Social Media has made a huge impact to the entire world and not just to Internet marketers. If you have been doing anything online at all, you will know that Social media is pretty much the center of attention to the world right now. Almost everybody that spends time online these days are somehow connected with some social media network of their choice. Even if some of us do not admit being involved with any social media at all, it is hard for them to say no when asked if they’ve read anything recently on a blog.
Social media has grown into a very big industry and information is getting shared so fast and at a scale so big, it is very hard to neither control nor predict what is going to happen in the future. All we know is, is how people communicate mainly these days.
Social media has changed the way we brand.
The first notable difference that has brought to the table is that we as a business person no longer have the full control of our business brands. The power now lies in the customer. This in return gives businesses no choice but to adapt and perform well at all times. Customer services have to be top notch and customer satisfaction has to be the top priority. Business owners no longer have the luxury to ignore the customer satisfaction factor in their business because one small mistake or one small misconception can easily destroy your company’s brand.
And the scary part is that it can happen overnight. This is simply because people are indeed connected all over the world on the internet and social media. Rumors and news travel so fast these days in digital format and there’s really nothing you as a small-business person can do to stop things from getting out of hands if you piss off a customer. A bad reputation online can very well hurt your sales and your profits graphs will drop like a dead stone.
Guiding your customers to help your brand expand
Another significant change that has brought to the table of marketers alike is that you no longer hold the power to persuade your prospects. Instead what you can do is guide your customers and prospects to slowly build your brand with you. You can do this by encouraging ‘likes’, and commenting on your posts on social media. The more fans you get on your social media pages such as a fan page on Facebook, the easier it is for others to put their trust on you. People do not just trust your words anymore but they will listen to what everyone else thinks about you.
To make things worse, these internet crowd sticks together very well. If the majority likes your product, those who comment badly about your product will get hammered with angry fans of yours. People will naturally defend you without you having to do much. However, if you are disliked by the majority, then you need to do something drastic to win their hearts back fast (like a huge apology and compensation) or your business will suffer a dreadful downfall.
From the masses to the individuals
In the past, any problems are dealt with a huge announcement or problems are solved within product updates or promotions. However, in the social media age, you get questions from individuals, and you have to pay attention to each one of them. For example, on Facebook, you will get comments or questions that the public can see. Responding fast to these questions to that singular person will benefit your company’s customer service. Plus, the impression that you will give (since everyone can see your conversation) is immensely powerful in helping you stay on the good side of your prospects.
Word of Mouth…
Word of mouth advertising has never been on this big of a scale before prior to social media’s existence. In the past, the only form of word of mouth advertising is localized or transmitted via the telephone. However, with the rise or social media, such as twitter, Facebook or even YouTube, word of mouth has become one of the easiest ways to spread the news about your business as long as you are doing your job to please your customers. People are very connected and imagine how fast the viral factor of the news can spread if you did something so well that everyone is loving you for it.
As a marketer, one must NOT overlook the viral power on the word or mouth advertising that you get (mostly free) from social media. Creating brand awareness isn’t going to be that hard or expensive anymore as it was in the past. The only hard part is to maintain your image as the ‘best’ on your niche and keep your customers happy all the time. There’s no room for rude customer services or slow to response kind of replies. People will not only turn their heads away from your business … they could potentially destroy your image with just one angry post on their social media pages.
Think about it, it’s not worth fighting the crowd, instead give them what they want, and they will aid you in your business for free. All you need to do is play nice.
Sharing is Caring…
Social media brought upon a tool of that marketers dream of in the past. This tool is known as the ‘Share’ button. Needless to say, this single button is a dream come true for the elite marketers because it will help spread your business’ swag factor and when you are doing things right, you will find your product brand boosted to a level where people no longer question if your product is effective or not. There are those who do their research before purchase and then there are those who don’t. Do your best to let those who do their research and aid them to decide that your business is golden. They will in return tell the world (mostly those who never do any research online or are too busy or ignorant to do so) and your business is pretty much set for life.
Originally posted 2013-03-14 05:07:48.