketing strategies that would profit the business.

MLM marketers do not need to have much knowledge about technologies and technical resources to manipulate Facebook to generate more income. This online marketing social media can be used to build strong relations with niche members of the network. When the trust is established between the parties, synergy happens to benefit all parties over time.

Innovative MLM marketers can engage Leveraging Attraction marketing tools on Facebook to dominate the MLM business that can increase subscriber retention 100%.

Do’s and Don’ts using Facebook
Facebook can be a very powerful and effective marketing tool to promote MLM businesses with its dynamic and versatile features applied properly. It is crucial to have a complete profile that is interesting and captivating to entice visitors and followers. The best of information with unique selling points in a professional manner can draw more web traffic to the landing page. Niche markets can be readily secured when the focus is specific to attract like-minded consumers who would contribute to the growth and success of the business without effort or awareness. However, the Facebook profile should contain values that would attract visitors.

The incorporation of a good picture would enhance the marketer’s image to the social media community for an easy and clear identification that would promote strong relations in building the business.

However, it is not professional to pitch any business sales before establishing trust and strong relations with followers. Spam activities are frowned on Facebook as this popular social media networking site is viewed as a communication platform to share and disseminate relevant and interesting information that would benefit followers.

These simple marketing tactics can be applied consistently to be effective in securing a steady flow of prospects for the business.

Effective strategies

There is a myriad of cost effective and efficient marketing strategies that one can manipulate using Facebook for a successful MLM business on the Internet. One of the simple, effective marketing strategies is to engage a long list of online marketing businesses that are experienced in securing long subscriber lists. These online ventures should have a current online business venture that is functioning if not flourishing. Interaction with these business owners not only expands the market presence of the MLM business, but also establishes the MLM marketer’s skills and resources.

Many online business owners would invite one another to a further collaboration that would generate mutual benefit such as incorporating backlinks to their websites. This would encourage more web traffic to visit the targeted sites without chasing after the wind from all corners of the Internet for more potential leads.

There may be lots of enterprising entrepreneurs who are seeking lucrative business opportunities on the net for side income. Facebook provides an excellent platform in identifying such groups to be roped in as potential subscribers in MLM.

The Facebook community is so large and wide with millions of members that can be classified in a variety of groups to fuel any MLM business online or off-site. Searches can be made by company, interests, needs or demographics. Joining these groups opens a world of business opportunities to promote the MLM business.

Short ads can be posted on Facebook group walls to attract interest and attention to the MLM business subtly. Creative ads on these walls can draw in the desired web traffic and enquiries effortlessly when this marketing strategy is executed properly. This Facebook feature is easy to use with great impact and rewards at the end of the day. A simple link can be included to direct web traffic to the online business site for more displays and information that educates the reader in supporting the business offerings especially when more income can be garnered.

A very effective marketing strategy on Facebook is the presence of a personal site that contains a lead capture page that serves to capture potential leads’ information to add on to the business building list. New friendships can be established every day on Facebook with the objective of generating more prospects for the business over time.

Always comply with the few Facebook usage constraints such as adding on new leads every day. The Facebook spam filter is triggered when too many new additions are made each day. It does not pay to be blacklisted by Facebook if a successful MLM business is eyed. A slow and steady approach on Facebook features would put the marketer on the right path of success without any hassle working on Facebook.

Creative marketers who are well versed in a particular arena can generate a personal and new Facebook group to draw targeted Facebook users to promote the MLM business. This must be a unique group that would add value to the subscribers without incurring too much time and cost.

Originally posted 2014-08-28 17:14:56.

Mapping Your Way to a Good HTML Site Map

Ever wondered what site maps are for?

In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.

What is a site map?

A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site.

Why are site maps important?

An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views.

There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site.

Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped.

However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to ‘crawl’ in your web site. Pages are located by search engines through ‘crawling.’ It is a process that goes through the index of a page, following the links and adding the pages to the database.

The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page.

Here are some important pointers in creating your HTML site map.
1. Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website.

2. You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too.

3. Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible.

4. Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them.

5. A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section.

6. Each of the contents in your site map must have a hyperlink to its respective URL.

7. If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map.

Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage.

Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so don’t hesitate to learn the rules of the game and make yourself a sure winner.

