It is important that top search engines such as Google play an active role in the market where businesses are concerned. With the myriad of business solutions and applications available in the marketplace, it is not surprising to have an increase in competition amongst businesses. There is a growing need to enhance the web business site to stand out of the crowd for a more distinctive position in the market.
An active participation from Google in offering an explicit SEO tip is very much desired to boost business branding and market presence. The recent revelation of Google including secure SSL features for a more secure website is well received as this would boost better searches for all parties. The inclusion of SSL in a website is poised to be an impactful ranking factor by Google who hopes to encourage higher security in all websites for safer search and surf activities.
Encouragement of SSL by Google
SSL may be unfamiliar with many business owners or marketers, but it is an essential feature to boost a website security. It appears on a website as “HTTPS” with the inclusion of the letter ‘S’ to signify its highest security level compared to the traditional “HTTP”. Secure Sockets Layers or SSL is known to be a security protocol that functions to encrypt communication that happens between web browsers (system and user). The inclusion of such security feature makes it difficult for scams and frauds to happen as the feature includes encryption of data to prevent easy readability and manipulation when it is transferred from point to point.
A website should be well equipped to protect its users’ information through passwords and encryption. The incorporation of SSL in a website is essential to the safety of data and information as well as processes that handle financial communication and transfers. This is how Google is being proactive in raising the quality and safety bars in websites to give a higher level of security to Internet users.
Search engine optimization is crucial to a website’s functionality, market presence and performance. The increasing market competition spurs many web businesses to incorporate new and effective SEO tools to boost market visibility and branding. An SSL certification is an acknowledgement of white hat SEO methods that top search engines such as Google are encouraging all web businesses. Coupled with the essentials of SEO, an online business site today would be able to secure a higher page ranking by Google compared to traditional SEO features engaged. The emerging SSL feature may be impacting only 1% of online search queries today, but its percentage is expected to rise quickly when Google has established its search algorithms that impact website ranking. Time is still available for webmasters to convert to HTTPS and take advantage of higher SERPs, while moving ahead of the competition. This is a giant step for Google in encouraging a switch to HTTPS by more websites.
SSL Security on the Internet
With the highly acknowledged benefit of the SSL feature in websites, it would be surprising if serious web businesses are not interested in this inclusion. When Google places further importance to this security feature on websites in the future, web businesses that did not launch out into this new SEO tool would tend to suffer loss and customers. Smart web businesses today would want to capitalize on implementing SSL security features on their website to ensure a high degree of security that covers all important functions and processes across the net.
Security the website is a very critical component in an effective modus operandi of any modern company today to lower the competition in the marketplace. However, SSL does not relegate the impactful roles of other successful website factors such as fresh content, backlinks and social media campaigns.
A website can be made more secure with SSL in many ways, although the benefits may seem insignificant today. The SSL security feature is noted as a potential investment that is expected to rake in more profits and benefits in the future. It is expected to grow exponentially in the near future and far-sighted companies with websites would benefit immensely with an implementation today. It is favored by top search engines, especially Google, which is promoting its implementation actively. Customers would also view the company that incorporates the SSL favorably as it is seen as a desirable security feature on their website to protect the interests of its users or visitors.
The importance of SSL feature would be more prominent when Google moves to increase website ranking based on its availability or absence. Google currently informs websites of this URL change that is coming into place. However, many businesses are resistant against SSL due to high costs and lower speeds, but these issues would be easily overcome as technology becomes more sophisticated and efficient.
The Necessity of an SSL Certificate
The availability of an SSL certificate strengthens the significance of the SSL feature in websites. Such certification establishes the commitment of online businesses towards their customers and operating procedures while other website owners refuse to pursue this certification as they are not in information collation or perform financial transactions. Websites that collect certain personal information about web visitors should consider being SSL certified to assure their customers or potential leads on the safety of their data supplied for private use by the website. Many web users are reluctant to supply their personal information on an insecure webpage.
An SSL certification allows the web business site to have customers and potential leads to log on to the website for online purchases without risking identity thefts. There have been occasions where a novice hacker is capable of breaking down simple transmission codes and information interchange easily with the right knowledge, skills and facilities especially when the same password is commonly used for varied applications.
Web businesses can easily purchase an SSL certificate from a reputable web host or dedicated SSL provider in the market with the proper SSL safety procedures implemented correctly on their websites. The market offers a host of reliable SSL providers who have the knowledge and skills to assist in implementing a foolproof SSL implementation on the web business site.
This is a great way to prepare the web business site in securing higher page ranking by Google to draw more traffic to their targeted sites.