How to create marketing videos that will pull traffic.

This is the new era for internet marketing. An era of video marketing and with each passing day the importance of using videos in your marketing efforts is increasing like mad. The good news is that making a good-quality video for your marketing efforts is so much easier and less costly than what it was a decade ago.

How to create marketing videos that will pull traffic.
How to create marketing videos that will pull traffic.

You see, 10 years ago to create a video for marketing purposes will mean hiring an entire video crew. If you wish to do it yourself, you will need to purchase an expensive and bulky video camera along with some fancy lighting and probably still need a studio for editing and such. You might even need a good microphone to bring out a good-quality audio. After even after all that distributing your video or advertisement will again cost you a lot more money.

Today however, you can record a video these days with just a tiny fraction of the cost you used to have and still be able to distribute your videos effectively at no cost. With the rise of sites like YouTube and Metacafe, or even social sites like Facebook, Video marketing is too cheap of a media to be ignored.

However, not every video are created with equality. If there’s anything that YouTube has taught us marketers is that your video needs to really stand out in order for it to be successful. So let us examine a few effective ways to polish your video so that it gets the amount of views that it deserves.

Make sure your video is quality.

First thing we need to look at before anything else is to ensure that the video that you produce is of high quality. When I say video, I am talking about the quality of the story, the plot, the purpose, the meaningfulness, and actors, the overall feel, the audio and the video quality. Of course you don’t have to worry too much on the technical site where you need high-definition audio and video recording because there are a lot of gadgets out there, which can do this for you at an affordable price.

So what are left for you to worry are definitely the plot and the actors. If you are a natural on the camera, or if you look gorgeous, then you have a great advantage. Remember, in many ways, sex does help to sell and grab attention so try to use this to your advantage. Make sure the characters in your video dress nicely.

Now that’s not to say you are not allowed to do videos with no ‘actors’ or characters on it. There are videos that are purely slide shows with a narrator. In this case make sure the narrator has a decent voice at the very least and does not stutter. The overall feel of your video should be professional and always remember that people who watch your video do judge you, and people will leave comments. So you want the comments to be in the positive side by the majority.

You can make a video entirely with music and no voice acting as well. So in this case all you have to help you impress your viewers are good content. With that said, good content is a must to whatever video you are making, and it’s best if you can help solve a problem. And if you can do that you’ll soon see the viral effect to start rolling.

Perhaps the best way to get a lot of views to your video and get it to go viral is funny videos or something that is out of the ordinary. Play your cards right and maintaining the quality of all your videos can certainly help you retain your viewers and have them asking for more.

What’s next?

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Too often, videos leave viewers hanging at the very end of the ‘clip’ and that are when they will ask what’s next and click on other ‘recommended’ videos to watch more of other videos. As a marketer you just lost a potential click to your website.

The solution to this is to always leave your viewers a link inside the video (preferably at the end of the video) and on the descriptions’ section. This way, you give your viewers who are impressed by your video a place to go to learn more about your stuff. Make sure that the URL that you use in your video is short and simple and easy to type it out on the browser.

A good trick to use here is to actually encourage people to click on your link by offering a gift. Mention something like this “Go here now to get a free gift just for watching this video” and you can even encourage them to share your videos by giving away more gifts. This is a perfect way to get a lot more views to your video and more traffic to your site without any extra cost.

Track your links.

You don’t have to track your views obviously because those are usually tracked by the video distribution channel that you use. However, it is always good to test how much traffic your video is generating to your website and if that traffic actually converted into sales or not. If not, then you could be pulling the wrong crowd from watching your videos. What you need to do then is make adjustments and see whether your next video will be pulling the right kind of crowd to your website.

Generally, you do not want all kinds of traffic. It’s better to have less traffic, but instead you get targeted traffic. Getting prospects that will buy from you is very important, and it will also save you the time and effort invested in making the wrong videos for the wrong people.

Do put your attention on the comments’ section and monitor it closely should you allow people to comment on your video. Deal with all negative comments A.S.A.P and see if you can stop the negativity and turn it to your advantage. Never start a flame war or argue mindlessly with bad seeds. Instead see if you can reply in a calm and professional manner to show the rest of the crowd that you are mature and know what you are doing.

All these little efforts are usually noticed by a lot of the people who lands on your video page, and you will generate a good credibility for yourself if you can churn out constant good videos, and act maturely in front of all your audience. So what are you waiting for? Let the good times roll and get your camera ready to shoot. You know what they say… you are only one video away from getting famous.

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About the Author: Wilson Cowden

There are many people who get stuck in a rut because of all their cumbersome duties and responsibilities that come attached to owning a franchise, but the experience does not always have to be a dreadful one if creativity enters the picture!

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