How to Set Up and Promote Your Fan Page

Social media networks are fantastic platforms for great business opportunities with the millions of members each network enjoys. Facebook is currently the largest social media network site on the Internet with 500 million members. This would form the United States of America by population. However, the use of Facebook must be in conjunction with its available features and constraints to enjoy a boost to business ventures.

Fan Page importance

One of the effective Facebook features that can be used as a dynamic marketing tool is its Fan Page. This simple page can reach millions of potential target audience to fuel the business from oblivion to the limelight. Every modern business owner today would need to set up a Facebook fan page to enjoy a wider scope of business opportunities that would boost business presence in the market while staying ahead of the competition.

A fan page is different from a personal profile page on Facebook. A fan page is designed to host important business information that can be viewed by customers and potential leads to boost the business. Anything can be posted on this fan page especially business related information to update readers while personal thoughts and inspirations can be posted on the profile page. These two pages on Facebook allow followers to understand the business and the owner explicitly.

Updates can be executed instantly with the fan page while new friends or followers can be included at any time. All types of news can be posted to keep followers informed to benefit the business promoted. There are no technical issues on website operations and there is no need to hire a Webmaster with the page management or control. Simple maintenance serves to operate the fan page easily while benefiting the business.

Set up for promotion

A fan page is easy to set up with the availability of a valid or current Facebook account. The icons are easy to identify in setting up the fan page for promoting the business. A few clicks would easily set up the fan page for immediate manipulation to boost the business.

Business owners or marketers can select specific business types before filling the fan page with the relevant business information to promote the business. More information about the business allows Google to rank the fan page higher; this includes company logo, images and RSS blog feeds. A simple publishing of the fan page would kick off its public availability to activate business growth.

It is essential to market a Facebook page to gain the necessary customers to fuel the business. However, this task may not be as easy as a profile page. Market awareness is necessary through an organic sharing of the fan page. This can be achieved by identifying contacts from the Facebook profile. Professional or personal contacts can be invited to be a fan of the fan page. A well written note that explains the purpose of the fan page with relevant benefits would suffice to attract invitees to become members. A link to the fan page must be attached to encourage invitees to click on. A fan can invite others to become fans. This would cause a fan page to appear in the Suggested Friends column on others’ profile pages.

A host of activities can be planned and implemented with a fan page when there are enough members joining. The Facebook link can be added to the official web business site through blogs, Twitter, emails and other websites.

Fan members can generate online discussion or forums about the business products and services. Regular postings of relevant information that is helpful to the fans would keep them loyal.

Potential promotion activities

There is a myriad of activities that a business owner or marketer can take on with a Facebook fan page to promote its business and brand. It is easy for more consumers or Facebook users to like a business fan page that would boost the business growth. A simple replacing of the web business site URL with a Facebook fan page can propel the business from oblivion to stardom. Modern companies are requesting viewers to ‘Like’ them on Facebook which augurs well with top search engines for a greater market presence.

Business owners or marketers need to create a ‘Like’ landing page on the Facebook fan page. This is very effective in driving traffic to a more relevant search page than a business’s home page. A consistent branding is crucial in promoting a fan page everywhere to build the brand that would be memorable and impactful on consumers.

Another business promotion activity via fan page is to share the business information constantly. Updates on product or service information as well as job opportunities and awards keep the fans interested in the business. More can be done to increase the customer list via Facebook fan page; special events and exclusive offers can be created to entice new customers or prospects to join the fan page while current customers feel there are advantages in joining the fan page. The Facebook fan page serves as an extension of the web business site in promoting the business online.

The Facebook fan page can be manipulated to cross market to reach a wider audience. This is a great opportunity to promote the business on other online platforms through simple additions of buttons that link to the business fan page or networking channels like LinkedIn, Twitter and YouTube. Links can be created to blogs and online directories to promote the business through quality articles and banner ads that would enable visitors to find the business site.

The Facebook fan page can be manipulated to maximize its features. A lot of relevant information can be included to promote the business besides logo and business information; business tagline and images as well as URLs can be included to assist visitors in enjoying a more pleasant search experience on the business.

This is where more relevant links, buttons and images can be included on Facebook to interest visitors to the business site with repeat visits. Good links allow visitors to surf related business platforms for more sales and profits.

Originally posted 2014-08-27 00:29:09.