Your Affiliates

As an internet marketer, perhaps the most powerful leverage is being able to use joint ventures and affiliates to get you targeted traffic. In my many years of experience selling and getting traffic online, none has been able to beat the power that a strong affiliate can provide. Not only is a strong affiliate able to turn a ‘dead’ product into a powerhouse product, but you can also use the power of joint venture to get even more joint-venture partners.

Hence once again the power of networking in the world of business proves to be priceless.
If there is one thing that can make you rich online, that would be networking with your affiliates. However, getting affiliates is not easy. And some would argue that building a list of affiliates is better than building a normal list. I would agree on that myself. This is because a list of 10 good affiliates would generally mean building 10 normal lists. Again this is the compounding power of leverage.

So what then can one do to attract more affiliates? Below are some great ways to help your business attract more powerful affiliates.

Evergreen and converting product.

If your product is an evergreen product, meaning to say that, your product is a product that is not affected by trends, and that it will always have a demand for the product, then you stand a better chance to attract stronger affiliates.

This is because experienced affiliate marketers know how tedious it is to jump from one product to another. If your product is evergreen, you can save them a lot of work. Plus if your product is steadily converting you give them one good reason to promote your offers all the time. By creating this ‘Win Win’ situation, you get more affiliates and your affiliates are happy because they earn more by doing less.

A converting product is very important and probably the first thing that will help a potential affiliate to promote your product is when they see your track record and stats. Your product needs to convert for them or they will stop promoting your product. Therefore, as a product owner it is your job to test your sales page often, monitor all the conversion from your own traffic and your affiliate’s traffic. Tweak whatever you could and only roll out the sales letter versions that actually convert so that you can satisfy the hunger of your affiliates.
Another thing you need to do as a product owner is to find out what are your closest competitor’s conversion rates? That is the conversion rate that you need to beat or your affiliates will soon move to your competitors, and you wouldn’t want that.

Quality product.

The next thing you can do to help attract more affiliates is to make sure that your product is actually a quality product. A lot of super affiliates are keen on promoting and recommending only stellar products that work. This is because they spent a fortune and a lot of time building their list from their traffic source and the fact that they have to slowly nurture their relationship with their list means that they cannot afford to ‘anger’ their list with junk products.

Therefore, it is your full responsibility that you should make products that you would sell to yourself and your own mother and be proud of it. Remember, one of the statistics that affiliates look at is the refund rate. There is no point for them to promote a product that converts at 10%, but it is actually getting a 50% refund rate. That’s just bad for them, and it’s also bad for you as well. Affiliates like to keep all the money that they earned and rightfully so too.

Quality service
Speaking of refund rates you can further reduce your refund rate and increase your conversions and stick rate of your product by providing the best of service to your customers. Stick rates are nothing but the length of time your ‘membership’ customers or recurring billing customers stay with you.

Plus, providing an excellent quality service, you will get mentioned in the forums as well. You will also give a sense of security to your customers, and in return, they will also buy from you repeatedly in the future. But most importantly, your affiliates will notice this as well. If you are always slow with responding to your customers, you will find that they will ‘complain’ or seek help form the person who recommended them first which is usually your affiliates. If are affiliates constant receives these emails or complaints from their list often, you can be sure that your affiliates will stop recommending your products to their traffic source.
Good compensation plan
Another way to keep your affiliates once you get them is to provide a good compensation plan to your top-performing affiliates. This is to encourage your top affiliates to constantly promote your products and get them to help send more traffic for you. This way, you get a lot more traffic and your affiliates has a reason to promote for you.

A good compensation plan could be that you will give extra commissions to your top affiliates. You can also send them surprise bonuses for meeting a certain amount of sales each month. Besides all that, you can even further develop a deeper relationship by sending them gift cards or greeting cards to their home so that they know that you care.

The best thing of this entire affiliate thing is that if you are doing it right, you are going to be financially free. Not only that, you can get a lot of money without doing much work at all because your affiliates will be your workforce that gets you the traffic and sales every single day. All you have to do is that you make sure that they are happy. If you take a look at some of the most successful Clickbank product owners, this is what is going on with their business. They provide a good converting evergreen product and the rest is history.