Exploring SEO Post Panda And Penguin (LSI) Latent Semantic Indexing
Panda? Penguin? Animals? No… Google Panda and Penguin are the names given to address two of Google’s recent and brutal update that wiped out a lot of high ranking sites in matter of just hours. Google’s goal has always been to provide the best search results. However, the benefit of getting to the first page of Google is too beneficial to marketer which is why foul play is always at play by those who are greedy and foolish.
In order to meet their goals, Google have no choice but to be very strict with their algorithm in order to be rid of low quality sites that may harm Google’s reputation. How much does Google care for your business? You are the judge, but one thing they do care for is their OWN business.
Hence when you are planning to bring your site into Google’s playground, you need to play by their rules. The good news is, SEO is far from dead and here are some pointers for you if you wish to rank high in the search engines.
In the past, people are taught to include more keywords into your contents to help Google to recognize your site and think that your site is relevant. Now, Google has pretty much changed. You need to be very careful when including your keywords, and you have to actually make it look naturally not just for the search engines but for your website viewers as well.
If you think about it, Google’s ultimate goal is to please your visitors and if your site does not make any sense, then it actually makes sense for Google to penalize you heavily. Always be very careful not to overstuff your keywords and use synonyms to help Google identify your main keyword effectively.
Use LSI ? latent semantic indexing.
Your keyword obviously is something you want to rank for. However, you are not allowed to over populate your contents with the same keywords by too much or Google will regard your page or keyword as spam. One way to bypass this is to use latent semantic indexing to help it look more natural. latent semantic indexing is simply a term of words that is closely related to your main keyword which you would like to rank for.
For example ? Losing weight.
The LSI terms latent semantic indexing you can use for this are (not limited to)
How to lose weight
Weight losing made easy
Diet plan to lose weight fast
Quick weight lose diet
Lose pounds fast
As you can see all these LSI terms latent semantic indexing are related to your main keyword, and if you include them into your contents your content will be highly relevant to your main search term, and it will help Google rank you higher due to its relevancy.
Variety of links.
Gone were the days where you could spam for backlinks and hope that the more links you have the higher you will go in the search engine rankings.
This thing is, Google is smart and they have caught up to the tactics that dirty SEO practitioners widely use to cheat their way up the search engine rankings. Hence, it is advisable today that if you are going to send backlinks to your site, you must be sure that the links look natural to big G.
Mix your links that comes from top level domains such as .com, .net, .org, .info, .country type domains. Be sure to have more .com domains linking to you than .info domains because it will look weird to the search engines. The reason is everyone knows that there are less .info domains than there are .com domains.
Link to every page by tier.
When you are doing your backlinking work, it is very important not to put your backlinks into just your primary page or main page. Make sure you link to every page of your website and make sure that your home page has more links than that of your less popular pages.
Again this should be done so that Google will not suspect foul play and think that you backlinks are unnatural.
Here’s another examples:
Main page (tier 1) ? Most backlinks
Popular pages (tier 2) ? Less backlinks than Tier 1
Less popular pages. (tier 3) ? least backlinks of them all.
Different types of links.
One of the common SEO mistake when it comes to backlinking is to just pull in 1 or two kinds of backlinks. For example, you begin backlinking using blog comments. Since you know how to do this already you keep doing this for all your backlinks. However Google will view this as unnatural and they will penalize your site rankings.
Here’s a variety of links you can build so that you can mix it up in your link building campaign.
Web 2.0 links
Link bait links
High Page Rank Links.
Last but not least, you will always want to ask yourself these questions when you are performing SEO work. Is the website that you are optimizing visitor friendly and if your SEO will look natural in the eyes of Google? Make sure the answer is yes and be sure to never rush things when it comes to site rankings.