Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

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How To Make Video Marketing Easy

If you have a business, you should always be on the lookout for new ways to market your products and services. By harnessing the power of Internet video, you can reach a wide audience with a small investment. Keep reading to learn how to run a great video marketing campaign.

Try to be honest and real in your videos. Unless the video is a professional video, it’s okay to be imperfect. Practice your material before shooting and then go for it. You don’t need to worry about editing out every little imperfection because people will see that you’re honest and that they can relate to you. Just focus on getting the message across in a clear and concise manner.

Create a script before filming. Don’t ramble onscreen. Even if you do not use your script exactly, write out what you want to say beforehand. This will help you organize your thoughts. That way, you can say what you intend to say. It will also help people get the message you want them to get.

You can draw attention to your video marketing campaign by associating it with a new product or a promotional offer. You could for instance share coupon codes in your videos or use your video marketing campaign to share exclusive information about your newest product. Your customers will watch your videos if this is the only way to get access to a discount or to exclusive information.

Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.

A great reason to have costars in your video is that they’ll have a network, too. If you bring on an expert in the field, he’ll let his network know he’s going to be appearing in your video, growing your exposure. They’ll share with their network, if the content is good, and you’ll get many viewers quickly.

If there is one thing that people hate it is commercials or corny advertisements. Make sure that your sales pitch is subtle to help keep your viewers engaged. If you come across as trying to sell your product too hard it can turn people away. Make your videos interesting so they will keep watching.

Do not script your videos. You should have a detailed outline such as a list of points you want to talk about. If you read from a script, you will quickly lose your audience. Instead, you should relax and be as natural as possible. Edit your video later to get rid of the unnecessary information.

Taking the time to develop an effective video marketing strategy is one of the wisest decisions you will make. Your business will see a great response from your catchy and intriguing online videos. Just remember what you have learned from this article, and before long, your business will thrive like never before!

Video Marketing The Old School Way

Have you ever though about promoting your business through video marketing? There is much more to it than just uploading videos and creating their destination. You must consider the different aspects of video marketing in order to be successful. Continue reading for a helpful guide when it comes to using video marketing techniques and strategies to help promote your products.

If you are making a video about a new product, keep it simple and short. Not a single viewer is going to sit through a 10 or 15 minute video about your latest product. If they want more information, have your contact information listed and give them a one on one demonstration. For your videos, keep it short and to the point.

Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus.

Figure out what kind of content your target audience wants to watch. In addition, how do those users come across the content that they are interested in? Is social media the route you should be focusing on or do these individuals sign up for mailing lists? Once you have a handle on this, you will know how to get started.

Be original when creating your videos. Do not mimic or copy other videos unless you are doing a parody. Instead, create new content that shares information that cannot be found anywhere else online. Try interviewing business people, doing demonstrations or answering your customers’ questions for original content. Remember to stand out against the crowd.

Pick a topic for each video. It will be easier to put together a quality video if you remain focused on a specific topic and keep your video short. Your video marketing campaign will be successful if you create a series of videos on different topics your customers will be interested in.

To launch your business into video marketing, hold a contest! Open it up to the public and display all of their videos. This will generate a lot of enthusiasm about your business, raise your ranking in search engines and give you great ideas to use in your video marketing campaign!

If you are using video marketing for your local business, play up on that aspect in your videos. Highlight the area where your business is located and showcase the things that your business is involved in within the community. You will find people sharing your videos just for the local content and exposing your business to more customers.

Keywords, just like in SEO, need to be used on the videos you post to YouTube as well. Include them in the title, description and tags so that those who are looking for what you’re discussing can easily find you. Google will use this information to index your video as well.

Interview people. One of the best ways to create content for your videos is to interview others. Interview past customers, interview experts, or interview your employees. Having another person, there will take all the pressure off you, and you will be providing good information to your customers, which they will appreciate.

Now you should have a better idea as to how to use the different video marketing strategies to increase your profits. There was probably much more to video marketing than you thought right? Well, it’s time to put your plan into action, and make those techniques work for you and your business.

How to Start Your Own Free Money Making Websites

So, you’re hunting for free money making websites. This article takes a look at the two aspects involved in this search: the free websites and the money making websites. . .and how to combine the two.

