How To Get Traffic To Your Affiliate Marketing Website

So, now that you have your affiliate website built and ready to go live, stop and ask yourself: Have I thought about how I am going to drive traffic to it? It would be simply awful after all that blood, sweat and tears, to make your site go live on the internet but nobody showed up. So how do you get traffic to come and visit? What works, and what doesn’t work? Take a look at these ways of getting eyeballs on your site:

Unqualified Traffic. You could just get a huge number of people to come to your site. There are websites where you can buy cheap general traffic by the thousands. The only problem with that is that you have no idea what their real interests are, so it is very likely that you will get only one or two clicks on your links per ten thousand visitors. Why? Because these general visitors are not qualified ? meaning that they have done had to do anything that would indicate an interest in what your site is about. What that means is that someone who really wants to buy books on history gets taken to your golf clubs affiliate site, and they immediately click away because they don’t find anything that interests them there.

Qualified Traffic. What you really need to come to your website is a large amount of qualified traffic. The term ‘qualified’ just means that they have already done something to show that they are interested in what your site is about. This could be somebody who clicks on an advert that says ‘Buy Golf Clubs’, because this would show their interest in golf. If you think of ‘qualifying’ your traffic as a process where you filter out the people who are not interested in your site, before they get to your site, then you’ll be on the right track.

Why qualify traffic? It helps to keep your conversion percentage high if the only people who actually land on your website are interested in it to begin with. As sometimes you’ll be wanting to show your conversion percentages to other marketers and prospective clients, you’ll want to keep it looking good. But the main reason you want to qualify your traffic is every time you have to pay for a traffic method, you don’t want to be paying for dud traffic that isn’t interested in your site. You only want to be paying for traffic that is interested in your site, and the more interested (or ‘qualified’) the better.

How much should I pay? It all depends on how much you’ll make when someone clicks on one of your affiliate links and makes a purchase. If you track your website statistics (and yes, you will want to do this) and you know that on average, one out of every one hundred visitors to your site will actually buy something, and each time this happens you will earn $10 commission, then you know that the maximum you can spend on traffic will be $10 per 100 visitors. If you can get 1000 qualified visitors for $10, then on average you will spend $10 and turnover $100, leaving $90 profit.

So now you have a better idea of how to get traffic to your affiliate site ? a lot depends on your conversion percentages and the amount of commission you make on each sale. It is possible to generate free traffic to your site, but you’ll end up paying with your time instead of money. Paid traffic is faster and more effective, and provided you track your stats, you can stay within any budget.

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Getting Your Traffic from Free Sources

One of the first things you need to learn about affiliate marketing is that traffic is the life blood of a profitable business. If you don’t have traffic to your website you don’t make any money because you don’t have any customers.

But how do you get traffic? Admittedly if you have got dollars to spare you can buy traffic but that can be very expensive particularly if you are targeting a popular keyword. However, many affiliate marketers prefer to focus instead on driving free traffic to their websites.

There are a number of different ways to find free traffic if you are prepared to do some work. Some take a bit more effort than others, but equally some of your efforts will gain you higher numbers of visitors.

A few of the more popular sources for affiliate marketing are the social media sites like Face book, Twitter and MySpace. Then you can look at the well known sites such as Squidoo, YouTube, Craigslist and Ezine Articles. The methods of advertising vary by either making up blog sites, posting your videos to YouTube, creating fan pages and group pages on Face book just to name a few.

However we are going to be concentrating today on one of the oldest yet still effective methods of getting free traffic and that is by writing articles for ezine directories.

Even though you are focusing on building links to your website and trying to get a front page ranking in Google this can all take time to achieve. In the meantime you can give your traffic a kick-start by writing articles and submitting them to directories. In some cases acceptance is immediate and other directories like Ezine Articles (the most well known) can take a couple of days. But even so you are getting readers to your work very quickly.

Obviously you need to write unique, compelling and informative content that will incite people to find out more, so they can scroll to the bottom of your article and then click on the link in your resource box to your website. Your articles should be free from typing errors and spelling mistakes, nothing is more off putting to a reader than something that is poorly formatted and doesn’t make sense; it doesn’t give that professional feel that you should be hoping to achieve.

You can submit the same article to several different article directories; however it is a good idea to make sure that the one you send to Ezine Articles is just a bit different to the others. Ezine articles are very strict about the fact that your material should be original and not copied from someone else.

You can submit as many different articles as you like, remember the more you get published the better chance you have of being noticed. The other advantage in affiliate marketing is that by becoming an article publisher you can start to establish your expert status in regard to a particular topic whilst at the same time building up your credibility.

It’s not difficult to write articles and you will find the more you do the easier it becomes, try and get into the habit of writing and submitting them on a regular basis. One of the reasons that article marketing has been around so long is because it works.