Copywriting is one of the main sales driving forces in the internet marketing world. If you want to be successful with internet marketing you will have to at least learn the basics of copywriting or get a partner who is good in it. Good copywriting can ensure that you get sales for all the traffic that you will send to your offers. While many regard copywriting as a form of art, in many ways, it is also very scientific because of all the tests and trails that marketers have gone through over the years.
While there are no rights or wrong ways to write a good copy, there are quite a few ‘concepts’ that one could follow in order to write a good copy. Whenever you are in need of a fresh new idea of writing a new copy, try one of these proven and tested marketing ideas below instead.
The Storytelling copy.
The story telling copy is perhaps one of the more used copy styles on internet marketing today. This kind of copy is also widely adopted into the use of video sales letters these days. The story telling copy is a copy that utilizes a compelling story to captivate the heart of its readers. As many legendary marketers would put it, everyone loves a good story.
However, when using this kind of copy, one must ensure that the story is actually believable. You cannot expect to tell a ridiculous or outrageous story and expect people to believe it. It also helps if you can back up your claims and story with facts, picture or even statistics. This way people will be able to accept your story more instead of thinking that it is all a scam.
A good way to tell a story is to actually tell a ‘hero’ story where someone just like your target audience has suffered the same problem as everyone else. And after all the hardship he finally found the solution to the problem and now lives a great life and the hero is there to tell the tale and help others overcome the problem.
Some variation of this storytelling technique is that you can actually put yourself as the hero that goes against all the ‘evil’ and ‘greedy’ competitors who are conspiring against the general public for more wealth. Another good approach is to tell write about a story how you ‘accidentally’ found the solution but in fact you were a big skeptic initially. These stories can help improve the readership of your copy because it can help you get your readers curious for more.
A good warning here though, your story should be a unique one instead of a story that has been used over and over again by other marketers in your niche. Unlike how it was in the past, people today are actually smart enough to do a comparison on the internet before they choose to buy and if your story is the same as everyone else, you will lose out to those who are able to tell a completely unique and genuine story.
Another great style of copywriting that you should try in your next internet marketing project is to employ the interview style of copy. Although this kind of style is rarely seen used in the internet marketing world, it does work because it does not ‘look’ or even ‘feel’ like a sales letter. This way, people do not feel that they are being sold to.
All you have to do is to create and honest interview that has a lot of ‘value’ and ‘benefits’ for the readers, people will want to know more about your offer. A simple link at the end of the interview plus a call to action and some scarcity tactic at the very end of the interview is enough to get people to purchase. The hard part is to actually find out what content you should include in your interview in order to help sway the buying decision to your side. However, a good educative interview can help get people to understand where you are coming from, and people will not put up a ‘no salesmen please’ barrier when they are reading your letter. This is exactly why you do not need fancy graphics to go with your sales letter.
The ugly truth copy. The ugly truth copy usually starts out with a huge negativity highlighting the problems within your niche. People are naturally drawn to ‘accidents’ or bad news. Hence you will make sure that your headline is actually attacking something on your niche. It could be the very niche itself, it could be the ‘bad guys’ inside your niche, it could be some ‘shady’ products in your niche or it could be about your own product even.
After showing some of your anger you then slowly move on to the positive side of the story where things aren’t actually that bad. And that the only way to ‘survive’ the problems are for the readers to actually read what you have got to say carefully. It is indeed a very controversial way to write a copy but since it is very different from the normal copies that you found out there, you can be sure that it will be very effective as well.
All in all, the most important element of a good copy is that you need to be able to tell the readers that you can solve their problems period and you can do it better faster and (if applicable) cheaper than what is available out there. When you have all these benefits and confidence that you can help them out, people who are genuinely in need of help will reach out to you for help and that’s when the magic truly happens. However, always make sure that your copy is not boring because if people leave your site without going through your sales message, you can kiss you customer good bye… forever.
Originally posted 2013-07-07 05:41:11.