There are many options that you can choose from if you are looking for free website platforms. Webs.com, Weebly.com and Wix.com are three of the most popular choices for building your own website step by step. If you are just starting out, these could be good options to learn on with a free account. Obviously the free account will limit the features that are available to you but you can also upgrade at any time. These sites all have tutorials to help you get started if you’re brand new to building websites.

Another option is to create a free blog. Typically, blogs differ from websites because they offer opinions or suggestions and because they are more dynamic. Blogs should be updated frequently and consistently with your articles (posts). A website is more static. The information that you put on the pages of your website will not change too often or too much. Blogger.com, WordPress.com and Thoughts.com are some of the most common.

It really makes no difference whether you choose actual websites or blogs to be your free money making websites. Either way, the money-making aspect to apply will be the same. Here is how to monitize your site.

Regardless of whether or not you have your own product or service to sell, you can make money from your website/blog by adding Google AdSense ads. Most website and blog platforms offer this service automatically so all you have to do is sign up – it’s completely free. Once you’re approved, ads that are relevant to the content of your site will appear and when your visitors click on these ads, you will make money. It doesn’t get any easier than that!

Another way to monitize your site, even if you have nothing of your own to sell, is to offer affiliate products to your visitors. Sign up for an affiliate account with any of the affiliate programs (ClickBank and Commission Junction are the most popular) and choose the products that you want to promote. Obviously, these items need to jive with the theme of your website or blog. Put some information about this product in your website or blog along with your affiliate link and whenever someone ends up buying the product, you get a commission on that sale. Affiliate programs typically offer somewhere between 50 – 75 percent commission so you can do really well with this depending on how much traffic you get to your site and how relevant the products are to your theme.

As you learn more about earning money with blogs and websites, you can also start thinking of developing your own product(s) and service(s) that would serve your audience.

There aren’t too many ways that you can earn money without spending any. . .but free money making websites defy the norm!

Making Your Site User and SEO Friendly

Let’s face it, internet marketing and online businesses are here to stay. It’s also a fact that a large percentage of people find new websites by entering search terms (keywords) into the search engines of their choice. With this in mind, it’s easy to see why SEO (search engine optimization) is so important. At it’s most basic level, SEO is nothing more than making your site look better to the search engines so they will place your site higher in the rankings when somebody searches for your targeted keywords.

In practice, SEO can be tricky, frustrating and complicated. However, don’t let that stop you. A little SEO is better than no SEO at all. Besides, you are sure to learn a lot in the process of optimizing your sites. Also, you will most likely see a boost in your site’s rankings as well as a boost in visitors and potential buyers to your site.

As mentioned, effective SEO isn’t always the easiest thing to do. For that reason, many people choose to hire somebody else to do it for them. While there is nothing wrong with that, it’s a good idea to have some understanding of SEO techniques. If you choose to do your SEO yourself, you will need to know them anyway. If you outsource it, you will have a better idea if they are doing a good job or not.

Before you do anything else, you need to have a plan in place. What are you going to do to rank higher, How will you structure each page, How will those pages be linked together, What about backlinks, The better your plan, the better your chances of success. Don’t worry about being locked into the plan. If, while you are doing your SEO, you find a way to do things better, then by all means, go ahead and adjust your plan as needed. Once you have your plan, you can move on to your keywords.

Keywords are the main foundation of any SEO campaign. No matter what techniques you use, they will all revolve around your keywords. Do not try to take shortcuts when selecting your keywords. Take the time to do the research, use free or paid keyword tools and see what your competitors are doing.

A lot of people prefer to have one page dedicated to each of their keyword phrases. That doesn’t mean you can’t use other keywords on those pages, but that the focus will be on one keyword. For example, the address, title and other parts of your page will contain that keyword.

There is one final thing worth mentioning: your pages need to be user friendly. While you may be working hard to use SEO to rank higher, none of it matters if people don’t like your site. Don’t overdo using your keywords, make navigation simple, and do your best to provide relevant information as it relates to what people are looking for. The good news is that being user friendly and impressing the search engines can both work in harmony with each other.