Facebooks Upcoming Graph Search A Marketers Tool

Facebook’s Graph Search

Almost everyone knows about Facebook these days… but only a select few has heard of Facebook’s upcoming graph search. It is currently on beta and for those who are invited only. Here’s what you get from a super database full of user information and you allow the world to use the database as a search engine. This will indeed rock the marketing world. To prepare for this potentially crazy wave, here is some information that we’ve gathered about Facebook’s graph search so far.

What to expect on Facebook’s Graph Search.

First of all, Facebook’s upcoming Graph Search will be showing search results that are based on people who are connected to your Facebook’s account. Furthermore, you will also be shown your connections’ connection and those who are connected in multiple tiers. This is because Facebook aims to create a search engine that helps you find results that are most relevant to the searcher. This means you can find results that are based on your friend’s activity comments or even their notes. This is a very powerful engine, especially if marketers are going to be using it for their marketing efforts.

What this also means is that the search results will vary tremendously for every user. Yes, your search results will look different than that of a different account, and it should be unique to yourself. This thus makes is a worrying fact for us marketers as we cannot control what others are seeing and it will be hard to monitor what everyone is going to see or hear regarding information that is related to our niches.

One interesting thing to take note on the Facebook’s graph search is that unlike Google you get 12 search results per page, and you can filter your results based on places such as restaurants, hotel, airports and etc. You can even filter them based on the ‘like’ button that Facebook has made significantly famous. All in all, there are tons of other filters to play with and this makes it very good for local searches and local businesses that wish to make a presence online.

Another interesting thing to note is that the searches can be extended with photos, videos and it can show you who have actually visited the aforementioned place.

What is Facebook’s Graph Search Good For?

Well, for starters we can definitely see it as a great tool to search for people that you are connected to. This means as a marketer we may be able to use this great tool for an in depth market research tool on people who are connected to your accounts or even your existing fan page.

Next you can choose to use it for local searches. Well it is definitely good news for local businesses who wants to expand their advertising online and for offline business consultants as well. This is a big step toward innovating and creating a bridge that will shorten the distance between off liners and online searchers. Be prepared for the future and how localized business will market their business. Also, we can definitely see this engine as a media and entertainment search. This is could potentially be very good for those who are currently using videos to market their offers.

Some extra thoughts…

The question about this Facebook’s Graph search is that will people be embracing this new power that will be released to the public? How will the users react to such a big change? These are the questions that will determine our very future on internet marketing and offline businesses itself. If the answer is a positive one than we marketers will be granted a very unique tool indeed.

The great news to this tool is that when it is released small marketers will definitely be able to jump in and take advantage of it as we do not think that big companies will invest into it immediately. Hence the early birds will definitely be able to get the worm. We still have no idea is Facebook is going to try to monetize with this new graph search engine or if there will be ways for advertisers to slip in an ad or two onto the search results.

What we do know is that as a business owner, we think this tool can be used to encourage user activity such as sharing, liking and make use of momentum to get even more momentum to your business’ growth. One thing is for sure. When this gets released, the waves that it will make will be very impactful especially for those who are currently in the offline business and those in the social network marketing. Making full use of this platform remains unknown until the final release day arrives.

Facebook’s Graph Search

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Originally posted 2013-03-12 05:25:30.


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